Chapter 29: Marketing Madness
Agent strategy, the platform improves efficiency, and agents can also take advantage of the information gap to make money.
"The takeaway market has unlimited prospects, and some people with keen eyes have noticed that this market is in great demand."
Lin Tong said earnestly: "I believe everyone also knows that Menghai has recently launched a new APP called Meituan. ”
"Both of us are food delivery platforms, and Meituan will definitely become our strongest opponent in the future."
"Before Meituan officially rolls out the promotion, we have to start first and get the takeaway market in several first-tier cities."
With a clear goal, it's better to have a plan.
The marketing manager already roughly understood what Lin Tong meant.
"So we will focus on the two first-tier cities of Shengyuan City and Ji'an City next."
"Jindong City, Tianshui City, Yonghua City, although there are also APPs online, our energy to promote is limited."
"The investment of core promotion and marketing funds should still be placed in first-tier cities."
"As for other cities, we can also wait for the brand image of our platform to be established, and slowly spread by word of mouth."
These words basically represent the overall concept of Tongyang Technology marketing.
Lin added: "Although the marketing focus should be on first-tier cities, third-tier cities cannot grow naturally by word of mouth. ”
They couldn't understand this, and He Yang was also confused.
"That ......"
The product manager was quick to respond: "The network in third-tier cities is not as well-developed, but the demand for takeaway in university towns and construction sites is still very strong. ”
"We can knock down these markets first."
"The underdeveloped network in third-tier cities is more likely to cause information cocoons, which also means that large companies spend money on offline marketing routines, and the repercussions will be half the effort."
The product manager reminded: "Then we can use the information cocoon to promote the good reputation of our platform from point to point." ”
"Meituan has just received a financing, and I guess they should be spending a lot of money on the first-tier cities at this stage, and they won't pay so much attention to the third- and eighteenth-tier cities."
Multi-pronged, although a little tired, but can be one step ahead of peers.
"You're right."
Lin Tong threw the question at him.
"As the marketing manager of our company, do you have any other ideas for our next marketing promotion plan?"
Chen Wenguang thought for a while and replied: "We should still actively play the role of an agent." ”
"However, the middleman will make the difference, and if we continue to adopt this strategy, the initial investment is not a lot."
The four of them glanced at each other, their expressions all the same, secretive.
They saw with their own eyes what the company was like right now.
The Tongyang Technology brand is still there, the store has been burned down, and there is nothing here except a table and six chairs.
Although their wishes are very happy, looking back on the surrounding environment, the reality is still very skinny.
"Money, what I have, I am willing to spend."
Lin Tong expressed his position directly to them.
Previously, some of the millions of bonuses in his account were bought by Maozi stocks and partly by Bitcoin.
After a series of operations of the company, there is not much left in his account, but there are still millions.
And this month, the promotion of Tongyang Technology has been very smooth, and the number of registered riders in the city has reached 2,000, and the registered merchants have reached more than 1,000.
"Next, I will use all the money in the company's accounts for promotion."
Lin Tong patted the stack of cash on the table: "So you don't have to worry about the cost of promotion." ”
With Boss Lin's statement, the marketing manager smiled.
"Then I'm relieved!"
He was a recent college graduate with little marketing experience.
During his school years, he worked on the marketing plans of several Fortune 500 companies, and now he has just started to do it, and he is nervous and excited.
"Next, the promotion of our company will be handed over to you."
Lin Tong hugged the computer: "It will take two days for the database to be restored, you should first improve the promotion plan, and we will reunite after two days." ”
He needed to find a quiet place to concentrate on recovering the database.
After saying goodbye to those people, Lin Tong asked He Yang to go to the furniture city and buy the new furniture.
"You can also quickly contact the person to deal with the decoration." Lin Tong confessed to him.
"We are such a big takeaway platform as Tongyang Technology, and when others look at it, it is black, there is nothing, and it has no brand image."
He Yang nodded again and again: "Don't worry!" ”
Now Lin Tong is the technical backbone of the company, so He Yang will definitely handle all the details and let him concentrate on technology.
"Can you restore the database on your own?"
Before leaving, He Yang was a little uneasy.
Lin Tong smiled slightly: "Who said I was alone." ”
"Jiangcheng University has such a good resource, isn't it a pity that I have connections in school?"
His so-called connections at Jiangcheng University are Mr. Liu Xiangdong.
Previously, Tongyang Technology was able to be successfully launched, and Mr. Liu Xiangdong and Jiangcheng School helped him a lot.
Lin Tong also always remembered this favor.
But this time, he didn't go to repay the favor, but asked Teacher Liu Xiangdong for help.
"Lin Tong?"
Liu Xiangdong returned to the office and saw Lin Tong taking a computer and sitting opposite his office.
Her assistant explained: "Teacher Liu, Boss Lin said that he was looking for you for something, so I invited him in first. ”
Liu Xiangdong waved his hand: "I know, you go out first." ”
I hadn't seen each other for a while, and Lin Tong suddenly appeared in his office, which surprised Liu Xiangdong.
"What, you've considered accepting our school's special offer?"
Liu Xiangdong had already extended an olive branch to him before, but he didn't expect Lin Tong to refuse so happily, Liu Xiangdong kept waiting for Lin Tong to turn back.
"Teacher Liu, this time it's not a special recruitment."
He turned on the computer and presented the backstage interface of Tongyang Technology in front of Liu Xiangdong.
Liu Xiangdong was puzzled: "What does this mean?" ”
Lin Tong's face was a little embarrassed, in fact, he came to ask Teacher Liu for help this time, and he was somewhat worried about the white wolf with empty gloves.
"To be honest, there was an accident at my company two days ago."
"A fire burned several of our company's computers, and some of the running data had not yet had time to be backed up."
"Although I have fixed the ports on the user side, some data needs to be manually recovered."
As soon as he said this, Liu Xiangdong understood.
"You mean, you want to ask our computer department of Jiangcheng University for help?"
Lin Tong smiled: "If the computer science department can make a move, I will be very grateful." ”