On the third day of the album's release, it squeezed into the sixth place in the weekly sales chart of the local popular record on Treasure Island, accounting for 6.76% of sales;

On June 18, less than two weeks after the album was released, the proportion of mass record sales soared to 15.16%.

The sales volume surpassed Wang Leehom, Zhang Yu, Cai Qin, Zhang Xinzhe, Mo Wenwei, Xin Xiaoqi and other big-name singers, and they reached the top strongly!

This is the report card that Sun Yanzi handed over as a newcomer.

This result can be said to have exceeded the expectations of everyone in Warner except Zhou Yi.

Warner riveted Sun Yanzi to promote, and the initial expectation was only about 20,000 in the first week. But the reality of not playing cards according to the routine is that Sun Yanzi directly doubled in the first week-

And now, in less than two weeks, the momentum has gone straight to 100,000.

This can no longer be said to be a fire, but a fire.

Someone won four consecutive championships, but in the end, the album sales were only more than 80,000, but Sun Yanzi, who was born out of nowhere, completed the transcendence in less than two weeks.

This is a terrifying fact.

The last young female singer who was so prominent in the record market, her name is Xiao Yaxuan.

Coincidentally, Xiao Yaxuan has recently gotten very close to a newcomer from Warner.

"Yes, that's right, I've known Yanzi before. She is a very good singer. ”

When attending the event, in the face of questions from the media, Xiao Yaxuan, the popular fried chicken, nodded without any unhappiness: "And the quality of her album is so high, it is not surprising that the sales will be good." ”

The fastest reporter directly tried to see the poor dagger: "Then may I ask if you know Sun Yanzi because of your rumored boyfriend Zhou Yi?" ”

"First of all, I need to correct that Zhou Yi and I are just good friends, and we don't have the messy relationship that is written in the newspapers outside.

"We are a very pure friendship between men and women."

In the face of the reporters' long guns and short guns, the young diva refuted the rumors seriously, and carried it back to Zhou Yi to publicize: "And you may not know that Zhou Yi is also a talented singer, and I just appreciate him out of music."

"When his album comes out, I think you'll know I'm right.

"If I'm not mistaken, his album will be released on July 1st, and if you don't believe me, you can buy it and listen to it then."

？？？？

I never thought that Xiao Yaxuan would take this opportunity to advertise to Zhou Yi, and the reporters were even more anxious.

Grandma Li's, on this occasion, you are a Viking music openly advertised to a competitor company, who would believe you if you say that you are innocent?!

Even more good people went to inquire about Sun Yanzi, who suddenly exploded, as if they wanted to pry some secrets out of her mouth.

But this man's mouth is ...... Seems a bit strict?

"Zhou Yi? Zhou Yi and Elva are indeed just friends, and the reports of those reporters outside are just scribbled. ”

When Sun Yanzi, who was running the propaganda period, heard the reporter mention Zhou Yi's name, she immediately followed the rumors with a smile: "Zhou Yi is basically recording songs and shooting MVs with me and Elva in Taipei these days, where is there so idle what is written in the newspaper."

"Oh, yes. Speaking of which, the new album to be released by Zhou Yi on July 1 has two MV heroines of two songs, namely me and Elva.

"Interested friends can buy a piece on July 1st to listen to it, the song is absolutely good, Zhou Yi is indeed a talented musician."

“…………？？？？”

The reporters who touched Xiao Yaxuan's side with a gray nose saw Sun Yanzi promoting Zhou Yi's new album in front of them as if they were concocted, and their eyes suddenly widened like copper bells.

Did you two negotiate it?

Why are the words so similar?

A reporter who has been chasing hot spots reviewed it carefully, and then saw that on the sales list, Xiao Yaxuan's debut album released at the end of last year actually rose by a few percentage points against the trend with the large increase in exposure during this time......

And a few days later, Viking Music officially announced the release time of its singer Xiao Yaxuan's second album: August 15.

“……”

Oh no, we reporters seem to be being toyed with as the uncrowned king!

They instinctively wanted to scold the street, but under the impact of the storm of Sun Yanzi that swept the entire treasure island, they had to pinch their noses to chase this hot spot-

As a result, Sun Yanzi was like a repeater, turning the topic to Zhou Yi's new album on July 1 from time to time.

And Xiao Yaxuan's side will share some interesting things that happened after he and Sun Yanzi met through Zhou Yi, especially when shooting the MV.

She even took out a photo of herself with Sun Yanzi at the MV shooting site, according to her, the photographer was that Zhou Yi, and then turned to "July 1 is the release date of Zhou Yi's new album......"

