When Wang Mo chose a singer, he automatically substituted Zhang Hanyun's criteria to choose.

And Tang Qinyun, whether it is her appearance, voice, or the youthful atmosphere exuded from her body, is somewhat close to Zhang Hanyun, so she was selected by Wang Mo.

The next auditions and song recordings all proved that Wang Mo's choice was right.

Tang Qinyun's performance not only satisfied Wang Mo, but even Yuan Xiong, Liu Zhengwen and others were full of admiration.

A song "Sweet and Sour is Me" sang from her mouth, and the green taste made many people present feel the taste of first love in a trance.

Tang Qinyun is not the kind of top-notch beauty, but her slightly sensual baby face, coupled with her sunny smile, and the youthful atmosphere displayed in her every move, are even more exciting.

Audition over and over again.

It took only one afternoon to record.

Since Wang Mo provided the complete accompaniment, the post-processing speed was extremely fast.

On the third day, Liu Zhengwen sent the full version of the song to Manager He.

followed the song and sent it over, as well as a set of youth photos taken by Tang Qinyun temporarily.

Gaoniu Group.

Director Luo and a group of executives, after listening to the song "Sweet and Sour is Me" and watching Tang Qinyun's photo again, their eyes were bulging.

When they listened to the electronic mockup of the song before, they thought the song was good. But it wasn't until they heard Tang Qinyun's singing and listened to the refreshing sweet voice that they realized that they still far underestimated the quality of the song.

As for Tang Qinyun's photo, it is a unique surprise for everyone.

Student breath.

Youthful vibes.

The breath of first love.

These temperaments are almost perfectly embodied in a girl's body, if she is asked to hold another bottle of yogurt in her hand, everyone is excited about that kind of picture.

"That's good."

"The song is so good."

"The photo also greatly surprised me. The photos taken by this girl are honestly more attractive to me than celebrities. ”

"Yes, yes, that's what it feels like. I felt the attraction from her. ”

"The portrait of the star is high up and cannot be touched. And these photos of hers seem to fit the image of our young people, which makes people unconsciously feel intimate. ”

“……”

In the past, these people were strongly opposed to using an almost amateur singer as a spokesperson, but at this moment, their attitude seems to have turned a big corner, and they are not hesitant to praise Tang Qinyun.

Director Luo smiled, and then his expression became serious: "Yunhai Media has already done the matter, and then it's time for our side to start with all our might, and notify it:

First: Prepare to launch the song "Sweet and Sour is Me", and the core of the promotion is the theme song of "Gao Niu Yogurt".

Second: Immediately invite Tang Qinyun to the company, sign an endorsement contract, and shoot promotional posters at the same time.

Third: design the latest packaging of yogurt as quickly as possible, and the content should have the image of the spokesperson and the advertising words that are wordless to us.

Fourth: In order to increase the attractiveness, five million QR codes will be released on the new packaging, and if you scan the QR code to participate in the singing of 'sweet and sour is me', you can get a reward of up to 8,888 yuan, and you will also have the opportunity to visit the high cattle ranch.

Fifth: All work must be completed within a week. A week later, I will see the new packaging of yogurt in major supermarkets and canteens across the country! ”

"Mr. Luo, now we don't have enough publicity funds, and we may not be able to distribute goods nationwide."

Manager He reminded him.

Director Luo then remembered that all his publicity funds were only five million. Another five million were taken by the senior deputy director.

He pondered for a moment and said: "Then we will focus on the Beijing, Shanghai, Guangzhou and Shenzhen markets first, as long as the effect is good, we don't need to worry about it in the future." ”

"Yes."

Manager He agreed.

Director Luo thought for a moment and asked, "How is the progress on Deputy Director Gao's side?" ”

Manager He said: "Mr. Gao invited a second-tier star to endorse the product, and at the same time used the advertising words we prepared before, because the process is far less complicated than ours, and it may not take three days for Mr. Gao's new products to be launched." ”

"Hmm."

Director Luo nodded.

His heart still hangs.

This time, he and Gao Rong were completely in the ring.

Who wins and who loses, but at the moment he has no confidence.

After all, he knew Gao Rong's ability, which was almost not inferior to him. So even if Director Luo knows that the songs and advertising words provided by Wuyan are very creative, Tang Qinyun, the spokesperson, also meets his requirements, but before the product goes to the market, everything is unknown.

……

Three days have passed in the blink of an eye.

Gao Rong is holding a small meeting.

A manager stood up and said, "Mr. Gao, the new packaging, advertising words, and spokesperson posters of the new product Yogurt have all been prepared. ”

Gao Rong's eyes revealed sharpness: "Okay, then bring the new product to the market and start the publicity." ”

"Yes!"

The men nodded their heads, and then they left the office and got busy.

On Gao Rong's side, the market battle for new products has officially begun.

On the first day, the feedback from terminal sales and the response of new products was quite good.

The next day, the news reported that the sales of the new yogurt products in major supermarkets had accounted for 20% of similar brands.

On the third day, the sales of new products rose to 27.5% of the total sales of various types of products.

Hearing these data, Gao Rong finally had a bright smile on her face.

She succeeded.

Although these sales figures did not show explosive growth, the market effect was almost at an excellent baseline.

With this alone, she Gao Rong is already invincible.

"Mr. Luo, next year's director, it seems that I can only laugh at it. This is the ...... you let it go."

