Chapter 419: Repeated Failures

CES is on its third day.

Everyone at Sihai Group tugged at their heartstrings.

However, no miracle happened, and Sihai Group only won an order of $15 million in half a day.

The trading volume is getting less and less day by day!

This is also the normal turnover at the electronics exhibition, just like the Canton Fair, the first two days of the exhibition with the largest number of foreign businessmen, the largest volume, the more to the back, the less.

In the afternoon, Li Yunhai and Professor Ni simply went to the electronics exhibition to learn about cutting-edge technology and see what foreigners had invented.

Almost all of the world's electronic products will appear at this exhibition, attracting more than 1,600 journalists every year.

Video games are also the most popular category.

The Toyo video game console is so popular that you have to queue up to experience it.

Li Yunhai asked Professor Ni a question: "Why doesn't a company as big as Apple come to CES?" ”

Professor Ni said with a smile: "Apple only has one computer that can be used, and many other products are not very tech-savvy. And their computers already occupy a certain market share, and it doesn't make much sense to participate in this CES show. ”

Li Yunhai thought to himself, it turned out that this year's apple was not very good.

CES was dominated by auditory equipment in the 60s, and audiovisual equipment in the 70s.

The 80s entered the wave of digitalization, and car stereos and mobile phones also entered people's lives.

Li Yunhai knows the next trend, that is, the upcoming 90s, which is the real era of personal computers, the Internet, and mobile phones.

In any industry, a hundred flowers can be called real prosperity.

In the 80s, which were counted by IBM and Apple, the PC industry could only be called the embryonic period, and the real development period was in the 90s.

So even if he can't complete the task this year, Li Yunhai is not discouraged.

When passing by Lianxiang's booth, Professor Ni said hello to his former colleagues.

Lianxiang Company brought only one motherboard and one computer to participate in the exhibition, and only received orders of more than 10 million US dollars in three days, but this transaction volume is already very high for them, and each of them is full of joy on their faces.

The other party is also self-aware, knowing that neither the number of products nor the volume of transactions can be compared with Sihai Group, so they will no longer compare themselves with humiliation.

However, some people still ask Professor Ni how many orders has Sihai Group received?

Professor Ni said that this year's performance was not good, and he only got more than 100 million.

Even the people who wanted to think about the company listened to it, and they were not calm in an instant, and asked rhetorically, are you talking about dollars?

Professor Ni said that we are in the United States, and the unit of currency is, of course, the US dollar.

More than a billion dollars!

Also used a "only"!

This is a proper Versailles!

Even the company dreamed of getting orders of more than 100 million.

Professor Ni saw the jealousy in the other party's eyes and said: "Sihai Group has a rich product line and many employees, which is not comparable to you. You have received orders of more than 10 million US dollars, and we have received orders of 100 million US dollars, and you may make about the same amount of money. Our company has a lot of expenses, especially a huge investment in scientific research, which seems to make money, but in fact it does not have much income. ”

Even the people who wanted to think about the company laughed and said that it was true.

Li Yunhai thought to himself that after entering the 90s, Sihai Group's biggest rival in China is this company, and he hopes that both sides can occupy a place, rather than fighting to the death.

At the end of the third day, Sihai Group got an order of 30 million US dollars.

After work, Lin Zhi was a little sullen.

Li Yunhai asked her what was wrong?

Lin Zhi said: "If Xiulan is here, will our trading volume be higher? ”

Li Yunhai smiled: "It's hard to say. ”

Lin Zhi said: "I heard my colleagues talking about it, saying that it would be good if Mr. Shen was here, we would definitely be able to complete the task, and they all thought that Xiulan was very good at billing, at least much better than me." ”

This topic is too sensitive.

Li Yunhai didn't want to discuss too much, so he changed the conversation and asked her what she wanted to eat today?

Lin Zhi shook his head lightly and said that he didn't have much appetite.

Li Yunhai took her to another Chinese restaurant on the street.

This is a restaurant owned by Sichuan and Chongqing people.

As soon as Li Yunhai heard the boss speak, he heard the other party's accent.

