Two days later, kung fu star Li Jie's agent came to Xinghai Group and met Fang Bai.

Fang Bai entertained him, saying that he had seen all of Li Jie's movies and liked them very much, so he planned to invite him to shoot commercials.

"Thank you Boss Fang for your appreciation, I have already communicated with Xiaojie here, and there is no problem in shooting advertisements." The agent politely replied that the young man in front of him was not an ordinary rich man, but he had to get acquainted with him.

In terms of social status, people are higher than big stars.

"It's a pleasure to work with." Fang Bai stretched out his right hand and shook hands with the other party.

Next, the two sides discussed the details of the advertising endorsement, the advertising endorsement fee is 2 million yuan before tax, and the shooting time is scheduled within a month, just a short film.

If you just use photos, or take a short video to say a few words, of course, you don't need so many endorsement fees, at most hundreds of thousands of yuan.

However, the advertisement that Fang Bai wants to shoot is more complicated, and it is estimated that it will take a long time.

Moreover, Li Jie and Cheng Long's advertising endorsement fees are not low.

Three years later, Cheng Long endorsed Aiduo VCD machine, and the advertising fee was 4.5 million yuan, and his influence is not much different from three years later.

Li Jie's movie salary is slightly lower than Cheng Long's, but they are all tens of millions of yuan a movie.

Advertising endorsement fees are given to less people and don't shoot, after all, the salary for making a movie is 10 million yuan, which is not worse than tens of thousands of yuan.

After the two parties negotiated the fee and other details, Fang Bai personally called Li Jie to ask him for his endorsement opinion and verify the situation, and officially signed the contract after no problem.

Fang Bai can probe the agent's thoughts, but he still follows the safe process, it is best to ask the star himself in person, some stars are overtaken by strong agents, this kind of thing is not uncommon.

Of course, those who are set aside by agents generally belong to small stars and are not very famous.

The agent accepted the artist's entrustment, and issued a power of attorney for the artist when signing the contract, which can sign the contract on behalf of the artist, which has legal effect, and the star does not have to be present in person, that is, the matter of making money must be clarified.

Fang Bai designated the star himself to be on the scene to shoot and immediately give money, or let the star himself sign the contract in person.

2 million yuan is only the cost of celebrity endorsement, and does not include the cost of inviting directors, venue rental, shooting, etc., and it is estimated that hundreds of thousands of yuan will have to be invested to invite directors to shoot.

Two million yuan has been spent, and a powerful director must be invited to shoot, so as not to make a short film with poor results and waste time.

After handling the celebrity endorsement matter, Fang Bai is ready to talk to Y TV about advertising investment and implement this matter as soon as possible.

It is about 1,200 kilometers from Shencheng to the imperial capital, and it is only two hours by plane, but it takes two or three hours to change trains by car.

Fang Bai planned to drive north, passing by two supplier companies, and by the way, he would inspect and gain contacts.

Two days later, a Daben, an Audi and an SUV headed north.

Fang Bai brought a lawyer and a businessman, as well as eight bodyguards and drivers.

When you go far away, you must bring enough bodyguards, who knows if you will encounter local roadblocks on the road.

Three days later, it was on May 10 that Fang Bai arrived in the imperial capital, and after a long delay on the way to inspect the supplier company, he gained 4 contacts, with a total of 300 contacts, only 20 short of upgrading.

Simmons, the fund manager of the investment company, helped Fang Bai negotiate millions of dollars in asset management after he returned to China.

After staying at the hotel, I came to No. 11, East Third Ring Middle Road, Chaoyang District, at half past nine the next morning, where the Y Vision headquarters building is located.

Ten years later, Y TV spent billions of yuan to build the "big pants" of the headquarters building, which is very trenched, and you can imagine how high the advertising revenue has been in the past ten years.

Although there weren't many ads for Y video at this time, it wasn't that bad.

The high-rise building with a construction area of 33,000 square meters and more than 20 floors in front of Fang Bai was built in the fifties and is one of the landmark buildings in the imperial capital.

It was not until 2018 that the "big pants" in the Jiuxianqiao area were put into use.

The three cars were registered at the gatekeeper, explained the reason, and then entered the interior unimpeded.

It's still useful to come by car, otherwise it's very difficult to get into the headquarters.

Before coming, Mo Yang, a business person, had already found a way to contact Yang Guang, the director of Y TV, and said hello.

Fang Bai only brought lawyers and business personnel into the building, and the bodyguards waited in the car.

The building includes a studio, a video hall, an editing room, an office and other functional areas.

