The routine of movie promotion is actually very simple.

It's nothing more than a couple of things:

First, use online and TV advertising to promote online.

Second, use posters to do offline publicity.

Third, use the star effect of the crew to earn fan traffic.

Fourth, a roadshow and a celebrity meeting.

Fifth, the pre-test screening to win word of mouth.

Sixth, do some mini-games for fans to win movie tickets.

Wait a minute...... The basic routines are pretty much the same.

In particular, the first and second points are the most effective, and it is estimated that all the methods of propaganda combined are less than one-tenth of the effect of the first and second points.

Although the effect is good, it is piled up with money.

casually do some online and offline advertising, and tens of millions will be gone.

However, the most important problem is that Wang Mo doesn't have so much money to advertise, and the investment of 20 million yuan has long been used cleanly in film shooting.

It's too late to even test screen.

At most, only a few roadshows can be done, but the publicity effect of the roadshow is very limited.

But he has his way.

The first thing is to ask official accounts such as Weibo and Douyin of "Jingwu Heroes" to release the movie release announcement, and then the crew members will forward and promote it.

Thereupon.

Soon, the promotional announcement was issued: "The action movie "Jingwu Hero" directed by Chai Qing, starring Hao Mingxing, and performed by Xu Mengqi will be released nationwide on October 19, so stay tuned. ”

Underneath the announcement is a beautiful promotional poster.

On the poster, the picture of Huo Yuanjia played by Hao Mingxing against Tsuyoshi Fujita looks quite emotional.

After the announcement was made.

Hao Mingxing was the first to forward the content.

Then the other members of the crew forwarded it one after another, but except for Hao Mingxing, the other actors and fans in the crew added up to only 100,000.

But it doesn't matter.

A few minutes later.

Xu Mengqi forwarded the announcement.

Hao Mingxing has tens of millions of fans.

As for Xu Mengqi, she is the queen of today's film industry.

So after the two forwarded the announcement, it instantly aroused the interest of fans.

"Am I wrong? Hao Mingxing actually went to make a movie? ”

"I'll just say why Brother Xing hasn't released a new song for several months, it turns out that he went to the crew."

"Really? Hao Mingxing, isn't he a singer? Why did you suddenly become an actor? Is this going to enter the film and television industry? ”

"I don't remember Hao Mingxing can act."

"The key is that he is still the starring, which is a bit outrageous."

"Everyone, please note: look at the name of the movie and the genre, this is a martial arts kung fu movie. As we all know, in "Run, Brother", everyone already knows that Hao Mingxing should have a certain amount of kung fu. So this kung fu movie should be a movie tailored for him. ”

"Damn, that's okay?"

"Isn't it? Is it so perfunctory? ”

"The characters shown in the variety show can also be believed? This can't be a bad movie that the screenwriter came up with with his ass, right? ”

Seeing that Hao Mingxing is the leading actor in the movie, many people are very puzzled.

Of course, there are many people talking about Hao Mingxing.

But there are more people talking about Xu Mengqi.

After all, in the entertainment industry, Xu Mengqi's fame far exceeds that of Hao Mingxing.

At this moment, I don't know how many fans are boiling when they see Xu Mengqi's name also appearing in the movie.

"Sister Qi participated in this movie?"

"My God, Sister Qi actually came forward."

"Mom, this movie actually has Sister Qi!"

"Brothers, keep your eyes open. This movie says that Sister Qi is just a friendship performance. Obviously, the movie is a gimmick of Sister Qi, and I have watched too many of this kind of routine. When you go to the movies, you will find that you can't see Sister Qi in the whole movie, and at most she will only appear in the movie for a few minutes. ”

Obviously, the man who spoke was well versed in routines.

It's just that avid fans don't care about that.

"It's enough to have Sister Qi."

"Ahhh

"Chong, support Sister Qi."

"Chong Chong Chong, know Chong all day long!"

“……”

In just half an hour, there were more than 10,000 fans commenting on Xu Mengqi's Weibo!

even rushed to the top 50 of Weibo's hot search and entered the hot search list.

Wang Mo has been paying attention to the situation on the Internet in real time, and when he saw this scene, he secretly sighed: "It is worthy of being the hottest actress in today's entertainment industry, and this influence is leveraged." Just with a forwarded Weibo and a friendly cameo in a movie, you can rush to the hot search. Although Su Xueyao has now become a singer, it seems that there is still a long time to go before she grows to the height of Sister Qi's influence. ”

However, just relying on a hot search on Weibo that ranks outside the forty or fifty places, the promotion of the movie is still very limited.

It seems that more must be done.

I thought about it.

Wang Mo opened several groups.

The first group: the Black Alliance.

The second group: the crew of "Where Are You Going, Dad".

The third group: the crew of "Run, Brother".

Well...... Enough is enough.

Then a message was sent: "My new movie, help with support." ”

And then.

It boiled.

It's not just these groups that are boiling.

It's that the entire entertainment industry is boiling.

Because, just after Wang Mo sent the message.

Just a few minutes.

