It's the end of the month.

During the hot pot chatter that day, Chen Ba did not make a decision about the theme and type of the new game.

Let's talk about the New Year first!

During the Spring Festival this year, Chen Ba did not stay in Jiangning, but drove on the highway, and returned to his hometown with sparks all the way.

There are two main reasons why you should drive, rather than take a plane or high-speed rail.

The first reason is that there are more things, he prepared a large bag of gifts for Lao Chen and special New Year's goods purchased by Jiangning, which are not easy to carry by plane and high-speed rail.

The second reason is that driving home will make Lao Chen feel face-saving. After all, Chen Ba drove a big Ben, which is undoubtedly a luxury car that everyone envies for people in small villages.

The old father's careful thinking, Chen Ba would not debunk it even if he guessed it.

For this reason, after he got off the highway, he did not drive back as soon as possible, but found a car wash shop and deliberately washed a wave.

The main feature is a support scene!

Lao Chen cooked at home, but he didn't see his son come back for a long time, so he almost thought that he was delayed on the road and couldn't get home today.

As a result, in a blink of an eye, I saw my stupid roe deer driving at a "top speed" of 5km/h, rolling down the window in winter, and playing songs all the way into the village.

"Shame on you!"

Lao Chen has never been so speechless in his life, and he admits that letting his son drive home does mean that it is a bit embarrassing.

But that's not how it shows! On such a cold day, you rolled down the car window, and the music was so loud, I'm afraid that the whole village won't know that you're back?

"Haha, isn't that fun!"

Although he was scolded, Chen Ba could clearly see that Lao Chen disliked him and was embarrassed, but he was actually happy in his heart.

Typical duplicity!

There are some things that you just need to know, and there is no need to say them, just like every time Chen Ba gives Lao Chen money, he sternly refuses.

Could it be that Lao Chen refused to accept it, so Chen Ba really didn't give it?

No way!

The old man was happy, but he didn't want to admit it, he said to spend money indiscriminately, don't buy these flashy things next time, it doesn't mean that he doesn't like it.

Chen Ba has made money in the past two years, built a new house for his family, and also made a very generous pension money for Lao Chen, and the family's life has obviously improved.

I don't know who spread the grapevine.

Anyway, the whole village knows that Chen Ba has made a lot of money by starting a business outside, and he is richer than the richest man in the county, and the specific amount is not clear, anyway, he can't spend it in his life......

This also led to the fact that Lao Chen saw more matchmakers this year than he had seen in his life.

There are not too many matchmakers who come to introduce Chen Ba to the object. In Lao Chen's words, Chen Ba is now the target of all young girls in Shili and Eight Townships.

"Come on, why didn't you introduce me to someone a few years ago?"

Chen Ba didn't care about this.

He didn't know what these people were thinking. I really appreciate him so much, so why didn't you come to Lao Chen a few years ago to say goodbye? Do you have to come in these two years?

"You're right......

Lao Chen is not a foolish person, he knows what wishful thinking these people in the village or neighboring villages have. So he didn't nod his head either, and kept emphasizing that the child made his own decisions.

He just wanted to tell Chen Ba that after returning to the village, he should try to go out as little as possible, and it was best not to go out. Otherwise, you will enjoy the same attention as the giant panda, and you will not be annoyed.

"I see."

Chen Ba didn't like to go out, an iron otaku, and when he went home, he just accompanied Lao Chen, saving him from eating Chinese New Year's Eve alone.

Since it's inconvenient to go out, then stay at home, it just so happens that the network cable is also connected at home, and the computer is installed, you can call Wang Kun and Brother Dong to open the black together.

"Hey, hey, hey?"

"I can't hear you, be louder!"

In the game "Don't Go After School: Pinball Storm", after adding the friends of Wang Kun and Brother Dong, Chen Ba asked on the team's voice channel: "How do you say, what mode do you play?" ”

"Classic mode!"

Wang Kun's microphone sound quality was very poor, and the sound of electricity made Chen Ba's scalp tingle when he heard it.

"Okay, the mode has changed, you can get your wheat first......"

Wang Kun closed the microphone and went to debug, and only Chen Ba and Yang Dong were left in the voice channel. After asking Brother Dong how he was doing at home, Chen Ba turned to ask about the activity of the game "Don't Leave After School".

"It's okay!"

While playing with marbles, Yang Dong introduced Chen Ba: "Focus on commending the game partner [Roast Chicken Gwen] in District 1, he provided an operational activity plan that directly caused the number of active people in District 1 to surge by 147%. ”

"So much?"

Chen Ba was shocked.

The 147% increase in active numbers is not a small number, especially when the player base is already large, and it is even more terrifying to be able to increase it by that much.

How did he do it?

"Actually, it's nothing, he was worried that during the Spring Festival, the players' enthusiasm for online is not high, and the server is not active enough, so he proposed to hold a marble Spring Festival Gala in District 1......"

"Huh?!"

When Chen Ba heard this, he was a little puzzled: "What is the marble Spring Festival Gala?" The Spring Festival Gala you are talking about, is it serious? ”

"Just look at the game announcement!" Yang Dong didn't explain anything, and directly asked Chen Ba to read the game announcement.

"I'm a game developer, and I want to know how the game is operating, but I have to check the update announcements myself?"

Chen Ba was speechless.

However, Yang Dong is right, since the power has been delegated to players, it is most reliable to check the update announcement if you want to know the latest situation of the game.

The update announcement of District 1 reads that all players in District 1 are welcome to sign up to participate in the Spring Festival Gala activities of this server.

