Chapter 064: Hunger Marketing
In the era when the print media was flourishing, although the Youth Daily was far from being the largest newspaper in the Central Plains Province, it also had a daily circulation of 190,000 copies, covering many areas in the Central Plains Province and surrounding areas.
So, on August 28, many people saw the report about a certain 'young writer' for the first time.
Linpu, whose home is in a commercial city, is one of them.
At the beginning of the month, because of an article on "Qingxu", Lin Pu, a student at Shangdu University, inexplicably lost his girlfriend he had just made on his first date, and he had been depressed for a while.
Unexpectedly, this month was about to pass, and when Lin Pu was having breakfast, he happened to look through the "Youth Daily" subscribed to at home, and once again saw some familiar words that could be described as deep memories.
'Lin Qing and Xu Bai'.
'Qingxu'.
'Participate in business'!
Limp patiently read this exaggerated report, and the result was that it changed from initial disbelief to later incredible.
What a man!
It published 9 articles a month, received rave reviews, sold out magazines, and letters from readers......
Is this possible?
However, the natural credibility of newspapers in this era made Limp have to believe it.
There really is such a person!
After reading the report several times again, Linpu's subconscious attitude of resistance changed unconsciously.
remembered Xiao Yingying, who hurriedly returned home after reading a "Lin Qing and Xu Bai".
Lin Pu didn't plan to give up, he sent two letters to the other party in a row during this time, and he was still thinking about how to save things after the start of Shangdu University next week.
Let's look at the report in front of you.
Isn't this an opportunity?
Since Yingying likes articles about participating in business, I found all the 9 articles listed in the report and gave them to her as a gift for the beginning of school.
By the way, there is also a new issue of "Qingxu" that will be released soon.
Two of them.
It's all piled up together, it's sincere enough!
As for the warbler, the warbler may like to go a little too far...... Lin Pu also thought about it, and felt that there was no need to worry, he was a juvenile writer, and there was no reason to grab a girlfriend with a college student.
After all, there can be no intersection in reality!
In addition, although it is the end of the month, according to common sense, many bookstores and newsstands may be left, so there should be no big problem.
Do it when you think of it.
After a hurried breakfast, Limp went out of the house and began to search carefully from bookstore to bookstore.
……
Shangdu Airport
In the waiting hall, Zhao Yi came to pick up her eldest daughter who came back from the investigation of what industry in the Northeast, and she was flipping through some newspapers at random as a pastime, but she accidentally noticed a report in the "Youth Daily".
About participating in business.
Speaking of which, at the beginning of this summer's vacation, Zhao Yi had already discovered all kinds of abnormalities in her second daughter, often running out, often in a daze, and later, she was even a little distracted.
Until that day.
The girl ran out early, and Zhao Yi, who was just silently watching, couldn't turn a blind eye anymore, and after a little exploration, she found so many things without thinking.
And, so good a boy.
Except for the average family background, the others can't be believed to be true. Especially after seeing a land promotion plan bought by her husband's friend Zheng Chun for 20,000 yuan from the child, as well as the advertising slogan, Zhao Yi no longer doubted that a certain teenager actually pointed out that his family avoided the investment trap of a fertilizer factory.
After thinking about it for a long time, Zhao Yi decided to continue to watch.
Because there are lessons from the past.
At the beginning, the eldest daughter, who was a mother, and her own man, were all looking forward to becoming a phoenix, and they did too much interference, but they didn't think about it...... The child didn't say anything else, but emotionally, it turned out to be ......
Zhao Yi didn't want to be self-defeating anymore.
The second daughter likes a very good boy, it's better than ...... If you like girls, you have to be okay!
Present.
Zhao Yi also knew that the young man had published a lot of articles, and had quietly read his daughter's small collection, but it was still shocking to be listed in the newspaper like this.
A voice came from the radio, Zhao Yi knew that her eldest daughter's flight had arrived, stood up, considered it a little, handed the newspaper to the entourage on the side, and ordered: "The above-mentioned "Qingxu" magazine, Xiaomin, you take the time to subscribe to one. ”
……
Qiliang City in the eastern part of the Shang capital.
Qiliang No. 6 Middle School was also the first day of school, and Zhao Yuxue, the head teacher and Chinese teacher of the sixth class of the third year of high school, was reading the newspaper in the office after lunch, and happened to notice an article in the "Youth Daily".
Among the nine newspapers and magazines listed, Zhao Yuxue found three copies of "Qingxu", "Zhengmao" and "Jing Nian", and was attracted after reading them one by one.
The last two classes in the afternoon were the first class meeting of the new semester, Zhao Yuxue simply brought a copy of "Jing Nian" to the past, as well as the "Youth Daily", and simply told his students about the situation, and personally read the whole "Flower Season Like This" on "Jing Nian".
Zhao Yuxue feels that this campus story with high school students' liberal arts and science classes as the main line is very meaningful, even if his students are already in their third year of high school, listening to it can also provide some reference for how they should apply for college next year.
