That night, I asked Paulina to take charge of recruiting a bookstore salesperson for the next few days, because I had made up my mind to try to open an advertising agency, so I had to focus on running the industrial and commercial bureau. Of course, you also have to think carefully about the marketing planning of black rice juice.

I still have some hesitation in my heart, after all, I am a college student now, although my mind has long surpassed that of my student days, but after all, I still have to read this book, I still have to take the exam, and I can't always let Gu Xin and them help me shout in class.

As a student, although there have been many examples of college students starting their own businesses in '93, I have to at least ensure that I can produce a degree certificate to ensure that I can graduate successfully.

A bookstore, an advertising agency, can I just come over?

At this moment, in my heart, I have been shaken about the bookstore, about only opening a bookstore for the rest of my life. Perhaps, as my mother said, I am really not suitable for business, I tend to be over-minded, indecisive, and I start to remember the contents of the pot before I have eaten the contents of the bowl.

Three days had passed, and during the day on the fourth day, I called my dad first and asked him how the results of his black rice juice research were.

After listening to my father's professional-grade appraisal of black rice juice, I have stronger confidence in these black and unsightly drinks.

In the evening, Zeng Yongshan, a lovely and respectable township entrepreneur, accompanied by Secretary Liu, visited our bedroom again.

This time they brought a big box of black rice juice, and it felt like they were going to have a black rice juice drink meeting in our dormitory. I looked at the pile of black rice juice without any fancy packaging (or no packaging at all, just filled in ordinary plastic bottles), and some strange thoughts inevitably popped into my mind.

For example, if it were true, I really wanted Black Rice Juice to sponsor the first college student Super Girl Competition. Of course, in this era, there will be no SMS voting and online voting. But the opportunity to make a name for yourself will always exist in this kind of mass draft, whether it is for ordinary people or for a mass product.

Who's to say it's impossible? Anything is possible.

We smoked and drank black rice juice, and I became a bit addicted to it all this time. At the beginning of the meeting, I first conveyed to them the results of my father's research, and I was very encouraging to them at the beginning.

After scientific research, black rice juice contains sufficient and comprehensive trace elements, contains essential amino acids for the human body, contains nutrients that make children's eyes better and can protect eyesight for a long time, improve immunity, contain many nutrients that make girls more beautiful and make the elderly live longer, as well as herbs with cooling and detoxification effects. In short, this black rice juice is simply a health food suitable for everyone, regardless of gender, age and children.

In other words, anyone can drink it, and whoever drinks it is good for whomever it is.

My impassioned speech did the best of the advertising man's true colors, boasting the health benefits of black rice juice to the extreme, and almost became a resurrection pill. The two were so excited that they rubbed their hands and scratched their heads, Secretary Liu said, Zhou Xu's father is an expert and professor in the provincial food research unit, he said so, then there is still a fake, our product must be successful this time.

At that time, the words of experts were still very authoritative, unlike later generations, experts became "brick families", that is, the kind of "brick families" who were smashed by everyone.

Therefore, after listening to the recognition of these experts, Zeng Yongshan certainly has reason to be excited and proud. Today he seems to be able to understand more easily than last time, and his Mandarin skills have improved greatly. I heard him say that he had only made a fortune because he saw someone in a neighboring county set up a beverage factory specializing in apple juice, and as a result, he sold it abroad and made a fortune. He thought that there were many farmers in the vicinity who had grown black rice, and the nutrition and taste of this black rice juice would not be worse than that of apple juice, so he gritted his teeth and set up this food and beverage factory, and also mobilized the whole village to raise funds together.

I didn't know until today that this great-brother's father was the village chief, so it's no wonder that the whole village was tied to his factory.

I buoyed them a little more, and then I got to the point.

First of all, I said that our product is aimed at the children's beverage market, to be honest, now they are only children, adults may be reluctant to drink drinks, but if children want to drink, and this drink is considered by food experts to have health and nutritional effects, then adults will definitely buy it for children to drink.

Since you want your child to like this drink, there are two ways to choose a name, the first is to call it "Sheriff Black Cat", this cartoon of the same name has a high reputation among children, we take the same name, and then draw a similar cartoon character to the packaging, it is easy to resonate with children. Of course, I'm sure no one has registered this trademark in the beverage category yet.

The second is to name the "Black General". It's also a good name, it doesn't cause copyright disputes, and it's also loud, and it's always good for a child to be a general. We can even come up with a myth and legend about the Black General, and if we have the opportunity in the future, we can develop related merchandise until we develop a complete collection of children's brands. Just like the brand Mickey Mouse, there are shoes, chocolates, clothing, and toys, and there are also sets of money to earn. But these are all later words, and after our first product sells well, the rest of the story will naturally enter a virtuous circle, and it will become more and more smooth.

I've said that, I still have to leave it up to the two of you to choose.

I spread my hands and smiled at the two, for me, now Zeng Yongshan and Secretary Liu are customers, and this kind of moment is always the last decision made by the customer.

These two humble seekers listened like they were in a fog, you look at me, I look at yours, and they can't make up their minds for a while.

In the end, Secretary Liu said: "I think these two names are very good, so let's make a decision, Zhou Xu, you can make a decision." Anyway, it's good that you decide, you can use whichever name you say, we have no opinion. ”

I said that this is a big deal, once the brand name is determined, it is basically impossible to change it, and it has to be carried out to the end, and it has been called this name, maybe it can be a century-old brand.

Zeng Yongshan smiled with satisfaction and said: "Okay, if it doesn't change, it won't change, whichever you choose, we will always call it by which name." ”

Since the burden falls on me, then I naturally have my own considerations, if I really call it "Sheriff Black Cat", I don't know if it can become a century-old brand, but it is very possible to become a "controversial brand" or even a "lawsuit brand".

Although the fame of later generations depends on lawsuits, I don't want to toss about that kind of "extremely controversial matter". From a more secure point of view, it is clear that the product name Black General is easier to operate and keep.

I told them frankly what I really thought, and I think the two of them would probably be the favorite and easiest customers of any advertising agency, and they completely listened to my advice, and the name of the product was decided, which was called "Black General" brand black rice juice.