Zheng Chun looked up at the young man on the sofa opposite, thinking about what if this kid was really admitted to a top university like Qingbei in the future...... Or decided to give the other party some face.

Open the manuscript and start browsing.

Originally, it was only intended to be a show, however, from the first page, Zheng Chun was attracted to attention.

This is a market analysis of the main products of San River Distillery.

The article believes that as far as the four Sanhe liquor products bought by the other party are concerned, the prices range from 2 yuan to 10 yuan, which can be seen that the boss's development ambition from low-end to mid-end.

However, the conclusion given by the other party is that doing so will only divert the limited production and marketing resources of Sanhe Distillery. At the same time, the mid-range products of Sanhe Distillery, even if they are of better quality, cannot compete with similar price products of brands such as 'Fenjiu', 'Shuanggou' and 'Songhe' in the market.

Because those well-known manufacturers have a stronger brand effect.

Therefore, what Sanghe Liquor should do is to temporarily abandon the 'Sanghe Laojiao' that intends to hit the mid-end, and in the short term, focus on the low-end market of about 2 yuan.

This analysis made Zheng Chun immediately think of the market situation of his 'Sanhe Laojiao'.

Zheng Chun's father used to be a blender in the current distillery for most of his life, and he was exposed to it since he was a child, which also became the main reason for him to take over the distillery. And 'Sanhe Laojiao' is a flagship liquor made by Zheng Chun's father, Zheng Guangming, who had already retired, and personally prepared for his son's business.

After the strong aroma liquor brewed from pure grains is made, whether it is the father and son, or the relatives and friends who have tasted it around, they are absolutely sure of its quality.

Zheng Chun also thought that although the taste was excellent, 'Sanhe Laojiao' would not be able to compete with those big brands after all, so he adopted a low-price strategy and set the price at 10 yuan a bottle, leaving only about 25% of the gross profit space equivalent to his own low-end liquor.

Just earn a word of mouth.

However, it was not successful.

Zheng Chun was full of expectations at the beginning to allocate 10% of the production capacity for 'Sanhe Laojiao' in his own factory, but as a result, in the previous July, the liquor sales of Sanghe Distillery had exceeded 70 tons, but the sales volume of 'Sanghe Laojiao' was not even two tons.

Present......

The opening analysis of this plan in his hand is simply a word to wake up the dreamer.

Brand effect!

No matter how good your own liquor is, if you don't have enough brand support, others won't spend too much money easily.

Zheng Chun knows very well that most ordinary people can't tell whether the liquor is good or not.

The brand is clear.

"Mr. Zheng ......"

A voice came from his ears, interrupting Zheng Chun's thoughts.

When I looked up, I saw the boy opposite.

Su Hang saw that Zheng Chun hadn't turned a page for a long time, and he didn't know what he was distracted about, so he had to take the initiative to speak: "...... Are you still watching? ”

"Oh, I'm looking, I'm watching," Zheng Chun nodded hurriedly, his eyes fell on the plan, and then swept over the stack of awards and magazines that were still on the coffee table, and turned to a teenager again: "This...... These...... Did you come up with it yourself? ”

Su Hang can't say that he has seen a lot of knowledge in two lifetimes, so he can only say: "I like to read very much, and my family also loves to drink. ”

Zheng Chun was a little incredulous.

Pondering once in a while?

How can it be?

However, in an instant, I thought of the terrifying test score of the boy opposite.

Zheng Chun was a little skeptical at first, but now he ...... I still planned to ask an acquaintance in Heyuan No. 2 Middle School later, and immediately said: "Su Hang, this is ...... You suggested that I give up 'Sanhe Laojiao' and specialize in low-end, then do you know that the competition in low-end liquor is more intense, especially this plan, it can be seen that you want me to develop the rural market, the problem is that locally, not to mention other cheaper small brands, there are a lot of private brews for a dollar and a big pot, if you are completely low-end, you will not be famous. ”

Su Hang did not directly answer Zheng Chun's doubts, but asked rhetorically: "Mr. Zheng, do you know the three plants?" ”

Zheng Chun didn't know why, but nodded: "I know, this year is a very popular health care product, because it is being promoted everywhere, I also bought a few boxes for my father." ”

"Mr. Zheng, your attitude towards the rural market just now is similar to that of most health care product companies before Sanzhu. Until three strains appeared. The company was only established last year, focusing on the rural market, with sales exceeding 100 million yuan in the first year, and this year, according to some recent reports, Sanzhu's annual sales are expected to exceed 2 billion. Mr. Zheng, you know the liquor industry better than me, there are so many liquor brands in China, and the current annual sales can reach 2 billion, is there any? ”

Zheng Chun subconsciously shook his head.

