Lin Zhi had already raised the question in Li Yunhai's heart: "Manager Yang, the management fee plus the health fee will charge us 10,000 a month, is it too expensive?" ”

Yang Huiwen explained: "Your store is open in our mall, we are responsible for your goods, if there is theft, loss, fire and other incidents? Don't you ask the mall for a claim? We have to support the security personnel, and we also have to support the maintenance personnel of the shopping mall. It also has to maintain basic operations such as electricity and water supply. We also need to do activities to attract traffic. Right? ”

What Li Yunhai knows is that many shopping malls in later generations will charge management fees and sanitation fees, the management fee is charged at 2% of the operating income, and the sanitation fee is charged at 1% of the turnover.

If you calculate it this way, the other party will receive 10,000 yuan per month, which is not expensive.

Li Yunhai decided to try the water, if cooperating with department stores is a feasible way, then he will open branches in other cities in the future, and there will be a template that can be compared.

The concept of opening a store in a big mall is completely different from opening it on the side of the road.

It is not only the size of the passenger flow, but also related to the image of a brand.

The brand inside the mall is definitely more high-end than the outside, which is the subconscious cognition of the world.

Li Yunhai opened the store to the most high-end department store in the city, which can establish a good image of the brand and goods.

After some careful consideration, Li Yunhai decided to rent 300 square meters of space on the first floor of the mall.

When signing the contract, Yang Huiwen also requested that the contract be signed once a year, and all kinds of rents and expenses should be paid once a year.

Li Yunhai smiled helplessly, who makes people angry?

No matter what era it is, the large shopping malls in the city's main business districts are very bullish, because the resources are limited and in the hands of others.

Unless you are a particularly powerful merchant, such as the Apple direct store in the later generations, you will have the initiative to bargain.

Li Yunhai signed a contract with the other party and transferred 720,000 yuan from Guo Wanhua's account to the shopping mall.

The mall will free up 300 square meters of space in three days.

Li Yunhai went to the first floor of the mall and looked at the location, the space assigned to him by the mall, close to the left wall, and the service desk of the mall was just facing each other.

Beijin Road Huacheng Department Store is one of the largest shopping malls in Huacheng with business area and the best shopping mall.

Huacheng is a place for global merchants to compete, and it is also one of the largest wholesale markets for office equipment in the future.

Li Yunhai must gain a firm foothold here.

At noon, Li Yunhai, Lin Zhi, Guo Wanhua and others came to the nearby Huacheng Restaurant for dinner.

This high-end restaurant, founded in 1935, is known as "the first restaurant in the flower city". There are national-level culinary masters, senior culinary technicians, as well as southern chefs and world chefs, and there are many masters.

Compared with Panxi Restaurant, the decoration style of Huacheng Restaurant is more traditional and solemn.

The Manchu and Han Dynasty feasts, the Five Dynasties Banquet, and the Nanyue State Banquet, as soon as you hear these lofty names, you will know that the dishes here are extraordinary, and of course, the prices are also very beautiful.

Guo Wanhua looked at the menu and said with a smile: "The dishes here are not simple, as soon as you hear the name, you know that it is a palace dish." ”

Lin Zhi leaned over and looked at the menu with Sister Guo.

Wenchang chicken, red cotton Jiaji duck, potholed duck paw, crab soup dumplings, three-color lobster, red plum wings, Tianxiang Yipinwo, white jade Tibetan arhat, and so on.

The two discussed and ordered six dishes and one soup, plus three snacks.

Talking about the operation in Huacheng, Lin Zhi asked, "Does Sister Guo want to stay in Huacheng in the future?" There's no need, right? Just ask someone to manage it here, Sister Guo, you still go back to Xizhou with us to live. ”

Guo Wanhua's coquettish eyes slipped Li Yunhai and said, "I listen to the boss's arrangement." ”

Li Yunhai smiled: "This is not casual? Both. Sister Guo, your money, I'll notify Shen Xiulan later and ask her to transfer it to you. ”

Guo Wanhua pursed her lips and smiled: "Between us, what are you in a hurry?" It's mine, and sooner or later it's all mine. It's that arcade, don't you think it's a bit expensive? ”

