Chapter 20: Increasing Advertising

"Our user terminal exceeded 500 orders a day!"

When he was moved, He Yang suddenly slapped the table and said this.

"There are more than 300 registered riders!"

"Lin Tong, are we going to be developed?!"

Lin Tong smiled: "I told you a long time ago that the takeaway market has broad prospects. ”

Now that their platform has been online for a few days, there are only two or three people in the grass platform team, and they have already won a large number of orders.

When the market is completely rolled out in the future, using technology and big data to deepen the binding between users and apps, the food delivery apps they launch will definitely double in value in a short period of time.

In his last life, Lin Tong witnessed the rise of Meituan.

From the establishment and launch of Meituan in 10 years to the acceptance of the first financing, it quickly seized the group buying websites in major first-tier cities and became one of the top ten online shopping brands.

Later, Meituan built its own delivery team and acquired another Internet giant.

Then, it linked online and offline, deeply developed user needs, and gradually became a retail technology giant in Longguo, with 480 million online users.

Such a big market, even if there is only a little gap left, it is enough for Lin Tong and He Yang to be rich and expensive.

"Yo! I haven't seen you for a few days, and you have more and more electric cars parked here! ”

A merchant who was familiar with them passed by and saw Lin Tong and He Yang, who happened to be in the store, so they came in to say hello.

"How's business going?"

Lin Tong pulled out a signature smile: "It's okay." ”

"Today's user side has exceeded more than 700 orders, and next month we will at least more than triple the number of riders we recruit."

"I've heard that being a rider for you is particularly lucrative, is it true?" Merchant Lao Li smiled stiffly.

Earlier, two guys in his shop, who had done a good job, came to work as riders for them.

At first, he didn't pay attention to it, but seeing that the takeaway platform next door was getting louder and louder, he was a little envious of the commissary.

The two guys said that working as a rider for Lin Tong's food delivery platform can earn more than 1,000 yuan a month.

This is still a part-time state, if you are full-time, you can earn at least 2,000 yuan a month.

Lin Tong also gave their riders five insurances and one housing fund, which is more fragrant than being a white-collar worker in the office.

"The rider's salary is calculated based on the number of orders."

Lin Tong saw that Lao Li was interested in the delivery rider and took a business-like attitude.

"Diligent people can earn more if they take more orders, and some people just work part-time, and they can send dozens of orders a day, and they can also earn pocket money."

Can you still work part-time? Lao Li is becoming more and more interested.

"How much money can I have from a part-time job?"

He Yang could see that Lao Li had taken a fancy to this job and came out to entertain with a smile.

"It depends on how much time you're willing to dedicate to part-time work."

"Not long ago, we recruited a college student named Sun Bing, who occasionally took orders after class, and could earn more than 1,000 yuan a month."

More than a thousand?!

Lao Li now runs a commissary, although he is leisurely, but he can't earn a few dollars a day.

They deliver takeaways and take orders, and they have special takeaway trucks, although they are running errands, but they are not so tired with transportation.

"Xiaotong, do you think I can be a part-time rider with you?"

Lao Li smiled.

Every day, when the food is eaten, it also happens to be the worst time for the commissary's business.

He could have used this time to work part-time.

"Yes!"

He Yang snatched the computer in Lin Tong's hand and said with a smile:

"You register your identity and address here, and you can become a rider in a few minutes."

Lao Li registered according to He Yang's instructions, and it didn't take long to see his name on the list of riders.

"That'...... From now on, I'm a rider in your company? ”

Lin Tong nodded: "You download our mobile app, there will be random takeaway orders on the platform, if you think the conditions are suitable, take the order, and then go to the corresponding location to receive the order and deliver it." ”

"A single delivery fee of three yuan, this feeling is good!"

Lao Li saw the order reminder flashing on his mobile phone, and immediately smiled.

"Don't patronize the fun!"

He Yang reminded him: "After taking the order, hurry up and go to the delivery." ”

Lao Li realized later: "Okay! ”

He's a newbie and thinks everything is still fresh.

When Lao Li left, He Yang was proud, Yang Yang pointed to the data in the background and said:

"Well, the number of our riders has increased by one more, and now the number of riders has reached three hundred and sixty-eight!"

If they run a regular traditional company, they can have 368 people under them, which is quite large.

But when Lin Tong heard this, the look on his face did not improve.

"It's not enough."

Three hundred and sixty-eight people, at most half of the takeaway market in Jiangcheng, and his target is the first-tier cities of the entire Dragon Kingdom.

He Yang was surprised: "This is not enough? ”

Lin Tong made a decision on the spot and made another decision.

"Continue to improve the treatment of riders, reduce the platform commission, transfer this part of the dividend to the rider, and keep the rider first."

What happened to Lao Li just now made Lin Tong understand that the development potential of Jiangcheng delivery riders is still very large.

Whether it is part-time or full-time, college students, workers, and even people who open shops in Jiangcheng, and white-collar workers with serious careers can also become their riders.

The users of the food delivery platform are not deeply tied to the platform, and in the future, Meituan Ele.me will be born, and they are very likely to be quickly attracted.

Riders are different.

Riders are more closely tied to food delivery platforms.

Stabilize this part of the people first, and the promotion of the platform will be smoother, and it will be less likely to be swallowed up by the two major takeaway giants.

Everything Lin Tong is doing now is just in case.

"We also need to continue to increase advertising promotion, and from tomorrow, our platform will be officially launched in Yangcheng next door."

He Yang was dumbfounded: "So fast? ”

"Our takeaway market in Jiangcheng is still unstable, and now that it is online in Yangcheng at this time, I am afraid it will be even more inadequate, right?"

Lin Tong said confidently:

"First go online to recruit riders in Yangcheng, occupy this market share, and then develop it in depth."

"Anyway, the users are there, and they can't run."

Looking at him with such a confident look, He Yang also had a little confidence.

The idea of the takeaway platform was conceived by Lin Tong, and it has been able to develop to this day, thanks to the key decisions he made several times, which saved them a lot of detours.

So in the matter of starting a business, He Yang can be said to have unconditional trust in Lin Tong.

The next day, the takeaway app was launched in Yangcheng as planned.

The recruitment notice posted by Lin Tong is very good for the riders, and the promotional copy on the recruitment notice is also very eye-catching.

They started by hiring 100 riders, and in less than a day, all 100 were in place.

It's a pity that the good days haven't passed for a few days, and the market has been in the market.