Chapter 35 Zhou Yi, I'm on fire!

In the summer of 2000, the competition between domestic singers became more and more fierce due to the recession of the record market.

In the past few years, the Rolling Stone Records, which had a dominant posture, had a great tendency to fall off the throne because of the economic crisis, but it was so good that the two trump cards of the Rolling Stones at the beginning of the year, Ren Xianqi and Liu Ruoyin, both played an effect that exceeded everyone's expectations.

Especially Liu Ruoyin.

If Ren Xianqi's album at the beginning of the century only maintained his due status as a king, then Liu Ruoyin's album shocked the entire music world-

There is no other reason, just because the title song of Rene Liu's album is called: "Later".

Even though it's June, with the terrifying popularity of "Later", Liu Ruoyin's album is still earning a lot of benefits for Rolling Stone.

On the song charts, Liu Ruoying, who relied on the power of "Later", directly sat on the top spot, overlooking the crowd.

For half a year, countless challengers have come and gone, regardless of men and women, but no one has been able to shake the position of "Later", even if it is Ren Xianqi, the first brother of the same company.

It is precisely because of the existence of such a big monster that eats up a large part of the market share that Warner Music's expectations for its two newcomers are actually not too high.

Sun Yanzi and Zhou Yi, although Zhou Jianhui has high hopes for them, he is still relatively pragmatic about the goal of the first album -

Because Sun Yanzi's album was single-handedly organized by Warner and tailored by industry elites such as the Li Sixiang brothers, Zhou Jianhui set a sales target of 13-150,000 copies for her album;

As for Zhou Yi's new album, Zhou Jianhui's standards will be lowered slightly.

After all, the album is all operated by him, and Warner is just playing the role of a money bag.

Even though more than half of the professional music producers at Warner's internal audition gave praise, Zhou Jianhui still cautiously set a goal of 10-120,000 copies -

If you can sell this number, you will be considered a victory, and if you sell more than 150,000 copies, you can directly hold a celebration party.

After all, today's Chinese music market is not as good as before, and the album sales of tens or millions of albums in the past are no longer possible.

A pure newcomer's album sells tens of thousands of copies, and even some veteran singers only sell tens of thousands of albums, which are still released at the same time across the Taiwan Strait.

The record companies behind them are not thinking about whether they can recover their original costs, but about how much they will lose.

Now those who can sell hundreds of thousands of albums are the absolute treasures of each company.

"Zhou Yi, what is your own sales expectation for this album?"

At the MV shooting site, Cheng Hao, dressed in ancient costume, came to the man, looked at Warner's staff left and right, and asked quietly.

"Me? I don't know, two or three hundred thousand. ”

Zhou Yi, who had just finished filming his costume scene and changed back to a white T-shirt and jeans, gave a number that was enough to shock the jaws of Warner Music's senior management.

"So much?"

"Is that much? I'm just counting the sales of one place on Treasure Island. ”

Looking at Cheng Hao's surprised appearance, Zhou Yi smiled and said: "Counting Hong Kong Island, Singapore, Malaysia and other channel markets, I dare to imagine that the sales of the whole album will exceed one million, not to mention the mainland market." ”

In the current era, there are only a few record companies that have the ability to open up multiple channel markets. The weakening of the traditional record industry in Baodao, Hong Kong Island and other places has also brought the mainland, a gradually opening market, into the vision of giants.

Although there are indeed many pirates in the mainland, there are also many people.

It's like what the famous joke says: As long as everyone in the whole country donates a few dollars to me......

You don't see the last glory of Polygram Records, the last sales face of the Four Heavenly Kings, Zhang Xueyou now has to rely on the mainland market if he wants to sell more than one million.

"Then don't I want to be the heroine of your MV?"

Although he felt that this number was unrealistic, Cheng Hao didn't say it, but teased with a bend of his eyebrows: "I see that your MV is almost like a short movie, I used to go to Liu Ye and their movies to shoot as hard as you." ”

As an actor who has made movies, Cheng Hao naturally knows what it looks like to shoot with strong funds and shoot with insufficient funds.

"That's why I said that an album is life and death. In recent years, the cost of album production has risen, and if it doesn't sell well, I'll have to get out. ”

After teasing himself along Cheng Hao's words, Zhou Yichao nodded at the staff who were processing the picture not far away: "But fortunately, none of this is my money." ”

“……”

Warner Music's image in Cheng Hao's heart suddenly has a "big dog" side.

Coincidentally, Xu Weifeng and Song Ke, who are the representatives of the mainland of Warner dogs, pushed open the door of the shooting site and came here under the gaze of the two.

Xu Weifeng graduated from the English Department of Peking University. Former founder of Longsheng Entertainment, now general manager of Warner Wheat Field;

Song Ke is a graduate of the Department of Environmental Engineering of Tsinghua University. Former founder of Wheat Field Music, now Deputy General Manager and Music Production Director of Warner Wheat Field Times.

"Brother, how is it, is the run-in of the professional team equipped by the company still smooth? If there's anything uncomfortable, just let me know. ”

As soon as they met, Xu Weifeng, who was obviously unfamiliar but still full of spring breeze, opened the topic with a smile: "Song Ke, come, let me introduce you to you." This is Zhou Yi, a talented musician in the mainland that Jianhui told me last week, my junior brother, also from Peking University. ”

Xu Weifeng, whose hair was a little thin, became the introducer.

As a businessman who matched Warner and Rye Field Music, he knew about Zhou Yi's existence after Warner officially cooperated with Rye Field Music not long ago.

Zhou Yi returned to the mainland to shoot the MV of "Flower Field Wrong", and he was also carefully escorted. At the same time, the mainland hairstyle channel of Zhou Yi's first album is the channel of the original wheat field music.

"I'm bothered by the seniors."

When Cheng Hao was still a little overwhelmed for a while, Zhou Yi stretched out his hand to communicate with him freely: "This is Cheng Hao, my good friend, and the heroine of the MV of "Flower Field Mistake". ”

"Mr. Xu, Mr. Song, hello."

Cheng Hao, who reacted quickly, didn't have time to complain about why the two bosses came here suddenly, and when they didn't have time to change their clothes, they could only say hello to the two in ancient costumes: "I'm sorry, I just finished filming." ”

The down-and-out appearance is quite a bit of the shadow of the ancient ladies.

"It's okay, it's okay, it's because the two of us came uninvited."

Song Kele, who was wearing glasses, smiled: "Brother Zhou Yi, regarding the release of your new album in the mainland, all the channels have been notified."

"Now it's a matter of publicity, we can handle the radio stations in the capital and surrounding cities, but on the TV side, judging from the latest news I have received...... It's really hard to do. ”

Song Ke paused, and then continued: "But with our efforts, we can use three songs for your new album to hit the charts, and we need you to pick out three songs that can be sent to the charts." ”

"Happy Worship", "Had to Love", "Give Me Time for a Song."

After thinking for a while, Zhou Yi threw out three songs.

Although he is most concerned about the song "Flower Field Wrong", it is really not good to talk about hitting the charts.

After all the distribution channels in the mainland were arranged, on June 16, Zhou Yi completed his final exam. At the same time, he also completed the recording of the MV with Cheng Hao and handed over all the materials to Warner.

At the same time, Warner Music also exploded on this day-

Only a week after the official debut of newcomer singer Sun Yanzi, the album of the same name "Sun Yanzi" exploded!

And Zhou Yi, who walked out of the examination room, also received a call from Sun Yanzi when he saw Cheng Hao who greeted him at the door to eat-

"Zhou Yi! I'm on fire! Do you know how many of my albums sold in a week?! You probably won't believe it! ”