October 4, 1863.

After several months of waiting, ERNST finally saw the finished product. After finding connections and the ability to use money, Ernst found a metallurgist at an arsenal in Berlin and the blade problem was solved.

I have to say that the expert is still reliable, with many years of experience and rich knowledge, Ernst put forward a request, and the expert immediately had an idea to solve the problem.

Finally, with a proven concept, ERNST successfully launched the first generation of the blade smelter for the T-shaver with a product patent and sketches at the factory in Berlin dedicated to custom-made industrial equipment.

This also led to the rapid shrinkage of Ernst's small coffers, which are now bearing fruit.

With the corresponding machinery and equipment, it is only the first step, if you want to scale production, a set of equipment is not enough, but how to solve the problem of funds?

At this time, I have to say the benefits of the identity of the second generation, as the top second generation, of course, I have the courage to reach out to my old father to "borrow money".

Prince Constantine, of course, was also concerned about his son's living conditions in Berlin, and as a result, on an ordinary afternoon he received a letter asking for help from Berlin, which made him cry and laugh.

For Konstantin, this money is not a small amount, but the money for his son's first business is still taken out, as a large German landowner, relying on rent collection is a very lucrative job.

This is also the first time that the company has invested in industry. For Konstantin, cultivating the child's autonomy is stronger than anything else, only by letting him do it himself, take decisions, and become a good successor in the future, as for failure, it is just the cost of trial and error.

While he is not yet old, it is better to exercise Ernst's ability than to leave behind thousands of family fortunes.

For a nobleman, experience and experience are the best wealth, and only through the beating of society is the only way to become a qualified nobleman.

Prince Constantine's straightforward atmosphere greatly accelerated the process of industrial production in Ernst.

Through the status of nobility, the relevant formalities were also completed smoothly, and no one dared to embarrass the son of a prince, who was still the prince of the Hohenzollern family.

Well-informed aristocrats knew that the son of the old Prince Konstantin was running a factory, and of course most people were not very optimistic.

Although there are nobles who have devoted themselves to industry in these years, the top nobles still rarely end up in person. A hands-on geek like Ernst is rarely seen.

After renting the premises, workers and other corresponding facilities were in place, the factory in ERNST was opened.

The operation of the machine requires a large number of workers to operate, and people come and go in the factory, always be careful about the operation status of the machine. Furnaces and steam tracks require a lot of energy, and black chimneys rise from the ground.

Black fog shrouded the skies of Berlin, and wastewater was discharged directly into the rivers of the suburbs, which was the norm in the early industrial countries.

Of course, this is the result of the joint efforts of many factories, in which Ernst's small factory is inconspicuous.

As the track moves, the molten iron is shaped, cooled, and sent along the drum to the worker for final shape.

Subsequently, workers use machinery to cut these flakes, which are collected by workers in the next process and finally packed in oiled paper.

This is the production process for the inserts, but there is also a production line developed separately for the tool holders.

Everything adopts streamlined operation, which greatly saves the waste caused by intermediate links and improves production efficiency.

At this moment, Ernst was holding the finished shaver of his own production and decided to try it "himself" in order to experiment with practicality.

"Pete, sit down and don't move." Ernst commanded.

Pete sat nervously in his chair and did not move, as if waiting for the great terror to come.

Ernst took the knife himself, first foaming it with soap and applying it to the victim's face, while Ernst waved the handle of the knife from side to side, his beard falling to the ground with the scraping of the blade.

Pete, as the first victim, nervously enjoys the service of the boss, although the new razor focuses on safety and convenience, but who knows that this fate is in the hands of others.

Fortunately, everything went well, and when the final knife fell, Ernst handed the towel to Pete to wipe his chin clean.

"How does it feel?" Ernst asked curiously.

"Boss, there is absolutely no problem with the quality control of the product, but whether it can be sold at a good price is uncertain."

Pete is not very optimistic about the market prospects, after all, such a novelty is difficult for people to accept in a short time.

And there are similar products on the market, but the principle is different. As for why the boss insisted on doing this new razor that took away the uncertainty, Pete thought that maybe the boss was just playing, after all, young people.

Ernst really didn't explain why, as long as his men came up with the finished product, in fact, this old-fashioned shaver in the previous life was too successful.

Even in the era of intelligent home appliances, there are still people who use this purely mechanized old-fashioned T-shaped razor, and the classic is taken and copied directly.

As the inventor of this razor, Gillette himself is a salesman, and invented this kind of relatively safe and inexpensive care product without sharpening the knife in his life experience.

Moreover, the profit model of this shaver is also very novel, it is not like a traditional straight-handled razor, the blade and the blade are one, and the blade cannot be changed at will, so it is difficult to discard.

The blade of the Gillette razor is very cheap, and it can be thrown away when it is blunt, saving the effort of sharpening the blade, saving time, and the front is sandwiched between the iron sheets, which looks safer than the straight-handled razor that can wipe the neck.

Of course, there is still a long way to go to promote this new shaver, and the first problem to be solved is how to get the handle into the hands of the public.

This is a big problem, it takes time for the public to accept this new thing, and only if they really have such a knife in their hands can they increase the sales of blades in the future.

Ernst decided to market the new shaver in three ways: the first was a door-to-door promotion by a salesperson, the second was to find a dealer, and the third was to invest more in advertising.

The first is the most conventional, where the salesperson can explain the advantages of the new razor, directly hit the customer's pain points, and the transaction rate is also high.

The second one is more troublesome, because its own products have not yet been well-known, and it is likely that dealers will not look down on it.

Therefore, advertising has become a necessary auxiliary means, and as for the content of advertising, Ernst already has a general idea.

It is to paste a poster, this poster should not be too small, it must be large, and it is best to occupy a wall position.

In this way, the use of new shavers can be popularized, and the advantages.

Then you have to compare, get a male model, you must be handsome. Make two contrasting images, one using an old-fashioned razor to cut directly across the face, to cause trauma. Next to it is the use of a new razor and refreshed.

It is necessary to put the word safer in the first line, then to highlight the durability of the product (reusable handle), and finally to save time and effort (the blade can be replaced, and it is not expensive. ）

……

After two months of promotion, the "Gillette" razor was freshly baked, and yes, Ernst even copied the name and stopped acting.

As Ernst thought, sales of the "Gillette" razor did not become a big hit. Fortunately, after two months of marketing and advertising, Berliners already knew about the product.

After all, it is estimated that the metal handle is no problem to use for decades, and the cost is to set the blade to achieve small profits and quick turnover.

At present, there is still to ensure the quality of the products, and there is not much left, and Ernst has appointed Pitt as the acting director of the factory, and he will take the time to come and inspect it.

As for the profits, the money will be used to increase advertising promotion, from Berlin to other cities, and finally to the entire German region. The current production line is fully capable of supplying products from the entire German region.

It will take the next step when ERNST's products cover the entire German region, at which point it may increase its production capacity and develop plans for the entire continent and even for the Americas and beyond.

Or maybe they will invest in some new industries, all on the premise that the razor will sell well.

It all takes time, and Ernst doesn't have the time or money to do anything superfluous until the shaver is profitable before thinking about the next step.