Where can the audience in this era stand this kind of imperceptible advertising and marketing.

After a series of combinations, the information of "Zhou Yixin's album release date on July 1st" directly brainwashed into the hearts of many audiences along the interview drafts of the two most popular and exposed female artists on the treasure island.

It really achieved "although Zhou Yi is not on the treasure island, but there is a legend of Zhou Yi on the treasure island".

This time it was the turn of record companies such as Rolling Stone and Polygram that couldn't sit still.

Anyone with a discerning eye can see that this is a marketing, a marketing that Warner and Viking don't know when they hooked up, but this novel marketing method is really effective.

Your mother's Warner just exploded a Sun Yanzi, what do you want to do, do you need to think about it?

The people in the marketing department of each record company worked overtime overnight to analyze it and see if they could copy it, but the final conclusion they came to was staring at each other-

Yes, but the premise is that there must be two artists of the same age who are rightly popular who are willing to cooperate, are willing to market in this almost fixed way on other occasions, and are willing to divert their high popularity to an artist who is obviously inferior to themselves, or to persevere in diversion.

The previous one is easy to say, but as for the last "persistent diversion", no one in the entire entertainment industry can copy it at present.

Even if you know the whole process of Warner and Viking Music's marketing, even if you can replicate the entire marketing strategy one-to-one, no one in the entire entertainment industry dares to copy it all.

In the entertainment industry, popularity is life.

Zhou Yi's configuration here is a popular first-line Xiao Yaxuan, a special explosion without warning, Sun Yanzi, starting with a scandal, and then superimposing the gimmick propaganda of "mainlanders", and finally putting the so-called "paparazzi candid photos of their faces"-

After that, it is better to refute the rumors, and it is better not to refute the rumors, as well as the various "July 1st new album release date" rhetoric and the sisterhood of Sun Yanzi and Xiao Yaxuan.

Sun Yanzi said that she is Warner's own person, and it is not incomprehensible that she was "asked by the company" to praise her junior brother Zhou Yi after the sudden explosion.

But the problem lies with Xiao Yaxuan.

What is she trying to do?

Isn't it easy to grow taller and more handsome this week? There are so many handsome guys in the world, as for diverting his popularity to Zhou Yi at such a cost?

What benefits can she get from Zhou Yi's side?

The heads of the major record companies are really confused, and in the end they can only blame it on the love brain.

If you can't learn it, you can't learn it, you can't really learn it.

Judging from the news obtained from various sources, Warner did not have any additional deals with Viking Music, and even Viking Music tried to prevent Xiao Yaxuan from approaching Zhou Yi at the beginning.

And just when the treasure island entertainment circle and the mainland entertainment circle both had different levels of chemical reactions because of the name "Zhou Yi", Zhou Yi, who directed all this single-handedly, was lying on the lawn of the school playground at the moment, playing with a coin between the five fingers of his left hand -

The summer sun dappled through the lush foliage and struck his face, bringing a refreshing fragrance to his face.

"You're changing your perfume again?" Zhou Yi knew who was coming without looking back Zhou Yi smiled at the corner of his mouth and said.

Cheng Hao, who was dressed in a beige floral long skirt, tied the corners of his skirt with both hands, sat down beside the man with a familiar car, looked at him with his head on his cheeks, and his eyebrows and eyes were smart: "You still have the heart to lie here and enjoy the cool, I see that the entertainment newspapers on the treasure island are full of you." ”

"That's where it goes."

Not surprisingly, Zhou Yi flicked his thumb, and the coin in his palm suddenly flew into the air: "It's just a very simple marketing routine."

"In essence, it is a cycle of brainwashing, but it is imperceptible."

The moment the coin rises to the highest air, the sunlight hits it and reflects the flash of light for a moment—

"It's just that it's different from those who need to pay for something after watching the brainwashing ads.

"As the beneficiary of Xiao Yaxuan and Stefanie Sun's popularity diversion, as long as I can become an instant hit from now on, the red will turn purple, and in turn it will drive their popularity-

"Even the reporters and paparazzi who are frantically chasing these hot spots, they know that this is a trap and willingly jump in, and continue to report relevant news as I expected, in order to get a raise.

"And I just need to get stuck at a peak when this hot spot hasn't been tired of the public, and officially release the album, and that's it."

The man raised his hand to hold the falling coin and said firmly, "Four wins." ”

Beyond the dappled sunlight of the dense leaves, Zhou Yi's high-spirited and confident appearance was clearly reflected in Cheng Hao's eyes, making him not know what to think, and a few smiles appeared between his delicate eyebrows.