Everyone had a drink together, and Zheng Chun introduced a few words about the private cellar that his old man knew that he was going to talk about big things tonight, so he turned to business again, but he was a little apprehensive, looked at a young man and said: "Xiao Hang, uncle and you have something to say, the 'Sanhe Old Cellar' that was suspended after we discussed it last time has restarted production in the factory." This one...... Uncle is not impatient, he thinks this is a good opportunity, this product is the brainchild of the old man in the family, and he has been talking about it. Moreover, you can rest assured, I have made money, I raised the retail price from 10 yuan to 18 yuan, and compared with those mid-range wines in their twenties and thirties, they have been selling very well recently. ”

Before the contact between Suzhou and Zheng Chun, Sanhe Liquor focused on two categories, trying to hit the mid-end 'Sanhe Laojiao' and the low-end 'Sanhe Aging' with different degrees and aromas.

Because of the lack of popularity, the taste of Sanghe Laojiao, which costs only 10 yuan, is not worse than those mid-range wines in their twenties and thirties, but it still does not sell well. At the suggestion of Su Hang, Zheng Chun stopped production and temporarily specialized in low-end Sanhe aging.

Su Hang really didn't know that the production of Sanhe Laojiao had restarted.

However, looking at Zheng Chun's appearance, as if he had made a mistake, Su Hang hurriedly shook his head: "Uncle Zheng, what did you say in that sentence, at this time and that time, it should have been stopped, but with the recent popularity of the Sanghe brand, you restarted the production line of Sanghe Laojiao in time, which is actually right, I was too busy outside, so I didn't think about it, otherwise I would definitely remind you." ”

When Su Hang said this, Zheng Chun suddenly breathed a sigh of relief: "That's good, that's good, I'm really afraid that you will criticize me for being eager for quick success." In this case, Xiao Hang, do you think there is a problem with the pricing of 18 yuan? ”

This one......

When it comes to pricing, I really don't understand.

Su Hang understood Zheng Chun's state at this time.

That...... Probably, a splash of wealth suddenly fell from the sky, and I didn't know how to receive it for a while, so I was at a loss. It just so happened that Su Hang was the key to opening all this, and there was still a lot of aura on his body, which caused Zheng Chun to have an excessive trust in him, and even dependence, regardless of whether he asked Yu Blind or not, he wanted him to come up with ideas.

After thinking about it for a moment, Su Hang dispelled the idea of confessing that he didn't know much.

The key now is to give Zheng Chun confidence, if he knows that he doesn't understand that much, the result may be that everyone is at a loss, and then he will delay the right thing.

After carefully collecting the relevant memories of his previous life and sorting them out a little, Su Hang spoke again: "Uncle Zheng, with the product positioning of Sanghe Liquor, the price of 18 yuan is just right." The key is that in the follow-up marketing, we must give consumers a subtle impression, that is, our 18 yuan mid-range liquor is better than those similar liquors in the twenties and thirties, so as to stimulate sales. ”

Zheng Chun nodded immediately: "Just say that the quality is better than the same kind is certain, if it weren't for our brand, it wouldn't be long before it started, and it would be no problem to sell forty or fifty." ”

Su Quanquan, who was listening, couldn't hold back, and interjected and asked: "Lao Zheng, according to the price of 18 yuan, what is the gross profit of Sanhe Laojiao?" ”

"Barely 50%," Zheng Chun said: "Now the output is low, the relative cost is also high, in order to distribute the goods, but also to the dealers to make profits, anyway, than those high-end liquor is much worse." ”

He Fen, who returned to the door of the inner room to listen again, was surprised: "50% is still low? ”

"Yes, sister-in-law, those first-line liquor companies, the gross profit is generally more than sixty percent, and eighty percent and ninety percent is also a lot," Zheng Chunyu said with envy: "As for our Sanghe Liquor Industry, this Sanghe Laojiao is still high, and the gross profit of all products is about thirty percent, less than half of others." ”

Zheng Chun said, looking at Su Hang again, his eyes hopeful.