Li Yunhai said: "We have to look at the commercial value, there are 230 square meters of shops on the first floor, and it is a prosperous shop near the intersection of Beijin Road. Generally speaking, the price of shops is at least three or four times that of the surrounding housing prices. In this way, the normal house price of the house is 700,000 yuan, plus the premium of the shop, it will be more than 3 million. Do you feel like we didn't lose money if we bought it for $1 million? ”

Guo Wanhua said: "It also makes sense. The prices of shops in Xiangjiang are particularly expensive, and it is said that one shop can support three generations! ”

Li Yunhai said: "I don't dare to say other places, here on Beijin Road, there should be no problem in raising two or three generations." ”

Everyone chatted and ate the day, and then discussed where to go for the night.

Lin Zhi smiled: "Dancing? Or watching a movie? ”

Guo Wanhua said: "Let's watch a movie!" If you want to dance, you two will dance together, and I will watch and learn from the side. ”

The three of them laughed, went to a nearby movie theater together, and bought tickets for "The Apartment".

The film tells the story of several rural girls with different backgrounds in Shanghai in the late autumn of 1983, entering the big city with their own hopes and working as nannies in an old-fashioned apartment building.

"Different division of labor, equality for all" is a very loud slogan, but many people's prejudice against nanny jobs is deep-rooted, and the movie does not shy away from showing this. This is where the practical significance of the film is highlighted.

Lin Zhi looked at the video and said in a low voice: "The nanny's salary is quite high!" All of them are so young and beautiful! I went to high school again. I guess such a family can't afford to hire such a nanny, right? ”

Li Yunhai said with a smile: "The salary in Shanghai is higher than that in Xizhou, like these intellectuals, their monthly salary should be more than 100, a family of several people, the monthly income is hundreds, isn't it casual to spend dozens of yuan to hire a nanny?" ”

"It's so hypocritical! My parents don't use babysitters! ”

"That's because your parents are highly conscious and don't need a nanny. In fact, it is also a good thing to hire a nanny, which promotes the employment of rural people. ”

"Yunhai, you have a point. In that case, let's hire a babysitter too, right? Please two, double the promotion of rural youth employment. ”

"Ha, yes! Why don't you go to my hometown? Know the roots, rest assured. You ask your parents if they want to invite two? Your dad's level is already good for a nanny. ”

"Let's talk about it when we get home."

"The price of goods in Shanghai is also very high, a small piece of meat costs two yuan and five cents, and if you eat meat every day, the meat cost will cost seventy or eighty yuan a month! This piece of meat is obviously not enough to weigh! How can it be so expensive? This scene is a bit fake! ”

Guo Wanhua and Lin Zhi, one sat on Li Yunhai's left hand side, and the other sat on his right hand side.

Listening to their discussions, Guo Wanhua gently scratched the back of Li Yunhai's hand and laughed softly: "The little nanny here is so beautiful, do you like it or not?" ”

Li Yunhai smiled recklessly: "I like it, what a feeling, a big beauty, versatile, good at singing, dancing and opera, and can act, who wouldn't love it?" ”

Guo Wanhua was surprised: "Do you know this actor?" ”

"I have seen her play "Shaolin Lay Disciple", and there is a profile of her in the movie pictorial."

"No wonder. But this little girl is really handsome. ”

"Well, it's pretty."

Lin Zhi pinched his hand: "Then let me ask you, is she good-looking, or am I good-looking?" ”

"She's good-looking."

"Humph!"

"But you're better looking than she is!"

"Poof!"

A good move to promote and suppress the first successfully resolved this death problem.

Li Yunhai smiled proudly.

Lin Zhi is indeed very smart, but if he wants to fight with him, it will almost be experienced.

The movies of this era are very down-to-earth, and they are short and warm and touching.

After watching the movie, go home.

After Li Yunhai and Lin Zhi fell in love, they hugged and chatted.

"I suddenly thought of a good advertisement!"

"Advertising? What advertisement? ”

"Dream of Red Mansions and Journey to the West have not yet been released, I plan to cooperate with the two crews, I will give them a sponsorship fee, and then add the name of our Sihai Group to the back of each film."

