Chapter 90 Planning a Big Award Scratch Campaign
Fang Bai returned home, thinking about buying land and expanding funds.
It's not enough to get a bank loan, but what if you can't get a loan.
Therefore, it is not enough to make money in the mall, it is better to have new wealth growth points.
A few years ago, Fang Bai thought about holding a Spring Festival activity, that is, a scratch activity.
I was too busy before the Spring Festival to toss, but now that it's the New Year, I can find time to plan.
The purpose of the big prize scratching activity, the first is of course to circle money, and the second is to use this activity to attract popularity for the title of the shopping mall.
Fang Bai still remembers that in the 90s, "2 yuan draw Santana", "2 yuan draw 10,000 yuan cash", "2 yuan to change fate" and other scratch activities, triggered a buying boom in thousands of empty alleys, countless people lined up to buy lottery tickets, and the heads of the black pressure were filled with steaming desire to win.
The first batch of "lotteries" in China appeared on Shicheng Street in 1987, when the first prize was as high as 2,000 yuan.
Subsequently, the lottery began to be gradually promoted throughout the country, but people did not know about the lottery, and heard that two dollars could win the jackpot, and the eyes of passers-by were full of eyes to look at the liar.
What really opened the market and quickly became popular began in 1992, that is, the on-site scratch prize, the on-site prize redemption, that is, the scratch prize activity, and the rich prize was placed on the scene, which can be seen and touched.
If Fang Bai wants to do it now, put the big color TV, washing machine, bicycle, and even Santana car and other awards, row by row on the scene, forming an eyeball gathering effect, plugging in the tape recorder, the music is earth-shattering, and then make a stage for receiving the prize, let the staff invite the winners to the stage, loudly report the winning amount or prize of the winners, put on saffron, beat gongs and drums and send them home, constantly stimulating the nerves of the people in the audience to "get rich overnight", stimulating their consumption, the scene must be more fanatical, It definitely triggered a buying boom in the empty alleys of 10,000 people.
Of course, this kind of scratch lottery has also hurt many people who want to get rich in one step, and some families have used all their savings to scratch the lottery.
Fang Bai was a little entangled, did he do it or not?
If he doesn't do it, someone must do it.
And if he does it, he will also use part of the funds to donate to poor students, and he can also pay taxes for the country.
Thinking like this, Fang Bai felt less guilty, but it was a good thing for the people.
In fact, a city can withstand a crazy scratch campaign.
If Fang Bai does it, it will be the first time in Wencheng, and with the general wealth situation of Wencheng people, it will be difficult for him to get rich if he doesn't want to.
Generally speaking, to hold such an event, if the value of the largest award is too high, it must be approved by the Ministry of Labor, or even by the consent of the Fucai Center.
However,The current fucai mechanism is not mature,There is no such institution in Wencheng,Fang Bai wants to engage in big prize scratching activities,Approved by the Ministry of Labor.
Of course, it is better to get the support of the county leaders and some departments, otherwise it is easy to have surprises.
Therefore, it is also an important reason why Fang Bai did not engage in it during the Spring Festival before opening up the relationship between county leaders. As long as you have the endorsement of the county, everything is easy to do, and you must go step by step.
How to discuss with the county leaders, Fang Bai already has a way, but he must wait for the implementation of this Xinghai Square investment.
As for the location of the event, it would be best if it was held near a mall.
However, this requires a large area of open space, and the 1,000 square meters of open space in front of the mall shop is certainly not enough, but there is enough open space in the east and south of the mall, one or two hundred acres, which has been bulldozed, and is covered with grass, which can be used if it is a little neat.
Or, the dozens of acres of grass behind the mall are leveled and enough to use.
Otherwise, it is difficult to find a large piece of flat land in the county seat.
Holding a scratch-off event near a mall is the best way to attract popularity to a mall, and there's no crazier way to advertise it.
The temptation to quickly accumulate money was placed in front of him, and it was also the best opportunity to make the mall quickly popular all over the city, and the timing was just right, and he didn't want to miss it.
Thinking of this, Fang Bai went to make preparations.
Now there are two problems, one is the approval of the activity, and the other is the shortage of materials, the difficulty of procurement, and the number is too much, and the manufacturer may not have the goods.
At four o'clock in the afternoon, he received a call from Li Bo, informing him that at ten o'clock tomorrow morning, several county leaders would visit Xinghai Shopping Mall.
……
The next day,
It was almost ten o'clock, Fang Bai and his father were waiting outside the gate, and both father and son were dressed today.
