What is a phenomenal variety show?

The main meaning is that it is a variety show that suddenly became popular in a short period of time and was known and liked by the majority of audiences.

Generally speaking, phenomenal programs have the following characteristics:

First, the average rating of the whole network is more than 2%.

This standard may not seem high, but there are two main factors to consider: first, the time period of broadcasting, the different time periods, and the ratings vary greatly. Second, the type of subject matter. After all, for a documentary, you can't compare the ratings with variety shows, right? [Well, except for "Tip of the Tongue."] "The Tip of the Tongue" is not a phenomenon, it is a demon. 】

Second, it can attract people from different walks of life and different age levels to watch.

It mainly measures the audience aspect of the program. Phenomenal programs must have the power to stir up the participation of different social classes. Break through the restrictions of ordinary programs on age, income, and occupation.

Third, it can still hold up the market during non-prime hours.

Prime-time programs have huge audiences, so they naturally have high ratings. Phenomenal programs can change the audience's inherent viewing habits and affect the lifestyle and schedule of many viewers.

Fourth, it has a high degree of social influence and topic attention.

Fifth, it can become the benchmark of the industry and the domestic model of drainage.

Now.

Because "Where Are You Going, Dad" has only aired three episodes, the fourth and fifth points are not too conspicuous.

However, on the first night of its prime-time broadcast, the ratings reached 3.89%, and it allowed a family of men, women and children to watch the show together, and because it was broadcast on Wednesday, the ratings were the highest in the country.

Such a variety show, what is it that is not phenomenal?

However......

After affirming in their hearts that "Where Are You Going, Dad" is a phenomenal variety show, everyone's hearts became more uneasy.

Phenomenal!

There are not tens of thousands of programs broadcast in Huaxia every year, but thousands, right?

However, in the past three years, so many programs have not produced a single phenomenon!

Phenomenal programs are basically available but not sought.

It can be said that every time a phenomenal program appears, it will be regarded as a treasure by this TV station and become the existence of the press. and stirred up the entire entertainment industry.

Right now.

When the ratings of "Where Are You Going, Dad" were exposed, the situation in the entertainment industry was finally rolled up.

First of all, there is the media.

I've been watching the lively media, and I can't stay any longer.

["Where Are You Going, Dad" has an audience rating of 3.89%, ranking first in the country]

[Phenomenal variety show? "Where Are You Going, Dad" detonated the ratings]

[Shocked, such a show was actually broadcast on Wednesday at an unpopular time]

[No one watched the dad with the baby? "Where Are You Going, Dad" tells you what is the national trend]

[This is a night for dad and cute baby]

[The ratings are crazy! "Where Are You Going, Dad" broke the three-year variety show ratings record. 】

【……】

There is no need for publicity, no need for promotion, all kinds of mushrooms have sprung up every day, and they have begun to spontaneously promote the brilliant achievements of this variety show.

As for "Let's Go Camping", which was sought after by everyone before, it has been completely bleak.

Especially the show "Dad", the twists and turns it has experienced can almost make the media write countless moving stories.

Such as:

The early stage was not optimistic, and it was the leaders of Mango Station who made the decision to pass the shooting.

When looking for guests, almost no celebrities are willing to join.

After filming, the sponsor temporarily withdrew the funding, leaving the show almost aborted.

After the show was finalized, it was unpopular on Wednesday.

One by one, the news was written under the pen of the media people, so that all netizens appeared in front of their eyes one after another twists and turns, difficult and difficult pictures.

"It's so this show."

"Sure enough, if you don't experience wind and rain, how can you see a rainbow?"

"It says one thing: it's gold that always shines."

"Made, you have learned so much in a show."

"Reader, fuck off!"

“……”

When the media spontaneously took action, "Where Are You Going, Dad" finally showed its popularity as a phenomenal variety show.

The days that followed.

Looking at the whole network, almost all social platforms are full of discussions about it.

Even offline, the shadow of this show can be seen everywhere.

followed by various elements in "Where Are You Going, Dad", all of which became popular.

The first is the theme song of "Where Are You Going, Dad".

In fact, when the show first aired, many people came for this song.

It's just that after the show became popular, the theme song became popular almost overnight...... No, it's not the whole network, it's the whole country.

In just a few days.

Whether it's online or in real life, the song can be heard almost everywhere.

Especially the children in kindergarten and elementary school sing casually every day: "Dad, Dad, where are we going?" ……”

With a fresh style, a childish voice, and a catchy melody, it easily overturned the new song list.

In this March.

I don't know how many singers who made songs, crying and fainting in the toilet.

They obviously did a detailed investigation before releasing the song, so they chose a safe month to release the song.

But who would have thought that more than ten days had passed in March, when everyone thought that there was no suspense on the new song list. The song "Where Are You Going, Dad" suddenly appeared.

And then, there is no then......

A group of professional singers.