"Will this work?"

"Definitely! The current crew is poor, they are all short of money, and they are soliciting sponsors everywhere! ”

"Then you can try!"

The more Li Yunhai thought about it, the more he felt that this was feasible.

The film and television dramas of the four famous novels do not know how many times they will be replayed in the future, especially Journey to the West, which has been replayed more than 3,000 times, and even repeated abroad.

Wouldn't it be a one-time investment and a lifetime benefit to advertise behind such a TV series?

"I have to hurry up with this, otherwise Journey to the West will be released."

"Then you can talk to CCTV about advertising, right?"

"I'll ask about the situation first."

The next morning, Li Yunhai called the director of CCTV's advertising department.

He has in-depth cooperation with the CCTV advertising department.

As soon as the director heard that Li Yunhai was going to advertise at the end of the upcoming Journey to the West, he smiled and said that this is okay, the crew is very poor, post-production is underway, and there is still a lack of funds, you give us money, and we will add the name of Sihai Group to you after the special thanks.

Li Yunhai said that the name of Sihai Group has to be ranked first, and you make a price.

The director thought about it, and cautiously quoted a price, saying that you have to give 50,000 yuan.

Li Yunhai laughed, he thought it was so expensive!

Isn't it just 50,000 yuan? It is equivalent to an advertisement for a TV series, but the ad at the end of the film can be repeated for decades or even hundreds of years.

He asked Dream of Red Mansions again, can he also play an end advertisement?

The director naturally can't ask for it!

Adding a line at the end of the film is effortless, but it can get an extra 50,000 yuan in sponsorship!

The director immediately made the decision, saying that you give me money, I will advertise you, and I will send you the contract? Or do you come and pick it up? Send it over? Okay, that's it.

Li Yunhai didn't have to go to Beijin, so he bought the end credits of two TV series adapted from famous novels.

The name of Sihai Group will repeatedly appear on the screen with the broadcast of these two masterpieces, enter everyone's sight, and be seen and remembered by countless audiences.

This kind of soft-implanted advertising is also more convincing.

The next day, Li Yunhai and Guo Wanhua, Lin Zhi and others divided labor.

Guo Wanhua is responsible for contacting Xizhou, delivering goods from there and preparing to open a store.

Nyingchi was in charge of recruiting staff, and she posted job postings on the door and pillars of the department store.

There is a lot of traffic here, and as soon as the recruitment was posted, someone came up to ask.

Because the store is located in a department store, many applicants think that it is a department store recruitment and come to apply.

Lin Zhi brought a pen and paper, borrowed the front desk of the department store for a temporary office, and registered the information of all the applicants one by one.

For the time being, there are only six people here, two cashiers, two shopping guides, and two logistics maintenance workers.

Lin Zhi had sorted out the company's personnel files in Xizhou and knew what kind of people could be qualified for these positions.

High school degree or above, able to bear hardships and stand hard work, be generous, be a little smart, and look handsome.

She filled up six people that day.

Li Yunhai is responsible for contacting the furniture market, purchasing the corresponding office furniture first, and only waiting for the department store to vacate space, he can let the furniture market deliver it. At the same time, he also contacted the management office of the mall and asked the master electrician to install several rows of sockets on the wall and on the ground.

In less than three days, the premises of the department store were cleaned up.

Li Yunhai led people to the first floor of the department store and measured the size of the venue with a ruler.

300 square meters, only a little more, because there is a façade on the street, which is connected to the auxiliary road of the arcade, which is extraordinarily open.

Li Yunhai bought desks and shelves from the furniture market and delivered them that morning.

The six employees invited by Lin Zhi also went to work on time at 8 o'clock.

Li Yunhai and everyone arranged the venue, and then placed the goods transported from Xizhou.

After a day of intense labor, a 300-square-meter office equipment store can open for business.

Li Yunhai did not make a big fanfare, nor did he hold a big opening ceremony, everything was ready, and he opened and operated silently.

Everything in Huacheng is more expensive than Xizhou, and labor is also more expensive.