With more than 12,000 words of articles, Zhao Yuxue took half an hour to read slowly, closed the magazine, looked at the students in the audience, and said: "This author named 'Shenshang' should be your peers, but his observation and thinking about life, I have to admit that even I, a middle-aged person, can't compare." This article ...... I'll leave the magazine later so that you can circulate it as much as possible. Among them, there is not only the choice of arts and sciences, but also the discussion of the purpose of learning, which is one of the most confusing things for children of your age, and what is described in the article may also bring you some inspiration. ”
Zhao Yuxue said on the podium, and under the podium, a pair of girls named Xu Man and Zhang Chenxi at the same table still didn't come back to their senses.
What did they just hear?
Participating in business?
Nine articles?
Is it the one they saw on "Qingxu" and "Zhengmao" some time ago?
Was it the one who wrote four letters to each other together?
Is it the one they have been recommending to their friends for the past month?
Unexpectedly, the other party was even in the newspaper, because 9 articles were published at once?
So, in addition to "Lin Qing and Xu Bai", "Countless Passing Years" and "The Flower Season is So Like This", which I just heard is also so good, what are the other six articles?
Oh, my God.
I knew that they should have searched more, instead of writing letters, so they were satisfied with the previous two articles, and I thought there were only two!
After school, the two girls were too embarrassed to ask the head teacher for the newspaper, so they rushed out of the school as soon as possible, bought a copy of the "Youth Daily", read it, and then showed the list to the newsstand owner on the spot.
The newspapers and magazines on it, and the others, all of them!
That's right.
The next issue of "Qingxu", two articles, also booked with the boss in advance.
Wrong!
Said that it was a column, then wouldn't it be every month in the future, the two girls discussed, decided to go to the post office to ask, and planned to subscribe for a long time.
……
Ha Yuan, Sanghe Hospital.
Nurse Lu Xiaomin was busy all afternoon, and finally didn't have to be on the night shift today, handed over, packed up his things and was about to leave, when he saw Yao Ran standing by the book column in the corner of the nurse's station, holding a newspaper in a daze.
"Xiao Ran, let's go, what are you looking at?" Lu Xiaomin stepped forward curiously, followed Yao Ran's gaze, and quickly opened his mouth wide: "That's what you mean...... That kid, God, 9 articles, I thought there were only 3 articles. ”
Yao Ran was stunned by Lu Xiaomin's startle, turned his little face, listened to her words, and subconsciously followed in his heart.
I thought there were only 6 articles.
is about to pass this month, Yao Ran is more concerned about participating in business in private than a certain girl.
However, of course, it cannot be said.
Only occasionally I think of Lu Xiaomin's collection of notebooks like a baby, which contains a sentence from her favorite Haruki Murakami.
Well.
Seeing Lu Xiaomin snatching the newspaper over, several other colleagues at the nurses' station also came over curiously, and when they heard Lu Xiaomin talk about a certain teenager, everyone also had an impression and was amazed.
In the end, Lu Xiaomin showed a displeased expression again: "That guy, I won't contact us anymore after I get out of the hospital, I didn't expect it to be even more powerful, Xiao Ran, isn't your sister his English teacher, help find someone, we took care of him so carefully when he was hospitalized, and also lent him paper and pen, now that he is developed, at least I have to knock him a meal." ”
Yao Ran suppressed his emotions, tried his best to make himself seem indifferent, shook his head and said, "The second year of high school has been re-assigned, and my sister may not still teach him." ”
"Then it's impossible to fly out of Heyuan, as long as you're still in No. 2 Middle School," Lu Xiaomin snorted: "You can always find it." ”
Yao Ran didn't want to admit it, but, it seems, he really wanted to see someone again. When Lu Xiaomin said this, she pretended to think about it, and then said, "I'll help you ask." ”
But what I thought in my heart was that it would be a new month soon.
This time, you must go and buy a copy of "Qingxu" early.
Maybe......
There were 9 articles last month, and this month, there will be no less.
Look for everything else, too.
……
Shangdu.
Boyi headquarters at No. 29 Chengjiang Road.
Originally, the editorial department was busy with the final review of the sample magazine, who would have thought that because of a report in the "Youth Daily", the excitement of the editorial department did not stop for a whole day.
Mostly telephone.
As soon as Tan Fengzhen got to work today, he began to pick up calls non-stop.
Someone asked whether the report in the Youth Daily was true or false.
Someone inquired about the ordering process of "Qingxu".
Someone wants to run an ad.
Some people are curious about the identity of the participants and want to get the contact information of the other party.
Someone wants to buy the next issue.
There was even a magazine that had contacted the rejection on behalf of Su Hang before, and I didn't know where I heard the news, so I took the initiative to call and said that I was going to hire someone's manuscript again.
Because the editorial department only has one phone, it is always busy, and some people even call other departments of Boyi, and then ask this side to run to answer.
In short, this meeting was really more lively than the first batch of magazines in August at the beginning of the month and quickly sold out due to the small print run.
Of course, no one is upset by the excitement.
