The sun and the moon are reincarnated, spring goes to spring, and Zhu Decai has grown into a young man with a majestic and majestic figure, and he is a head taller than his father.

But what worries his father and mother the most is that Zhu Decai's naughty and mischievous habits can't be changed, and his ingenuity is often used in the crooked ways of evil sects to set up tricks and trick people. For this reason, his father kept hearing others complain about his son, and he was so angry that he almost "vomited blood" and scolded him for "a dog can't change its eating".

And Zhu Decai's reprimand for his father is the wind in his ears. His mother saw it in her eyes and was anxious, but there was nothing she could do.

And an accidental incident in Tianlu Mountain completely changed the trajectory of Zhu Decai's life.

Zhu Decai's uncle's surname is Su, and his name is Su Huaicheng. He was actually from the Su family of Julongfang in Shacun, and his grandfather "climbed and cultivated" and settled in Niugang Village at the foot of Tianlu Mountain. Every year during the Qingming Festival, he returned to Shacun to participate in the worship of Su's Taigong Mountain.

It is not uncommon for Su Huaicheng's ancestors to settle down in the Lidong Mountains, such as the Liang family in Luodong Village, which passed from the surname Liang of Yixiangfang in Taipingsha Village. Every year during the Qingming Festival, they will return to Yilongfang Crow Mountain to worship Liang Zongxiu's ancestral grave.

Su Huaicheng's father's name is Su Luofu, who used to work in a wine shop in the north for a few years, and then secretly returned to Lidong to open a "Drunken Qianzhen" wine shop.

Su Luofu is hardworking and kind, getting up early and working hard in the dark, mixing and fermenting barley, sorghum and rice purchased from the north in proportion, and the wine produced is based on the fragrant wine in the south and has the sauce aroma of northern winemaking, and there are many customers in the local area.

Under the painstaking management, his family is also wealthy.

Su Huaicheng is tall and handsome, and has a good character. Therefore, Li Jinfeng married from near the county seat to this mountainous area, and the husband and wife worked hard to get rich, and respected each other like guests. Although the scale of the winery is not large, for Su Huaicheng, who is a little rich and peaceful, life is happy and Taotao.

As the years passed, Su Luofu passed away at the age of eighty-five.

After his father's death, Su Huaicheng inherited the winery industry, and suddenly felt that the manpower of the winery was not enough, but he didn't know where to recruit people for a while.

When he was at a loss, Su Huaicheng suddenly thought of something and said to his wife: "Ah Feng, your nephew Zhu Decai has grown up. You said that he was idle at home and had nothing to do, so I wonder if he would like to go back to Lane Cave to work as a helper in our sake brewery? ”

Li Jinfeng nodded and said, "Okay." Tomorrow I will go down the mountain to the county seat. ”

The next day, Li Jinfeng got up early in the morning, went down the mountain and rushed to Jinshuifang, the county seat, to find his sister Li Jinlan, and told Zhu Decai to go to the "Drunken Qianzhen" wine shop in Lidong to help.

Li Jinlan felt that this was a good opportunity to kill three birds with one stone: first, she could help her sister solve the dilemma of lack of manpower; Second, it is relatively remote from the county seat, so it is easier for his son to work there with peace of mind, learn some skills, and embark on the road of self-reliance; In addition to helping her sister with her work, Li Jinfeng and his wife can educate their son more in their daily life.

Zhu Decai was in a panic, and after hearing the news, he readily agreed: "You know, I stay in the village all day long like a frog at the bottom of a well. Now my aunt's liquor shop wants me to help, take care of my food and lodging, have wine to drink, and have a salary every month, okay!"

On the same day, Zhu Decai packed his luggage and went to Tianlu Mountain with his aunt Li Jinfeng.

Zhu Decai worked in Zuiqianqian for a few months, and found a problem: although the quality of the wine produced by the distillery is good, it lacks popularity, and the sales scope is mainly limited to Lidong Township.

On this morning, the sun rose in the east, and the sky was full of colorful clouds.

Zui Qianqian Wine Workshop received an order: the patriarch of Zhenjia Village on the border of Lidong and Enping County wants to marry his daughter-in-law, and he needs 200 catties of wine to hold a banquet in the ancestral hall in the village.

