Chapter 026: VCD

Before 9 o'clock in the morning, with the announcement of the final list of 'neighbors' in Nirvana Garden, the sales office of the community was lively again, and the first floor was re-used as a place for payment handover.

The second floor was used as a study room in advance.

Before the appointment, a group of young boys and girls came early to start the day's study.

When some of the prospective owners downstairs who went through the procedures for buying a house were occasionally reminded too loudly, not only did they not get angry, but they went up to the second floor one after another, but they only glanced quietly at the staircase, and then left lightly.

Study room!

For Chinese parents, who have always attached great importance to education, it is definitely a great kindness for the community to open up such a learning place.

What's more, there is also a certain talented teenager who is famous all over the country.

Though......

When I just looked into it, I didn't seem to see it.

Su Hang, of course, is upstairs.

It's just that, because there are so many people, some things are no longer suitable for discussion in the hall outside, and instead turn to an office on the north side of the hall.

The project of the machinery factory has been preliminarily finalized, and Zhang Hongsheng and Liu Xuelin have left.

In the current office, in addition to Su Hang, there are Tao Bingli, Cao Xingmao, Zheng Chun, Lu Yuansong and Su Hang's father Su Quanquan.

The conversation also turned to the VCD, which was disassembled in detail last night.

"In the past year, we don't have too detailed data on the sales of VCDs for the time being, but the video recorder, according to Uncle Cao's inquiry, is about two million units a year," Su Hang wrote the number of 2 million on an erected whiteboard, and solemnly circled it, saying: "I think, the most conservative estimate, VCD can also completely eat a piece of the cake, as for the reason......

Su Hang wrote down the words 'price' and 'content' again, and continued: "First of all, the price of VCD, although it is still relatively expensive, but according to our estimation after dismantling last night, this machine is very promising to achieve a market price of 3000 yuan or even lower, which is incomparable to the video recorder." On the other hand, what is even more incomparable with video recorders is the content. ”

Su Hang said, picked up a box of VCD discs and a box of videotapes next to him and signaled to everyone: "Just talk about the cost, a box of videotapes is about 5 yuan, and a VCD disc may only need 5 cents, a 10-fold difference, which, in my opinion, is enough to bring a devastating impact to the video recorder." ”

Putting down the disc and videotape, Su Hang picked up the pen again and wrote quickly on the vertical plate: "Then, simple calculation, the price of about 3,000 yuan, the potential sales of 2 million units, multiply the two, and the market size of VCD is ...... 6 billion yuan! ”

Circled on the number of '6 billion yuan', Su Hang finally said: "Compared with the video recorder that has been decades old and dominated by overseas manufacturers, VCD has just started, and the threshold is relatively low...... Even if VCD only grabs half of the share of the video recorder, we will occupy one percent of it, that is, 100,000 units, according to the calculation of 3,000 yuan, there will be 300 million yuan in sales. Of course, this is still my most conservative estimate. In fact, with the huge market potential of VCD, we have a clear goal to enter it, and in one year, it will not be too much of a problem to directly impact 1 billion revenue. ”

After Su Hang finished speaking, everyone in the office was speechless for a while.

Whether it is 300 million or 1 billion, after more than ten or twenty years, compared with those electronics industry giants with revenues of tens of billions and hundreds of billions, it seems that they are all drizzle-like existence, but at present, especially Tao Bingli, Cao Xingmao and others, who have various businesses in their hands, this is not drizzle at all.

Not to mention that the revenue target of Sanghe Liquor next year is only 30 million, even Tao Bingli, who is the richest man in Heyuan, has successfully entered the fertilizer factory under his name, and the revenue target for next year is only 100 million yuan.

Just like ten or twenty years later, the threshold for the top ten of China's rich list is 100 billion yuan, but now, two or three hundred million is enough to enter the top ten.

At the end of the day, this is an era when money is really valuable.

Everyone was silent for a moment, and Su Quanquan opened his mouth first: "Xiao Hang, these ...... As you just said...... It's all just your speculation? ”

"Yes," Su Hang nodded: "But, Dad, I believe in my own speculation, and I think you can also feel that my speculation is very reasonable." ”

When the others heard Su Hang say this, they all nodded subconsciously when they thought of the young man's analysis just now.

