Because of the sponsor, "Where Are You Going, Dad", which was originally stranded for filming, started filming to continue.

At the fourth stop, dad and the babies went to the Tenggera Desert.

Before leaving, Wang Mo contacted Guo Chen and told him that because "Qiqi Children's Clothing" sponsored the show, the children had to wear the sponsor's clothes more or less in the show.

Of course, Guo Chen was full of promises.

The next day, Guo Chen took a group of children's photos.

Five children, all wearing the brand clothes of "Qiqi Children's Clothing", standing in the endless desert, that feeling, even Wang Mo, who does not know how to design clothing, was amazed.

Every child wears a brand.

But some are handsome.

Some are coquettish.

Some are innocent and cute.

Some are mischievous.

It can be said that each has its own characteristics.

Even Guo Chen praised: "Mr. Wang, although this 'Qiqi Children's Clothing' is not well-known on the market, the design of the clothes is really good, and I can't help but buy a few pieces for my nephew." ”

Looking at the photo, Wang Mo was also a little amazed, it seems that what Xu Mengqi said before was right, she did spend a lot of effort on "Qiqi Children's Clothing".

For these clothes, the design fee alone is estimated to be a lot of money.

Originally, Wang Mo was also worried that the style of "Qiqi Children's Clothing" was not good and the design sense was not enough, and it was difficult to be recognized by the public.

But now it seems that he can rest assured.

Next to him.

Yuan Xiong looked at the photo, and he also couldn't put it down: "I really didn't expect that Xu Mengqi would have such a high-quality children's clothing brand." I'll have to buy a few for my son another day. ”

Yuan Xiong returned to the company on the fourth day of the Lunar New Year.

After Wang Mo said that he returned to the company, he hurried back the next day, for fear that he would not be around, and Wang Mo would make any moves.

He was right to be worried.

Just after he came to the company, Wang Mo asked Xu Mengqi to take out more than 20 million yuan to become the title sponsor of "Dad", and at the same time got 20% of the shares of Qiqi children's clothing.

Yuan Xiong has studied the contract with professionals, Xu Mengqi really wants to give Wang Mo shares, and there are no hidden conditions in the contract.

Admired for a moment.

Yuan Xiong said: "Such a good clothing brand, Xu Mengqi can actually go bankrupt, and he is also a talent." ”

Wang Mo smiled: "Whether a brand goes out of business or not has little to do with quality." ”

Yuan Xiong thought so: "That's true. ”

The most critical point for the success of a brand is marketing.

If the marketing is successful, no matter how low-quality the product is, it is possible to sell well all over the country.

If the marketing fails, no matter how good the product is, it may not sell a few pieces.

Because of this, many large enterprises and large groups spend 30%-50% of their profits on advertising and publicity every year.

Some companies earn tens of billions of dollars a year, but they will spend 5 billion on advertising, just to ensure popularity.

Otherwise, the popularity is gone, and the market share is gone.

There was a pause.

Yuan Xiong said: "But if the quality of a brand is good, coupled with the success of marketing, then the brand will basically be successful." Now that Qiqi children's clothing has quality, as long as the marketing is successful, I think there is a great opportunity to make a world in the field of children's clothing in China. ”

Wang Mo said with a smile: "That's why I asked Sister Qi to quickly increase production capacity, expand the scale, and change direct sales to agent franchises." Try not to miss the outlet. ”

Yuan Xiong blinked.

The expression became serious: "Let me ask you, why are you so optimistic about "Where Are You Going, Dad"? ”

Of course, Wang Mo won't tell the truth, he said seriously: "Because I think the variety show mode of "Dad" is a novel model that has never been seen in Huaxia. This kind of variety show, in my opinion, is either very dead, or it will be very popular. Anyway, it won't be bland. Because it's a variety show I planned, I'm betting that it will become popular. I can't bet on my variety show on the street, right? ”

Yuan Xiong pondered for a while.

He suddenly picked up the phone.

Wang Mo was stunned: "Brother Xiong, who are you calling?" ”

Yuan Xiong said: "Your sister-in-law." She has always run a clothing store, and the business is neither good nor bad. After listening to your words just now, I am ready to take a gamble and let your sister-in-law get the agency right of 'Kiki Children's Clothing' and change the clothing store to a specialty store of 'Kiki Children's Clothing'. See if you can win. ”

In Yuan Xiong's opinion, if the bet is really right.

A brand store can easily earn millions a year.

If you lose the bet, it's a big deal to lose hundreds of thousands.

Wang Mo raised his eyebrows, Lao Yuan's business sensitivity, yes!

……

Although the Chinese New Year is generally not over until the Lantern Festival is over.

But for office workers, basically the reunion ended on the fifth and sixth days of the new year, returned to work, and started a new year's life outside.

When the Lantern Festival passes.

In big cities, except for some shopping malls with red lanterns, most places have completely lost the smell of the New Year.

All life has long entered into normal.

On the Internet, the hot searches about the New Year have also disappeared, and they have become gossip about celebrities from all walks of life.

this day.

Mango Channel suddenly released a message on Weibo: "In the new year, Mango Channel's new outdoor parent-child reality show variety show "Where Are You Going, Dad" will be released at 8:00 p.m. next Wednesday." The fathers who came to participate in the show this time are @林少鹏, @高勇, @吕正国, @余晖, and @蒋峰. What kind of fun will Daddy have with the babies tonight? Stay tuned. ”

Underneath Weibo, is a beautiful poster.

