Monday, January 14.

It was the first working day after the movie "Fake Marriage" was released on Saturday.

In the morning, Sun Yi, Yang Fan, Gao Xilan and Guo Ming gathered in the company to drink tea.

said that it was drinking tea, but in fact, they were all waiting for the box office on the first day of the movie.

"Xiaoyi, you said how much our box office can have, and this is another 10 million, if the box office can't come up, the loss will be big."

When studying the issuance of additional publicity funds before, Yang Fan was the first to agree that this would come to the time when the box office results were released, but there were some gains and losses.

Sun Yi is actually not very sure in his heart, but as the backbone of the entire company, he must not mess up first.

"Brother Fan, it's only 10 million, and this publicity fund is not very much, don't worry, this movie, I tell you this, you can't lose money, it depends on how much you can earn."

Guo Ming also nodded comfortingly on the side:

"Mr. Yang, Mr. Sun is right, in Hollywood, usually the publicity and distribution funds of a movie account for 30% to 50% of the total cost of the film, and tens of millions of dollars casually, although our publicity and distribution funds account for 100% of the total cost of the film, but the cost of the movie is also low, only 10 million, which is only 2 million US dollars."

"That's it? That's the Hollywood market, and it's the same as our Chinese market. ”

Yang Fan obviously disagrees with the example given by Guo Ming, and he feels that the two markets are completely incomparable.

Sun Yi somewhat agreed with what Guo Ming said.

"Brother Fan, take a long-term view, although there is still a gap between our market and the United States, but look at it, it won't take too long, how can you surpass him, a movie promotion is very important, and now I am afraid that the alley is deep even if the wine is fragrant."

"At this point, we should want Hollywood to learn, and form this pattern in advance, and the publicity funds for a movie must reach at least 30%."

"I'm not particularly distressed about this money, mainly because I don't want Huayi's grandsons to see jokes."

The issues discussed by the three of them were obviously a little off, Gao Xilan glanced at the time, and interjected with a smile:

"Isn't it about the same, it should be a result." At this time, the assistant Xiaoting just knocked on the door and entered, holding a fax in her hand, her lips opened lightly, and she just wanted to say hello to a few people present, but was interrupted by Yang Fan with one hand:

"Xiaoting, it's all at this juncture, don't fix these useless things, is it the box office on the first day, hurry up and talk about the result."

Xiaoting's face was flushed and she stammered a little excitedly.

"Yes, yes, the premiere box office was 9.1 million."

"I'll see."

Hearing Xiaoting say this number, Yang Fan couldn't believe it, so he took the first step, snatched the fax in her hand, and looked at it himself.

"One, ten, one million, million, 9.1 million, hahaha, it's done."

Yang Fan stuffed the fax into Sun Yi's hand and danced happily.

It's no wonder that Yang Fan attaches so much importance to this movie, it used to be a film and television studio, and now it is a regular film and television company called Star Imaging.

It would be unlucky if the first film made after the company was founded failed.

Fortunately, the box office of the movie on the first day was 9.1 million, and making money must be a certainty, and it can be regarded as a good start.

Sun Yi looked at the numbers on the fax, lit a cigarette with a smile, took a hard breath, and spit out a smoke ring like venting, it turned out that his heart was not as calm as it appeared on the surface.

9.1 million, this first-day box office result is definitely not bad, you must know that the first-day box office of "The Nameless", which won 170 million box office before, was only more than 9.3 million, which is not too much of a difference, and it is estimated that it is not a big problem to break 100 million.

At this moment, his cell phone rang.

"Senior sister."

"Is it out, how many?"

"9.1 million."

"Whew, congratulations, congratulations."

Yu Feihong on the other end of the phone, after hearing this number, obviously paused for two seconds before he reacted and said congratulations.

"Senior sister, get ready, tomorrow we will start running a publicity roadshow."

"Don't worry, I know, okay, let's not talk about it, I just want to ask about the box office results on the first day."

