With the approval of his uncle and aunt, Zhu Decai immediately set off for Yuncheng Jinshuifang, and after seeing Fei Zihua, he explained his intention straight to the point, saying that he invited Fei Zihua to be a temporary worker in the "Drunken Qianzhen" wine shop for three months.

Fat Tsaihua is also like Zhu Decai, who has nothing to do when he grows up. Recently, Fei Zihua's father plans to take out his savings for many years and is looking for a store in the county to open a snack shop for Fei Zihua, so that his son can embark on the right path of entrepreneurship.

So Fat Tsaihua is now at home, and after listening to Zhu Decai's explanation, he said with a smile: "Humanity is easy to change, but nature is difficult." No wonder the neighbors around laugh at me and Zhu Decai, you are a pair of living treasures. Since you want me to come out and help you for three months, I have no choice but to obey my fate. ”

Zhu Decai saw that Fat Tsaihua agreed in person, and said happily: "Okay, you can pack your simple luggage today and go to the cave with me." ”

After Fat Tsaihua arrived, Zhu Decai acted according to the predetermined plan.

The first target is the county town of Eunpyeong, which is not too far from Riedong, where there are many shops, restaurants, and restaurants.

Zhu Decai came to the "Encheng Restaurant" at noon, and when he saw that there were many customers inside, he was very lively, made a gesture, and took Fat Zihua in.

Fat Tsaihua chose a conspicuous position in the center of the lobby and sat down, ordered half a white-cut chicken and stir-fried vegetables, then took out the "Tianlu" wine produced by the "Zui Qianzhen" wine shop that he brought with him, poured some into the big bowl of chicken, and then glanced at Zhu Decai, who was sitting in another corner.

Zhu Decai nodded knowingly, stood up, and deliberately shouted loudly: "Yo, what is so fragrant?"

He did this to get the attention of the other customers of the restaurant.

Zhu Decai's eyes looked around, twitched his nose vigorously, walked to Fat Tsaihua's table, pretended not to know him, pointed to the wine in the table bowl, and said, "Is it the aroma of your wine!" ”

"Yes, guest officer, you might as well try it." The fat boy picked up the wine bottle and poured a little bit of Zhu Decai's cup.

"Yo, it really smells good!" Zhu Decai put the wine glass under his nose, gasped hard, and then took a small sip, pretending to be very intoxicated, and praised it, "Yo, this wine is fragrant and full of breath." ”

Fei Zihua made a special introduction: "This 'Tianlu' wine is fragrant and mellow, and the special fragrance is the sauce fragrance. ”

"This wine has a special aroma, is it sauce?" Zhu Decai repeated these words loudly, and turned sideways to see a middle-aged man in Fat Boy Hualintai smelling the wine and licking it back and forth with his tongue sticking out of his mouth, knowing that this drunkard was a good target for hunting, so he stepped forward and encouraged: "Yo, brother, it seems that you are a connoisseur of drinking, you come to taste it yourself, see if this wine is okay?"

The drunkard drooled, and this was in his heart, so he picked up the big bowl in front of him, left his seat and picked up the wine bottle on the fat boy's table, poured some into the big bowl, raised his head and drank, and praised repeatedly: "Good! It is indeed a good wine, I have been drinking for more than 20 years, and I have never drunk such a fragrant and mellow wine. ”

Zhu Decai took the opportunity to encourage the diners next to him to come and try it, and everyone praised it loudly after tasting it.

Zhu Decai knew that the time had come to strike while the iron was hot, so he pretended to be envious and asked, "Hey, fat boy, where did you buy such a good 'Tianlu' wine?"

Fat Tsaihua pointed in the direction of the cave: "This 'Tianlu' wine was bought by me the day before yesterday at the Zuiqianzhen Wine Shop in Lidong Township at the foot of Tianlu Mountain." ”

Zhu Decai: "Lidong Township is a deep mountain place, how could you go there to buy this wine?"

Fat Tsaihua raised the wine bottle and pretended to be a memory expression: "A friend introduced me, the spring water flowing out of the rocks of Tianlu Mountain is naturally pure and sweet, not only suitable for making tofu, yuba and fried, but also an excellent raw material for making fine wine. The winemaker is a three-generational century-old inheritance, inheriting the family secret recipe and ancient method of brewing, so the wine brewed is different. I didn't believe it, so I went to the winery and tasted it, and it was a wonderful wine!"

"Hearing you introduce me like this, I was also excited." Zhu Decai led his neck and asked, "Is this wine expensive?" ”

Fat Tsaihua: "It's not expensive, but it's cheap but it's good." I heard that there are big officials in the provincial capital who have a wedding banquet, and they also specify to use this 'Tianlu' wine!"

Zhu Decai blinked his eyes: "Wow! So good?! Is that true? ”

The middle-aged drunkard who had just drunk also stretched his neck and asked, "Hey, fat boy, are you a hard material or a liquid material?!" ”

"Of course it's a solid material!" Fat Tsaihua looked serious, "So I bought more than 20 bottles at once, and I also helped my friend buy more than 10 bottles!"