Sitting in the office, Gao Rong's mouth showed a refreshing smile.

Not much.

She suddenly remembered that today Director Luo's side seems to have reached the day when new products are introduced to the market, three days later than herself, and she doesn't know how effective the other party's new product promotion is?

……

December 12th.

There is no Double Twelve in this world, so there are many fewer choppers.

However, due to the fact that it is a weekend, in the major supermarkets, there are still people coming and going, and it is very lively.

Magic City.

In a large supermarket, the supermarket is almost crowded with shoppers. And more than 80% of these people are young people in their twenties, especially girls or couples, and everyone takes advantage of the weekend time to fill their refrigerators.

At this time.

I saw singing in the stereos all over the supermarket:

"There's a little horn in my ear

Hide under the covers and read comics

I'm still in the ivory tower though

How I want to grow up overnight"

Hearing such a fresh and sweet song, many young people showed a knowing smile, and even the sullenness of squeezing the supermarket seemed to release a lot.

Many people looked up at the direction in which the song was sounding and began to discuss.

"This song is so fresh."

"The sound is so sweet."

"yes, it sounds comfortable."

"It's a little exciting."

“……”

But most people don't realize it's a new song, and they don't search for the meaning of the song.

The singing continues.

"I like sweet and sour

This is who I really am

Every day is very new to me

I'm picky about my palate

There are the most unique differences"

When the song was sung here, in a certain brand exhibition area of the supermarket, there happened to be a lot of young people shopping here.

A large green advertisement is displayed in front of everyone.

The fresh color scheme makes the eyes shine

On the green advertisement, the playful and lovely Tang Qinyun is holding a box of yogurt in her hand, and her eyes are full of stars.

On Yogurt, there is a cartoon cute style advertisement: Sweet and sour is me.

Stuffy supermarket.

The sudden appearance of such a large area of green is refreshing.

After seeing the advertisement again, everyone was even more attracted by Tang Qinyun's image.

A girl picked up a box of yogurt and shouted, "Wow, this package is so beautiful." And the girl who endorses this is really beautiful. The phrase 'sweet and sour is me' also looks so kind. ”

Another girl said strangely: "Why is the advertising slogan on this yogurt so similar to the supermarket song we just heard?" ”

When it came, many people chimed in.

"yes, it's like."

"No wonder I felt a sense of familiarity when I saw this yogurt after listening to the song."

"What a sweet song, what a sweet advertisement."

"It turned out to be a new brand of Gaoniu, do you want to try it?"

"Try it!"

Then, someone shouted, "Oh, you see there's a QR code on the package." I just scanned it, and I realized that the girl in this ad is the one who sings. ”

This time, there was even more wows around.

"Really?"

"Absolutely."

"The song is so sweet, and the people are so sweet, I can't help but want to buy a box."

"Me too."

Many people were so interested that they either took a box of yogurt, or just picked up a box and left.

There were a few other packaging boxes that originally took the high cow yogurt, and after seeing the fresh and lovely packaging in front of me, I simply took out the previous yogurt and replaced it with this.

As time went on, more and more people gathered around here.

Of course, most of them are young boys and girls.

Because they found that Gao Niu's new product this time had a natural attraction to them, coupled with the songs played over and over again in the supermarket, they subconsciously stopped after walking here.

……

This supermarket in Modu is just one example.

Meanwhile.

In hundreds of supermarkets in Beijing, Shanghai, Guangzhou and Shenzhen, almost all of them have such a scene.

Under the song cycle of "Sweet and Sour is Me", countless young people subconsciously piled up in the exhibition area of Gaoniu Yogurt's new products.

Young people are much more receptive to new things than middle-aged and older people.

Especially for a new drink, the impulse purchase desire for new packaging is ten times or a hundred times that of the middle-aged and elderly groups.

Many times, they only look for the feeling of the moment.

And at the moment, the new product of high yogurt.

The packaging, the spokesperson, the songs, and the advertising words all make them feel fresh and fresh.

So what are you waiting for?

Buy it!

Buy it back and try it.

Don't say that Gaoniu is a big brand, even if it is a brand they have never heard of, they do not hesitate to pay at the moment.

That's it.

The time of the first day passed quickly.

Gaoniu Group.

Director Luo sat in his office, his expression seemed calm, but his heart kept hanging: "Manager He, how is it?" ”

Manager He said: "I don't know for the time being, because the major supermarkets are independent checkouts, so today's terminal sales will only be known after the supermarket gets off work and the other party calculates." According to conservative estimates, it will be at least one or two o'clock in the morning to count today's sales. ”

"Hmm."

Director Luo nodded slightly, of course he knew what Manager He said, but he was just anxious in his heart.

The other side.

Gao Rong is also waiting for the results.

She is much more leisurely than Director Luo, drinking coffee while waiting with peace of mind.

At this moment, she still firmly believes in her heart: A mere newcomer who has no name cannot afford to be a spokesperson at all. So now she just wants to know: how low the sales on Director Luo's side were on the first day!

Tick.

Tick.

It was one o'clock in the morning.

Boom!

Boom!

Director Luo and Gao Rong's office doors were slammed open almost at the same time.

"Mr. Luo, the sales results of the first day are out!"

"Mr. Gao, the sales results of Mr. Luo's side are out!"

(End of chapter)