Last night's disassembly, Su Quanquan was also present throughout the whole process, and I learned a lot.

At that moment, he continued: "Xiao Hang, in case...... I mean, what if, you take everyone to invest money in, it will definitely cost a lot, and this VCD market does not reach the scale you speculated? ”

Su Quanquan asked like this, and everyone looked at Su Hang again, waiting for an answer.

It's also something they care about.

After all, even if the annual output of 100,000 VCDs is calculated, the investment may be tens of millions.

Therefore.

What if......

Su Hang felt everyone's gaze, but laughed, shook his head and said: "There will be no case, or in case, if the market does not reach the scale I predicted, it will be a good thing for us." ”

This time, it was Cao Xingmao who rushed to speak: "Xiaohang, what do you say?" ”

Su Hang gestured to the vertical board on the side: "Assuming that the market size of VCD next year is not even 1 million units, this can only show that other competitors have not reacted, although I think this is not very likely, but, if this is the case, it can allow us to occupy more markets more calmly, isn't this a good thing?" ”

Zheng Chun said: "Xiao Hang, you are too idealistic, isn't it because of ...... Well, this thing is actually not as easy to be accepted by consumers as you say? ”

Su Hang shook his head firmly, pointing to the several VCDs that were placed aside after they were reinstalled last night: "Uncle Zheng, this thing, the image quality is comparable to that of the video recorder, but the price is cheaper, and the cost of obtaining the content is so low that it crushes the videotape. ”

Everyone was silent again.

Immediately, Tao Bingli, who had not spoken much, said: "After all, it's something new?" ”

"The three strains of oral liquid are also new," Su Hang said with a smile: "It was launched last year, and this year it has achieved a market size of 2 billion." Well, don't talk about this, Uncle Tao, this involves another problem, any electronic product, the original, is a new thing, so it is necessary for manufacturers to work hard to open up the market, so that consumers accept this product. Heh, that's exactly why I chose VCD as a 'comeback' project. ”

When Su Hang said this, everyone looked at Lu Yuansong together.

And, it seems, something is understood.

Su Hang also continued: "According to the news from Boyi, the upcoming first issue of "Shanghai Sea" in 1996 is expected to reach the 500,000 level. Among them, the 'comeback' project is also one of the hotspots that has attracted the most attention recently. It's just that this national hot discussion, to put it mildly, is not an exaggeration, it is equivalent to the effect of our investment of 100 million yuan in advertising. So, let's think about it, crushing the 'price' and 'content' advantages of the video recorder, plus the extensive 'marketing' that can gain national attention as soon as it appears...... Even if there was no market before, we can open it ourselves. ”

100 million yuan of advertising effect?

How dare you think?

You must know that in the past November, on CCTV's side, the new year's advertising bid was taken away by a winery named 'Qinchi' in Qilu, and the price was only 66.66 million yuan.

However, because of the previous 'choosing a neighbor to live', coupled with a few blockbusters thrown by Boyi, the recent continuous heated discussion in the national media around a certain teenager can be called enthusiastic, but this heat seems to be ...... It is indeed worth 100 million marketing investment.

In this case......

Thinking about it, Cao Xingmao subconsciously swallowed his saliva, and said again: "Xiaohang, if this is the case, you just said that we only have a 10% market share, but it's a bit ...... Too conservative. ”

"Yes, I've been emphasizing just now that it's a very conservative estimate," Su Hang smiled: "Speaking from the heart, I will directly achieve 1 billion in the first year, which is my goal." However, whether it can be realized or not depends on your uncles. ”

1 billion ......

Everyone looked at each other, and they all sighed in their hearts.

In this era, any industry can achieve a revenue scale of 1 billion yuan, not to mention Heyuan Town, even at the national level, it is very handy.

Like what...... Liquor.

The current revenue of the national wine companies can reach 1 billion, and they can be counted on one hand.

Or Cao Xingmao couldn't help it: "Xiaohang, tell me, what should we do?" ”

"This ...... Everyone must be more familiar than me," Su Hang said with a smile: "It's simpler, but two things, production and sales." To put it more complicated, it's a lot of things, recruiting employees, developing samples, setting up factories, carrying out marketing, organizing after-sales, and so on. ”

Su Hang said this, and everyone exchanged glances again.

