Zeng Yongshan basically agreed with my budget, which included 20,000 yuan for the planning and design of the whole case, which he agreed to without hesitation. He also agreed to the 50,000 yuan outdoor advertising fee (in fact, it is to make a few resident blackboard newspapers at the gate of each school), and there is even a possibility of more than 100,000 TV advertising production and placement fees, Zeng Yongshan said that he gritted his teeth and did it.

However, there is a fee, a supermarket listing fee, and he is a little hesitant.

Not only did he hesitate, but Liu Mi came to see us two days ago, and he also felt unreliable.

At that time, the largest retail enterprise in Hangzhou------ Lianhua Supermarket, a subsidiary of the Haberdashery Group Company, had more than 30 large supermarkets in the local area and the entire Hangzhou area, among which the two on Qingchun Road were the largest supermarkets at that time.

In order to break into the two largest supermarkets and establish a good relationship with them, I think we should pay 200,000 yuan for the shelves of the Black General to distribute goods to the entire Hangzhou area through the network of the Haberdashery Group in the future. At that time, if a product was to be put on the shelves of a large supermarket, it required a relatively high shelf fee, and it was also necessary to give the supermarket a certain amount of publicity fees, and the two costs together cost nearly 300,000 yuan.

For the Yongshan Food and Beverage Factory in 1993, to take out 300,000 yuan at once to pay the so-called shelf fee is an act that requires a lot of determination and faith, and is close to gambling.

I told Zeng Yongshan that you can think about this problem and don't rush to decide now, but I think the listing fee will definitely continue to rise.

I patiently explained to him: "It's not because the biggest supermarket in Hangzhou is on the shelves because it has the largest foot traffic and the highest sales, these are not the decisive factors. I was thinking about what would it tell if our products were to be spotted by the largest retailer in Hangzhou and placed on the first row of shelves in the beverage category, alongside Coca-Cola and Wahaha? Tell others, tell consumers, and tell those dealers who are regional agents of our products that we are powerful, and we are on a par with Wahaha Coca-Cola, at least not behind their excellent products. ”

"Confidence is more important than the shelf fee, we need confidence, not only our confidence in ourselves, but also the confidence of consumers in us, but also the confidence of dealers in us."

After I said this, Zeng Yongshan slapped the table and said excitedly: "Yes, confidence! I will sell the house and let the black general put it on the shelves, on the first row of shelves of the largest supermarket in Hangzhou. ”

In fact, I don't feel a little panicked in my heart, how to put it on the shelves within three months of bad sales, then it will be forcibly removed from the shelves by the supermarket, which is equivalent to 300,000 all lost!

But now I can only fight it. Everyone loves to gamble, everyone loves to gamble, and a small Boda will always fill a man's blood with hormones.

What's more, even if the sales performance in the supermarket is not satisfactory, as long as the haberdashery line is opened, at least the distribution channel of the black general can reach the entire Hangzhou area, coupled with the increase in trust brought by the largest supermarket on the product, there is no need to find a franchised dealer in the region.

On the day of May Fourth Youth Day, the "No Coincident" bookstore officially opened, and a total of three clerks were hired, Cai Xiaohong was both the store manager and the clerk, and the salary was almost twice as high as the other two clerks.

The other two clerks are from Hangzhou University and Hangzhou Business Institute, and like us, they are both students in the second half of the third year and are looking for an internship unit for the next semester. I got the internship certificate of the Federation of Literary and Art Circles through Qian Haiping's connections, and promised them that after working in the bookstore next semester, they could stamp the internship seal of the Municipal Federation of Literary and Art Circles.

Besides, other internship units have almost no money to get, which is an absolute cheap labor, even "priceless labor", but in my bookstore, you can still get at least 300 yuan a month, and in 1993, the salary of 300 yuan is not less.

The funny thing is that the Federation of Literary and Art Circles has really had a lot of interns, those people either go to a small hotel under the Federation of Literary and Art Circles or go to a declining magazine under the Federation of Literary and Art Circles, and there is not a single student who can really intern within the Federation of Literary and Art Circles.

Speaking of which, in the end, although the walls of the bookstore are still green, I have almost pasted all kinds of posters on the walls, including audio-visual singer posters, book posters, and hand-painted posters by Zhao Xiaoxuan and Chen Qili introducing the store's new books and special books.

On the first day of opening, all the books are bought one and one is given free, of course, the one bought is a new book, and the one given away is an old special.

I also set up a girls' channel selection bookshelf at the entrance of the bookstore, with a note on the bookshelf that reads "Don't Look at Women Only", and more than 50 "masterpieces" of romance from Fujian and Guangdong are displayed on the shelves, including works by the "Poor Shakers" and "Pirates."

This strange design made Bao Lina, who came to visit the opening ceremony of the bookstore on the first day, laugh and said that I don't know what was going on in my head, but the idea was funny.

Indeed, this is just an imitation of the practice of setting up "female frequency" in the major online novel stations in later generations, and you must know that thirty meters next to our bookstore is the preschool teacher of the female student pile. Choosing what girls like is a must-do homework in the initial stage of a bookstore.

A week after the bookstore opened, I made a preliminary calculation of the accounts with Cai Xiaohong, not to mention, the income of the bookstore is very good, and the results of a week have caught up with the results of Wenxin Bookstore for a month. Especially the "female frequency" bookshelf I set up, the sales have been very good, whether it is the hairy girls of the preschool teacher, or the surrounding Hangzhou Business Institute, Hangzhou Normal Institute and Hangzhou University's rich and colorful girls, all regard this "female frequency bookshelf" as a romance mecca.

The design work completed by Zhao Xiaoxuan and Chen Qili ------ the packaging of General Hei also came out, and under my instruction, the outer packaging of the promotional gift box was additionally designed.

Zeng Yongshan asked me if these bottles of black rice juice can also be given as gifts?

I said that in the promotional gift package, I put the black rice juice in the new school bag, and also included a complete set of school supplies, plus the advertising slogan "more comprehensive nutrition, easier learning", after the start of the new semester, parents will naturally give it to their own or relatives' children as a gift for the start of the new semester.

Wouldn't it be nice for parents to have their children well-nourished and in good health, to learn more easily, and for their children to have a new school bag and a delicious drink to drink?

Zeng Yongshan couldn't help but laugh and said, "Brother, are you selling black rice juice or school bags?"

I said, "Hehe, it's just a matter of buying and returning the pearls." ”