There is no blockbuster circumvention system in China, and many times domestic blockbusters want to grab popular schedules such as summer files, National Day files, and Chinese New Year files, and they often lose both.

To circumvent it, it is mostly negotiated privately by the filmmaker, staggered for a few days, up to a week.

This can easily cause unpopular schedules, such as November before the Lunar New Year (Spring Festival), March after, June before the summer vacation, and September after.

In previous years, there were no films in theaters when these schedules were miserable, but this year, the situation has improved a lot.

After the signing of the new film memorandum between China and the United States, 14 3D or IMAX blockbusters were added, and under the watchful eye of such a large number of blockbusters, some unconfident filmmakers preferred to shrink within the protection period.

In the cold June file of previous years, six Hollywood blockbusters were stuffed this year.

"She" is really helpless in June, because there is really no better schedule in the future.

In order to coincide with the release of "Her", on the first Monday of June, Van Cleef & Arpels announced on Weibo that Liu Yifei was its spokesperson for China, and released the first fashion blockbuster shot by the young lady.

"Van Cleef & Arpels China Ambassador, Miss Liu Yifei @ Liu Yifei, invites you to go on a dazzling date."

Van Cleef & Arpels is not very well-known in China, but its jewelry design is indeed one of the best in the world, and Liu Yifei is its first spokesperson in China.

There is no need for marketing, Liu Yifei's fans are the first to popularize the Van Cleef & Arpels brand for passers-by.

There is a sentence in it, Zhang Yuanjun is very impressed: "Expensive! Very expensive! The cheap ones are also five, six, seven, or eight thousand. ”

Van Cleef & Arpels first replaced Liu Yifei's huge promotional posters in his flagship stores in the magic capital and Beijing.

To say that under Liu Yifei's call, Van Cleef & Arpels sold out of stock is obviously unrealistic.

But in the week since the official announcement of Liu Yifei, Van Cleef & Arpels' stores around the country have indeed ushered in a welcome increase in sales.

The bracelet worn by Liu Yifei in the promotional video is the cheapest, and the goods in the capital and the magic capital are bought out by her fans.

Fans spontaneously posted orders under the promotional materials sent by Van Cleef & Arpels' official Weibo and Liu Yifei.

"I finally bought the same style as Sissi."

"Liu Yifei wears Van Cleef & Arpels, and I also wear Van Cleef & Arpels, rounded, I = Liu Yifei." This post has a high number of likes.

"Can Sissi endorse something cheap, I can't afford it!" This comment was forwarded by Liu Yifei herself, with a comment: "Why don't I endorse a Coke and try it?" ”

It's not over now, fans reposted the comment on Weibo and @Pepsi and Coca-Cola: "Don't hurry up yet! ”

Don't let the traffic delivered to your door be in vain.

The first reaction was not Pepsi and Coke, but Kebik potato chips, and its official Weibo reposted Liu Yifei's Weibo and said: "Actually, I'm quite cheap." ”

Master Kong Iced Tea: "Providing consumers with high-quality and inexpensive products has always been Master Kong's purpose, so, consider me? ”

Shuanghui: "Our ham sausage is delicious and not expensive, when will we sign the contract?" ”

Liby: "Isn't it okay to eat?" Our boss said that we can wrap Yifei's laundry detergent for 1 year. ”

Head & Shoulders: "Roger, the business team has departed. ”

By the time Pepsi and Coca-Cola reacted, more than 20 affordable FMCG brands had already participated in this wave of traffic-rubbing activities.

It's a free marketing spree, and few brands really believe that Liu Yifei will take their endorsements.

After all, Liu Yifei's coffee position is there, and her business team's positioning of her endorsement will be a little more mid-to-high-end, and Liu Yifei has never taken affordable FMCG products before.

But again, why not rub free traffic?

However, there are still some brands that have taken the initiative to contact Liu Yifei, such as Lux and Liby.

They considered that Liu Yifei was about to marry a wife, and this kind of home toiletries just fit her new identity, and felt that Liu Yifei was very likely to take it.