Zhu Decai pretended to be very moved: "Okay, in a few days, I will go to Lidong Township to do business, and then I will go to Zui Qianqian Wine Shop to buy dozens of bottles of it, hide it and taste it slowly." ”

Middle-aged drunkard: "Hearing you say that, I'm going to buy a batch and hide it at home." ”

The onlookers were gossiping, and they all said that they wanted to go to the Zuiqianzhen Liquor Shop in Lidong Township to buy wine.

Seeing that the crowd was boiling, Fat Tsaihua took advantage of the wind to sail and said in a vigilant tone: "If you want to buy it, you have to buy it as soon as possible, you must know that there is no boat to take after Suzhou." People over there rushed to buy it, and I heard that the production of the brewery was not high, and sometimes it was out of stock. ”

Fat Tsaihua looks fat and loyal, and at first glance he seems to be an honest man who can't steal.

Zhu Decai and Fat Tsaihua, the two living treasures, have been good partners since childhood, and the two have memorized their lines in advance and rehearsed many times before, so outsiders can't see through them at all that they are acting in a double reed play.

Zhu Decai used this means to go out to Xinzhou County, Yangchun County, Kaiping Dasha, Chunwan and other places with many people, and Fei Zihua repeatedly performed this double reed play in the restaurant very realistically, to promote the "Tianlu" wine produced by Zui Qianzhen Distillery.

It works! Li Jinfeng found from the registration form that wherever Zhu Decai and Fat Tsaihua have acted in this double reed play, there will be a lot of new customers.

Zhu Decai saw that such a marketing method worked well, so he and Fei Zihua separately invited their former good friends to teach them to memorize their lines and act in a double reed play, so as to promote the "Tianlu" brand wine with sauce fragrance in Zui Qianzhen Wine Workshop. Of course, if the brewery is registered, they will be given a bonus according to the increase in sales.

After Zhu Decai's operation, three months later, Su Huaicheng's Zui Qianzhen Wine Shop really became famous, and customers came like clouds.

Seeing that the business was improving, Zhu Decai came up with a new idea for Li Jinfeng and his wife: "We will hold a celebration of the 20th anniversary of the opening of Zui Qianzhen Distillery, saying that it is a big reward to give back to the society." Ten get one free, buy ten bottles, buy ten Cheng and get eleven Cheng. ”

When Su Huaicheng heard this, he immediately frowned and waved his hand: "If we get one out of ten like this, wouldn't the more we sell, the more we will lose?"

Zhu Decai: "No, this will not make us suffer or the customers who come to suffer. ”

Su Huaicheng was puzzled: "There is a way that needles have no two ends, is there really a business in the world where both parties do not suffer?"

Zhu Decai explained: "We can change the 'Tianlu' wine that we have recently produced and say that it is a new variety that has been developed. ”

Su Huaicheng realized: "This is actually a change of soup and not a change of medicine. ”

"Well, it's just to change the soup and not the medicine." Zhu Decai nodded in agreement, "We might as well calculate carefully, the original price of a piece of wine was sold for one tael of silver." Ten taels of silver is that, isn't it?"

Su Huaicheng: "That's right, such a shallow number can even be counted by children." ”

Zhu Decai: "Now we have raised this so-called new variety to sell one tael of silver for one cent, so how many taels of silver is to buy ten cents?"

Su Huaicheng replied immediately: "It's still so shallow, ten taels of silver is eleven taels of silver!" ”

"That's right," Zhu Decai nodded, "Our current sales strategy is to get one out of ten, that is, customers who come to buy ten new wine will give us eleven taels of silver, and we will give them another one." Uncle, let me ask you, is the final result that they spend eleven taels of silver to buy our winery eleven Cheng wine?"

Su Huaicheng: "Listen to your calculations, it is indeed eleven taels of silver to buy our eleven Cheng wine." ”

Zhu Decai: "So, this is a shallower number than a word. ”

Li Jinfeng couldn't help but interject: "In this way, our sales can increase by one percent all of a sudden, okay!"

After such a calculation, Su Huaicheng was completely convinced: "Good luck, this idea is good!" Do what you do, and our business will be better in no time. ”

Zhu Decai: "Human nature has a weakness, and most people have a greed. When I heard that I was giving one out of ten, I thought that I had taken a big advantage in vain, but in fact, I was just deceiving myself psychologically. ”

Li Jinfeng: "More importantly, we didn't let our customers suffer in terms of profits. ”

Su Huaicheng stretched out his thumbs to Zhu Decai and praised: "Yo, only you can come up with such a good ghost idea." ”

Zhu Decai laughed: "We locals in NSW don't have a mantra: 'There is a plan for food, but there is no plan for mud. Is it better to be scheming than to carry mud'?"

After Zhu Decai and Fei Zihua performed a double reed play in the town restaurants around the cave, the brand of "Tianlu" liquor quickly became famous everywhere. The business of Zui Qianzhen Liquor is becoming more and more prosperous, and it is becoming more and more prosperous. Not only people from Xinzhou County came to buy, but even merchants from Enping County and Kaiping County also came to pick up the goods.

Su Huaicheng made a settlement at the end of the year: the turnover of Zui Qianzhen Distillery this year has more than doubled compared with last year.