Zheng Chun smiled: "Xiao Hang, you can summarize these casually, but you are better than all of us." ”

"I'm just talking on paper," Su Hang also smiled: "If you want to do it specifically, you must be blind." ”

"Don't talk about it, let's be specific," Tao Bingli leaned on a single sofa with his legs crossed, looked at a teenager, and asked the one that several people were thinking about but were embarrassed to mention: "Let's talk about the shares first, everyone is making money?" ”

And they all looked at it together.

Su Hang also restrained his expression.

Investing in Zhang Hongsheng and Liu Xuelin's machinery factory in the morning, Su Hang didn't care much about the shares, because he just wanted to help Zhang Yi indirectly.

This......

It can't be so casual.

After a little consideration, Su Hang said: "Dismantled last night...... Uncle Cao should know better, let's take ...... Well, I just heard a word in the morning, OEM, that is, the way of outsourcing core components, then, to install a prototype, I think it should be easy, the key is to build a factory, and build a complete supply chain of a complete set of parts, in short, all need to explore. In the case of funds, the initial ...... Let's make up 5 million first. ”

Unlike the machinery factory project, which plans to spend a long time on research and development, Suzhou and Hangzhou plan to directly build an electronic assembly plant with a certain production capacity.

This requires more funding.

After Su Hang finished speaking, everyone's idea was that 5 million was not much.

Immediately, Cao Xingmao subconsciously looked at Tao Bingli again.

Tao Bingli continued: "What about shares? ”

"This, first of all, is Uncle Lu's two percent," Su Hang motioned to Lu Yuansong: "He is the key to the 'comeback' project that can help us save 100 million advertising costs." ”

Lu Yuansong, who had the least words, subconsciously got up, and snorted twice with obvious confidence, before finally saying, "Su Hang, this VCD...... Although I watched some last night, I still don't understand it very well, and I ...... before. I'm studying medicine, so the printing and dyeing factory ......."

Su Hang understood what Lu Yuansong meant, and the other party was obviously afraid of making trouble in an unfamiliar field again, but he said: "Uncle Lu, let him go over to the printing and dyeing factory." Speaking of which, I am indeed still looking for a pharmaceutical project, but this is not suitable for a 'comeback', we have an old saying in China, 'I hope that people in the world are free of disease, and would rather put medicine on the shelf', there is nothing unseemly about selling medicine, but if it is fanfare, I think it is not appropriate. This VCD project is just right. As for whether I understand or not, I actually don't understand anything, I just grope around, and my heart is the most important. ”

Zheng Chun pulled Lu Yuansong to sit down again: "Old Lu, Xiao Hang is right, you, the most important thing to do is to cheer up, don't be so timid, if you keep this attitude, we really don't worry about handing over this project to you." ”

Lu Yuansong subconsciously shook his head, and nodded hurriedly, a little at a loss for a while.

The project of the printing and dyeing factory really left too many shadows on him.

However, the immediate ......

Lu Yuansong knew very well how rare it was for him to have such a chance to start over, so like a drowning man grabbing a piece of wood, he didn't have the slightest idea of giving up.

What should be said has already been said, if Lu Yuansong really can't do it next, Su Hang can only set him up and use him as a signboard.

Soon continued: "The other eighty percent of the shares, Uncle Tao, Uncle Zheng, and Uncle Gao downstairs, each of you is one percent, how about it?" ”

Zheng Chun glanced at Cao Xingmao, who was obviously the most enthusiastic, and said with a smile: "I have no opinion on the shares picked up for nothing." ”

Tao Bingli also nodded.

Although...... The stinky boy was very depressed that he gave himself such a little, but he only paid for it, which was also equivalent to picking it up for nothing, so he didn't say anything.

Su Hang then turned to Cao Xingmao: "Uncle Cao, you are the same as Uncle Lu, you are also two percent, I hope you can separate some thoughts from Xingye Electric in this project, mainly in terms of technology, you know a little bit while you are here, is there a problem?" ”

Cao Xingmao quickly calculated that in this way, a certain teenager himself would have thirty percent left.