According to the order, the wine was shipped in four major parts. Zhu Decai took another guy from the wine shop and walked there with the wine shop.

The weather in the mountains is as fickle as a child's face.

Halfway through, the wind blew the crushing dark clouds, and then it rained heavily. Fortunately, there was a half-mountain pavilion on the mountain, and Zhu Decai and the guy were able to go into the pavilion to avoid the rain, so as to avoid getting wet.

After a few bags of heavy rain and cigarettes, the work stopped. Zhu Decai and his buddies continued on the road with Jiucheng, and when they came to Zhenjia Village, they saw that the village road was crowded with people, and everyone was happy. The gongs and drums in the ancestral hall are noisy, and lions are dancing to cheer up.

Zhu Decai picked up two big wine bowls, and soon came to the door of the Zhen ancestral hall where the wedding banquet was held, and his pace accelerated when he was anxious, but unexpectedly, at this time, the granite slab on the road became very slippery due to heavy rain, Zhu Decai's right foot slipped forward, the center of gravity was unstable, and his body knelt forward, and he fell forward.

The wine made of the two cylinder tiles on Zhu Decai's shoulders hit the granite on the ground, and it broke immediately with a "bang", and the wine contained in the bowl splashed and flowed everywhere on the ground. A burst of aroma suddenly filled the door of the ancestral hall.

After the people around smelled the aroma of the wine, they didn't even look at the lion dance, and rushed over and shouted "good fragrance", and some drunkards couldn't help but come forward, holding the residual liquor on the broken wine with their hands and putting it into their mouths, licking it with relish, and shouting loudly.

Originally, it was a bad thing to break the wine during delivery, but I didn't expect that for the drunken Qianzhen Wine Workshop, it was a blessing in disguise, all because Zhu Decai is a smart person who loves to use his brain and has strong insight.

When he saw this scene when he broke the wine bottle in front of the Zhen ancestral hall, he immediately had an epiphany: this was a wonderful opportunity to do business.

On this day, Zhu Decai returned to the winery, and told his uncle Su Huaicheng and aunt Li Jinfeng about the broken wine in front of the Zhen's ancestral hall and the idea of triggering his own understanding, and then said: "To do big business, you must have a well-known brand." First of all, the wine produced by our winery should have a good name. ”

Su Huaicheng: "What do you think should be the name of the wine?"

Zhu Decai: "It's called Tianlu Bar." Our winery is located in Tianlu Mountain, and others will know the origin of this wine by looking at the name. ”

Li Jinfeng immediately followed the conversation: "Tianlu is also called nectar, Guanyin sprinkled the water with a willow branch dipped in a clean bottle to the world, for the benefit of the people of Li, and the water is nectar." ”

"Hearing you say this, the name of this wine is good," Su Huaicheng asked Zhu Decai, "How do you plan to bring this wine to the market?"

"Promoting goods is a marketing strategy, but also a strategy." So, Zhu Decai told what he had learned from his epiphany.

In the face of Zhu Decai's new sales idea, Su Huaicheng is an honest person, and he couldn't accept it for a while after hearing it: "It doesn't seem good to do business with such a method. It is important to know that the aroma of wine is not afraid of deep alleys. But the fragrance of wine in our deep alleys spreads, and I don't know if it will be until the Year of the Monkey and the Horse Moon. ”

Li Jinfeng expressed strong support for Zhu Decai's idea on the spot: "Although our wine is of good quality, it is not well-known, mainly because of the lack of sales means, so the business cannot be expanded. Shopping malls are like battlefields. If you don't occupy those positions, they will be occupied by others. I think Ah Cai's proposal is very good, because it does not harm others, nor does it harm the interests of others, but just uses strange methods to promote and sell. Our goods are good, whether to buy or not, it is completely up to the customer to decide. We didn't force us to buy and sell, and we didn't cheat our customers. So I think Ah Cai's sales method is worth trying. ”

Su Huaicheng has never been able to resist Li Jinfeng, a strong woman, at home, and seeing that his wife has put up so many reasons, he can only choose to compromise and say: "Since you are full of confidence, let Ah Cai and them give it a try." ”