Director Law's office.

Manager He was holding a document, and his forehead was covered with sweat, but at this moment he didn't mean to wipe the sweat at all, but excitedly lowered the document in his hand.

Director Luo stood up suddenly, took the document with his hand, and looked at it.

Just a glance.

"What?"

Director Luo showed an extremely shocked expression on his face, obviously shocked by the data above.

I was stunned for a while.

He asked, "Is the data accurate?" ”

Manager He nodded: "I have confirmed with the major suppliers, and there is absolutely no mistake." ”

Director Luo nodded, looked at the documents in his hand a few more times, and muttered, "It's a bit outrageous......"

The data shows that:

In just one day today, the first batch of 100,000 boxes of new yogurt products they provided to 103 large supermarkets in Beijing, Shanghai, Guangzhou and Shenzhen have been sold out in 87 supermarkets, and the remaining 15 supermarkets have only a few stocks left.

This achievement, not to mention, far exceeded Director Luo's estimate.

He didn't even dream of it.

On Gao Rong's side, when the new product was launched on the first day, the products sold accounted for only 30% of the total inventory, which was already excellent.

So what is their achievement?

……

At the same time, Gao Rong also saw the exact same sales data in Director Luo's hands.

She looked at the content on it in a daze, and her brain went blank for a while.

"How is that possible?"

She hadn't seen such exaggerated numbers since she started her career.

However, it's not over yet.

The manager who came in said in a low voice: "Mr. Gao, there is another news, today's more than 100 supermarkets, we have the same product but only different packaging of yogurt, and the sales have plummeted by 70%. It is reported that many young people originally took our packaging of yogurt products, but after seeing Director Luo's packaging, they basically changed all of them to their packaging products. Only a very small number of elderly people did not change because they were troublesome. ”

When Gao Rong heard this, her already pale face became even more bleak.

A moment later.

She suddenly stood up and smiled: "Manager Tan, Mr. Luo shouldn't have gone home yet, right?" ”

Manager Tan nodded: "Yes." ”

"Let's go."

Gao Rong cut her hair, "Let's go and congratulate Director Luo." ”

Some competition, if the gap is not big, then you can still find a way.

But some competitions, once the gap is known, there is no need to continue at all.

And now, after Gao Rong saw the results created by Director Luo on the first day, she immediately knew that this time the competition between the two sides had been completely crushed, and it would only be self-inflicted humiliation to continue.

Those who know the times are Junjie.

Having been in the workplace for many years, she knows this very well.

Therefore, she chose to congratulate Director Luo as soon as possible.

Only by being able to bend and stretch can we go further in the workplace.

For Gao Rong's submission and joining, Director Luo is of course happy to see it.

However, whether it is Director Luo or Gao Rong, although the two were shocked by the sales results achieved by Yogurt on the first day, they still did not expect that the development trend of the next thing would be so violent.

From the next day.

On the Internet, the song "Sweet and Sour is Me" began to spread rapidly.

There are even many people talking about it on some social platforms.

"There's a sweet song recently, have you listened to it?"

"What song?"

"Highly recommend to listen to it, it's so sweet. The title of the song is "Sweet and Sour is Me". ”

"Haha, I know this song, my supermarket downstairs has been circulating for the past two days."

"My little shop here is also playing, and it's very comfortable to listen to anyway."

“……”

If there is discussion, it means that there is heat.

If there is popularity, it means that more people will see the song.

When the time came to the third day, the playback volume of "Sweet and Sour is Me" had unknowingly exceeded 100,000 and rushed to the top 100 of the new song list.

The top 100 on the new song list, its exposure is very different from the songs after the top 100.

Then, more people joined the discussion.

"The song sounds sweet, and the girl who sings is so sweet."

"It's a lot like my first love."

"Phew, it stinks and shames. When did my first love become your first love? ”

The next day.

Day 3.

It wasn't until the fourth day that countless netizens discovered that a song suddenly appeared in their lives.

The network includes:

Douyin, Weibo, WeChat, and major music platforms...... You can all see the shadow of someone listening to "Sweet and Sour is Me" or commenting on this song.

Life includes:

Major supermarkets, small shops, and even buses and subways...... From time to time, the song "I like sweet and sour, this is the real me" will be heard.

Even the executives of Gaoniu Group did not expect it.

In less than a week, the playback volume of "Sweet and Sour is Me" broke through one million or ten million, and directly rushed to the top ten of the new song list.

It's a pity that Tang Qinyun has released several campus songs on the music platform before, so it has nothing to do with the newcomer list. Otherwise, this data can already sweep the rookie list.

But that's okay......

In the following time,

Even before Gaoniu Group had time to do large-scale publicity and promotion, this song swept the whole network like the autumn wind sweeping away the leaves.

The fire made their hearts tremble.