He looked at the menu and asked the boss, "Do you have any chili dishes here?" It is best to bring out the pepper from the country. ”

The boss, a middle-aged man in his forties, smiled when he heard it: "There are indeed dried chili peppers, and we usually keep them for our own stir-frying." Foreigners can't eat such spicy food. You're here for a tour, right? ”

Li Yunhai replied indiscriminately and said, "Boss, just use domestic dried chili peppers to fry a plate of meat for us." It's been a few days since I came out, and I haven't tasted the taste of chili peppers, so I really miss it! In addition, order a pork rib soup, a spicy fried chicken, and a vegetable. How much it should be, I'll calculate it for you. ”

The boss said yes and went to cook.

Smelling the familiar choking aroma of chili peppers, Li Yunhai and Lin Zhi laughed while sneezing, or chili dishes tasted!

The dishes were served one after another.

Li Yunhai and Lin Zhi couldn't wait to taste it.

"Delicious!" Lin Zhi smiled, "It has the taste of hometown cuisine." ”

The business in the store was average, and after the boss finished frying the vegetables, he had nothing to do, so he chatted with Li Yunhai and them.

"It's hard to do business! We don't have any other skills, and we don't know much about technology here, so we can only open restaurants to make a living. The boss handed a cigarette to Li Yunhai, "But the food we cook is not in line with the taste of the locals, so we can only try to integrate it." ”

Li Yunhai asked, "How much money can you make in a year in this shop?" ”

The boss shook his head when he heard this: "Where is the money to be made?" We've only been open for about half a year, and now we're still losing money! ”

Li Yunhai thought to himself, no wonder when he came last year, he didn't see this store, it turned out to be a new one.

"Opening a typing and copying shop in North America should be a good business, right?" Lin Zhi said suddenly.

Li Yunhai said: "Of course, it can also be opened, and most students need to make frequent copies of various textbooks, notes and test papers. The labor here is more expensive, so most people first type the materials and then take them to copy. It won't be like in China, typing thousands of words and a few dollars or something. ”

The shopkeeper listened and asked, "May I ask what the typing and copying shop you are talking about, what is it for?" What kind of business is it? Can you talk to me about that? ”

Li Yunhai told him about the opening model of the typing and copying shop.

The owner became interested and asked how much it would cost to open a store like this?

Li Yunhai said that the money for renting a shop, plus the money for buying a machine, the location of your store is not bad, if you want to change careers, you only need to buy a machine. If you want to decorate the shop, just paint it white. A set of machines, including computers, copiers, and printers, can cost about $10,000 to buy. If you have the strength, you can buy a few more sets.

There are also typing and copying shops in the United States, and there are many large chain copy shops that charge expensive.

If the Chinese enter this field, they can occupy a price advantage with their own low labor value.

What is more expensive in the country is artificial.

The Chinese who go abroad only want to make money, and their wages are lower than those of white people, and their hopes for income are not the same.

It's a really promising business.

The boss asked Li Yunhai, where to buy these equipment? Which brand is better to buy?

As the saying goes, interlacing is like a mountain, and for people who don't know about computers, computers are high-tech products that they can't understand. When many people buy a computer, they will find a knowledgeable person to lead the way as a staff officer.

Li Yunhai handed him a business card and said: "This is our domestic office equipment company, which is participating in the CES electronics exhibition, computers, copiers, printers, typewriters, and large-scale engineering equipment, if you are really interested, you can go to them." The company opened a branch in North America and is located in the Manhattan area of New York. After-sales service is also very convenient. ”

The boss took the business card and solemnly put it away: "I will think about it seriously." Is it easy to learn to type and copy? I only have a high school education and have never touched a computer. ”

Li Yunhai said: "If you just want to learn to type and copy, you can learn it in a few days, as long as you have a junior high school degree or above." You'd better find a professional computer training school to study. Sihai Group has a computer school in New York, so you can learn more about it when you have time. ”

The boss smiled: "Great! I'll definitely take the time to check it out. ”

After eating, Li Yunhai paid the bill and left with Lin Zhi.