Even including several first-line top-notch people, all of them were completely crushed by this song, which can only be regarded as a children's rhyme.

Even the people who sang this song, there was not a single professional singer.

It's all amateurish!

"That's it...... Outrageous. ”

After seeing the song "Where Are You Going, Dad" flying over his head with a swoop, a first-line singer said to reporters with a complicated expression: "You won't understand this feeling." ”

Until some people accidentally discovered that the songwriter of this song wrote two words: speechless.

Lyrics: Speechless.

Composer: Speechless.

Arrangement: Speechless.

"Damn, it's a wordless song?"

"When did Wordless go to write the theme song for the variety show?"

"Oh, this song was written without words, that's fine."

"I'm so stupid, I should have thought I was speechless. Otherwise, how could it be so rebellious? ”

“……”

When they saw that the author of the song was speechless, many singers on the new song list were inexplicably relieved.

It's a wordless song......

Isn't that normal to lose to him?

Well!

I feel much more comfortable.

After all, in their opinion, songs written without words, even a bolted dog, can hit the top of the new song chart.

At the same time as the song is popular.

Several cute babies are also out of the circle.

Four-year-old Lin Zirui, six-year-old and responsible, four-year-old Lu Tiantian, who can melt people, five-year-old Yu Xichen, who is more aggressive than boys, Jiang Xintong, a female man who is fiercer than a boy.

The popularity of the five cute babies almost surpassed many first-line stars for a while.

Everyone's Weibo fans have broken one million in a short period of time, and it is conservatively estimated that when this season's show ends, the fans of the cute babies will exceed 10 million.

Some media broke the news.

After "Dad" became popular, several cute babies were invited by big brands in China, and their worth was close to the first line.

A few jokes that are only four or five years old, because of a show, the endorsement is worth as much as 10 million.

Everyone saw the news as if they were in a dream.

"Phenomenal variety show, terrifying!"

"Oh my God, no wonder "Let's Go Camping" didn't hesitate to change schedules."

"Nonsense, don't you change and wait for death?"

"In front of phenomenal variety shows, whoever stands in the way will die!"

The cute baby is so popular, of course, the fathers should also take it.

Needless to say, Lin Shaopeng was originally a first-line Hong Kong star, but at the moment he is even more indecent in the mainland, and his popularity is close to that of a superstar.

As for Gao Yong, Lu Zhengguo and others, they were originally not famous in China, but now their fame has soared like a rocket in a short period of time, comparable to the top line.

Of course, the sudden popularity also made several fathers feel like they were in a dream.

When they first participated in the show, where would they have thought that there would be such a day?!

Even if he could agree to participate in the filming, he did it only when Wang Mo was deceived.

At that time, I was able to come to the show, mainly because I wanted to be alone with my children.

Even when the sponsor withdrew and the show was scheduled to be broadcast on Wednesday, several of them more or less regretted participating in the show. It's just that the wood is already in the boat, so there is no way.

didn't expect the show to be so popular now.

Live-level variety show!

They couldn't have thought of it before.

Several people can guess that just by virtue of the benefits brought to them by this variety show, I am afraid that they will be used for a lifetime, and the benefits obtained directly and indirectly are difficult to measure with money at all.

Besides.

Even the village chief in the show is on fire.

Li Dun, the host of the program who served as the village head, also soared thousands of times in fame.

All the staff are popular!

In the industry, I don't know how many people are emotional.

A senior variety show director sighed: "Incredible, incredible." This is the power of live-level variety shows, which is really shocking. An ordinary variety show is a human support show. Therefore, many variety shows invite film and television celebrities and singers to participate. Because only the top stream can support the flow of a show.

But the scene-level variety show is the show to support people.

is like "Where Are You Going, Dad", the really famous star in it is Lin Shaopeng alone. Even Lin Shaopeng is still a Hong Kong star, and his star in the mainland is not very conspicuous. Of the other four, Lu Zhengguo's reputation is only second-tier. Gao Yong is well-known in the industry, but few people in the audience recognize him. And Sunset and Jiang Feng are even more well-known.

But it is such a low-profile combination, but it formed the show "Where Are You Going, Dad".

So in "Dad", the form of the show is more important, because of the form of the show, these people and the five cute babies are all famous, and then all of them become popular. ”

The other director nodded and shook his head again: "No, you got the last few words wrong. It's not all the ones who are popular, but all of them who are popular! Haven't you noticed that in addition to the people in the show, there is another thing that is also popular? ”

The first director patted his head: "Oops, forget about this stubble." ”

What's on fire?

Obviously, it's the title brand.

When the fathers and cute babies in "Where Are You Going, Dad", including the village chief, were all popular.

As the most mentioned word in the show, how could the sponsor's name [Kiki Children's Clothing] not move?

Even.

Its popularity far exceeds that of dads and children.

(End of chapter)