Fang Bai was dressed fashionably, young and handsome, dressed in a casual suit, people who didn't know him thought he was a new CCTV intern, but they were curious that there was a man and a woman next to him, dressed in business.

Fang Bai has been on the screen for a very short time, and the public has seen him and may not recognize him, but when it comes to his name, he probably knows.

Of course, if it is a remote area, the local people do not know much about the outside world, and most of them have not heard of it, and Fang Bai's fame is mainly in the Yangtze River Delta.

After walking around, Fang Bai really met two well-known hosts in the 90s, Liu Lu and Cheng Qian, in the video hall.

However, Fang Bai just watched from afar.

The two entourages next to him were a little excited, and they didn't expect to see the host.

When Fang Bai was waiting for the elevator, he saw a thin little girl walking next to him, also waiting for the elevator.

He glanced at it, it seemed very familiar, and he couldn't help but shout: "Lu Yu? ”

Just 23 years old this year, about to graduate from Communication University, but already the host of the "Art Garden Landscape" column, currently considered an intern, Lu Yu suddenly heard the handsome guy next to her call her, raised his head and took a serious look: "Hello! You're also a new entrant to Y Vision this year, so I don't think I've seen you. ”

can be the host here, of course, the IQ is not bad, the eloquence is naturally first-class, and he is not shy to greet strangers.

Fang Bai smiled, and when he heard the confirmation, he took a serious look, at this time, she was not as skinny as in later generations, and she looked more delicate.

"It's normal that you haven't seen me, I'm not from your unit."

"Oh, I thought you were new too, no wonder I haven't seen you, but it feels a little familiar, what are you going to do?"

Fang Bai saw her smiling brightly, and quipped: "I, I'm going to find your director, that is, your director, to talk about the next big business." ”

Lu Yu saw Fang Bai's little hippie smile, thinking that he was teasing her, most likely looking for a job.

It just so happened that the director had something to do with her, and there were too few opportunities to be invited all year round.

The competition is too fierce here, power, status, resource allocation, ideology, benefit distribution, etc. cause infighting, and some old hosts suppress newcomers, which makes her a little uncomfortable, and the work pressure is very high.

And so, three years later, she left here, even though she had achieved a lot of things.

"Wow, yes, how big is the business?"

"It's estimated that tens of millions of yuan, it depends on whether your director is willing." Fang Bai said with a smile.

On November 2, 1994, Kong Fuyan Liquor won the first Y TV advertising bidding king with 30.79 million yuan, and the advertising duration was only about ten seconds in prime time, and the price of the king soared the following year.

Fang Bai plans to win the prime-time advertising of Y TV in the next two or three years, and it depends on whether Y TV is willing or not.

Negotiating a one-year contract may not be a problem, but it is a bit difficult to estimate beyond two years.

Even if Y is willing, Fang Bai is not willing to talk for too long, and if he talks about a three-year contract at once, he will definitely have to pay a one-time fee, maybe only 30 million yuan, and the advertising cost may be as high as 100 million yuan in the third year.

But Fang Bai is also short of money now, 30 million yuan for investment, and in two or three years, he can also turn it into 100 million.

Therefore, a two-year contract is most suitable.

"Tens of millions of dollars! It's really fake. When Lu Yu heard Fang Bai's words, he didn't believe it at all.

At the beginning of the year, Taili issued a new policy, and the advertising fee at about 19:34 in prime time increased from 10,000 yuan to 25,000 yuan per second;

At around 20:04, it increased from 10,000 yuan per second to 23,000 yuan;

The two programs "On the List" before 19:00 and "Worthy of the Name" before 21:00 rose to 19,000 yuan and 13,000 yuan per second, respectively.

Generally, the advertising duration is only a few seconds, and tens of millions of yuan is not an annual package.

There is also a preferential price for the annual subscription, so how many years do you have to pay for it?

If it is, it's big business.

But Lu Yu thinks it's completely impossible, who has so much money now, let alone tens of millions of yuan, it's already very remarkable to be able to put hundreds of thousands of yuan into advertising.

That is, all of a sudden, Lu Yu felt that Fang Bai was too arrogant.

Hey, it's a bit of a waste of such a handsome look.

Sure enough, the man is too handsome and flamboyant.

Lu Yu didn't want to chat with Fang Bai anymore, this person was too frivolous.

After a while, the elevator "ding", and the two stepped into the elevator.

Lu Yu pressed the 18th floor, but Fang Bai didn't press it, and the two people next to him didn't press it.

Are you really looking for a director?

Or what do you want to do?

If you are looking for the director, this young man is probably a relative of the director, so come and have fun.