Apparently hoping that some magical boy who seemed to him to be enough to turn a stone into gold would come up with another idea to turn the tide.

Su Hang felt Zheng Chun's gaze, but shook his head: "Uncle Zheng, when I first sold you the plan of 'sending drama to the countryside', I thought about some things, and I thought that I might not have a chance to talk to you deeply, but I didn't expect that there would be today." ”

Zheng Chun felt a little bad, but still said, "Xiao Hang, do you have something to say?" ”

Su Hang said: "Whether it is the general environment of the liquor industry in our Central Plains Province or the foundation of the Sanhe liquor industry itself, it is determined that it is basically impossible for this company to hit the middle and high-end." Therefore, from the beginning of the design of 'sending opera to the countryside', my idea was that Sanghe Liquor should always take the low-end route, always strive to open up the township and rural markets, and, if possible, consistently develop this idea to the extreme. ”

After Su Hang finished speaking, Zheng Chun was still savoring, and He Fen had already asked, "Xiao Hang, why do you say it's impossible?" ”

"It's not impossible," Su Hang looked at his mother at the door of the inner room: "It's very unlikely." Therefore, the development idea I designed is actually the easiest way to make Sanhe Wine successful, but at the cost of always sticking to the low-end, or touching the mid-range but high-end a little...... There is no hope. ”

It's not that Su Hang is talking nonsense here.

As the Central Plains Province, which is very high in the consumption of liquor in the country, there are some well-known liquor brands such as Song River and Zhang Gong at this stage, but after more than ten or twenty years, it has basically become a dumping ground for liquor in other provinces, and there is simply no brand in the province.

As for the reason, in fact, we can refer to the 'Lu wine', which is also in decline.

Qilu, which is also a province with a large consumption of liquor, in the nineties, with several consecutive CCTV standard kings, was still brilliant, and then, it also declined rapidly.

Why?

If you want to divide it carefully, maybe a few books are not enough.

However, one thing that Su Hang saw was that whether it was Lujiu or Yujiu, their efforts to hit the middle and high-end had failed!

Since there are so many lessons from the past, there is no reason for Suzhou and Hangzhou to let Sanhe Liquor also break through this almost lifeless ghost gate.

Therefore, Suzhou and Hangzhou refer to the development ideas of another enterprise.

Niulan Mountain.

The king of folk wine.

Among the former first-line liquor companies, Niulanshan can be said to be the only industry giant that has achieved tens of billions of revenue by focusing on the low-end.

Although it is also said that Niulanshan is trapped in the low-end and cannot extricate itself, if it is possible to enter one of the few 'tens of billions of revenue clubs', Suhang believes that many liquor companies do not mind being so 'trapped'.

In short, since the road of the middle and high-end is not passable, imitating Niulanshan, which 'once' walked through the road in the eastern plains, and trying to make the low-end to the extreme, relatively speaking, the probability of success is definitely much higher.

Zheng Chun's understanding of the liquor industry far exceeds that of He Fen, so listening to Su Hang's determined tone, out of instinctive trust in a certain teenager, he quickly made up a series of internal and external conditions that Sanghe Liquor Industry could not impact the middle and high-end.

Gradually, I also feel that it is really right to take the low-end route.

Thinking of this, Zheng Chun finally spoke again: "Su Hang, if you stick to the low end, you say...... How big can we go? ”

Zheng Chun was able to figure it out, but he avoided his own words, Su Hang quickly said: "Uncle Zheng, it depends on how big your ambition is, the top revenue of the liquor industry at this stage is only about 1 billion, if you can unswervingly take our current road to the extreme, with the scale of our country's rural population of more than 800 million, even if each person drinks an average bottle of Sanghe wine every year, Sanghe wine industry can also become a first-line giant." ”