I don't know this year, but last year, Zheng Chun remembered that Wuliangye's sales were 1.3 billion, the first in the country.

As for......

2 billion?

A health supplement!

It's only been two years since it appeared?

That's kidding, right?

After hesitating, Zheng Chun still asked: "Su Hang, are you sure...... Three strains have 2 billion this year? ”

"Mr. Zheng can inquire for himself, I don't need to lie about this," Su Hang said: "In short, the rural market of more than 800 million people has more potential than all of us imagined, which is why I made this plan of 'sending drama to the countryside'." ”

Zheng Chun didn't forget the other half just now: "So, what about the low-end problem?" ”

"I'll only ask one," Su Hang looked at the middle-aged man opposite: "Mr. Zheng, if you want to hold a banquet, one or two yuan a bottle of wine will definitely not work, and you can't afford it if it's too expensive, then, 10 yuan a bottle of liquor, 'Song River' and 'Song River', which one will you buy?" ”

Zheng Chun was silent for a moment.

In the office, Teng Hechuan, Hong Liucun and Xie Changzhuang, who had been observing, all subconsciously gave answers in their hearts.

Of course, it is the 'Song River', which is famous all over the country.

As for the 'San River', I haven't heard of it, but it's not a joke when it's put on the table.

Su Hang saw that Zheng Chun did not answer, nor did he ask, but took the initiative to continue: "So, Mr. Zheng, for Sanghe Liquor, in the initial stage of development, concentrate all resources to specialize in the low-end, open up the market as soon as possible, and make the enterprise bigger, which is not a question of fierce competition in the low-end market, but the way that Sanghe Liquor must go." Unless you can get a huge investment now, start a massive advertising campaign, and quickly establish the Sanhe brand. ”

Zheng Chun nodded subconsciously.

Looking at the teenager opposite, I was even more curious, how did the other party come up with these ideas, one by one?

Is it talented?

Thinking so, Zheng Chun looked at the ground push plan in front of him again, and couldn't help but say, "But this ...... It's too expensive. Suzhou and Hangzhou, send the drama to the countryside, if you want to have an effect, you have to perform for at least three days in each place, I actually think this is not enough, but, only our Heyuan City, not to mention the urban area, there are 12 towns under its jurisdiction, according to three days, it will take more than a month to perform a round, how much does it cost? ”

Zheng Chun said that at the end, his eyes had already turned to Teng Hechuan.

In fact, there is some mental calculation.

Sending the drama to the countryside, in order to achieve the effect, it must not only build a small stage, but to sing a big opera, according to the calculation of three performances a day, all kinds of people eat horses and chew, and it is estimated that 2,000 yuan will not be able to get down.

Then, a month, at least 60,000.

This money is enough for Sanhe Liquor to advertise on the TV station of Heyuan City for a month.

In fact, Zheng Chun is doing it right now.

In June, Sanhe Liquor signed a one-year advertising agreement with the city TV station, broadcasting an average of 10 advertisements a day, and the annual package price was only 500,000 yuan.

Although Zheng Chun feels that the effect is not very good, otherwise he would not have tossed out the paramotor advertisement again last month, but he also understands that in this era, advertising is a must, and it cannot be done.

As for the province and Taiwan, which cover a wider area, Zheng Chun also consulted that in order to produce results, he would spend 200,000 yuan a month, which was equivalent to the monthly income of his own factory, and it was not necessary to afford it, because the main market for Sanghe wine was only in Heyuan and several surrounding cities and counties for the time being.

Zheng Chun asked this, Teng Hechuan was thinking about how to answer, Su Hang had already said: "Mr. Zheng, things are not what you think, I suggest you read the plan before talking." ”

Teng Hechuan had also seen the plan in Zheng Chun's hand in advance, and when he heard Su Hang say this, he hurriedly nodded: "Yes, Boss Zheng, you read the plan first." ”