144 Advertising Agency

After deciding on the product name, I then talked about my plan, and from a practical point of view, we still have a lot to do.

I told Zeng and Liu that we had to design standard graphics and standard fonts for this product, and design a whole set of small vis. We had to design and produce the first packaging and posters, we had to advertise on TV and newspapers, and we even had to shoot advertising videos. We also have to negotiate with distribution channels to find distributors all over the province, in fact, with such a small food factory owned by Zeng Yongshan, it is very difficult to find capable distributors, unless you first through a lot of advertising, so that the dealers have great interest and confidence in the black general.

Before we can impress consumers, we must first impress dealers.

Secretary Liu was already worshipping me at this time, no matter what I said, he nodded and said yes.

Finally, we talked about how to find an advertising production and agency company.

I don't want to hide anything, I have already thought about it in advance, although from a certain point of view, I opened an advertising agency to help Zeng Yongshan advertise, which may be regarded as "killing the ripe but not killing" style of making money, from helping to making money, I don't know what Liu Mi will think. But if I don't talk about it now, maybe there will be a bigger misunderstanding in the future, what if people think that I introduced another advertising company and got a kickback from the other party?

So I said bluntly, I said that I am thinking of opening an advertising agency recently, if you two believe me, you can leave this matter to me, and if you are interested in investing in it, we will open this advertising agency together, I am also welcome. Rather than letting others earn the advertising money, it is better to control it in our own hands.

When I say the word "we", it seems that it is really "we", in fact, Zeng Yongshan and I are not in the same group. But for the sake of today, if it weren't for the "gang", I'm afraid it would be difficult to do the rest of the work, so I specially emphasized that Zeng and Liu must absolutely believe in me.

Zeng Yongshan glared at me with his round little eyes, and said hurriedly, "Brother Zhou, if we don't believe you, you won't come." I absolutely believe in you, if your company is short of funds, I can immediately pay a part of the advertising expenses. I just need to hurry, it's almost May now, and our black rice juice is waiting to be marketed. ”

It's strange that this fat man Zeng became articulate when he was in a hurry to speak, and his accent became less heavy.

I think this fat man is still quite cute, quite a few brushes, after all, township entrepreneurs are still entrepreneurs, with the unique tenacity and resoluteness of Chinese peasant entrepreneurs.

"This matter is so decided," Secretary Liu hurriedly struck while the iron was hot and hurriedly finished, "I said Zhou Xu, you will open this advertising office tomorrow." ”

Joke, although it is a small office, it is also a small business, and if you want to open it, you can open it the next day.

Zeng Yongshan knew this truth, he pulled the sleeve of the secretary and said, "Brother Zhou can do it as soon as possible, but I think these two things can be done together." Brother Zhou can find someone to help us do a good job of packaging or something, and while doing the black rice juice, we can also run the company by the way. How much money do you need, tell me now, and I'll go and prepare it right away. ”

I said, "I have to think about the budget first, but you have to be mentally prepared that the cost of marketing is not lower than the cost of production, and you may have to prepare some public relations costs, you can understand this." ”

"Yes, how could I not know, PR." Zeng Yongshan smiled and said.

This is a happy thing at this point, but I didn't expect that this and the beginning of harmony may not lead to the end of the same harmony.

Before leaving, Zeng Yongshan left me his phone number, saying that he would have to go through a bunch of procedures after he went back, and I could contact him directly as soon as I had any situation. His company phone number and home phone were left to me at the same time, telling me that I could call him even in the middle of the night.

Secretary Liu said that his task was completed, and he was going to be busy with the affairs of the literary club. Speaking of the Literature Club, he jokingly said that this issue of the Yuxin Literature Club will be published next month, and an advertisement for the black general will be published on it, so I should hurry up and design a sample.

As soon as they walked on the front foot, squad leader Shen ran in on the back foot, looked at the box of drinks, and exclaimed in surprise: "Wow, I can drink a month's worth of black rice juice now." ”

I said, "Come on, it's for children." By the way, you just met Liu Mi and them?"

"That's right," Shen squad leader said, "Speaking of which, this guy Liu Mi has been in a complicated mood recently." ”

"What's wrong?"

"It's not a matter of job assignment, he was originally staying in school, but now it is not necessarily, it is said that the place to stay in school has been occupied. But it's good for him to go back to his hometown, isn't there a black rice juice factory? That Zeng Yongshan is also his relative, and he is trying to pull him into the gang, and he can be a vice president when he goes back to that factory. Being a vice president at a young age is already very good. ”

After Shen Hongtao finished speaking, his face was fascinated.

I casually asked: "What's the good thing about staying in school, it's so important to stay in Hangzhou, and I also think it's better for him to go back to his hometown to do business." ”

Squad leader Shen came to his senses, and said with a smile: "Your kid has a good life, he is a city person after he was born, and he is still a resident of the provincial capital, you don't want to think about how many people have come up with a Hangzhou household registration in order to stay in Hangzhou, and they can come up with any way and do anything." ”

I smiled lightly and said, "It's not that exaggerated, can you do anything?" What else can we students do? ”

Squad leader Shen said unhappily: "You are in the midst of blessings and do not know blessings." Let me tell you, in order to stay in Hangzhou, many girls find a Hangzhou boy before graduation, and then ask for a relationship to go through the back door, so they find a public institution in Hangzhou, so they move their hukou to Hangzhou. ”

"Oh? Looking for a boy from Hangzhou, then I'm not one?" I said confusedly.

"That's right," squad leader Shen smiled maliciously, "It's almost the last year before graduation, you wait, maybe there will be girls looking for you to confirm your hukou." ”

I laughed three times and said ridiculous, for the sake of the hukou?

But when I think about it, yes, it's 1993, not 2003. Ten years later, the hukou may not be a big deal, but in the early 90s, there were really people who put the hukou as a big deal.

The next day, I called Qian Haiping first, and after a few polite words, Qian Haiping said that he wanted to invite me to dinner, I think he must have taken 10,000 Hong Kong dollars, and he had to share it with his brothers?

It's not right, the fewer people who know about this, the better, otherwise he won't be able to keep his official position. It's just because in his eyes, I am still Li Shusheng's quasi-son-in-law, and he mentioned this to me before, so he doesn't shy away from me.

I agreed, and immediately cut to the chase, I asked him if he knew any acquaintances in the industrial and commercial bureau.

He said yes, there was a college classmate who was the deputy section chief there, and the last time he expanded the scope of business, he asked the deputy section chief to do it.

I said that's great, I have to sign up for an advertising agency, and I have a lot of things to ask you to help with, so you can have dinner, and I will invite you for entertainment after dinner. Let's talk about the specific situation when we meet.