Regarding Wang Mo's words about pulling a new sponsor for "Where Are You Going, Dad" within three days, Guo Chen didn't believe it at all.

If this variety show is so easy to attract sponsorship, then he doesn't have to panic.

In Guo Chen's opinion, Wang Mo was just comforting him.

But Guo Chen didn't expect it at all.

After Wang Mo hung up the phone, he immediately started looking for a new sponsor.

Of course, Wang Mo is not stupid.

Because finding a sponsor was originally a matter for Mango Channel, he did it as an outsider, not to mention whether Mango TV bought it or not, and it was not convincing for the title sponsor.

So he thought about it and dialed Xiao Jiangxu's phone as soon as possible.

When Xiao Jiangxu saw Wang Mo's call, he sighed for no reason before answering the channel: "Xiao Wang, I know you are here to apologize." But rest assured, we won't blame you. "Where Are You Going, Dad" was withdrawn, which can only be said to be a blind sight when we reviewed the show at the beginning. This kind of mistake has little to do with you. You ......"

Wang Mo listened for a long time and saw that Xiao Jiangxu was still excusing himself.

He couldn't help coughing and interrupted the other party's self-talk: "Mr. Xiao, I'm not here to apologize. ”

？？？

Xiao Jiangxu almost vomited blood.

Dare to talk about it for a long time, are you making yourself amorous?

He couldn't help but ask, "Then what are you looking for me for?" ”

Wang Mo said: "I want to ask Mr. Xiao, if I go to pull sponsors for "Where Are You Going, Dad", will it be okay?" ”

Xiao Jiangxu was stunned: "Do you want to pull in new sponsors yourself?" ”

Wang Mo nodded: "Yes." ”

Xiao Jiangxu said: "If it is in normal times, it is definitely not suitable. But now is a special time, and you, as the person in charge of the show, can certainly go and help pull sponsorship. And because you are not from Mango Channel, as long as you bring in sponsorship, according to the contract, you can also get a 10% commission. ”

10% commission!

Yo!

Wang Mo raised his eyebrows, this was an unexpected surprise.

After all, if as long as you can attract sponsors, the naming fee of "Where Are You Going, Dad" will have to go up at least 20 million, then 10% is at least 2 million!

Wang Mo was in high spirits: "Mr. Xiao, then it's decided." Please wait for my good news! ”

After saying that, he hung up the phone in a hurry.

On the other side, Xiao Jiangxu listened to the busy tone on the phone, smiled bitterly, and said in his heart: Xiao Wang, Xiao Wang, you are too taken for granted, after the previous sponsor withdrew its investment, it is estimated that the entire Huaxia brand owners have received the news. Who would dare to spend tens of millions of dollars to name a variety show with an uncertain future?

"Alas...... Young man, fearless. ”

Xiao Jiangxu shook his head and sighed.

Turning his head, he forgot about the matter and went to the investment promotion department of Mango Terrace in person.

This time, he will personally sit in the investment promotion department until "Where Are You Going, Dad" brings in new sponsors.

If you don't succeed, you will be benevolent.

……

With Xiao Jiangxu's consent, Wang Mo finally began to look for sponsors.

Although he is fully confident in the future of "Where Are You Going, Dad", when he looks for a sponsor, he finds that things are far from being as simple as they seem.

No way, his social circle is too small.

I don't know a few people from the advertising department of a big brand, how do you ask him to get sponsorship.

Tangled half ringing.

Wang Mo remembered a brand: Gaoniu Group!

Last time, because of the publicity and promotion of Gaoniu Yogurt, Wang Mo met many executives of Gaoniu Yogurt Department.

"Gaoniu is now a large dairy group with assets of more than 100 billion yuan, and the annual advertising expenditure on publicity is as high as 78 billion yuan. So it should be easy to come up with tens of millions of titles for "Where Are You Going, Dad", right? ”

Come to think of this.

Wang Mo almost couldn't wait to dial Director Luo of the Publicity Department of Gaoniu's yogurt brand.

Director Luo obviously remembered Wang Mo, the benefactor who had pulled him out of the abyss.

The phone was connected as soon as possible, and then a hearty voice came: "Brother Speechless, Happy New Year." ”

Wang Mo smiled: "Happy New Year, Mr. Luo." I don't know if Mr. Luo is busy? ”

Director Luo snorted: "I'm not busy, I'm not busy, even if I'm busy, if you look for me without a word, I have to make time, right?" ”

"Luo is always interesting."