Li Yunhai Xizhou hires people, at most 50 yuan a month, but invites a high school student here, but it costs 70 yuan.

He sells high-tech products, and employees with too low education are difficult to teach, so all the people he hires are high school students.

The day before the opening, Li Yunhai conducted a simple training for the employees.

After the official opening, Li Yunhai did not leave, but continued to train these six employees.

He has accumulated valuable experience in the Xizhou Sihai store, and then taught these employees, there is a set of systematic teaching methods, which can allow employees to quickly get started and get into the working state.

The shopping guide only needs to be familiar with the name, model, and configuration of several products, and memorize the words of sales and communication, so that he can fluently talk to customers.

In the case of cashiering, two people cooperate and supervise each other, as long as there is no problem with the flow of money.

For such a high-priced machine to buy and sell, bank transfers are used for unit purchases, and for individual purchases, the quantity is numerous, and the inflow and exit of funds are clear at a glance, making it difficult to fake.

The most difficult part is the maintenance part.

However, Li Yunhai also has the easiest maintenance method, where it is broken, where to replace it!

Anyway, what he has now is accessories.

The replaced accessories are taken back for maintenance, and those that can be used are kept for the next time, and those that cannot be used are scrapped directly.

After Li Yunhai's training, all six employees are qualified for the job.

On the opening day, there are a lot of people who enter the store, and every customer who enters the department store will be attracted by the newly opened office equipment store, and walk in to have a look.

However, although there are many customers, there is not a single person who buys.

It didn't open until 3 p.m.

Yang Huiwen went downstairs to do something, passed by their store, and saw Li Yunhai there, so he greeted with a smile: "Comrade Li, how is business?" ”

Li Yunhai said with a smile: "I haven't done my first business yet. ”

Yang Huiwen couldn't help but stop when he heard this, walked over, looked at the layout of the store, and said, "This doesn't make sense, you are selling some good things." It's just a little too expensive, really expensive! Any machine costs tens of thousands of dollars. We've never sold anything so expensive at our counter. ”

Li Yunhai thought to himself, the consumption power of Huacheng people is not low, at least two levels higher than Xizhou. Now the state is vigorously advocating the popularization of computers and office equipment, and the government agencies and schools in Huacheng, like Xizhou, also need to purchase a large number of office equipment.

There is spending power, and there is a demand market.

There is also no problem with the traffic of the mall.

Why can't the product sell?

What's the problem?

Li Yunhai comforted himself, or because it had just opened, the majority of Huacheng residents didn't know that office equipment was sold here.

And this is a high-end product, not just look at the results of one day, but also look at the sales of a quarter or even a year.

Yang Huiwen chatted with Li Yunhai, looked at the exhibits by the way, stood still in front of the computer typewriter, and asked, "Is this typewriter good?" ”

Li Yunhai personally demonstrated it to him.

Everyone is a potential customer for him.

He had been to the office buildings of department stores and found that they did not even have a decent modern office equipment.

In other words, department stores are also the demand side for office equipment.

After introducing the advantages and characteristics of the computer typewriter, Li Yunhai said: "Manager Yang, you are such a big department store, and you don't even have a decent office equipment, how can you keep up with the development of the times in the future?" How to connect with international standards? You should purchase a complete set of office equipment. Computers, printers, copiers, typewriters. ”

Yang Huiwen glanced at these goods, made a rough calculation, and sighed twice: "This can't be more than 100,000?" No wonder you dare to enter our mall, your goods are sold so expensive, there must be money to be made. ”

"There must be money to be made, but it also depends on business and sales. Manager Yang, if you purchase from me, I will give you a 20% discount! This is an unprecedented special offer! The power that only I, the boss, have. ”

"Twenty percent off? Well, I think about it, I can't do this alone, I have to have a meeting with my comrades to discuss it. ”

Li Yunhai knew their style of work, and there was not a week in which the meeting and discussion could not produce results.

If people don't buy it, he can't help it, so he has to say: "Okay, when you have the result, come and buy it again!" Anyway, I've been helping you keep the offer. ”

At this moment, a tall, thin young man walked in.