Su Xueyao forwarded the announcement: "Guys, everyone is going to support the movie "Jingwu Heroes". If you go to see the movie, you can use the movie ticket to draw my beautiful autographed album in the comment section. ”

Fu Zhuang forwarded the announcement: "Brothers, this year's most burning action movie "Jingwu Heroes" is here, let's go together!" ”

Ye Yuanhang: "Brothers and sisters, give me a face, go to support "Jingwu Heroes" together, and those who have watched the movie will draw 1,000 concert tickets for free in my live broadcast room." ”

Tang Qinyun: "I must watch "Jingwu Heroes" in October, this is a movie that I can't participate in if I want to." ”

Lin Shaopeng, Gao Yin, Lv Zhengguo, Yu Hui, Jiang Feng......

All the stars of the entire "Where Are You Going, Dad" crew have been dispatched.

Then.

The members of "Run, Brother" also came.

Zhang Hong, Chen Mu, Xu Zhiyun, Liu He......

and the flying guests who have participated in this variety show, one is counted as one, and all of them coincidentally forwarded the announcement released by "Jingwu Heroes".

More than twenty stars participated!

Among them, there are more than ten A-list stars!

The others are all second- and third-tier stars.

This row of noodles stunned the entire entertainment industry.

Moment.

The hot search began to soar.

[The background of "Jingwu Heroes"? 】

[Dozens of stars stand on the platform for "Jingwu Heroes"]

[What is the origin of "Jingwu Heroes"? 】

Several topics rushed to the top ten of the hot search in less than half an hour.

Exploded!

This time, the heat really exploded.

Netizens were stunned one by one.

"Damn, I'm dumbfounded."

"Can anyone tell me what is the background of "Jingwu Heroes"? Can you summon so many celebrities to advertise for it? ”

"The point is, these ads are not perfunctory at all. Even a singer like Su Xueyao paid out of her own pocket for welfare. ”

"Oh my God, oh my God, this row of noodles."

"I'll rub it off, even if it's "The Battle of Fengyun Island" and "Detective Longmen", which are currently being screened, the face is not so big, right?"

"Is it a movie directed by some top director?"

"Is there any special background to this movie?"

Can be fast.

Even more shocking news came out.

"Jingwu Hero" is not only not directed by a top director, but directed by a small director whose name everyone has hardly heard.

As for this movie, except for Hao Mingxing, almost all the other main actors are newcomers in the film industry.

In particular, its investment is worth 20 million!

Three-no movie !!

Why is there so many stars in a movie with nothing?

Even if Hao Mingxing is the starring role, even if Xu Mengqi makes a cameo in it, it can't call dozens of stars, right?

Even.

When everyone was shocked in their hearts, there were still many stars in the entertainment industry who were reposting the advertisements of "Jingwu Heroes".

Even Wang Mo was at a loss.

Because of many celebrities, he doesn't even know them!

He didn't say hello to the other party at all, but these first-line, second-tier, and even quasi-king-level stars all spontaneously stood up and forwarded the promotional advertisement of "Jingwu Hero".

"Why?"

Wang Mo was stunned.

"Interests."

Yuan Xiong's eyes revealed wisdom, "Now the entire entertainment industry should have gotten the news, "Jingwu Hero" is your Wang Yan's first movie." Who is Wang Yan? created two phenomenal variety shows "Where Are You Going, Dad" and "Run, Brother"! The invited guests have all become hot artists in the entertainment industry, and their value has skyrocketed.

It can be said that the current Wang Yan is in the entertainment industry, and he is a character that celebrities can't even stammer. Now they just need to retweet your new movie ad and there will be no loss. But if you take into account your feelings and invite them to be guests in a planned program in the future, it will be a great benefit! ”

Hear Yuan Xiong's words.

Wang Mo suddenly realized, and at the same time secretly said: The entertainment industry is really complicated.

But no matter what, the spontaneous publicity of the stars once again brought huge popularity to "Jingwu Heroes".

Time.

On Weibo, Douyin and other hot search lists, the waves brought by "Jingwu Heroes" were not weaker than the other two big movies that claimed to have an investment of more than 200 million for a while.

Of course, this is only a temporary heat, it comes and goes quickly.

If you can't keep the heat going, it may only take a few hours for the traffic to drop.

Of course, Wang Mo couldn't watch the traffic run away.

He dialed Chai Qing's phone without hesitation: "Mr. Chai, immediately release the trailer and theme song of "Jingwu Heroes". ”

The trailer and theme song are the second killer features of the movie!

Wang Mo has great confidence: if the current popularity can only make many netizens curious about the background of "Jingwu Heroes", they will not be interested in the movie itself. When netizens watch the trailer and listen to the theme song, at least half of them will be interested in the content of the movie itself, and then have the urge to go into the cinema to watch the movie.

As long as they have the urge to buy tickets, the propaganda is considered successful.

[Brothers, ask for tomorrow's guaranteed monthly pass, don't make the monthly pass list too ugly, thank you ^_^. (End of chapter)