During this year's Cannes Film Festival, Liu Yifei's team did a lot of marketing for her.

Needless to say in terms of fashion, Liu Yifei is the darling of various brands, and her brand activities have decreased this year, but she still has three sets of dress blockbusters.

The marketing of the movie itself is the most, and "She" is the only Chinese seedling this year, to put it mildly, you can market it no matter what.

Even if the French translation of the Cannes media's praise for "She" is moved to China, it is enough to have a lot of pages.

According to the intelligence from the French side, the domestic media said that Liu Yifei got rid of the previous vase positioning through "She" and transformed into a powerful faction.

Since Liu Yifei's transformation into the big screen "The King of Kung Fu", her roles, except for "Introduction to Architecture" and "Time and Space Traveler", two low-budget romance films, other roles are more or less vase-like.

Whether it is Adrian in "Inception", Ling Yanqiu in "Dragon Gate Flying Armor", or Jane in "Pacific Rim", they are all functional heroines like assistants.

But the role of Cici is different, the core and main selling point of the whole story of "Her" is the role of Cici played by her, and even the title "She" refers to the artificial intelligence assistant played by Liu Yifei.

It can be said that Zhang Yuanjun appeared in "Her", but Liu Yifei was the dominant one.

This is why Liu Yifei's team will market Liu Yifei's heroine on "Her".

Don't accept it?

If you don't accept it, you can also take a heroine movie into the main competition in Cannes.

If you send too many press releases, many times you will be counterattacked, and the disadvantage of marketing Liu Yifei's heroine is that this almost roasts Liu Yifei on the fire: You say you are the big heroine, right, then I'll wait to see you win the Cannes actress.

Fortunately, in the end, "She" won a jury award, and Liu Yifei also appeared on the podium, and the ending was quite good.

Under the Douban entry of "Her", there are already four or five comments from viewers who have seen it in Cannes.

"Premiere of the Palazzo Lumière in Cannes. Xu Anhua subverted his own works, Liu Yifei subverted his own works, and Zhang Laosan's normal works are definitely worth the ticket price. It's just that the choreographer led the ending of the whole story to the loneliness and profundity of the same old tune, which led to the last breath of the movie not being mentioned, which may be the reason why "She" only won the Grand Jury Prize. ”

"I watched it at the screening on the second day of the Cannes premiere. The government of the magic capital has to give the crew a knock, Xu Anhua made the reinforced concrete and neon lights of the magic capital poetic, Zhang Laosan's performance will not disappoint the audience who expects him, if Liang Chaowei is naturally suitable for playing melancholy, then Zhang Yuanjun's face is born for loneliness and misanthropy. Liu Yifei was pleasantly surprised, it seems that she has indeed learned a lot by Zhang Yuanjun's side. ”

Under the Douban entry, there is more of the audience's expectation for the film to be released in China.

The current situation of "Her" is very good, as a niche literary film, because Zhang Yuanjun and Liu Yifei participated in the two top performances, plus the Cannes award, the attention in China is very high.

It stands to reason that at this time, the creators should return to China to accept congratulations from all parties, but the reporter only squatted at the Beijing Airport for the people who returned to China Film.

Director Xu Anhua got a sum of money in Cannes and directly invested in the preparation of the new film, but did not return to the capital.

Liu Yifei still had two days to shoot in Paris, and Zhang Yuanjun stayed with her and didn't come back.

Through Liu Yifei's photo of "continue to work" posted on Weibo, the media and the audience quickly knew the specific situation.

In fact, what they want to know most is the marriage date of Zhang Yuanjun and Liu Yifei.

Xu Anhua revealed in front of the world's media that the marriage date of the two was in October, and the reporters wanted to hear the parties confirm it in person.

The two did not return to China, and the reporters also had a way.

Within two days, Xu Anhua was interviewed by reporters for the first time when he was preparing for the new film in Harbin City, which was Xu Anhua's first public appearance after winning the award.

