Qian Mao clearly remembers that after he gave the box office benefits of "That Year's Warm Arms" to Wang Mo, he was scolded by the chairman for being bloody, and he was also fined with half of his salary and full bonus deduction.

This has always been a pain in his heart.

But from now on, Lin Juemin will soon follow in his footsteps.

One thing a person bears is pain.

Two people, then they can comfort each other.

Isn't it?

Qian Mao's heart has become a lot more comfortable after being blocked for several months.

I thought about it.

He sent a text message to Lin Juemin: "Mr. Lin, are you drinking?" ”

Lin Juemin: "Mr. Qian, do you have a story?" ”

Qian Mao: "Yes, I have a story, do you have wine?" ”

Lin Juemin: "Of course there is! Come, if you have any painful stories, tell them right away and make me happy. ”

Qian Mao smiled brightly.

……

The film industry is not big.

As for the theater coil, it's even smaller.

When Qian Mao's front foot had just signed a contract with several theater directors, many people on the back foot knew what was happening here.

This includes many other theater directors who have just left here.

Connection.

Restless.

Exclamations rang out.

"What? Luo Youwen gave 10% of the schedule to the three-no movie? ”

"Is this news reliable?"

"Is it 10% of the films scheduled in the Magic City area, or is it all the same in Wanda theaters across the country?"

"Usually a movie that can give such a high film schedule, at least there are second-tier movie stars, right? Not to mention the golden age of October. ”

"Although the movie claims to have Xu Mengqi as the actress joining, I have learned that Xu Mengqi's camera is less than ten seconds before and after, which is completely a gimmick."

"Giving this movie such a high schedule will inevitably compress the scheduling rate of other films, and Wanda doesn't want to make money?"

"Could it be that Wanda is the investor?"

"I can't figure it out, I really can't figure it out."

“……”

Seeing such an unexpected move by the benchmark of the cinema industry, other cinema leaders felt unbelievable.

The investment is only 20 million!

If you want a movie star or not, you want a director without a director, and you want publicity without publicity.

Why did it get 10% of Wanda Cinemas' film schedule?

Could it be that Luo Youwen is a fool?

But everyone's hearts are like mirrors: Luo Youwen is not only not a fool, but also the most famous person in charge of cinemas in the country. This person may not understand film shooting or directing skills, but this person's vision for screening movies is definitely the top in the industry. The movies he has seen have rarely made a mistake in judgment.

It is precisely because of Luo Youwen that Wanda Cinema Line will firmly occupy the first place in Huaxia Cinema Line.

So I heard that Luo Youwen made a 10% film schedule for "Jingwu Heroes".

After the initial shock, almost the same thought was born in the hearts of many theater insiders: there is a high probability that Luo Youwen is optimistic about the movie "Jingwu Hero"!

There is no second possibility!

Otherwise, the Chinese cinema line and Huaxia United ...... It is impossible for several other theaters to follow and give a similar schedule.

Connection.

Many representatives of the theater who had just returned to the company dialed Qian Mao's phone.

As for those who can't move away from important matters, they also sent a person in charge above the manager level to urgently contact Yunhai Media.

10% of the film schedule means that as long as there is no big mistake in this movie, the national theater box office is at least more than 100 million yuan, and this box office income is enough for them to take it seriously.

Of course, that's an afterthought.

When other theater representatives contacted Qian Mao.

At this moment, Wang Mo had already gotten the news and knew the outline of the matter from the director Chai Qing.

He was also a little surprised in his heart.

Wanda is so face-giving?

Or on the premise that he refused Luo Youwen to buy a movie?

Although Wang Mo knows that once a movie like "Jingwu Heroes" is released, after the word of mouth comes up, the film scheduling rate will definitely increase.

But he didn't expect Wanda Cinema to give 10% of the film schedule at the beginning.

It seems that there are no fools in the world.

Especially these theater representatives who have been immersed in the film industry all their lives, under their sharp eyes, it is basically difficult to bury really good movies.

In the previous life, "Hidden in the Dust" was not favored by all theaters in the early stage, because the commercial atmosphere of this movie is not strong, but the literati atmosphere is coming, and it is good that this kind of movie can be released in theaters, and there is no need to expect film scheduling. As for the box office in the later period, it was really lucky. But even if the fighting sound exploded, the final box office of this movie could only exceed 100 million. For any commercial movie, with such a high popularity of Douyin, I am afraid that it will be easy for the box office to break 1 billion.

And "Hidden in the Dust" only got 100 million at the box office, so it can be seen that this kind of literary and artistic feature film is really not popular with the audience.

But "Jingwu Heroes" is different.

"Jingwu Heroes" is definitely a standard commercial film!

A generation of martial arts masters.

One person challenges the martial arts masters of the entire Fuso country.

A beautiful Fuso country girlfriend.

Various pinnacle martial arts fights throughout the movie.

It can be said that this kind of commercial film is definitely a high-class commercial film that can capture the psychology of fans.

That's why Luo Youwen dared to offer more than 100 million to buy the copyright of the film, and even after failure, he dared to give 10% of the film schedule.

Therefore, other theaters dare to follow Luo Youwen and give the same high film scheduling rate.