"Uh-huh."

Putting down the phone, Yu Feihong's eyebrows stretched out, and a smile appeared on his face.

If you want to pay attention to this movie, she is no worse than Sun Yi and Yang Fan, but she is indifferent on weekdays, and ordinary people can't see it.

This is different from "Love Has an Afterlife", it is her own movie, her own money, if she loses, she will lose, this "Fake Marriage" was filmed by Sun Yi in order to help her relieve pressure, if it fails at the box office, she may not say anything on the surface, but she will definitely have a great sense of guilt in her heart.

Thankfully, it's a happy outcome for all.

The next day, the program recording site of Beijing Satellite TV.

"Welcome to today's interview with Yang Lan."

"Film is the art of directing, and in everyone's previous cognition, the profession of director requires life experience, so successful directors will not be too young."

"But last year, in the Chinese film industry, such a young director suddenly appeared, who entered the 100 million yuan box office club at the age of 20, and won the Best Short Film Palme d'Or at the Cannes Film Festival in the same year, do you know who this young director is?"

"Okay, let's have today's interview guest, Sun Yi."

The camera switched to Sun Yi's sunny and handsome cheeks.

"Hello Sister Lan, hello audience friends."

"Sun Yi, before starting today's formal interview topic, I am very curious about how you feel at the moment."

"Of course it's exciting."

"Excited, is it because you succeeded?"

"Sort of, you can be on Sister Lan's show, no matter how you say it, it has to be a success."

"Haha, I didn't see it, you're very good at talking."

"I'm generally more affordable, so I'm honest."

"Okay, let's officially start our interview topic today, the recently released "Fake Marriage" is your second personal movie written, directed and acted in."

"Well, yes, that's right."

"I'm curious, why are they all self-written, directed, and acted, and don't you feel comfortable handing over your works to others?"

"Well, how to say it, first of all, the script was written by myself, and no one should know more about the whole story than me, the author, and at the same time, I was also very interested in the director, so I simply directed it myself, as for acting, the fundamental reason is that I debuted too short and didn't know any star actors, so I had to do it myself."

"So that's the case, your recently released movie, I heard that the word of mouth is a bit polarized now, many well-known film critics say that your movie is nothing new, and the idea of fake marriage is suspected of plagiarizing the previously released "Contract Lover", saying that you have exhausted Jiang Lang's talent, what do you think about this?"

"I'm usually used to sitting and watching."

"You're humorous, aren't you going to take this opportunity to say something for yourself?"

"I don't think it's necessary, my movies are made for the majority of fans and friends, not for critics, so it's better to leave it to time and box office to prove it."

"I heard that the birth of your movie is still very tortuous?"

"This is indeed yes, I was filming "Love Has an Afterlife" directed by Senior Sister Yu at the time, it was originally planned to be a three-month filming cycle, but I didn't think it would be more evil this year, the rainy season came nearly two months earlier, the whole crew began to shut down, everyone was working hard, and hundreds of thousands of dollars were spent every day, but there was no result at all."

"In this case, I discussed it with Senior Sister Yu, and finally decided to use the remaining schedule of the crew to reshoot another film, more or less recovering some losses, so this "Fake Marriage" was born."

In addition to the offline and online advertising and promotion in various places, Sun Yi and Yu Feihong also began to frequently participate in various programs to participate in the promotion.

Under the dual role of money ability and favors, Beijing Satellite TV, which had a good cooperative relationship with Sun Yi's studio, took out the trump card program in its hand, Yang Lan's interview, and specially adjusted the schedule for him and arranged a temporary one.

And with the launch of publicity, the box office of the entire movie began to show a strange curve.

Some readers reacted that the publicity fund of 20 million in 08 was too much, and it was changed to 10 million.

There's another chapter later.

Ask for a monthly pass, the goal is very small, just pass 1000 this month.

Thank you, greatly!

(End of chapter)