Beijing, the entrance of the Universal Cinema.

Today is Tuesday, and many units and schools still retain the habit of having a public holiday in the afternoon on this day, and most theaters will also have a little discount on ticket prices on this day.

With the improvement of the overall economic form of China, everyone's pockets are getting more and more bulging, so taking friends or lovers to the cinema to watch a movie while taking a break has gradually become the choice of more and more people.

No, from the afternoon, there was a long queue at the ticket gate in front of the theater.

"Two "Fake Marriages"."

"A 'Rally'."

"Four tickets to 'Fake Marriage'."

"Give me two tickets for Fake Marriage."

"Give me a fake ...... I went, and I was almost taken crooked, and I asked for a copy of "Assembly Number". ”

The conductor nodded.

"10 p.m. at the earliest."

"Ah, it's so late, I can't go to 12 o'clock after this, I have to go to work tomorrow, there is no early show, I don't see many people buying tickets."

The conductor reconfirmed the show.

"I'm sorry, no, the theater has a notice, and now the scheduled shows are all for "Fake Marriage", and "Assembly" only leaves three shows a day."

"What about the tickets for the first two shows, are they sold out?"

"No, it's been a long time."

The young man who bought the ticket was a little embarrassed, he came for a domestic war blockbuster, if it weren't for the fact that this kind of big production was only cool to watch in the cinema, he would have waited for high-definition seeds directly on the Internet, there was no need to spend this money.

But I've come here today, and I can't go back, and so many people are watching.

simply bought a ticket for "Fake Marriage".

The young man took the ticket and glanced back, and saw that the long queue behind him still showed no signs of shortening, and he felt a little proud in his heart, and walked into the theater with grace.

At this time, a man and a woman came from the back of the team, their demeanor was very lovely, and they seemed to be a young couple.

Sun Jin and Qin Yao are a pair of lovers, both of them are in their third year of college in the capital, and their hometowns are also from Sichuan Province, but the cities are different.

The two really met at a fellow villagers' meeting, at first Sun Jin was attracted by Qin Yao's quiet appearance, and at the moment he couldn't hold back and launched a pursuit.

However, this was also the beginning of his nightmare, he never expected that Qin Yao, who was quiet on the outside and soft-spoken, would turn into a female devil after changing her identity to become his girlfriend.

Every day, he talks about "Labor and Management Shu Dao Mountain".

However, others have entered the pit, and it is extremely difficult to climb out.

Winter vacation is coming soon, and the two take advantage of their last time at school to decide to go on a date to watch a movie.

"Yaoyao, let's watch "Assembly Number", I heard my roommate say, blockbuster, it's cool."

"That's all fighting, killing, wouldn't it be too bloody."

"War, it's inevitable, but the movie is good."

"I want to watch 'Fake Marriage'."

"Online movie reviews have said that this movie is not good, there is plagiarism, and the logic does not make sense."

"But my best friend said that her boyfriend showed her, and it was fine."

"Your girlfriend doesn't know much about movies, listen to me, yes."

"But I still want to watch "Fake Marriage"."

"Gee, what's there to see about this thing."

Sun Jin was still chattering on the side, not noticing that Qin Yao's face had begun to become more and more gloomy.

"Labor and management."

""Fake Marriage", give me two tickets for "Fake Marriage", hurry up, I can't wait to watch it, help."

With the advancement of the entire publicity plan of Star Image, the popularity of the movie continues to rise, and the performance is also soaring at the box office.

After the box office of 9.1 million on the first day, it came directly to 12 million on the second day, and 14 million on the third day, which broke the curse of the box office decline on weekdays.

And word-of-mouth has also formed a vengeful reversal.

Compared with traditional film critics who give bad reviews, the film's reputation among fans is rising, and a wave of scolding of traditional film critics has formed on the Internet.

"What a garbage expert, blind 78 reviews, obviously a good movie."

"yes, how down-to-earth."

"What depth do you want, it's good to look at Lehe, these stupid experts will definitely collect money."

Just when Sun Yi and a few people were happy about the box office results in the past few days, some people's moods were completely different.

Huayi Film and Television Investment Company.

"Click."

An ashtray with exquisite workmanship and even a work of art was swept to the ground by Wang Zhonglei and fell at Ma Tao's feet, and he didn't dare to dodge at all.

"Damn, Zhongying is obviously too ugly, blatantly dropping films, besides, where did this kid get so much money for publicity? Didn't you investigate before and say that they set up a company and the funds have dried up? ”

Ma Tao wiped the sweat from his forehead and replied stumblingly.

"Wang, Mr. Wang, I, I did investigate, they really have no money, the box office share of "Nobody" has not yet arrived, and the previous income is pressed on the two TV series, and my brother on the TV station told me that I have to pay back at the end of January at the earliest."

"Then where did they get their 10 million publicity funds?"

"I, I don't know."

"Rubbish, get out!"

"Yes, yes."

The popularity of "Fake Marriage" is inevitable, and ten days after the movie was released, it broke 100 million again.

Sun Yi held a box office celebration party of 100 million yuan in the name of Star Image.

At this celebration party, Sun Yi completely enjoyed the feeling of the stars holding the moon.

One success is nothing, and when you are equally successful the second time, outsiders will look at you differently.

He felt a lot about this, and when he ran the propaganda before, the scene was always crowded, some people held up shiny cheering signs, pulled out long banners, or held up their own photo photos and so on.

Standing on the stage, you can clearly hear countless fans and fans in the audience screaming their names frantically.

Everywhere he went, the on-site staff, including the director and host of the program group, were polite to him, and even all links would be arranged after his repeated consent.

The peers who appeared on the show with him projected envious eyes on him.

And what he heard with his own ears was that there were a few peers who were obviously much older than him, calling "Brother Yi" one by one, and no matter how bad they were, they called "Director Sun" respectfully.

Sure enough, people are popular, and there are good people around them.

Sun Yi began to adapt gradually.

06, 07 These two years can be said to be a transition in the Chinese entertainment industry, before it could also be called the film and television industry, in terms of seniority, everything pays attention to qualifications, and after these two years, it can only be called the entertainment industry, people began to pay attention to fame and status, and did not care about the so-called seniority.

It's who's the boss who's popular!

At the end of January, the box office curve of "Fake Marriage" also inevitably entered a downward mode in the third week of its release.

This is also normal.

Most movies will have a different drop at the box office in the third or fourth week.

What's more, some movies with collapsed quality and word-of-mouth, in the second week or even the first week, there will be an avalanche of the box office curve.

The most important thing for a movie's box office performance is a one-to-two-week intensive period of publicity, as long as you grasp this time, the box office performance will definitely not be bad.

18 days after its release, the answer given by "Fake Marriage" was 160 million.

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(End of chapter)