Chapter 184: The big wrong, and "Where Are You Going, Dad" is finalized

Wang Mo never expected that Xu Mengqi would say such a thing.

He blinked and didn't speak for a long time.

If Xu Mengqi was in front of him, he would find that Wang Mo's expression was extremely wonderful at this moment.

Seeing that Wang Mo was silent for a long time.

Xu Mengqi smiled and said, "Why don't you speak?" Do you look down on my sister's sponsorship, or what? ”

Wang Mo took a deep breath: "Sister Qi, let me confirm again, do you really want to take out at least 20 million funds to title "Where Are You Going, Dad"?" ”

Xu Mengqi nodded: "Of course it's true." ”

Wang Mo: "Don't regret it? ”

Xu Mengqi: "Brother, why are you so inkblot today?" It's just more than 20 million, and my sister loses! ”

Domineering!

Wang Mo was no longer entangled, he smiled and said, "Okay, then it's decided." I'll tell Mango Terrace later, and ask them to send someone to sign a contract with you. In addition, the 20 million naming fee I just mentioned is most likely the bottom line of Mango Channel. Therefore, the final naming fee may be higher than 20 million, between 25 million and 30 million. ”

Xu Mengqi snapped her fingers: "No problem, little money." ”

For an actress, tens of millions are indeed a small amount of money.

Shuangzi can earn it back in more than ten days, not to mention that Xu Mengqi's coffee position is far above Shuangzi.

But Wang Mo suddenly felt a little depressed in his heart when he heard this.

He is also a top-notch person, why is he so poor?

The villa is a loan.

Until now, there is no money for decoration.

After looking at Xu Ying, tens of millions of dollars were thrown out without blinking an eye.

This is also the first time that Wang Mo intuitively realizes how rich a top-level actress who has no capital control and establishes his own studio is.

Of course, Wang Mo knew that Xu Ying would probably become richer next.

Because only he knows how much benefit Xu Mengqi will gain if she really lets her children's clothing brand name "Where Are You Going, Dad".

It is not an exaggeration to describe it as a book of great profits.

Even Wang Mo thinks that it is possible for Xu Mengqi to become billions or even tens of billions of Xu Fuwei with this wave of popularity.

Come to think of this.

Wang Mo remembered something, and he hurriedly asked: "Sister Qi, how many branches does your 'Qi Qi Children's Clothing' have in the country now?" What is the scale? ”

Xu Mengqi is obviously very familiar with these things, and immediately said: "At present, the headquarters of 'Qiqi Children's Wear' is in the magic capital, and there are 46 branches in first- and second-tier cities across the country, focusing on the mid-to-high-end market. The average price of clothes is 800 yuan, and the monthly sales are about 5 million, and the cost is about 2 million. Excluding costs and expenses, it loses at least hundreds of thousands of dollars every month. The off-season losses are as high as one million. ”

With these words, Xu Mengqi can be regarded as giving the company to Wang Mo.

Wang Mo asked: "Direct or agent?" ”

Xu Mengqi: "All of them are directly operated stores. ”

Wang Mo asked again: "Is there an online store?" ”

Xu Mengqi shook his head: "No, we only have a physical store." ”

Wang Mo pondered for a while, and suddenly said, "Sister Qi, I have a few suggestions, do you want to listen to them?" ”

Xu Mengqi: "Oh? You said. ”

Wang Mo said: "

First, the high-end market can be retained. However, the focus of the brand will be shifted to the low-end market, and the average price of a set of clothes should not exceed 300.

Second, abandon the direct sales model. Imitate the operation mode of other big brands, recruit franchise agents all over the country, and be sure to have more than 100 franchise branches across the country before the broadcast of "Where Are You Going, Dad", and there can be no less than 5 branches in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen.

Third, immediately contact the garment factory to increase the scale of production. Within half a month, the production volume must reach more than 10 times the current level, and the higher the better.

Fourth, immediately open a flagship store on a certain treasure, Pinxixi, a certain east, and Douyin, and the signature professional will operate it. ”

Xu Mengqi was stunned when she heard this.

It wasn't until Wang Mo stopped talking that she spoke: "Are you crazy? ”

Wang Mo: "I'm serious. ”

Xu Mengqi was silent for a moment, and suddenly smiled: "Come to the place where you ate last time, I was waiting for you there." ”

An hour later.

Wang Mo met Xu Mengqi at the hotel last time.

Xu Mengqi was obviously carefully dressed, with flowing hair draped over her shoulders, and a little light makeup on her delicate face, highlighting her temperament. Even if he was wearing a thick white long down jacket, he still couldn't hide his attractive figure.

Seeing Wang Mo, she showed a refreshing smile, took out a thick stack of documents from her small bag, and threw them in front of Wang Mo.

"Signed!"

"What?" Wang Mo didn't know why.

"Here is the contract for the transfer of 20% of the shares of 'Qiqi Children's Clothing', and after you sign it, you will own 20% of the shares of 'Qiqi Children's."

Xu Mengqi's words were amazing.

Wang Mo was dumbfounded: "Sister Qi, what are you doing here?" ”

Xu Mengqi's eyes wandered on Wang Mo's face, and she smiled: "Let me ask you, are you very optimistic about "Where Are You Going, Dad"? ”

Wang Mo nodded: "Yes." ”

Xu Mengqi is not a fool, since she asked her to vigorously rectify the "Qiqi Children's Clothing", she must be able to guess something.

Xu Mengqi said: "That's why I asked you to sign this contract." Because I was going to ruthlessly abandon 'Kiki Children's Clothing'. If the broadcast of "Where Are You Going, Dad" has a bad response at that time, then you take 20% of the contract, which is a piece of waste paper, and it will not benefit you at all. But if the show is popular, this 20% benefit is what you deserve. ”

Wang Mo shook his head: "It's too precious, I can't ask for it." ”

Too precious?