After a while, the elevator "ding" again, and finally reached the 18th floor.

Lu Yu stepped out of the elevator and walked towards the director's office, while Fang Bai and the other two also followed her.

She glanced back and pouted.

When he arrived at the director's office, he still saw Fang Bai and the other two people also coming, Lu Yu simply stopped knocking on the door, smiled, and spread his hand: "Otherwise, you can come first." ”

Lu Yu just wanted to tease him and watch him debunk his tricks.

"I've been talking about things for a long time, I'm afraid you'll wait too long." Fang Bai smiled, not probing her inner thoughts.

When Lu Yu heard this, his eyes widened slightly: "It's okay, I can wait." ”

Fang Bai let out an "um", and the businessman next to him knocked on the door.

When Lu Yu saw this, he felt a little wrong, these two people were with this handsome young guy? Just chatting and thinking about things, I didn't notice.

Hearing a slightly muffled voice back in the room, the businessman Mo Yang pushed open the door, saw the middle-aged man inside, took the lead in saying hello, and introduced Fang Bai who walked in later: "Director Yang, hello, I am Mo Yang, I have greeted you, this is our chairman Mr. Fang Bai." ”

Yang Guang, who was still looking down at the newspaper, raised his head seriously, and after hearing Mo Yang's introduction, a smile appeared on his face: "Boss Fang, I have admired my name for a long time, welcome to Y Shi, come in and sit." After finishing speaking, he stood up and walked over to Fang Bai.

This young man has a lot of background!

"Fortunately, Director Yang." Fang Bai smiled and walked forward to shake hands with him.

At this time, Lu Yu, who was standing outside the door, heard the three of them talking, and his mouth was wide open.

Is he Fang Bai?

No wonder, it's a little familiar.

As the host of Y TV, even if you are an intern, you must learn about the hot news and celebrities in China, so as not to encounter these things and cause loneliness and embarrassment.

So, among them, Fang Bai is.

Maybe the average college student doesn't know Fang Bai, but Lu Yu knows that he has also read his news reports, but the content is less and he doesn't know much. It's a pity that I haven't seen his interview video, maybe I recognized it just now.

At this moment, she was a little embarrassed, just now she thought that people were bragging, and then she didn't care much about others.

Now, she is in a dilemma, the director is looking for her, there must be something to discuss, she is not right to leave, and it is not right if she does not leave.

After Fang Bai sat down, he glanced at Lu Yu, who was stunned outside the door, couldn't help laughing, and shouted outside the door: "Miss Lu Yu, why don't you come in and sit together." ”

Yang Guang also noticed that Lu Yu, an intern outside the door, has performed well in the column he has hosted recently, and he is just looking for her to encourage her, and it is also to show the authority of the leader, and there is nothing to do.

"Boss Fang, do you know each other?"

"Acquaintance, Lu Yu's host program is very good, I think the future development potential is very good, Director Yang don't let her run away." Fang Bai watched Yang Guang pour tea and smiled.

Lu Yu, who was outside the door, heard Fang Bai praise her, but he didn't expect Fang Bai to say good things for him, which was of great benefit to her, an intern, and she felt even more embarrassed.

"Haha, it's rare for Lu Yu to get praise from Boss Fang, but to be honest, the column that Lu Yu is currently hosting is already very good for a newcomer, so we are willing to recruit her into Y TV." Yang Guang nodded and smiled, and said to Lu Yu, who was still outside the door, "Lu Yu, come in." ”

Lu Yu, who has always been lively, suddenly became restrained in front of the leader, restrained his expression, stood in front of the director and said hello respectfully: "Hello, director, I'm here to report work, or I'll come over another day." ”

After finishing speaking, I said hello to Fang Bai: "Mr. Fang, hello, I'm sorry, I didn't recognize it just now." ”

When Yang Guang heard this, he realized that her relationship with Fang Bai was not very familiar, and it was probably just a one-sided relationship.

"Looking for you to come, in fact, it's nothing, the column you host is very good, energetic, there is tension in speaking, and the content is deep, I hope you will continue to work hard and adapt to the working environment of the unit as soon as possible." Yang Guang pondered for a moment and said.

"Thank you for your support, I will work hard." Lu Yu nodded slightly, "If there is nothing to order, then I will go back to work first." ”

Yang Guang nodded: "Well, let's get busy." ”

After Lu Yu withdrew and closed the door, Yang Guang continued to be polite to Fang Bai.

Fang Bai didn't have time to be polite to him too much, the people in these units sometimes procrastinate.