Although it is the most, it is not much more than everyone, so he is also very satisfied with being able to get two percent: "Xiao Hang, I have no problem." As he spoke, he took the initiative to add: "I will put the electric city over there a little." ”

If this VCD project can really hit 1 billion in revenue a year, even if it only accounts for 20% of the shares, it will be much larger than the existing three electrical appliance cities in his hands.

"That's not necessary," Su Hang said: "The main job, I still hope that Uncle Lu will come." In addition, speaking of the Electric City, heh, Uncle Cao, you asked me to go over and have a look some time ago, but I haven't had time. ”

"yes, I'm still waiting."

Su Hang thought for a while and said: "You don't need to look at it, in fact, in related fields, if Uncle Cao is interested, he only needs to understand how those mature large-scale electrical appliance chains abroad operate and learn from them." Just like Asia, the early success was based on the experience of a similar company in Japan. Of course, the failure of Asia can also be used as a negative example. ”

"When you say that, I have an idea."

"In fact, as long as you look at the general direction of doing business, the rest, whether you can succeed, or even succeed all the time, is the details," Su Hang couldn't help but mention some of his past feelings, and still remembered it, looking at Zheng Chun: "This...... I also talked to Uncle Zheng. ”

"I've always hung your handwriting in the office," Zheng Chun nodded with a smile, and skillfully recited: "Accumulate steps to thousands of miles, accumulate small streams to become rivers and seas." ”

Cao Xingmao followed: "Xiao Hang, Wanwan has praised you more than once at home, when will you write me a picture?" ”

"Anytime."

The matter of equity distribution was finalized, and some details were discussed, and Cao Xingmao and Lu Yuansong left first.

I'm going to start right away.

Cao Xingmao wants to use his relationship in the industry to dig up a group of people as soon as possible to form a technical team, and at the same time consider the supply of components. Lu Yuansong went to contact the city and finalized the land for the construction of the factory first, and Suzhou and Hangzhou also had intentions about this, either in the west of the city or in the north of the city, mainly because it was closer to where everyone lived.

When the two left, Su Quanquan was left in the office, as well as Tao Bingli and Zheng Chun, who were also close, Su Hang picked up a marketing plan for 'Stomach Diet Tablets' that he had written casually in the morning, and handed it to Tao Bingli, who was close to the middle: "Uncle Tao, Dad, Uncle Zheng, you take a look first." ”

Su Quanquan and Zheng Chun both came to Tao Bingli's side.

Su Hang also talked about his thoughts: "I hope to acquire Heyuan Pharmaceutical Factory as soon as possible, or, if the city is not willing to sell, let's choose similar companies in other surrounding counties and cities, the key is to have the Chinese patent medicine of 'Stomach Digesting Tablets'." ”

Su Quanquan looked at the plan in Tao Bingli's hand and asked his son: "Xiao Hang, why did you recognize this 'stomach and appetite tablets'?" ”

"There are many reasons," Su Hang said: "First of all, the successful cases of 'Sanjiu Stomach Tai' and 'Mordine Lines' are in the front. ”

Su Quanquan nodded: "This is reasonable." ”

"Secondly......" Su Hang said: "This is also some of my own thoughts, people have to eat every day, three meals a day, it is inevitable that there will be a time to last, if you don't want to be stiff, find some medicine to eat, it is a good choice." Therefore, compared to other proprietary Chinese medicines that are only used when you have accurate symptoms, the potential demand for Stomach Digesting Tablets will be huge, as I said before......"

Without waiting for Su Hang to continue, Zheng Chun on the other side answered with some excitement: "Or a billion level?" ”

In the early morning of last Sunday, Su Hang mentioned to Zhong Changlin and Gao Liang the 1 billion-level market potential of 'Stomach Digesting Tablets', although Zheng Chun was not present at that time, he had already heard Gao Liang talk about it several times in private.

"That's right." Su Hang nodded with a smile, and repeated as he did that morning: "However, unlike the VCD industry that I think will explode soon, the volume of 1 billion stomach digesting tablets requires a long period of accumulation, and within a year or two, it would be very good to be able to achieve 100 million." ”

Speaking of which, Su Hang also found that the three recent projects, VCD, pharmaceuticals and machinery, have a bit of a 'step-by-step' feeling.

VCDs will explode immediately.

Stomach Digest takes several years to accumulate.