"Yunhai, has New York also opened a computer school in the four seas?"

"It's not open yet, but it will be open soon. Our model in China can also be copied abroad. Shops in the four seas, computer schools, typing and copying shops, these industries are very profitable in China, and they will definitely make money in foreign countries. ”

"Yes, you can try."

"If the Sihai store model is effective, we will open a direct store in every city in Beijin, and we will not have to rely too much on agents and various exhibitions in the future. The exhibition exists more as an exchange of new technologies. ”

The two chatted, walked around, and returned to the hotel.

The next day was the last day of CES.

Li Yunhai and Lin Xiaofeng sat together to discuss the expansion of overseas sales channels.

Copying the mature domestic operation model to foreign countries, Li Yunhai thinks it is feasible.

In the center of the largest city in North America, it is also the best channel to open a directly operated store to sell the company's products.

Lin Xiaofeng said: "Yunhai, you have also seen the environment here, there are often robberies, smashing stores and the like, especially shops opened by foreigners, which are often targeted. It's okay to set up shop here, but be sure to be safe. ”

Li Yunhai said: "Then let's find a shopping mall in a prime location to cooperate?" ”

Lin Xiaofeng said: "The national conditions of the United States are different from those in China. The country is vast and sparsely populated, and public transportation is not very developed, so travel relies on cars, which is why the automobile industry in the United States is so developed. Most of the large shopping supermarkets in the United States are opened in the suburbs, which is convenient for parking. ”

Li Yunhai said: "Then your opinion is that we are cooperating with large supermarket chains?" Or do you want to work with a mall in the city center? Or do we find our own store and open a store? ”

Lin Xiaofeng said: "Finding a store by ourselves is also the most risky, once the business in this area is not good, it will be very troublesome if we want to change." And to find others to cooperate, if there is business, continue, if the business is bad, leave, there is not too much to worry about. ”

Li Yunhai said: "Then find a local department store to cooperate!" We can use the way we rent the space, just like we do back home. ”

Lin Xiaofeng said: "We can first choose a few big cities to pilot. If business is good, we will move forward in North America. ”

Li Yunhai said okay.

On the last day of CES, foreign businessmen who come to visit the exhibition will make a decision today if they have the intention to purchase.

The opening business of Sihai Group is a customer who has come to see but has not placed an order.

The customer was very optimistic about the alien computer, so he purchased 2,000 units, as well as 2,000 printers, and the order value was $12 million.

got off to a good start, and the rest of the business went smoothly.

Li Yunhai and others have received orders.

They were so busy that they could only sit for a while when the contract was signed.

After a busy day, the statistics showed that the trading volume this year was the highest, reaching more than 70 million US dollars.

The total order volume in the four days was $185 million.

It's about the same as the $200 million target set by Li Yunhai.

Li Yunhai was deeply satisfied with this achievement, although he did not achieve the goal, he should not have lost a single point in the bonus.

In addition, there is an additional reward of $10,000 for each person, which is also a fine tradition of Sihai Group.

So although it is very hard to travel abroad, everyone is willing to come.

With such a generous boss, a long business trip is simply a great thing!

In the evening, Li Yunhai had a treat and said a word of thanks to everyone.

He also specially told everyone that if you get the bonus, don't go into the casino, you might as well use the money to buy something to take home.

Li Yunhai and Lin Zhi discussed the next travel itinerary.

He had to go to New York first to recruit employees, and at the same time arrange the follow-up work to develop channels.

Lin Zhi was not very interested in other parts of the country, so he said that he would go to New York to have a look! Then we went home.

Chen Hong saw that she was about to return to China, but she hadn't made an appointment with Li Yunhai yet, she was a little anxious, after eating, she boldly walked in front of Li Yunhai, took his hand, and said eagerly and panickedly: "Come to me at night!" ”

Li Yunhai snorted.

He and Lin Zhi went to the front of major hotels to watch free performances.

In order to attract tourists to the hotel, these hotels will prepare exquisite performances.

