Chapter 9 New Hires and Game Promotion
A week later, Jiangning Tianba Technology Co., Ltd. was officially established.
At the same time, the platform also carried out a unified settlement according to the sales of [Cold Window Reading Simulator] last month, and a huge amount of 540,000 yuan was remitted to Chen Ba's bank card after tax.
The arrival of the game's sales share greatly alleviated Chen Ba's financial pressure and made him more confident when recruiting people.
After all, there is no money in your pocket, and when you talk about salary with others, you will inevitably feel a little weak.
Not now.
After having money, in addition to continuing to recruit employees, Chen Ba also purchased a variety of computer equipment according to his needs, including monitors, keyboards, mice, printers, tables, chairs, benches and other office supplies.
The house that I was optimistic about before has been rented, and the sign of "Tianba Game" is hung at the door.
However, in the current Tianba game, in addition to Chen Ba himself, only Wang Kun previously recommended Yang Dong, his senior brother from the same school, and Zhang Xiaojuan, a newly recruited artist.
Classic Combination: We're the One!
Yang Dong is from Zhonghai next door, wearing glasses and a slightly thin figure, two years older than Chen Ba. As Wang Kun introduced, he is also a graduate of Jiangning University, only one year older than Chen Ba.
Zhang Xiaojuan is a native of Jiangning, with a smile on her chubby round face all the time, and her art skills and art design are very average.
To be honest, Zhang Xiaojuan can be recognized by Chen Ba, but her ability is secondary, mainly because this girl is really cheerful and loves to laugh, and it is easy to infect the team atmosphere when she laughs.
For a grass stage team, it is not a bad thing to have such a laughing girl in the team to liven up the atmosphere.
Besides, Chen Ba will offer this salary, no matter how general his ability is, he can meet the needs, so there is really no need to find faults.
Yang Dong was the first employee to join the company, and Zhang Xiaojuan was second, considering that the team needed to give everyone a little confidence in the start-up, so Chen Ba also revealed the existence of the [Cold Window Hard Reading Simulator] to them.
"Cow!"
Yang Dong's eyes lit up and said: "I also bought this game, but I didn't expect it to be made by you alone, junior brother." ”
Before he came, he was actually not very optimistic about Tianba Games, and all he wanted was to mix up a few months' salary and find another home.
This is normal.
After all, there is no telling how many start-up studios like this have closed down in the industry, and if he is not in urgent need of a job, he will not accept the invitation.
However, this kind of thought disappeared immediately after he learned of the existence of the [Cold Window Reading Simulator].
He'd played the game before, plus he's an industry insider himself, so it's clear how great it is.
It can be said that Chen Ba, who single-handedly made this game, is enough to attract him to stay with his technical strength alone.
Zhang Xiaojuan hadn't played before, so I didn't know what Yang Dong was sighing about.
However, after she learned that the newly established Tianba Games actually had a finished game, she immediately decided to experience and play it.
"Play whenever you want!"
"Anyway, there are no people in the past two days, and I can't work normally, if you want to play games, you don't have to wait for work, you can play now."
Chen Ba generously said that he would give Zhang Xiaojuan an activation code, so that she could download the game for free, which should be a benefit for employees.
Although this benefit is a bit shabby, or even about the same as none, but free is the best, Zhang Xiaojuan immediately applauded when she heard that she didn't need to spend money to buy it.
"It's broken!"
Yang Dong put on a mask of pain and said, "If I knew it, I wouldn't be in a hurry to buy it, but I lost eighteen yuan in blood." ”
"Isn't it just 18 yuan! I'll give you a refund, okay? ”
Chen Ba rolled his eyes.
It's just eighteen yuan, and even the blood loss is said, and I feel my conscience and ask myself, is this eighteen yuan really a loss?
Playing games first when you join the company is the first thing that Tianba Game Studio did after it was established.
At the very least, you have to understand the current situation of the studio and understand the only game in the studio before you can work smoothly.
However, except for Zhang Xiaojuan, who has never played the Cold Window Hard Reading Simulator, so he has played hard, Yang Dong and Chen Ba have cleared the customs several times and have lost interest.
So they have something else to do.
Chen Ba was responsible for contacting a fresh college student who had just called to inquire about the studio's situation and invited him to visit the studio.
Yang Dong is responsible for contacting the big anchors of the live broadcast platform and the big UP owner of the video website, and in the name of business cooperation, give them money to live broadcast or make a video about the [Cold Window Reading Simulator].
That's right!
In the past, Chen Ba didn't do promotion, because he didn't have money in his pocket, so he didn't dare to contact those big anchors and big UP masters.
It's different now.
With the first sales share settled by the platform, and there will be more income in the future, Chen Ba also decided to go to the big anchor and the big UP master to promote it.
It's definitely for money......
For those big anchors and big UP owners, almost every homepage has the words "Please contact XXX for business cooperation", and almost all the unexpected elements that appear in their live broadcasts or videos are advertisements.
What?
Your favorite streamer started playing a certain two-word open-world game today, and you are directly ecstatic?
Ha ha! Don't rejoice too soon.
People may not just take the business order of this game, but the Mi family is recognized as generous in giving money, and the big anchor broadcasts tens of thousands of yuan for an hour, how easy it is to make this money!
Of course......
The price of this kind of promotion is generally measured by looking at the zoning.
For example, the users of game A happen to have a high overlap with the users of game B, they all like the same type of players, and the drainage effect is also the best, then game A will spend a lot of money to ask the anchor of game B to do promotion.
It's the opposite.
If game C has little to do with AB, one is an FPS game and the other is a pop-up game, then people won't spend a lot of money to find a pop-up anchor to promote.
At the end of the day, profit comes first!
Game manufacturers are not pure sand coins, they only know how to spend money blindly, and the drainage also depends on the specific effect, and they can't always lead any traffic to their own homes.
In terms of type, it is a stand-alone simulation game.
Therefore, Yang Dong's goal is to target a seafood live broadcast platform, the anchor of the stand-alone section.
"Most of the fans of these streamers like to play stand-alone, and most of them are users on the Steam platform."
Yang Dong analyzed: "At the same time, these anchors also have special recording and broadcasting slice UP masters on other video websites, and the marketing effect can also be the best." ”
"Yes!"
Chen Ba, who had just finished the call, nodded, and highly recognized Yang Dong's plan.
"But talk more about the price, their offer is too expensive......"
Chen Ba was distressed.
The studio itself doesn't have much money, and the asking price of these big anchors is more outrageous than the other, and some people even proposed that 200,000 would only be broadcast for 4 hours, of which 100,000 yuan would be brushed into a platform gift for her, and Chen Ba was silent at that time.
This must not be possible, although he can afford this money, he does not want to be wronged. The number of fans and fan stickiness of this anchor can't support this asking price at all.
Cost performance is definitely the first place!
The number of fans is decent, but the audience stickiness is very sufficient, and the anchor UP master who is expected to have a high conversion rate is the object that Tianba Games should consider cooperating.
Big anchors are not considered for the time being.
The bigger the anchor, especially the brother and sister of each platform, it is not at all the object that a small workshop like Tianba Games can reach.
Even if their asking price is given, Tianba Games will not be able to earn it back, and it will be bought and sold at a loss......