Everyone doesn't know where the box office ceiling of "Jingwu Heroes" is, but they definitely know where its lower limit is.

……

Next.

Almost 80% of the theater representatives in the country have finished watching the movie and have given a certain schedule.

There are highs and lows.

Wang Mo glanced at the "Jingwu Heroes" film scheduling report sent by Chai Qing, and roughly estimated that the comprehensive film scheduling rate was about 10.5%.

He was satisfied.

Chai Qing saw Wang Mo smiling, and immediately asked, "Mr. Wang, when will we start the movie promotion?" ”

When he spoke, Chai Qing was in good spirits and high spirits, and he felt that every cell in his body was excited.

When he first took on this movie, he never dreamed that it would have such a good situation as it is today. Originally, he was just trying to cope with the tasks given by the company, but who would have thought that he seemed to have started a dream scene.

He estimated that with the current momentum of "Jingwu Heroes", it would be easy for the box office to break 100 million.

What does this mean?

It means that he Chai Qing will also become the director of the 100 million yuan club!

Don't look at the current media reports, the box office of Chinese movies is billions at every turn, but in fact, in the real film market, there are only dozens of directors who can direct directors with a box office of more than 100 million.

Therefore, if the box office of "Jingwu Heroes" can exceed 100 million, he Chai Qing will immediately become one of the top directors in China.

And because this movie is a three-no movie, the gold content of the box office is higher than that of ordinary 100 million yuan movies!

Wang Mo saw Chai Qing's excitement.

He smiled and said: "There is no urgency in the matter of publicity, first of all, we don't have enough publicity funds, and secondly, you look at the current film industry, those big movies have all started violent propaganda in order to compete for the 11th Golden Week. ”

Now.

It is already late September, and there are only less than ten days left before the National Day Golden Week.

So the film industry has long been boiling.

This 11th Golden Week, there are three big movies and more than ten small movies competing for the box office list at the same time.

Small movies can be dismissed for the time being.

The three big movies, which are:

The first, the war film "Decisive Battle of Fengyun Island", which was mainly invested and filmed by Yunhai Media, was ranked 34.1% nationwide.

The second, Qiming Entertainment's suspense comedy "Dragon Gate Detective", has a national film schedule of 30.2%.

In the third step, Canxing Culture's historical film "Three Kingdoms Competition" was ranked 17.5% nationwide.

These three big movies alone plundered more than 80% of the film schedule during the November Golden Week.

As for the other dozen or so films, the total number of films added up is less than 20%.

This is why Chai Qing refused to let "Jingwu Heroes" be released in the early 11th century, under the pressure of the three major movies, if "Jingwu Heroes" is released in early October, it would be good to have 2% of the film schedule.

In fact, although it is said that it is three big movies.

But everyone knows in their hearts that Canxing Culture's "Three Kingdoms Competition" is actually just a running along.

The real box office battle has to watch the two big movies "Decisive Battle of Fengyun Island" and "Dragon Gate Detective".

The two movies, both of which claim to have invested more than 200 million, are all-star lineups, and both are extremely popular.

As for propaganda.

I am afraid that the publicity expenses invested in the two films are at least more than 50 million.

As far as the eye can see, the entire top TV station in China, Douyin, Weibo and other social platforms are full of promotional advertisements and posters for the two movies.

As for offline, it's just as crazy.

Subways, bus stations, and CBD in major first- and second-tier cities, the promotion of the two movies can be seen everywhere.

Soon.

Eleven is coming.

Under the bombardment propaganda of this trinity, the two movies have long been deeply rooted in the hearts of the people.

The box office is certainly impressive.

It's just the first day.

"The Decisive Battle of Fengyun Island" hit the box office of 230 million yuan.

"Dragon Gate Detective" followed closely behind, winning 210 million yuan at the box office.

The box office of the two major movies both broke 200 million on the first day.

Then, the two films began a fierce competition at the box office.

About the same box office.

Pretty much the ratings and quality.

Let both sides have the confidence to compete with each other.

Even because of the recent tension between Yunhai Media and Qiming Entertainment, both sides have become angry.

From film crew stars to directors.

From fans on both sides to the staff.

From online to offline.

Almost every day, both sides fight to the death on the Internet.

Hack each other.

Scolding each other.

It's definitely a smoky miasma.

Whatever it takes.

They all have to use box office results to tell everyone: who is the box office king in October!

……

When the gods of the film industry are fighting.

Wang Mo didn't pay attention to them at all, but focused on "Jingwu Heroes".

October 8th.

Just after the National Day Golden Week, Chai Qing found him: "Mr. Wang, don't we still do publicity for our movies?" It's only eleven days before the movie is released, and if you don't promote it, I'm afraid it's too late. ”

"You can do it."

Wang Mo nodded.

Now, the National Day heat wave has passed.

Although several major movies released on National Day are still being screened, the overwhelming publicity momentum has long been deserted. So it's a good time for them to start the publicity.

Hearing Wang Mo's words, Chai Qing, who had been waiting anxiously, immediately showed surprise, and then rushed out of the door.

All right...... Wang Mo's office also has no door.

Half an hour later.

On this day of October 8, "Jingwu Heroes" officially launched the promotion of the whole network. (End of chapter)