Chapter 5 The Fiery Manufacturing Industry

The 19th century had to be said to be a paradise for entrepreneurs, and in this era of increasing industrialization, the returns on investment in industry were very considerable.

Although the risk is also high, it is basically equal to nothing for Ernst, after a year of tug-of-war.

The "Gillette" razor is at least well known, and customers who have already purchased it are firmly grasped and can see repeat customers.

"Gillette" has embarked on the road of profitability, of course, Ernst will not stop there, in the previous life "Gillette" really became bigger and stronger, relying on the opportunity period of the world war, the American army brought Gillette to the world.

And Ernst also caught up with the good times, Bismarck, as an iron-blooded prime minister, paid considerable attention to the army, and put forward the famous "iron-blooded policy" after taking office.

That is, to increase the construction of industry to serve the army, and at the same time to increase the military forces of the states within Germany.

According to Ernst's well-known history, the next year was the prelude to the Prussian War to unify Germany, with Austria declaring war on Denmark and recovering the two northern principalities of Schleswig-Holstein.

So when Prussia was consolidating the army, Ernst personally went to the Prussian royal palace to sell the "Gillette" razor to Wilhelm I.

Ernst focused on the urgency of time in the event of war, the traditional razor was not only unsafe, but also difficult to operate, and the blade required a separate time to maintain, while the "Gillette" only needed to change the blade to save this time.

Of course, in order to dispel Wilhelm I's concerns, Ernst offered to donate 20,000 sets of "Gillette" razors at a loss to support the construction of the kingdom's army.

It doesn't matter whether you pay for your capital or not, what matters is that these Prussian soldiers feel the convenience of "Gillette".

Man is inert, he can sit and never stand, and he can lie down and never sit. In his previous life, when he was in college, Ernst had a deep experience, so he said that he bought cigarettes, but he basically didn't even bother to go to the building.

……

Thinking of this, Ernst was suddenly stunned, well, "smoke". Ernst felt like his brain was going to explode!

However, while still in the palace, Ernst tried to calm down, and after negotiating with Wilhelm I about the trial of the army of "Gillette", Ernst was already full of more than just orders.

Leaving the Prussian palace, Ernst sat in the carriage and began to wonder how he had not thought of such a priceless trade as cigarettes. No, I still have to squeeze my brain.

Write down some things from your past life, and don't you get rich by producing them in the future?

Of course, there were cigarettes in this era, but the machines for hand-made, mass-produced cigarettes had not yet developed and become widespread.

For Ernst, as long as he found some experts to master the technology of mass production of cigarettes, he would be the first to eat crabs.

Moreover, cigarettes, which meet human needs at the spiritual level, are too marketable, although there are competitors, but they rely on relatively expensive and inefficient labor to compete with machine mass production.

Ernst decided to find someone to cooperate with when he returned, and he wanted to write down many things that were convenient for life in his previous life, but had low technical content, and made them out in advance.

Well, it's also time to create a new company, and at the moment "Gillette" is actually a single factory for the production of razors.

In the future, if you get more things, there will definitely be more than one factory, and how to control these factories at that time, you still have to hire some professional people to help take care of them.

As the Prussian army began to equip the "Gillette" razors produced by the Ernst factory, as Ernst expected, these big-headed soldiers liked this time-saving and labor-saving razor very much, and the blades as consumables were limited, but the low price and convenience and practicality covered up this shortcoming, and orders for blades followed.

In this way, the Prussian army could be equipped with new razors and ordered blades at the same time, and Ernst was not idle.

In addition to Prussia, there are other states in Germany! Ernst naturally did not let go, and began to increase the promotion of his razor in the armies of various countries.

What don't you need? The Prussian army used it and said yes, how are you embarrassed? The successful use of the Prussian army also became a classic example of Ernst's product promotion.

I didn't believe that I could go to the Prussian barracks and see it myself, so Ernst succeeded in popularizing these razors in many small countries.

Good things always flow, and the razors promoted in the army soon attracted the attention of those who were interested in it, and some factory owners who produced precision instruments began to introduce them.

Hair was a big problem for precision instrument factories, and it was necessary to require workers to shave, which now require workers to use Ernst's "Gillette" razors directly.

The new shaver industry has entered the fast lane of rapid development, and the ambitious Ernst has embarked on bigger plans.

The newly formed Heisingen Development Company began to send sales teams to other countries, among which the Austrian Empire and Russia were important markets.

In a more conservative country like Russia, Ernst emphasizes that the sales team members should focus on the progressive nature of the new razor. This is the crystallization of industrialization, a representative of health and safety.

At this moment, Russia is still in the era of Tsarist Russia, and it is well known that the Russians' yearning for the West, especially during the Tsarist period, was the most prosperous.

As for the Austrian Empire, the sales team mainly used the advantages of Prussia after equipping it with this razor to convince the Austrian authorities.

At the same time, ERNST is also actively developing other markets, mainly in Europe, and is looking for agents in North America.

In the previous life, North America was the base camp of "Gillette", and it was impossible for Ernst to personally go to the United States to direct the construction of the factory.

Patents alone are a big problem, and the United States is a complete copycat country at the moment, and Ernst does not want to test the conscience of the Americans.

Just set up an office in North America and cooperate with those big capitalists in the United States.

The Heixingen Development Company, which has the background of European aristocratic status, still has some influence in the Americas, at least no one embarrass this small company with the aristocratic background of the Old World.

Moreover, the "Gillette" razor has not yet been promoted, and the capital will not end up in person, through exchanges with an American capital group, Ernst has successfully equipped the "Gillette" razor inside the US military, of course, this is a matter of the future.

It was only a granted patent, but the factory and the construction were financed by the Americans, and Ernst could get a 10 percent dollar share every year.

This is already a good result, and as for the future when "Gillette" begins to explode, Ernst will not have to focus on this single seed. According to Ernst's vision, the Heixingen Development Company should already be a large and diversified company.

Now Ernst has received good news that its own large-scale cigarette production line has been completed.

Not so long ago, the cigarette of the previous life (of course, there is no filter yet. It will appear in convenience stores and factories all over Germany, and of course the military will be indispensable for those who need it.

In this era, no one paid attention to the dangers of cigarettes, and Ernst didn't even need to put the words smoking on the packaging that it was harmful to health.

Of course, as a result of industrialization, Europe's big cities are filled with black chimneys, and smoke and dust are not necessarily less harmful to the body than smoking.

At the same time as the sale of the "Gillette" razor, Ernst had already set his sights on the production of all kinds of small goods.

For example, the toilet has not yet been popularized on a large scale, Ernst is also ready to set up a separate factory, the UK already has a mature product, Ernst is mainly responsible for increasing the promotion of the product, the establishment of a foundry is not too much, and it can also get OEM in the future.

Cigarettes are available, and the lighter must be indispensable, and the kerosene lighter Ernst decided to get it first, which is also the fist product of the Heixingen company.

There are still many ideas that Ernst wants to come up with, but the current capacity is not yet up to it, and the funds alone are somewhat risky.

Ernst has passed the entrepreneurial stage, and now it is enough to expand steadily, and with the war approaching, the better days are still to come!