Wang Mo complimented the other party, and then said: "I have a variety show on Mango Channel that is about to be broadcast, but I haven't found a title sponsor yet." I don't know if Mr. Luo, is your yogurt interested in naming it? ”

There was a moment of silence on the other side of the phone.

About ten seconds later, Director Luo's voice sounded: "Wordless brother, is the variety show you talking about called "Where Are You Going, Dad"?" ”

Wang Mo said: "That's it." ”

Director Luo smiled bitterly: "Sure enough, it is." ”

A trace of uneasiness flashed in Wang Mo's heart: "Mr. Luo? ”

Director Luo explained: "In fact, a few years ago, Mango TV found us Gaoniu, hoping that we could title the variety show "Where Are You Going, Dad". The naming fee starts at 80 million. At the beginning, after an in-depth review, we thought that the content of the program was not quite in line with our brand positioning, so we rejected Mango Channel.

Just today, Mango TV approached us again, saying that the naming fee has been reduced to 30 million, and I hope we can consider it again. At this time, we have received the news that "Where Are You Going, Dad" has been temporarily withdrawn by sponsors. However, we did not make a hasty decision because of the withdrawal of funds. So the meeting was held again to discuss whether it could be named, but the result of the meeting was that even if it was a naming fee of 30 million, Gao Niu thought it would not be worth it. So again rejected Mango Terrace. ”

Wang Mo's heart sank: "Mr. Luo, do you mean that Gao Niu will most likely not be named "Where Are You Going, Dad"? ”

Director Luo nodded: "Yes." ”

Wang Mo asked: "The main reason is that you feel that the brand positioning is not in line with the program?" ”

Director Luo said: "This is only one reason. Another major reason is that we don't think the show has a good future and don't dare to take risks. ”

Wang Mo understood as soon as he heard it, mainly because Gao Niu was not optimistic about "Where Are You Going, Dad".

What brand positioning does not match the show is all.

An ace show, do you see which brand says they are not suitable for the title?

He hurriedly said: "Mr. Luo, I think "Where Are You Going, Dad" is still very promising, if Gao Niu wins the title at a cost of 30 million." Once the show has a good response after it is broadcast, Gao Niu will definitely make a lot of money. ”

Director Luo shook his head: "But if the ratings are not good after the show is broadcast, Gao Niu will lose tens of millions, and no one can afford this responsibility." ”

Next.

No matter what Wang Mo said, Director Luo did not let go.

No one is stupid.

In particular, the advertising and marketing departments of large enterprises are even more ghostly.

Valuable publicity, tens of millions, hundreds of millions can be easily thrown out.

But they are reluctant to spend a penny on worthless publicity.

And today's naming rights of "Where Are You Going, Dad" may be a worthless advertisement in the eyes of many brands.

As for Wang Mo's huge profits to Gao Niu before, so what?

Wang Mo's face is not worth tens of millions!

Half an hour later.

Wang Mo gave up his tongue.

Originally, he thought it would be easy to bring in a new sponsor, but now it seems that it is not the same thing at all.

Because although he himself knows the results of "Where Are You Going, Dad", he can't tell others.

He can't tell Director Luo: Hurry up and buy the naming rights with 30 million, right? That's the price of cabbage! When the time comes, "Where Are You Going, Dad" will become an ace variety show, crushing everything.

In this case, if Wang Mo says it, I'm afraid Director Luo will treat him as a madman.

Before hanging up.

Wang Mo thought about it, and still said, "Mr. Luo, do you believe me?" Just like when I believed that my integrated publicity could bring new yogurt products? ”

Mr. Luo's heart was slightly touched.

But in the end, he shook his head: "Of course I believe you, but I can't make a personal decision for this kind of tens of millions of naming contracts." ”

Wang Mo didn't insist anymore: "Okay, goodbye." ”

Director Luo: "Goodbye." ”

After hanging up the phone.

Director Luo suddenly had the illusion that he had missed a big opportunity.

He carefully thought about the whole process of the conversation with Wuyan just now, and was sure in his heart: it should be an illusion, and the naming rights of "Where Are You Going, Dad" cannot be a big opportunity.

……

In the next three days, Wang Mo contacted the heads of the publicity departments of more than a dozen big brands.