Guo Wanhua happened to be free, so she stepped forward to receive her.

The tall and thin man looked at the store with his hands behind his back, but asked things that had nothing to do with the product: "When did you open?" Who is the boss? Is it a local? ”

How smart is Guo Wanhua? As soon as he heard that he knew that he was a colleague, he asked, "Sir, you also run an office equipment store, right?" Came to inquire about the market? ”

The thin and tall man was recognized by someone, and he was not nervous at all, he nodded, and said quite boldly: "Yes! The office equipment of the entire flower city has always been made by our Xiyu company. We occupy more than 80% of the market in Huacheng and even Lingnan! You guys came here to open a store, and you still found such an expensive venue, hehe, don't you die too quickly? ”

Guo Wanhua listened and smiled slightly: "The road is facing the sky, go to one side." This way of management is even more exquisite. Who can cover the sky with one hand? These products are not only sold at your home! ”

The tall and thin man sneered, "What do you know? At first glance, you are a layman. What are the units that can purchase office equipment? You can't receive the purchase order from the unit, how much money can you sell it for by retail alone? I'm afraid I can't even earn shop rent! ”

When Li Yunhai heard this, he thought that this person was indeed an expert, so he walked over and said, "Hello, sir." You're very knowledgeable, but I have a different opinion. ”

The tall and thin man glanced at Li Yunhai contemptuously: "You are a hairy young man, what do you think?" ”

Li Yunhai said proudly: "Our products have a great competitive advantage! To do business, one relies on relationships, and the other relies on products. One is indispensable. If the product is too bad, how can it continue to develop? We have the best products and will definitely open the market of Huacheng. Maybe it won't be long before our store will become the largest office supplies firm in Huacheng. ”

"Yo, little comrade, you don't have a small tone!" The tall and thin man laughed loudly, "I bet that you won't be open for three months, and you will obediently withdraw the cabinet and get out of Lingnan!"

"Huh?" Li Yunhai stared at this person with sharp eyes, thinking that the person who came was not good!

Normally, no peer dares to be so arrogant, even if you can't get used to stealing business, at most it is to make some shady tricks.

The other party dares to come to provoke so blatantly, which shows that there must be something to rely on.

Combined with what the other party just said, it can be seen that this person has a little network in Huacheng.

The tall and thin man suddenly saw the configuration and price sign of the assembled computer, pointed to the price card, and said exaggeratedly: "What the hell are you guys doing?" Well? With such a well-configured computer, you dare to sell it so cheaply? Do you still want to make money? ”

Li Yunhai said indifferently: "How much we sell is our business. It's none of your business. If you think it's cheap, you can buy a few and play around. For the sake of your peers, I can also give you a 10% discount. ”

The thin tall man slapped on the display of the assembly machine, and snorted coldly: "You guys are disrupting the market price order!" With this configuration, at this price, it will definitely not sell! ”

Li Yunhai opened his wrist and said, "Whether we can sell it or not, whether we make money or not, it's our own business." If you show a little respect, you will be compensated for breaking our computer! ”

The thin and tall man looked at the price tags of other products, pointed at Li Yunhai and said, "Which of you is in charge?" ”

Li Yunhai said: "I'm in charge here!" ”

The tall and thin man sighed, looked him up and down, and said, "Very good! Listen to me, your store will never be open for three months! You dare to deliberately sell low prices and play a price war with me, don't you? Do you want to bring down our Xiyu company? I'll tell you not to think! I'll definitely get you out of the flower city! ”

Li Yunhai's eyes sharpened, and he said, "I can't get out of Huacheng, I don't need you to worry about it!" However, I can get you out of my shop now! ”

The tall and thin man nodded his fingers: "There is a kind, you wait and see!" ”

He turned around and walked two steps, turned around, and said to Guo Wanhua: "Don't mess with him, there is no future." Go to my company, I'll arrange a good position for you. Wrap you up to eat fragrant and drink spicy. ”

Guo Wanhua squeezed out a word from between her teeth: "Get out!" ”

The third update, more than 20,000 words update, please support you with a monthly pass.

(End of chapter)