As usual, he talked about the excitement of winning the award, saying that after returning to Hong Kong Island, he received congratulations from relatives and friends, and also held a small celebration dinner.

Although "Her" is not a Hong Kong film, Xu Anhua has won two consecutive European film festivals, and it has been the most brilliant Hong Kong Island filmmaker in the international film industry in the past five or six years.

Some Hong Kong Island bosses only admitted at this time that the Golden Statue has been 30 years old, and the actor trophy has not been given to Zhang Yuanjun in vain, although he does not come to Hong Kong Island often, and rarely brings money to Hong Kong, but it has made Xu Anhua earn a lot of face in the international film industry, and Xu Anhua's face is the face of Hong Kong Island movies.

Of course, it would be better if Zhang Yuanjun could invest in Hong Kong films, and he could lead Hong Kong people and Hong Kong films to show more faces in the international film industry.

In the interview, the reporter asked Xu Anhua: "You said on the podium that Yifei got married in October, can you reveal what day it is in October?" ”

Xu Anhua smiled: "I was excited, my mouth was fast, but I shouldn't have said it." ”

"Now that I've said it, I'll tell us the specific date."

"This is a private matter between two couples, don't embarrass me." Xu Anhua smiled and refused.

Speaking of the movie itself, the reporter asked Xu Anhua when "She" would be released in China.

Xu Anhua bluntly said that now there are blockbusters released every month, and there is no room for small-budget literary films to survive on the schedule: "We are still coordinating the schedule, and the schedule will be officially set this week." ”

The reporter asked: "How is the film sold in the Cannes market?" Is there a lot of pressure at the box office? ”

"We sell well, literary films are not here to earn box office, and there is not much pressure."

The reporter further said: "Is the publicity fund for "Her" sufficient? ”

Xu Anhua said: "I think it's okay, it's more than ordinary literary films, but it can't be compared with commercial films." ”

"So there won't be a national roadshow?"

"It's hard." Xu Anhua admitted that "She" will not be promoted nationwide, and said with a smile, "But if "She" is very good at the box office, the boss may approve more publicity funds for us." ”

Speaking of Xu Anhua's new film "The Long Journey Through Love" (the original name of "Golden Age"), the reporter asked: "Will the new film still cooperate with Zhang Yuanjun and Liu Yifei?" ”

Xu Anhua said with a smile: "Their schedule is difficult to make an appointment. The actors of the new film are almost decided. ”

On the last day of May, "Super Body" ended all the scenes in France and prepared to move to Bay Island. Liu Yifei was in a bad mood because her aunt came as scheduled, and kicked her husband back to China ahead of schedule.

On the day Zhang Yuanjun landed in the magic capital, China Film announced that "She" was set for June 21.

What the two couples didn't know was that Liu Yifei's wonderful performance in Cannes deeply stimulated some people.

"You read this book to me first." The agent took a copy of "Red Face Dew" in front of Liu Shishi.

"Why?"

"Director Gao Xixi wants to adapt this book, talking about an Asian superstar as the leading actor, and the company is ready to push you to play the heroine."

"Asian superstar? He can still bring Zhang Yuanjun to me. ”

"You're heartless." The agent screwed Liu Shishi, "Are you willing to see her so beautiful?" What is the advantage of acting in a TV series for a lifetime? If you succeed in winning this play, the company is ready to find Tang Yan to come over and play a supporting role for you. ”

"Can she agree?" Tang Yan is now backed by brilliance, "The Four Famous Catches" is about to be released, "North West" has been completed, and the road to the big screen is visible to the naked eye.

"Tang Yan has filmed so many dramas in the company, don't you have to pay back the favors you owe? Don't worry about anything else, read it well in the past few days, and in a few days you will join the group "Fuji Detective" and have a good relationship with Li Lian and Wen Zhang, do you understand. ”

Liu Shishi responded softly.

"The Tang Dynasty poets mentioned outside, the four of us have the worst movie resources, and you can also serve dim sum."

"Hmm." I don't know if she understood or not. (End of chapter)