"Director Yang, I came here this time, mainly to establish a cooperative relationship with Y Station, and plan to contract the prime-time advertising of Y Station's main programs, with a cycle of two years, to see what annual discounts you have here."

"Two years? Our advertising costs are not low, Boss Fang. Yang Guang was shocked by Fang Bai's words, this was something they had never done before.

"Yes, the contract is two years, and the advertising time is about 30 seconds long every day, and it is required to be played at least three times, what is the approximate price?" Fang Bai said that the advertising duration of Cheng Long's VCD machine is a total of 31 seconds, which is a very long advertisement, longer than the ten-second advertisement of Kong Fuyan wine.

If the current price is followed, the price is between 300,000 and 750,000 yuan per day.

Of course, it's been a long time, and it's an annual package, so the price is definitely discounted.

There are not many Y TV ads, and the situation is different for the annual package.

Hearing Fang Bai's confirmation that it was not a joke, Yang Guang pondered it seriously, and at the same time was very surprised, and probably told him about the price.

Mo Yang called him and communicated with him, saying that Fang Bai, the chairman of their Xinghai Group, was going to come over to talk about advertising, and the contract amount might be very large, but he didn't say how much.

In the big business, of course Yang Guang welcomes it, and he is a young rich man, so when he saw Fang Bai coming in just now, it was very enthusiastic, and this is a rare connection.

However, he felt that it was not enough.

New Year's Pack!

That's all super performance, how much trouble he saved.

As long as he talks about it, his position is as stable as Mount Tai.

Since the founding of Y Taiwan in 58 years, the shortest one has only been one or two years, and the longest has reached ten years, he took office in 1991, which seems to be relatively stable, but if the performance is not good, it will go down very quickly.

Now, Fang Bai can be regarded as giving him a super gift, and it is also a great favor.

"There must be a discount on the price, Boss Fang, you can rest assured, it will definitely satisfy you." Yang Guang became flattering, "That's it, let's talk about the price, I will gather the relevant leaders in the station to discuss it together, delay it a little, but promise to satisfy Boss Fang." ”

The price is not particularly important to him, because he can't get into his pocket, and he doesn't dare to be greedy.

If he talks about the price alone, even if he talks too much, other leaders may not think that he has negotiated well;

Talk less, let him carry the black cauldron.

Therefore, no matter how much you talk about, as long as it is about the same, the final performance will be counted on his head.

But there is a problem, the above is investigated, and there are relevant leaders who carry it with him.

New Year's bag, never.

"Yes, no problem." Fang Bai nodded, probed his favorability, and found that it had reached 75, a very friendly level.

After a little thought, I still threw him +50 favorability, which directly reached 85 very trustworthiness and made the negotiation smoother.

"Wait a minute, haha." After Yang Guang finished speaking, he went to the next door to call someone in person, and the call was too slow.

Now, he is more anxious than Fang Bai, and it is best to implement the cooperation as soon as possible.

Some business owners come to talk about advertising, and when they hear about the expensive advertising costs, they retreat directly.

If Fang Bai thinks it's expensive, then there aren't many private enterprise owners in the country who are willing to invest in advertising.

A few minutes later, Yang Guang returned and invited him to the conference room to discuss together.

When he arrived at the conference room, Yang Guang introduced the three leaders in the stage for him.

The two sides shook hands, and Fang Bai directly probed and put a favorability on them.

An hour later, the negotiations went very smoothly, and the contract price for two years was 50 million yuan.

The prime-time clip is 30 seconds and is played three times a day.

There is no specified advertising content, but it is required that the advertising content must be positive, and if it is food and medicine, it must be verified by the relevant departments.

That is to say, after Fang Bai plays VCD advertisements, he can also play advertisements for other products.

The advance payment is 10 million yuan, and the balance needs to be paid when it is actually put into advertising.

The time for advertising is set at the beginning of July this year, no later than August, and must be notified half a month in advance.

Both parties signed the contract, Fang Bai paid, and both parties were very satisfied.

On the same day, the news that Fang Bai paid 50 million yuan a year for two years spread in Taiwan, and all the employees in the station were very shocked, and so was Lu Yu, Fang Bai really didn't fool her.

In the evening, Fang Bai drank with several leaders of the station and got them all drunk.

Director Yang also told Fang Bai if he wanted to introduce him to the young and beautiful host in the station.

Fang Bai shook his head directly, he didn't dare.

The next day, Fang Bai took the car back to Shencheng to deal with the advertising investment, and there were many things waiting for him to deal with in the company.

After this is completed, it also means that VCD is not far from listing. (End of chapter)