Chapter 649: New Brand, New Operation

Although Shen Lin wanted to give himself a holiday, he only had two days on this holiday, and on the morning of the third day, he appeared at the Mike Electronics Factory.

Although the site of Mike Electronics Factory is in Liyuan Village, most of the production capacity has been transferred to the second electronics factory and the hardware machinery factory.

Half an hour after Shen Lin entered the office, people from all sides who were ready to report to Shen Lin gathered in a steady stream.

Although the main work has been communicated by telephone, some of the things said on the phone are not too clear, and it is very necessary to report in person at this time.

Shen Lin quietly listened to everyone's reports, and was busy until more than ten o'clock, when he was finally finished, and most of the work was completed.

Just as he was about to take a break, Photon pushed the door open and walked in. Now the photon in charge of the transport team is much darker than a year ago, and the momentum on his body is more and more crisp and decisive.

"Brother, I have something to report to you." Photon sat in front of Shen Lin and said seriously.

Shen Lin smiled at Guangzi and said, "If you have something to say, between the two of us, don't beat around the bush." ”

Photon said: "Brother, our transportation team, in addition to undertaking our own commodity transportation, also has the purchase of rice shell electrical appliance mall. ”

"Just these two pieces have occupied a lot of our transportation capacity, and it is really powerless to deliver goods for people."

When Photon said this, he hesitated for a moment and said, "Moreover, the profit of delivering goods for people only accounts for a small part of the profit of the transportation team. So I suggest that we can put this part of the matter aside for a while. ”

Listening to Photon's proposal, Shen Lin's brows wrinkled subconsciously.

He knows that the reason why it is not very profitable to deliver goods for individuals at the moment is not only because of the short journey, but also because there are fewer people who use this method.

But this trend is increasing, if you give up this business now, then it will be very difficult to pick it up in the future.

"Photon, if our capacity is not enough, we should find a way, we have to find a way, but if we give up our personal business, we can't."

When Photon made this suggestion, he had already thought of a lot of reasons, and he was even quietly proud of his thinking logic, but he didn't expect that he would get a blunt answer from Shen Lin here.

Looking at Shen Lin, who looked cold and unquestionable, Photon suddenly realized that in this matter, he basically had no room to bargain with Boss Shen.

But he really didn't understand why Brother Shen insisted on this business that was not very profitable.

"Then I listen to you, but the problem of insufficient capacity, you also have to think more, by the way, there are many places now, are bidding for intercity buses, you see if we are entering the intercity bus."

Shen Lin knows that intercity buses have been making a lot of money recently. But in this, there are many things involved.

So after a little silence, Shen Lin said: "Photon, I'll think about this matter first, and I'll give you an answer when I get back." ”

Photon saw that his two proposals were not completely adopted by Shen Lin, and he couldn't help but feel a little anxious, but he still said, "Brother, then I'll go back and wait for your good news." ”

With the departure of Photon, Shen Lin's brows furrowed slightly, and with the rapid development of the Mike Electric Market, Shen Lin felt that Photon was a little impatient at this time.

And this impatience is not a good thing.

In Shen Lin's plan, the layout of the logistics industry is also crucial, which is the key to his communication between Mike Electronics and Mike Electric Appliance Market.

And Shen Lin's plan for logistics is layout. You can make less money, but you must not have problems with the layout.

I have to find time to talk to Photon about it when I go back.

"Director Shen, this time in the provincial capital, we are basically a move to defeat the enemy, and all of a sudden the popularity of our rice shell electrical appliances, the surrounding cities, there is no one who does not know the rice shell electrical appliance shopping mall."

Cheng Zhenyuan walked in with a smile, he was wearing a khaki overalls, and the whole person looked very energetic.

Shen Lin saw Cheng Zhenyuan walking in, and temporarily put away his other thoughts. He smiled and said to Cheng Zhenyuan: "Director Cheng, I was talking about looking for you, there is no problem with the hardware machinery factory recently, right?" ”

"Factory director, after our rectification of the hardware machinery factory, everything is very good."

Speaking of this, Cheng Zhenyuan said: "Factory director, I came this time because I want to report to you. ”

As he spoke, Cheng Zhenyuan had an extra hot water kettle in his hand that didn't look too big, the workmanship of this pot was a little rough, and even in some places, it was a little uneven in Shen Lin's opinion.

"Factory director, this miscellaneous brand of electric kettle only sells for twelve yuan." Cheng Zhenyuan put the electric kettle on the table and said: "Although such a product is not enough to threaten our rice shell electric kettle, I think they will become a climate sooner or later." ”

"In the future, it is likely that our rice shells will occupy the high-end market, and these miscellaneous brands of electric kettles will occupy the low-end market."

Shen Lin looked up and down at this inferior light and fluttering hot water kettle, it was very different from the hot water kettle produced by Mike Electronics Factory, and Shen Lin's expression became solemn.

This miscellaneous brand of hot water kettle is now unable to affect the Mike Electronics Factory, or in other words, after a while, they still can't affect the Mike Electronics Factory.

But the existence of these kettles will at least bring a negative effect that cannot be ignored: it will divert some potential customers of rice shell electronics.

"What do you think should be done?" Shen Lin put the electric kettle on the table and asked with a smile.

Cheng Zhenyuan looked at Shen Lin with a smile on his face, spread his hands and said, "Factory director, I have nothing to do about this matter." ”

"After all, we can't reduce the price, let alone reduce our quality. It's tantamount to smashing our signboard, but ......"

Cheng Zhenyuan didn't continue, but Shen Lin understood what he meant. After pondering for a while, Shen Lin smiled and said, "We can't ignore this phenomenon!" ”

"Well, let's set up another brand to specialize in low-end products."

When Shen Lin said this, he pointed to the electric kettle and said: "Director Cheng, you will register a new trademark today, and this new product will be called red rice, and it will be regarded as a sub-brand of our rice shell." ”

"The positioning of this brand is that the price is low and cost-effective, and the target customers are those who want to save money."

"Of course, in terms of styling and other aspects, it is higher than those shoddy products, and lower than our rice husks."

Listening to the brand positioning of red rice, Cheng Zhenyuan stood up suddenly, and he had a feeling that this brand could not only suppress those shoddy manufacturers, but also improve the positioning of rice shells.

If it is managed well, the sales of this product will also be hot.

Originally, he was looking for Shen Lin this time, just to remind Shen Lin about this matter, but he didn't expect that Shen Lin would really give a solution.

"Okay, I'll do it."

(End of chapter)