The fire caught them off guard.

And this time, it is still popular online and offline at the same time.

And on the seventh day, "Sweet and Sour is Me" surpassed Hao Mingxing's song "Empty City" on "Singer Fan" on the new song list in one fell swoop, and topped the new song list.

It was not until this time that the music world was finally shaken.

"Hao Mingxing's "Empty City" has been reduced to second?"

"Oh my God, this song is so scary?"

"That's awesome, isn't it?"

"Who the hell is it? Even wordless songs are trampled underfoot. ”

“……”

Canxing Culture.

Ye Yuanhang, who is still depressed and drinks every day, after seeing "Sweet and Sour is Me" surpass "Empty City", his eyes instantly brightened, and the long-standing sullenness in his chest was almost swept away.

Even in order to make sure that "Sweet and Sour is Me" won the first place on the new song chart.

Ye Yuanhang has also refreshed the new song list more than ten times in a row.

Until the news was confirmed.

He stood up and laughed: "Hahaha, hahaha, you have today without words!" Ha ha! Do you have a day when you become a second child? ”

The agent next to him also smiled: "It's not painful now?"

"Of course!"

Ye Yuanhang laughed and said, "Isn't it painful? I'm even in a good mood now. At this moment, I most want to call Wuyan and ask him: Is it painful? Hahaha! ”

He wanted to scream.

He wanted to yell.

Just ask, who has the sky spared?!

Excited for a while.

Ye Yuanhang clicked on the song details of "Sweet and Sour is Me", and said excitedly: "I must see which big man in the composition industry this person who defeated the speechless, I must worship the other party's ......"

Click on.

Take a closer look.

Ye Yuanhang's smile instantly froze on his face, and the whole person seemed to have turned into a sculpture.

When the agent saw Ye Yuanhang's abnormality, he was surprised: "Which composer is it?" Makes you react so much? ”

Ye Yuanhang suddenly jumped up and said fiercely: "It's your father!" ”

……

After the song "Sweet and Sour is Me" became completely popular.

More and more people began to notice that this song turned out to be an advertising song for Gaoniu's new brand Yogurt.

In addition, Gaoniu Group finally came to its senses and started a large-scale advertising campaign across the country.

Almost every large supermarket and shopping mall of some scale has put out a poster photo of Tang Qinyun holding yogurt, and the song "Sweet and Sour is Me" is playing next to it.

Then.

Wang Mo's previous three advertising words to Gao Niu also began to appear frequently in front of the public.

[Sweet and sour is me]

[Sweet and sour, I'm in charge]

【I want my taste】

After countless young people poured into supermarkets and commissaries, when they heard the song and saw the yogurt with Tang Qinyun's endorsement and new advertising words, most of them would almost subconsciously buy it and try it.

"It's delicious when you look at it."

"Try the taste."

"yes, let's see if it's really what I want."

"Oh, that's good."

“……”

When the image of a product is invisibly deeply rooted in the hearts of the people, then what happens next will be terrifying.

Sellout!

Sellout!

Still sold out!

In just half a month, the production capacity of Gaoniu yogurt has increased by hundreds of times, and even surpassed its main milk products to a certain extent, but even so, the products of yogurt are still in short supply.

Every day, it can be detonated by the call of suppliers all over the country.

At the same time, the stock of Gaoniu Group soared by 25.6% because of the popularity of the new yogurt product.

It has been a huge success and has attracted the attention and analysis of countless people in the industry.

Everyone is analyzing: what is the reason for the success of Gaoniu Group's products?

Finally.

Someone came up with a more authoritative analysis report:

First, the publicity of Gaoniu Group has formed an integrated publicity system of advertising theme songs, singers, spokespersons, and advertising words, so that consumers can invisibly accept advertising without barriers.

Second, the theme song of the advertisement is of high quality and can resonate with young people.

Third, although the singer is not well-known enough, his sweet image and voice perfectly fit the products of yogurt, and then produced an immeasurable chemical reaction, which made young people set off a "sweet and sour" topic of first love. Then it brought a huge publicity effect to the product.

Fourth, Gao Niu's three advertising words this time can be called classics, simple and easy to remember, and deeply rooted in the hearts of the people.

A series of factors have made Gaoniu yogurt products explode.

After the results are analyzed.

Many people in the industry began to dig deeper, and who is the master in the industry who can plan such a publicity system and realize it perfectly step by step?

At first, everyone thought that there was a marketing boss within Gaoniu.

Until the end, a Gao Niu insider inadvertently revealed a message.

Only then did everyone get an answer that stunned everyone: almost all of Gaoniu's propaganda systems came from one person.

And this person is not from Gaoniu Group, he is the composer of Yunhai Media without words.

Speechless?

The composer is speechless?

Hearing the news, everyone was confused.

(End of chapter)