On the poster, five fathers are holding their babies and rushing all the way towards the sun.

The blog post posted by Mango Channel did not cause much turmoil on Weibo.

But then.

Lin Shaopeng, Gao Yong and a group of people reposted Weibo messages one after another.

Especially Lin Shaopeng, he said: "Tonight, my little man Rui Rui is going to meet you, I hope you can like him~~~"

As a first-line Hong Kong star in China, he has more than 30 million fans on Weibo.

So when Lin Shaopeng posted on Weibo, many fans responded instantly.

"Brother Peng has participated in a new variety show?"

"Ahhh

"Wow, it's actually a show that Brother Peng and Rui Rui participated in together, looking forward to ~~"

"What a surprise, right? In the past, I remember that Brother Peng has always protected Rui Rui very well and prevented him from appearing in front of the media. Unexpectedly, this time Brother Peng actually took him to participate in a variety show. Looks like I'm lucky enough to see the cute Sharp. ”

"Support Brother Peng! Support the new variety show! ”

“……”

It's just that except for fans, other netizens have a mediocre response.

Only a few people are talking about:

"Why is this variety show so strange?"

"Dad takes the kids outdoors to do a show? What can this be? ”

"My sister's five-year-old son, I'm dying of annoyance. With so many kids together, I couldn't believe how noisy it was. ”

"I definitely didn't see anything, but you can see it when you watch it air on Wednesday."

"That's right, the variety show broadcast on Wednesday is probably not good."

"Lin Shaopeng actually participated in such a variety show, is he too short of money?"

“……”

Soon, some media broke the news that this variety show had been withdrawn by a sponsor, and the current sponsor was an unknown brand found temporarily.

Hearing this, netizens are even more interested in it.

Even many netizens who were still interested in learning about it were attracted by the next two news.

The first one is:

Mango TV posted on Weibo again: "In the new year, Mango TV spent 200 million yuan to create a large-scale reality show "The Collision of Two Generations", which will premiere on Mango TV at 10:00 pm this Sunday. What kind of sparks can the younger generation and the older generation, youth and maturity, collide with the two generations outdoors? Lock the Mango Table! Friday night brings you something different. ”

Half an hour later.

Here comes the second news:

Tomato Channel posted on Weibo: "In the Year of the Dragon, in the New Year, our Tomato Channel grandly launched the outdoor reality show "Let's Go Camping", what interesting stories will the stars have in camping? What difficulties and embarrassments will they encounter? Please look forward to the show this Sunday at 10:00 p.m.! ”

is different from the Weibo posted by Mango Station just now.

At this moment, after the two Weibo posts were issued, a huge wave was set off on the Internet.

Without him!

Because everyone can see that this time, the two major variety shows of Mango Channel and Tomato Channel collided again!

Although in the past few years, the two major TV stations have competed countless times a year, both openly and secretly.

But this time, it's all menacing!

"The Collision of Two Generations", with an investment of 200 million, is top-notch.

"Let's Go Camping", with the same investment of 200 million, is also top-notch.

As for the mango station and the tomato station, they are also the top two local stations in China.

So this time, which variety show can overwhelm the other party will represent which TV station has taken the lead in the new year.

The Internet is in a bour.

"Ahhh

"I have all my favorite stars."

"The lineups of the two variety shows are too luxurious, right?"

"Who will win this showdown, you say?"

"I'm betting on 'The Collision of Two Generations.'"

"I'm betting on 'Let's Go Camping.'"

The entire network was covered by the news of these two programs.

Even in Yunhai Media, Tang Tao also held an emergency meeting for the first time.

meeting.

Tang Tao was excited: "Let the company's contracted artists vigorously promote "The Collision of Two Generations" for me, and I must fully cooperate with Mango Channel to make the publicity of the show in place." This is a life-or-death moment for our company! ”

Yes!

It's life and death!

Because Tomato Channel's variety show "Let's Go Camping" is produced by Canxing Culture.

The showdown between the two variety shows is equivalent to a game between Yunhai Media and Canxing Culture behind the scenes.

If the ratings of "The Collision of Two Generations" win "Let's Go Camping", then Yunhai Media will be able to continue to be favored by Mango Channel and continue to cooperate closely.

But if the ratings of "Let's Go Camping" win "The Collision of Two Generations", Mango TV will definitely start cooperation with Canxing Culture, resulting in immeasurable losses for Yunhai Media.

"This time, we have to win!"

Tang Tao waved his arms and roared.

"Yes! Mr. Tang. ”

"Roger!"

"Roger!"

"Roger!"

“……”

All those who attended the meeting agreed.

Only manager Yang Hua found an opportunity and came to Tang Tao and whispered: "Mr. Tang, "Where Are You Going, Dad" will also be broadcast next Wednesday night, should we do a little support in publicity?" ”

"Where's Daddy?"

Tang Tao was slightly stunned.

Then he said solemnly: "Xiao Yang, you really don't know the priorities of things at all. Can we waste our precious time and energy on "Where Are You Going, Dad" now? The ratings of that show don't matter to us at all. Now we must fully support "Two Generations Collide" without distraction. ”

When Yang Hua heard this, he nodded hurriedly: "Yes, Mr. Tang!" (End of chapter)