As for the machinery factory, Su Hang doesn't mind Zhang Hongsheng and Liu Xuelin slowly polishing them, even if the finished product is produced after two or three years, it doesn't matter. According to Liu Xuelin's description, as long as it can be a blockbuster and directly defeat more than 90% of similar manufacturers, the project will be considered a success.

As they spoke, a simple marketing plan, and the three of them quickly read it.

Tao Bingli was still thinking about it, and Zheng Chun grabbed the words again: "Actually, Xiaohang, I still think that making health care products is more promising, this ...... Isn't it too thin to have just one stomach digesting tablet? ”

"It's definitely more than that," Su Hang said: "Through the stomach digesting tablets, we can create a comprehensive pharmaceutical brand." Just like Sanjiu, in addition to Sanjiu Stomach Tai, they now have many pharmaceutical products, which are selling well with their own brand fame. ”

Zheng Chun suddenly said: "This is also true." ”

Tao Bingli waited for the two of them to finish speaking, and then said: "I will help you talk to the city, if not, let's contact other pharmaceutical companies." ”

Su Hang nodded, and said: "I recently gave myself the nickname of 'Su Sancheng', Uncle Tao, for pharmaceutical factories, it is the same, I only need three achievements enough, and the rest, or everyone else." ”

Tao Bingli had some appreciation in his eyes: "If you can do this, it will be easier to do." ”

Zheng Chun was also very touched on the side: "Listening to Xiao Hang, the winery is ...... Do I also give out some of my shares, but I can't take out ...... Doesn't seem good? ”

Tao Bingli glanced at someone: "Not bad, it's a little bit of growth." ”

Su Hang said: "Uncle Zheng, there is no need to be too deliberate about this, the next expansion of Sanhe Liquor will definitely compress your shares, and when the time comes, unless you are willing to make a small fuss all the time, you can't let it go." ”

"You said it was too."

After talking about the pharmaceutical factory, Tao Bingli looked at a teenager again: "Is there anything else?" ”

Tao Bingli clearly meant something.

Last night...... My own girl is noisy until the middle of the night.

Su Hang also saw Tao Bingli's direction and said: "Regarding Sister Nuanyu's side, it is actually a VCD matter, I hope to share the profits of this industry from the source, and strive for the initiative by the way." However, I will talk about this later, and I still have to wait for Sister Nuanyu's feedback. Present...... There is indeed another thing, Uncle Tao, can you help me get in touch, well, just take my shares in the VCD project as collateral, 30%, heh, plus my reputation as a young writer, help me borrow 30 million. ”

When these words came out, Su Quanquan was shocked first: "Xiao Hang, you ...... What to do with borrowing so much money? ”

They are all close people, and they have also experienced previous futures incidents, Su Hang has nothing to hide, and said directly with a smile: "This time it is a stock, I am optimistic about the market trend next year, and I hope to enter the market to make a little money." ”

Su Quanquan still snorted: "Xiaohang, even if you want to speculate in stocks, this ...... 30 million, that's too much, right? ”

"Dad, stocks are not futures, you can't add 20 times leverage, you can only do it," Su Hang explained: "And, don't worry, in the same way, because you don't increase leverage, this operation is very safe, and even ...... To put it mildly, even if we lose a few million, we will lose it. ”

Zheng Chun quickly asked the key: "Xiao Hang, can we follow?" ”

"We can follow our own people," Su Hang nodded: "However, it's better not to tell outsiders." ”

"That's for sure," Zheng Chun said, adding, "It's just that you're ...... 30 million all at once, such a big movement, it is inevitable to go out through the wind?"

"Then it has nothing to do with me," Su Hang said with a smile: "What I want is a 'nothing to do with me'." ”

Because it is a stock with a low volatility range, it is ...... by yourself Even if you really lose some, with everyone's relationship at this time, it will not be a big problem.

Outsiders' words......

Su Hang has not forgotten some conversations with the vice principal when he speculated on futures last time.

I won't admit it!

Therefore, it must not be brought openly.

As for some people's 'supernatural powers', they quietly got the news and followed up privately, at least on the surface, the other party's losses and profits have nothing to do with Suzhou and Hangzhou, and if something really goes wrong in the future, there is no reason to trouble him openly, let alone compensation.

(End of chapter)