Everyone was happy.
Abandoned in the corner of the building by Boyi for several years, seeing that the magazine was about to be suspended, how could you not cherish such an opportunity?
Therefore, everyone is very motivated.
Until the sky was dark on this day, even Zhao Yuexiao, the American editor who was the most indifferent to this job in the past, did not leave.
Everyone continued what they were doing, occasionally looking into the editor-in-chief's office.
The office door opens.
Tan Fengzhen sent people out, and everyone knew him, and he was the book dealer who came in person at the beginning of the month, and this time he also knew his name, surnamed Qi.
Divide them all.
"Xiao Qi, it's not that I won't give it to you, you want 3,000 copies this time, more than that, if you can't sell it, you have to return it to us, and we will lose it."
"It's all said, I'm still in cash," Qi Fenyong assured: "In addition, the last issue of the August issue, Lao Tan, you also communicated with the printing house, and printed another 1,000 copies, I want them all, you don't know, I answered dozens of calls today, and they are all from the newsstand below asking for this magazine." ”
"The old journal has been reprinted, I haven't done it before......" Tan Fengzhen didn't react for a moment: "...... How to calculate this price? ”
"That's not a problem, Old Tan, just count it according to the new issue."
Tan Fengzhen knew that he didn't know how to talk about business, last time a certain kid had already broken his point, seeing Qi Fen's eagerness, he knew that it was a good opportunity, and he didn't want to agree too easily, so he thought about it and said: "That's it, Xiao Qi, I'll discuss with the above and give you an answer tomorrow." ”
"Why are you still discussing," Qi Fen directly opened the briefcase he was carrying and took out a stack of banknotes: "Lao Tan, if you say a word, I will shoot the money directly here." ”
Tan Fengzhen hurriedly pushed the money back: "Don't, we still have to discuss, discuss, discuss." ”
The two sides went back and forth for a while, and finally sent off Qi Fenyong, Tan Fengzhen turned around and looked at everyone in the office: "This ...... I'll talk to the president later, do you have anything else to do, and I'll talk about it as well? ”
Su Ernian, who is second only to Tan Fengzhen in the editorial department, said: "There was a call to the finance department, and Qiliang also asked if we still had stock in the August issue and wanted 500 copies." ”
Tan Fengzhen nodded, indicating that he knew.
Li Tongdao, who was sitting at the door: "Didn't I go out to eat at noon, a friend pulled a dinner, introduced a new printing factory, and also inquired about this time, saying that he wanted to take some orders from us, and the price was easy to discuss." ”
Tan Fengzhen shook his head: "We can't talk about this kind of thing, we have to find the president." ”
Li Tong handed Tan Fengzhen a note with contact information: "I'll help pass on a message." ”
Tan Fengzhen thought about it and took it.
Fang Wei, whose status in the editorial department has been significantly improved these days, then spoke: "Old Tan, this time...... The first batch was really only printed in 10,000 copies? ”
Just yesterday, the distribution plan for the September issue of Qingxu has been decided.
The first batch, 10,000 copies.
It is generally the same as the August issue.
If there is no "Lin Qing and Xu Bai" at the beginning of the month, there is no consultation, there is no excitement today, 10,000 copies will definitely be enough, and I will add some later.
However, in the current situation, everyone thinks that it is not enough to print 20,000 yuan directly.
Just now, it was just a dealer in the commercial capital, and the opening was 3,000 copies, and even the old magazines were wanted.
That's the trend!
"The president personally arranged it," Tan Fengzhen said, thinking about it but still couldn't hold back, and revealed slightly: "Lao Zhong also got inspiration from Su Hangti's suggestion. ”
Zhao Yuexiao asked, "What inspiration?" ”
Tan Fengzhen thought for a moment and said, "This, it seems to be called ...... Hunger marketing. ”
Hunger marketing?
No one has heard of it, but marketing doesn't say it, this, 'hunger', sounds quite brutal.
Since it was a teenager's suggestion, or the president made the decision himself, everyone didn't say much.
After saying some things like this, Tan Fengzhen instructed everyone to get off work and go to find their own president.
I want to report back on today's situation.
Also, what is 'hunger marketing', he actually thinks that it is not necessary, what if he makes people 'hungry' too much? In such a good situation at the moment, printing 20,000 or 30,000 yuan in one go, selling magazines as soon as possible, and then selling books is the right way.
As for how much this issue of your magazine can sell?
Tan Fengzhen couldn't help but think about it since the excitement of the morning began, but he didn't dare to think about it.
What if it's just superficial and the readers don't cheer for it?
Do you want to do that......
The next book will be affected.
Zhong Changlin is no longer at the headquarters, and there is a party tonight, it is a few colleagues from the provincial daily newspaper, Tan Fengzhen knows that someone is still paving the way for the next thing.
After paying 100,000 yuan in advance, a teenager simply became the president of his own company.
After contacting and determining the location, Tan Fengzhen hurriedly rode to the hotel where Zhong Changlin was entertaining.