Fang Shi greeted the county ZF leader for the first time, a little nervous, and wiped his forehead with his hand from time to time.
Last night, my son told him about this, so that he didn't sleep well at night, and he tossed for a long time to choose a shirt.
He just has a suit, but there are several shirts, and I don't know what color to choose.
The son asked him to pick up any pieces at will, and he didn't need to wear a tie, and now that the weather is cold, he puts a cardigan over his shirt.
Time flies, it's almost ten o'clock in the morning,
A Santana sedan and a minibus stopped in front of the gate of Xinghai Shopping Mall, and Fang Bai and his father stepped forward to greet them.
The leaders who came this time included county magistrate Gu Wen, executive deputy county magistrate Lin Bo and deputy county magistrate Li Bo, in addition to the leaders in charge of land and resources, urban and rural planning and construction, investment promotion and capital selection.
Mo Yang acted as an intermediary and introduced the main personnel of both parties.
Standing in front, it was definitely the biggest leader, and the personnel of other departments stood in the second row.
The county magistrate is relatively young, about 1.7 meters tall, only 40 years old, slightly thin, wearing a dark Mao jacket, standing in front of the expedition team is the most conspicuous.
"Fortunately, fortunately, welcome leaders to visit Xinghai Shopping Mall to inspect and guide the work."
Fang Bai showed a warm sunny smile, stepped forward to shake hands with Gu Wen first, and then shook hands with Lin Bo and other leaders, and at the same time directly threw today's two detection opportunities to the two county magistrates.
Hey, if you don't use it, it will be a waste of the gold finger function.
"Mr. Fang, hello, your shopping mall business is very good."
With a friendly smile on his face, Gu Wen was the first to speak, and after he got out of the car, he roughly observed, and found that there were already many customers in the mall at this point in time.
Yesterday, he has already got the information of Xinghai Company, which is a very fast-growing company, the father and son refurbished imported old TV sets, in just three or four months, they have accumulated a lot of wealth, have a large electrical appliance shopping mall, and make money at an amazing speed.
For the refurbishment of imported TVs, Gu Wen feels that it is nothing, he makes money by technology, and the price is very low, the people benefit, and people are also actively paying taxes.
During this time, the electrical advertisements circulating in the streets and alleys of Wencheng were carried out by Xinghai Shopping Mall.
He was working in the office, and he had heard the sound of a loudspeaker once or twice, and he really didn't know how to describe it.
According to the information obtained from the investigation, the business of this shopping mall is very hot.
Sure enough, it did.
"Without the support of good policies in the county and a stable public security environment, where would there be a thriving Xinghai shopping mall." Fang Bai said with a smile.
When Gu Wen heard this, he had to admire this young man for really being a sycophant, and he didn't praise him directly, but the first sentence was actually to praise him for his good governance.
So, Gu Wen smiled and smiled even happier: "This is also what we should do, and we will continue to work hard to provide better development opportunities for enterprises and institutions in the county." ”
After the two sides were polite, Fang Bai and his father took the leaders to take a tour of the shopping mall, introduced the products, and emphasized the product quality, service attitude and after-sales service.
"In order to protect the rights and interests of customers, if customers buy back, once they find that there is a quality problem, we can refund it within three days." Fang Bai stood in front of the new TV display counter area and said, "Of course, if there is man-made damage or scratches, we can't do it."
During this time, a total of two customers returned the TV, and we returned a lot of money to the customer. ”
Gu Wen was slightly surprised and praised: "Oh, you have done a very good job of this. ”
"We are in business for a long time, and we must have a good reputation. In the next step, we also need to continuously improve the after-sales service and service attitude, the mall has just opened for a few days, and there are still many problems. ”
"Well, it is very rare to dare to face up to the problem, and only by continuous improvement and perfection can we increase customer satisfaction and loyalty.
I believe that through our efforts, Xinghai Mall will be able to become a shopping mall trusted by customers. Gu Wen said approvingly.
Next, after walking around the mall, they came to the open space on the west side of the mall to investigate.
Fang Bai stood in front of the open space and outlined his concept of Xinghai Square to Gu Wenda.
Half an hour later, Gu Wen finished his inspection and returned to the county compound for a meeting to discuss the inspection, refusing Fang Bai's invitation to luncheon.
Before leaving, he told Fang Bai that he invited Fang Bai to the county office at two o'clock in the afternoon for a detailed discussion.
(End of chapter)