Recently, everyone has seen the controversy between Dong Yuhui and Dongfang Selection, what is the truth behind it?

I write my own opinion, behind the glamorous industry of live broadcasting, why did Dong Yuhui and Dongfang choose their story to cause such a big wave? Today, we explore the deeper meaning behind this matter, first of all, the turmoil caused by a small composition, the editor of Oriental Selection means that the small composition was written by me, not written by Dong Yuhui, and then Dong Yuhui made a statement that there is indeed a small composition, but many things are still written by themselves, such a simple matter, but you will find that the editor used public channels to spread this matter, and this is originally the editor's own business, and there is a relationship with the company?

I'll just write like this, even if everything you write is read by Dong Yuhui, that's right, then you earn money from other companies, this is your duty, and as Dong Yuhui, he is a person who stands in front of the stage and speaks, and it is impossible to read 100% according to what the editor wrote. Therefore, what we can see in this matter is not only the contest between individuals and brands, but also the game between personal charm and market forces.

This incident provides us with a thought, that is, in the era of chasing traffic, is authenticity and integrity a contradiction? So, how do you balance the individual with the brand? The first is fan culture, which plays an important role in modern business, whether it is Oriental selection or making friends, there is no IP, fans and influence. Therefore, fan culture itself is an economic culture, an economic model in itself, and a business model in itself, which is nothing to say.

We don't have to think about this rationally, this is the essence of business, and the influence of people is always greater than the influence of products, which is a fact that there is no need to raise the bar. But Dong Yuhui and Dongfang Selection are the epitome of our times, everyone is a part of this story, everyone is choosing to shape their own future, I think in this matter, it is a small matter of a company, not a big deal, there is nothing that cannot be passed, no big deal.

Of course, in this process, the identity of the CEO did play a role in fueling the fire, and his mobile phone fell, which made me feel that I had lost my level, and I couldn't lose my sense of proportion in front of the public. From my point of view as an audience, no one is wrong about this, but no one is right, it's just that everyone is on the traffic boat of live broadcasting, and they don't know what their surname is.

In general, the controversy between Dong Yuhui and Dongfang Selection shows us that authenticity and integrity may become a contradiction in the era of traffic. The balance between the individual and the brand requires more thought and exploration. At the same time, we should also see that everyone is a part of this era and is choosing to shape their own future. In this process, the role of CEO plays an important role, and it is necessary to deal with various issues more carefully and rationally. For Dong Yuhui and Dongfang Selection, they should learn from this controversy and pay more attention to the importance of integrity and authenticity. In the live streaming industry, as a public figure, you need to pay more attention to your words and deeds and avoid behaviors that are inconsistent with your identity. At the same time, they should also be more respectful of the fruits of their partners and team members' labor, and avoid harming the interests of the team because of their personal emotions or behaviors.

For fan culture, it is an economic culture in itself, and the essence of business is to pursue profit maximization. However, in this process, we should also see that the influence of people is always greater than the influence of products. Therefore, when choosing products and services, we should pay more attention to the human factor and choose those brands and teams that are truly strong and honest. We should also realize that this era is an era full of opportunities and challenges. In this day and age, everyone is choosing to shape their own future. Therefore, we should cherish our choices and efforts more, continue to learn and progress, and create more value for ourselves and society.