Li Yunhai and Lin Zhi only watched the performance and did not go in to gamble.

Lin Zhi held Li Yunhai's hand tightly throughout the whole process, and the two strolled down the street until it was dark at night, and then returned to the hotel.

As soon as the two arrived on the floor, they found that Lin Xiaofeng and David were arguing with the door open.

Lin Zhi stepped forward and asked, "Auntie, what's wrong?" ”

Lin Xiaofeng pointed at David and said with an aggrieved face: "Tell him not to gamble, he won't listen!" In one night, in just two or three hours, he lost $100,000! ”

Lin Zhi gasped!

$100,000 is actually nothing to Lin Xiaofeng, but this is not a small amount after all.

David was like a child who made a mistake, standing and letting Lin Xiaofeng criticize.

"I didn't expect my luck to be so bad!" David shrugged his shoulders helplessly, spread his hands, and said, "What I lost was my own money, it was really my own." ”

Lin Xiaofeng said: "Your own money? Can you take your money and lose it? If you have money, why don't you use it for me and my children? How much do you get paid now? Is it easy for you to make some money? How old are you? Why haven't you grown up yet? You know you're going to lose, but you still have to gamble! ”

David was speechless when he said this, and he couldn't help but be stunned when he thought of his failed life.

Lin Zhi persuaded: "Auntie, forget it, just tell him not to gamble in the future." ”

It was not easy to persuade them.

Li Yunhai and Lin Zhi went back to the room to rest.

Tonight, he missed the appointment again and didn't go to Chen Hong.

The next morning, the employees of Sihai Group returned to China and wanted to travel.

Li Yunhai, Lin Zhi, Lin Xiaofeng, David and others went to New York.

He was looking for an advertising agency to shoot a new commercial.

At the same time, we will apply for new employees.

Because of the advertisements in the newspapers, the number of applicants was actually hundreds!

And Li Yunhai only offered a dozen jobs in the newspaper.

These candidates submitted their resumes in advance.

Li Yunhai took a look and found that there were dozens of Chinese inside, some of whom were international students looking for part-time jobs, and some of them came out of China.

He just wanted to expand the business of Sihai Group in North America, to open a store and a computer school, and he needed to recruit a group of more staff, so he and Lin Zhi and others summed it up, this time recruiting 50 people first.

It seems that finding a job in New York is very competitive!

The day after arriving in New York, Li Yunhai arranged an interview.

He personally interviewed dozens of people who applied for managerial positions.

These people came from all over the world, of all skin colors, and many of them came to New York to pan for gold.

Li Yunhai did not refuse or agree on the spot, but applied for the job first, and then notified the admitted person by email or telephone.

After some careful consideration, Li Yunhai chose one of the applicants, Mi Guotu himself named Charlie, to be the manager of the branch.

The candidates for other positions, Lin Xiaofeng and others are in charge, and they also have answers.

After finalizing the candidates for the working team, Li Yunhai made a big transfer to the personnel of the branch.

Subsequently, he set about setting up a Sihai store and a computer school.

Because I didn't know the depth of water in North America, the scale of the first store was not too large.

Li Yunhai insisted on opening Sihai stores to the most prosperous streets, even if it was not profitable, but it was good for enhancing the brand image.

The cost of doing so is that it is expensive, and the rent and labor are more than twice as expensive as in other places.

Li Yunhai personally selected the address of the Sihai store.

As for computer schools, on the contrary, they can be a little more biased, and this one mainly relies on advertising to recruit students.

After finishing work, Li Yunhai took his wife to visit several major attractions in New York, and then went home.

With such a delay, the time soon came to the end of January.

And February 5 is the Chinese New Year's Eve of 1989!

After returning home, Li Yunhai received a call from Chen Hong on his first day of work.

"What do you mean by your repeated no-shows?" Chen Hong asked aggressively.

Li Yunhai said calmly: "Because it's inconvenient! ”

Chen Hong said angrily: "Okay, then I'll go over and find you now!" ”

Li Yunhai thought for a while and said, "You don't move in Shanghai, I'll go over." ”

(End of chapter)