When Xu Mengqi heard this, a blazing light suddenly erupted in his eyes: "It seems that brother, you are not generally optimistic about "Where Are You Going, Dad"?" ”

This goblin!

The mind is also too quick.

With her own casual words, she immediately thought of the prospects of the show.

Wang Mo had no choice but to nod: "I planned this show, of course I am optimistic about it." ”

Xu Mengqi grinned: "That's enough, you are optimistic about it, I am optimistic about you." Therefore, this 20% stake is regarded as my investment in you and the reward for you. ”

After all, Wang Mo still did not talk to Xu Mengqi and signed a 20% share contract.

After signing, he was confused.

Only he knows how much interest a 20% stake in Kiki Children's Clothing will become in the future.

……

After Xiao Jiangxu received Wang Mo's call, his whole person was numb.

He couldn't believe that Wang Mo really brought in sponsorship.

It must be known that in the past three days, the investment promotion department of their entire Mango Station has contacted almost all the well-known brands in Huaxia.

Even many sub-first-tier brands have not let go.

But all ended in failure.

In this case, the withdrawal of "Where Are You Going, Dad" is basically a certainty.

Xiao Jiangxu even wrote a letter of apology and was ready to recite it when he was removed from his post and transferred from his post.

But who would have thought that Wang Mo would pull down the sponsorship.

Xiao Jiangxu's voice trembled when he spoke: "Which brand is it?" ”

Wang Mo: "Kiki children's clothes." ”

Xiao Jiangxu thought about it for a long time, but he had never heard of this brand: "Can you tell me in detail?" ”

Wang Mo said: "Qiqi children's clothing is a children's clothing brand founded by Xu Mengqi, after I communicated with her, she said that she was willing to come to the title "Where Are You Going, Dad". ”

When Wang Mo briefly introduced Qiqi children's clothing.

Xiao Jiangxu has already found relevant information about Qiqi children's clothing on the computer: a mid-to-high-end children's clothing brand that is about to go out of business.

are about to go out of business, and tens of millions of dollars are taken out to name a variety show that is going to be withdrawn?

Is this impure head kicked by a donkey?

He was somewhat incomprehensible.

But no matter what, as long as someone comes to title "Where Are You Going, Dad", he will definitely raise his hands and feet in favor. After all, as long as "Where Are You Going, Dad" gets sponsorship, his position will be secure.

Worry about long nights and dreams

On the same day, he immediately personally took the signing team to the magic capital and signed a title contract with Xu Mengqi.

The whole process has progressed incredibly quickly.

At night.

Xu Mengqi called Wang Mo to tell him that everything had been done.

In the end, "Qiqi Children's Clothing" bought the naming rights of "Where Are You Going, Dad" at a price of 26 million.

This price has set a record for the lowest naming fee for a Mango TV variety show.

But whether it is for Xiao Jiangxu or for the crew of "Where Are You Going, Dad", it is a big surprise.

Especially Guo Chen, he dialed Wang Mo's phone as soon as possible: "Mr. Wang, good news, great news, "Where Are You Going, Dad" has been sponsored, and our show will not be cut!" ”

Wang Mo said calmly: "I know." ”

Guo Chen was stunned: "You know? ”

Wang Mo said: "Because the sponsorship was brought by me." ”

Guo Chen: "......"

Wang Mo's B pretended to catch him off guard.

……

Outside.

The well-informed industry soon learned about the re-sponsorship of Mango Channel's "Where Are You Going, Dad".

Time.

The industry is in an uproar.

"Is there really a sponsor going to title the show?"

"Which one is the wrongdoer?"

"Hahaha, I'm a little incomprehensible anyway. Such a variety show also dares to be named. ”

"I heard that the naming fee is only 26 million."

"It's ridiculously low."

"Although the naming fee is low, you have to be valuable. A variety show with no future, even if it is a million naming fee, it can only be wasted. ”

“……”

Many people are asking which brand is the biggest one.

However, almost all well-known brands have denied it.

In the end, when someone found out that a clothing brand called "Kiki Children's Wear" was a sponsor, everyone was stunned for a while.

"Xu Mengqi's brand?"

"Queen Xu is obsessed, right?"

"What the hell is she thinking?"

"Spending more than 20 million dollars? It's good to give me the money. ”

Especially when many people found that "Qiqi Children's Clothing" was a clothing brand with poor performance and was on the verge of bankruptcy, they couldn't understand Xu Mengqi's actions.

Could it be that Xu Mengqi wants to play a game through the show? Can Bo's variety show be popular?

Don't be funny!

No one is a fool.

The discussion in the industry cannot affect the decision-making of Mango Channel.

When the sponsor of "Where Are You Going, Dad" was confirmed, everything went into normalcy again.

On the tenth day of the Lunar New Year, Wang Mo received a call from Guo Chen.

On the phone, Guo Chen said that after a meeting of the senior management of Mango Channel, it was decided that "Where Are You Going, Dad" has been officially scheduled to be broadcast every Wednesday night from 8:00 to 10:00.

Premiere time: next Wednesday.

Today is Monday, so there are still nine days left before the show airs.

At this time, it happened to be after the Lantern Festival.

It's about the same as the expected broadcast time.

Merely......

Wednesday is not a good time for a variety show.

After all, the prime time of general variety shows is on Friday, Saturday, and Sunday.

The rest of the time, the number of viewers is basically broken.

But for the crew of "Where Are You Going, Dad", as long as the show can be broadcast, they are already very satisfied, and they still want the show to be arranged in prime time? Dreaming.

(End of chapter)