The lessons that man learns from history are those that never lose them.

This equation must not be said, and at the same time, it is necessary to give people the hope they want, so that people can listen to it.

"It won't change in the long run, that is, it can change?"

Li Yannian's brows furrowed even deeper, the barbecue in his mouth was completely unfragrant, and Li Yanting also stopped his movements.

"If you want to change, you have to go back to the previous question, in addition to the market, what else have the warriors lost?" Equation said, chewing on the meat.

"Technology?" Li Yannian asked tentatively.

The equation proposes an eight-level work system, and it is not difficult to imagine that the equation attaches great importance to technology and craftsmen, and his wine shop seems to be because of the rise of technology.

"Yes, it's technology!"

"In layman's terms, technology is the added value of all goods." The equation points to the lamb on the charcoal pot, "The same lamb, different people, different masters, different spice ratios, different processes, and different final tastes, so how will it be reflected in the selling price?" ”

"Don't say it's a world apart, it's no problem to double it!" Li Yanting looked at the carbon fire in front of him and said.

"So what will happen if you move this roast sheep into the octagonal building?"

Octagonal Tower, one of the four famous buildings in Tai'an City, in the name of barbecue, the whole sheep banquet is the best Wu Dynasty, it is the first restaurant in Tai'an City to make a reservation system.

"Now I understand that the same thing, through different technologies, different packaging, the final result is completely different!"

"In the trade of the entire Kyushu, our Wu Dynasty only has things, and the Song people are proficient in the latter two points, which is why, we know that the Song people have robbed the wealth of the warriors, but we can't say the reason for the problem!"

After eating the last bite of barbecue, the equation knocked on the plate and said, "To sum up, it is a combination of trade, technology and engineering!" ”

"Trade, technology, engineering?"

Li Yannian chewed these three words, and his confused eyes brightened little by little.

"I understand, we also have trade, and the root of the Wu Dynasty's passivity is because there is no technology and work." Li Yanting came to his senses.

"Trade is important, lack of skilled workers, is the inertia of history, the Song people founded the country at the earliest, the best congenital conditions, mastery of geographical advantages and goods through the country, military is not strong no matter what considerations, his energy can only turn to trade, in order to obtain more wealth, so as to gradually passively complete the change, from heavy trade to heavy technology, once this trend is formed, the benefits will not change, until the day of qualitative change comes, strong technology will feed back the military, the same road is not a strong day!"

Song Wen is weak, to put it bluntly, he still has no confidence, no confidence, technology in hand, wealth in hand, and ambition is difficult to breed.

"How can you say that Yan Yin is not here for the market, but for the technology in your hands, sir?" Li Yannian seemed to understand something.

The Li family brothers, who are calm and calm for a long time, and Yanting jumped out, just become a contrast.

After the elder brother finished speaking, the younger brother immediately added, "Alcohol has always been profitable, and Mr.'s wine has been sold at a high price in Tai'an City. ”

Listening to the two brothers add, the equation smiled and stretched out a finger, "That's right, how to realize the evil heart, you might as well guess!" ”

Communicating with Old Man Xia is learning from each other, and talking with the Li brothers is teaching, and the equation is really hoping that the two brothers can learn something from them.

After all, if you want to step on the brakes and turn the direction of Wu Chao, the strength of one person is definitely not enough, and of course this person can't be chosen casually.

The Li brothers looked at each other, and after a short silence, Li Yanting and hesitated to speak, "The wine industry is profitable, the Wu Dynasty is short of grain, and the prohibition of alcohol has been issued once and again, although it is useless, the restrictions are not small, the scale of Mr.'s wine shop is not large, and the impact is not small, if I am a Song person, with technology, it will inevitably be mass-produced in the Song Dynasty and then sold to the grassland, when Mr. is limited by the system, even if the grassland is open to buy, the amount is not enough, and the price can be reduced if the amount is sufficient, and the Mr. will be forced to death first, and then all the profits will be attributed to Richangxing!" ”

"True transmission of a word, false transmission of thousands of books, the first Song people to get out of the old spring, I just reform, to solve the taste of spicy, dry, no fragrance of the secret, Richangxing only need to bring a craftsman from the Song Dynasty to refine and brew, and it will be reproduced soon!"

"Yan Yin deserves to die!"

Li Yannian clenched his fists.

Aren't stupid people, at this moment, they still don't understand what Yan Yin is thinking?

"Sir, you refused yesterday, but if I were Yan Yin, I would definitely use other methods, there is a reason to be a thief for a thousand days in this world, and there is no reason to prevent thieves for a thousand days, and the Song people can still do it at that time!" Li Yanting was not only unhappy, but worried.

"That's the truth, so I want another concept from it, brand!"

"The brand is not only about the signboard, but also involves many factors such as personality and service, and the same takes the Octagonal Building as an example, the chef comes out to open a store, and the owner comes out to open a store, will the result be the same?"

"No!"

Li Yanting grasped the right to take the initiative to talk to the equation, and affirmative words came out casually.

"Technology can be stolen, signboards can be plundered, but the brand formed by multiple factors cannot!"

"Yan Yin didn't get what he wanted this time, stealing technology must be his next step, even before it started, before it succeeded, what we have to do is to form a reputation."

"When the Song people began to build a signboard, we formed a brand effect with word of mouth, and even if the Song people made the same thing, it would be difficult to affect our huge profits, and even form a feedback!"

"Feedback?"

After thinking for a moment, Li Yanting said with a smile, "This is the relationship between the four famous buildings and the twelve restaurants, no matter how much the twelve restaurants do, at most they will prosper for a while, and in the end, it is the four famous buildings that will benefit." ”

The equation snapped his fingers, "Yes, that's the truth, with the emergence of my technology, the market of Lao Quan will inevitably be reshuffled, the market does not need to occupy all, just eat the share of the head, and the profits will continue to flow after sitting firmly, just like the four famous buildings!" ”

In order to control alcohol, the Wu Dynasty followed the system of the Song Dynasty.

The way is the same, the purpose is different, the Song Dynasty is for profit, and the Wu Dynasty is entirely because there is enough food to eat.

From top to bottom, the brewing is divided into five grades, official brewing, main shop, auxiliary shop, flag shop, and foot shop.

Brewing is prohibited under the main store, distillation is not allowed under the auxiliary store, the number of flag shops is strictly controlled, and the foot shop is completely attached to the upper four levels.

The liquor store of the equation belongs to the auxiliary store, which is not related to him, but purely owned by the burned down restaurant itself, and the equation does not have the conditions.

However, due to the three-year shutdown, by the time the equation took over, the share was only 1,200 jars of muddy liquor, and after distillation, it was only more than 200 jars.

In September, he received the quota of tribute wine, and the share increased to 4,000 altars in the coming year, without which he did not dare to expand.

As for wanting to be promoted from the auxiliary store to the main store and have his own brewing workshop, he has to find a way on Old Man Xia's side, without which it is impossible for a lifetime.