Even milk powder brands have come to rub the heat: "What do you know about the baby's milk powder?" ”

Not to mention home furnishing brands: "Are dishwashers interested?" "I sell light bulbs, and our light bulbs are not expensive."

What can other actresses say except envy, it is very difficult for them to receive endorsements by themselves, and Liu Yifei has dozens of brands rushing to sign contracts on Weibo.

A man is more dead than a man.

And our client is still filming on Bay Island at the moment, and it is very fun to watch various brands work on Weibo in their spare time.

But she's also really thinking about picking up some products that ordinary fans can afford.

But at this point, her team is not very willing.

The coffee position that was finally built up can't be so "lost". Yes, the team believes that Liu Yifei's acceptance of affordable FMCG products will damage her coffee position.

Zhang Yuanjun never accepts these products.

But the problem is that male artists' ability to bring goods is naturally not as good as that of female artists.

Zhang Yuanjun doesn't accept affordable products, and he also receives less luxury goods.

In order to concentrate on acting and family life, Zhang Yuanjun has been deliberately reducing business endorsements in the past two years, and now he has five brand endorsements such as LV and Piaget watches, and he has not accepted the top salary of 20 million a year for Qingyang men.

Since Zhang Yuanjun returned from Cannes, he has rarely appeared.

However, his sharp-eyed fans found Zhang Yuanjun's whereabouts in the corner of Weibo - he returned to Jiangxi Province.

Zhang Yuanjun has been in Hongdu for the past few days, and he came to the Art Museum of Jiangxi Normal University to participate in the exhibition of his friend Long You's works.

was photographed by a student and posted on Weibo:

"I didn't expect to meet celebrities at the calligraphy exhibition." The picture is a photo with Zhang Yuanjun and Long You.

Long You and Zhang Yuanjun are the same age, and they are the most famous young calligraphers in the book industry today.

Most of the old fans know that Zhang Yuanjun loves the art of calligraphy, and he himself writes well, and he also likes to watch various book fairs on weekdays.

It's just that after becoming famous, in order to avoid some unnecessary troubles, Zhang Yuanjun's words rarely leaked out.

But the new fans were very surprised: "What kind of star am I chasing, he is handsome, he acts well, and he can calligraphy!" Loved, loved. ”

The students who came to see the book fair reported Zhang Yuanjun's dynamics on Weibo:

"I didn't expect Zhang Yuanjun and Teacher Long You to be friends for many years, and Zhang Yuanjun also wrote a pair of words on the spot."

"The on-site professional teacher commented on Zhang Yuanjun's words: the law is rigorous and ancient."

"Although Zhang Yuanjun is a performance professional, his calligraphy works are childlike at first glance, and they have been trained by famous teachers, not the nine-stream rivers and lakes."

However, Zhang Yuanjun's participation in the calligraphy exhibition is not full of good words on the Internet.

Many people say that he is vassally elegant, that he is an actor, and it is not enough to win the award, and he wants to borrow calligraphy to gild himself.

"This kind of person is not uncommon in the entertainment industry, just make two strokes and say that he is an artist, and a pair of words is sold at a sky-high price, who doesn't know that there is an exchange of interests behind it."

But Zhang Yuanjun defended this point, so his words were never sold.

Some fans spoke for Zhang Yuanjun: "The art of calligraphy has declined, Zhang Yuanjun uses his own traffic to attract more audiences for the book fair, what's wrong?" ”

"The organizers all said that because of Zhang Yuanjun's arrival, the book fair attracted a lot of young people to come and see, thank you very much Zhang Yuanjun, what are you sour."

"Zhang Yuanjun's words have never been sold, what benefits can be exchanged?"

"Many fans have received the words sent by Zhang Yuanjun, and I don't think there's anything wrong with it."

On the 6th, the book fair ended, Zhang Yuanjun returned to Beijing, continued to bury himself in the preparations for the wedding, and ignored the things outside the window. (End of chapter)