Since [Qiqi Children's Clothing] was only put on temporarily, in the previous episodes of "Where Are You Going, Dad", all the title trademarks, clothes, and even the title words spoken by the village chief were only added later.

But the average viewer can't see it.

They only remember as soon as the show starts.

Li Dun, the village head, will say a fixed sentence: "Welcome to watch "Where Are You Going, Dad" broadcast by Qiqi Children's Clothing, I am the village head Li Dun." ”

is such an opening sentence, I don't know how many people have been brainwashed by it.

Even every time "Dad" was broadcast, the village chief had not yet spoken, and the audience watching TV shouted out the village chief's words in advance.

The subtle advertising indoctrination is the most terrible.

It's like the 999 cold spirit and Xiao Er cold medicine in the previous life.

Before "Where Are You Going, Dad" came out, when ordinary people went to pharmacies to buy cold medicines, they basically took old brands such as Gankang, Baiyunshan, and Xincontec.

But with the broadcast of "Daddy".

It's only a month or two later, when everyone goes to the pharmacy to buy cold medicine, basically more than half of them say, "Boss, is there 999?" ”

Don't take other cold medicines.

It's going to be 999.

Just recognize 999.

Consumers just admit this dead reason. Because they are subconsciously the most familiar with this brand, they naturally have a sense of trust in 999.

That is, this year, 999 almost closed down other cold medicine brands in the country.

As for how many cold medicines 999 sold in Huaxia during the epidemic later, I'm afraid it's an astronomical amount.

As for now.

The 999 of this world did not grasp the outlet, but was won the naming right by Xu Mengqi's "Qiqi Children's Clothing".

Magic City.

Since this is the headquarters of "Kiki Children's Wear".

That's why there were 6 directly managed stores before.

Later, due to Wang Mo's strong request, in the past half month, ten new franchise agencies were opened.

Xiaolian is a salesperson in a directly-operated store.

This direct store of Kiki children's clothing is located in the most prosperous Xuhui Road.

From the location of the directly-operated store, it can be seen how much Xu Mengqi has invested in children's clothing.

Take Xiaolian's store as an example, the monthly rent is more than 100,000 yuan.

But in the past year, the average monthly turnover of the store was less than 200,000.

Excluding rent and costs, this directly-operated store has a net loss of 100,000 yuan per month!

When the new store first opened, there were five salespeople and one manager. But now only Xiaolian is left.

If it weren't for Tu's idle job, it is estimated that Xiaolian would have run away long ago.

After the Spring Festival ended this year, Xiaolian on the first day of work was surprised to find that the boss of such a store that was about to close down actually began to stock up on goods, and also removed most of the previous high-end clothes and replaced them with low-end brands below 300.

Of course, this boss is not Xu Mengqi, but a professional manager invited by Xu Mengqi.

Xiaolian once thought that the boss was crazy.

Later, she heard that the boss did this because Qiqi children's clothing was advertised on TV. So the boss pinned his hopes on advertising.

Later, Xiaolian found out again that the advertised program was called "Where Are You Going, Dad".

Kiki children's clothing can be advertised because the previous sponsors ran away, and other brands couldn't look at this show, so their brand became the title sponsor.

At that moment, Xiaolian was sure that the boss was really crazy.

"Fool!"

"Spend more than 20 million to be the title sponsor of a variety show that no one cares about?"

"It's good to give us so much money."

Xiaolian and other salespeople of directly operated stores complain wildly in private groups every day.

But it also made her pay attention to the show "Where Are You Going, Dad", and took a curious look at it when it premiered on Wednesday.

And then...... Xiaolian sank.

And then...... When she went to work the next day, she noticed that the traffic in the store had suddenly doubled compared to usual.

On the third day, the flow of people suddenly tripled.

On the fourth day, Xiaolian's "Kiki Children's Clothing" direct store was already full of customers.

She couldn't keep her busy alone.

The boss began to urgently recruit people.

A week later, Xiaolian stopped complaining in the group, because she no longer had time to complain, not even time to eat.

Two weeks later, when the ratings of "Where Are You Going, Dad" exploded on the whole network, Xiaolian had become a ruthless paying machine in this directly operated store of "Kiki Children's Clothing".

She doesn't need to introduce clothes styles to clients.

She also doesn't have to haggle with clients.

She doesn't even need to tell her clients what to wear.

From work to work, she only needs to keep taking clothes from customers, and then settle accounts and pay for them.

Xiaolian has become numb.

She couldn't imagine why these customers were so eager to buy.

Especially small children.

When you see their shop, you scream in surprise.

"Ahhh

"I'm going to buy, I'm going to buy."

"Mom, I want Kiki children's clothes."

"Dad, Dad, where are we going? Let's buy children's clothes. ”

“……”

Almost every child will drag their parents in the store when they see them, and their faces are full of surprise.