Not surprisingly, none of these responsible persons are interested in naming "Where Are You Going, Dad".

Meanwhile.

There is also bad news from Mango Channel, and all big brands in Huaxia have rejected the naming rights of "Where Are All Dad" without exception.

Outside.

Because of the investment promotion of Mango Terrace, this matter was finally rumored.

"Have you heard? A show on Mango Channel smashed his hands. ”

"I knew it earlier, the sponsor temporarily withdrew the fund, and now I haven't found the sponsorship."

"Oh, Mango Terrace actually has a time to look away?"

"I don't know what the show is, and I can't even find a sponsor."

"I got the news that it seems to be a parent-child show. It is the father who takes the child to play outside, and there is no confrontation and no strife. ”

"What's the point of a show like this?"

"It's just because it's boring, I can't find a sponsor."

“……”

Day 3.

Wang Mo still did not make the slightest progress on the way to find a sponsor, and he was already thinking about whether to buy a "trust fragment" in the system and then negotiate.

As long as there are "fragments of trust", the negotiations will definitely be at hand.

Just when he hesitated.

The phone rings.

When I looked down, it was Xu Mengqi calling.

Wang Mo immediately connected: "Sister Qi? ”

Xu Mengqi asked: "I heard rumors in the industry in the past few days, there is a problem with a variety show in your Yunhai Media?" ”

Wang Mo smiled bitterly: "Sister Qi, have you heard about it too?" ”

Xu Mengqi snorted: "You don't look at my status in the entertainment industry, I'm also a movie queen, and I have my own studio, okay?" This matter has already been in a uproar in the industry. said that it was your Yunhai Media that sold a variety show to Mango Channel. As a result, after the production of Mango Terrace, it was withdrawn by sponsors. Now everyone is watching the joke. There are even many people who bet on how bad the show is, and even sponsors can't avoid it. ”

Wang Mo: "......"

Xu Mengqi sighed: "How do I feel that you are not in a very good mood?" It doesn't have much to do with you, does it? ”

Wang Mo said depressedly: "Sister Qi, the terrible show you said was planned by me. I'm also the overall director of the show. ”

"What?"

Xu Mengqi came back to his senses after half a sound.

She exclaimed in a low voice: "When are you going to do variety shows again?" ”

Wang Mo said: "I just want to try." ”

Xu Mengqi was silent for a long time, and suddenly said, "Is this show important to you?" ”

Wang Mo said: "It's very important. ”

Xu Mengqi asked: "Then if the sponsor withdraws, what will be the consequences?" ”

Wang Mo said: "There is a high probability that the show will be withdrawn." ”

Xu Mengqi: "If the show is to be sponsored, how much is the naming fee?" ”

Wang Mo thought for a while: "At least 20 million will have to go up." ”

20 million is the bottom line of Mango Terrace.

If the naming fee is low, Mango Channel should rather let the program be withdrawn than forcibly let the program be broadcast.

On the phone.

Xu Mengqi was silent again for a long time.

It wasn't until about a minute or two later that she spoke: "Brother, why don't I be the title sponsor sister?" ”

Wang Mo was stunned: "What? ”

Xu Mengqi smiled: "What, look down on my sister's strength? ”

Wang Mo coughed: "It's not ......"

Xu Mengqi snorted: "I think you just look down on my strength. In the current entertainment industry, which star has no industry outside? Of course I have. Three years ago, I created a children's clothing brand [Qiqi Children's Wear] by myself, and invested tens of millions of dollars to make it, wanting to build it into a well-known children's clothing brand in China. But I have no experience, and I have successively owed one or two million in this brand in the past three years, and I am still half-dead.

I want to give up, a little reluctant.

I want to keep investing money, and I've lost enough. ”

Wang Mo was surprised: "Sister Qi, since you have lost so much, do you dare to come to the title?" ”

Xu Mengqi said: "Because [Qiqi Children's Clothing] is my hard work. I couldn't let go of it. But if you drag it out any longer, you don't know how much money you will lose inside. So the long pain is better than the short pain, this time I simply invested 20 million at one time, and the one-time loss was enough. In this way, I will be able to give up [Kiki Children's Clothing] with all my heart, and I will be able to help my brother you, killing two birds with one stone. ”

Speaking of which.

Xu Mengqi said decisively again: "So, brother, isn't it just a sponsor?" Sister is out! Stand up! ”

(End of chapter)