As for the parents, they were reluctant at first, but when they came into the store and saw the style and price of the clothes, they also showed a surprised look.

"Oops, this dress is really good."

"It's really good-looking, and it's affordable."

"Why didn't you find this children's clothing brand before?"

"No wonder people can endorse "Where Are You Going, Dad", it really has quality assurance."

"Buy!"

Many people will buy two or three pieces.

There are even some people who take more than a dozen pieces at a time.

Xiaolian secretly calculated at night that the turnover of the store now is worth half a year in one day!

How much bonus and commission do you have to get here?!

Thinking of this, Xiaolian can wake up with a smile when she sleeps.

"Boss wise!"

"The boss is mighty!"

Xiaolian's complaints have long been replaced by serial sycophants.

The directly-operated store where she works is just a microcosm of Kiki's children's clothing.

At this moment, "Qiqi Children's Clothing" has more than 100 directly operated stores and agents across the country, but almost every store is in a state of full traffic, and the supply is completely in short supply.

It's on fire!

It's really on fire!

Some industry insiders inquired.

Since the broadcast of "Where Are You Going, Dad", the Baidu index of "Qiqi Children's Clothing" has soared from about 10 before to more than 1 million, an increase of 100,000 times!

The index represents heat.

Heat represents traffic.

Traffic represents money.

However, more than 100 offline physical stores still cannot reflect the popularity of "Kiki Children's Clothing".

The real traffic peak has to look online!

Because Xu Mengqi listened to Wang Mo's words, before the broadcast of "Dad", she urgently set up a professional e-commerce team and opened flagship stores on all e-commerce platforms such as Moubao, Moudong, Mouduo, and Mouyin.

On the night of the premiere of "Dad", a large number of netizens poured into the major flagship stores.

When its broadcast time was moved to prime time, and the ratings soared, showing a phenomenal variety show.

On major e-commerce platforms, the number of customers has finally exploded.

Especially in the live broadcast room of Douyin's official flagship store.

Countless netizens poured in.

Because everyone learned a news from the media: because of the title of Qiqi children's clothing, "Where Are You Going, Dad" was not withdrawn, and it had the opportunity to be broadcast.

So for these fans who like "Dad", Kiki's children's clothing has become a hero.

"Thank you Qiqi Children's Clothing, because of you, there is the broadcast of "Dad".

"Thank you for the title, which made me see the excitement of "Dad"."

"If it weren't for Qiqi children's clothing, I'm afraid this phenomenal variety show would be stillborn."

"Without further ado, in order to show my gratitude, place an order!"

"Although I don't have any children at home, I still have a fancy for several children's clothes and place an order!"

"Order, order!"

"Must order!"

“……”

It was this group of lovely netizens who piled up the number of people in the live broadcast room of Qiqi children's clothing to 100,000+ on the night when the ratings of "Dad" exploded.

That is, on this night, Qiqi children's clothing live broadcast room sold 100,000 goods!

Sales in the tens of millions!

ranked first in the sales of Douyin on the day, surpassing the top anchors with tens of millions or even tens of millions of fans.

The whole network was numb by this achievement.

In an interview, a professional manager said with a complicated expression: "Obviously, the title of Qiqi children's clothing "Where Are You Going, Dad" will become a classic case in the business world. Because of this title, it is likely to become the most successful title in history.

picked up the leak at a price of only 26 million, and named a variety show.

This variety show, after it was broadcast, became a phenomenal variety show.

It is conservatively estimated that Qiqi children's clothing has received more than 500 million yuan in publicity and promotion expenses with a naming fee of more than 20 million yuan.

What is this concept?

500 million yuan in publicity expenses, even if it is a piece of, can speculate the price of gold.

Therefore, with the popularity of "Where Are You Going, Dad", it is not surprising that Qiqi children's clothing will soar in the clothing festival and become a well-known children's clothing brand in China. No one can stop its rise. ”

The words of this professional manager are recognized by many people in business circles.

After all, it can be seen from the current online and offline popularity of Qiqi children's clothing.

The eyes of many are green with envy.

"It's only 26 million for the title price, can you believe it?"

"It is estimated that in the second season of "Dad", the naming fee will reach more than 300 million."

"300 million is the starting price, 400 million, 500 million is possible."

"That's the vision!"

"Alas, it's indeed a matter of vision, who would have thought that a variety show with a dad and a baby could become a phenomenal variety show?"

"When "Where Are You Going, Dad" was withdrawn by sponsors, Mango TV called the whole network to beg grandpa to sue grandma, but no one cared. Now, it seems ironic. ”

"Huh...... By the way, which sponsor withdrew the funding? What kind of psychology do you say the brand owner is now? ”

The crowd was talking.

Suddenly, someone mentioned the sponsor who had temporarily withdrawn because of dissatisfaction with the show.

Presumably, some people in this sponsor are not feeling very comfortable now, right?

(End of chapter)