Registration is not the same as selection.

Players can prepare their own programs, regardless of type or theme, and a round of primary selection will be conducted after registration, and the specific program list of the Spring Festival Gala will be finally decided.

After being selected for the Spring Festival Gala program list, all players on the server can vote for their favorite programs, and the performers of the top 10 programs with the final number of votes will receive a reward jointly issued by [Roast Chicken Gwen] and Tianba Studio.

It's the primary stage!

A total of 10,524 players signed up, and this is just a separate event held by District 1, which shows how popular this event is.

Of course!

There is a reason why it is so popular, this guy [Roast Chicken Gwen], I don't know what he does in reality, anyway, he has a wide range of roads, and he actually brought in event sponsors.

That's right, in this Spring Festival Gala activity in District 1 of "Don't Go After School", the first place will be directly rewarded with a new energy vehicle worth 300,000 yuan!

The second place will be rewarded with a shopping card of 100,000 yuan, the third place will be rewarded with a shopping card of 50,000 yuan, and even the tenth place will be rewarded with a 5090 graphics card.

"it!"

With such a generous reward, it can't be rectified directly to Chen Ba.

He was pretty sure that these rewards had little to do with Tianba Studio, which didn't pay a penny except for a few graphics cards.

"This is all sponsored by [Roast Chicken Gwen] herself, and it has nothing to do with us......

"Then he's pretty powerful in reality, huh?"

"It's supposed to be a little bit of money, but it's not that exaggerated. As far as I know, the source of these prizes has little to do with his real identity. ”

Yang Dong patiently explained: "[Roast Chicken Gwen] posted in the community and introduced the whole process of soliciting sponsorship. ”

Game Partner!

This identity is the biggest tiger skin, [Roast Chicken Gwen] uses this name to communicate with those companies, saying that he can provide an advertising space covering 10-200,000 people.

That's not a lot of coverage!

A car company was moved, and after in-depth understanding, it was determined that [Roast Chicken Gwen] was not deceiving, and he could really advertise to 10-200,000 people in a district to them, and then gladly sponsored this event.

In addition, there are also several mobile games of "Pig Pig Chopping Trees" and "Adding the number of people on the left and subtracting the number of people on the right", which also came to sponsor this event.

10-200,000 people doesn't sound like much.

However, you must know that the advertising of Internet streaming media platforms is generally worth about 0.3-0.9 yuan for a single exposure.

According to this cost calculation, spending tens of thousands of yuan to sponsor this event will actually get the same amount of exposure as advertising on a short video platform.

And the conversion rate will be higher.

After all, these 10-200,000 people, all of whom are players of the same game, are quite united. Take the "Big Bird Car" that sponsored this Spring Festival Gala as an example.

Some players in the community have said that Big Bird is interesting enough, and they will choose Big Bird when they buy a car in the future!

Isn't that much better than indiscriminate ads?

There is also that pig pig cutting down trees, the players in the first district are also quite face-saving, just play when they say they play, whoever doesn't play the pig and pig cutting down the tree will be expelled from the first district in the future.

"I can understand, but ......"

Chen Ba can understand this normal business practice, but he really can't think of a scene where one game is advertised in another.

District 1 held a Spring Festival Gala activity, and the host Lele said: "Thank you to Big Bird Cars, Pigs and Pigs for cutting down trees, and beating people...... Great support for this event! ”

Damn!

Isn't Don't Leave After School: Pinball Storm a serious game? How did it become an advertising platform?

"What's wrong with that?"

Yang Dong felt that it was not bad, the players got the benefits, the advertisers also received due feedback, the number of active servers increased, and [Roast Chicken Gwen] sat firmly on the throne......

It's a proper win-win-win!

Advertisers, players, game partners, and Tianba Studios all benefited, and no one was dissatisfied.

If everyone is happy, what's wrong with advertising in the game?

"Huh!"

Chen Ba thought about it, it seemed that it was really like this, it was simply a win.

Tianba Studio only looks at the number of active people on the server, and [Roast Chicken Gwen] just wants to keep the position and benefit the players as much as possible to win people's hearts.

Players only care about welfare, and some people give out money and some people give out prizes, so why not?

Advertisers only want to advertise, as for which platform the ad is placed on, it doesn't really matter, as long as the ad has the desired effect......

Thinking about it this way, [Roast Chicken Gwen] is really a genius operation, and under his one-pass operation, everyone has obtained satisfactory results.

"What about the other districts?"

Chen Ba suddenly thought that [Roast Chicken Gwen], a plan of hand-sponsored and using permission to advertise, should also be applied to other district servers, right?

"Look at this ......"

Yang Dong didn't say anything, but sent Chen Ba a link to a post in the Tianba community.

Chen Ba clicked in.

[The Roast Chicken Emperor has pulled so much sponsorship and benefits to District 1, what are other districts doing? ] 】

"Don't scold, the empress in our district is already running business to solicit sponsorship!"

"A bunch of scum, our five districts have been updated, and the game announcements have become advertising carousel pages! Play the game, watch ads, and then queue up to claim the reward......"

"Good, good! It turns out that what I hate is not advertising, but that the advertising fee has nothing to do with me? ”

"Upstairs the truth! As long as you can get a share of the advertising fee, in fact, the advertisement looks good, and it doesn't hurt to support it in the future......"

Abstract, outrageous!

After reading this post, Chen Ba roughly figured out what other districts were doing.

"Don't Go After School: Pinballs" is obviously a casual and nostalgic game, but it has turned into a spicy chicken game with N more ads.

The most outrageous thing is that players not only do not oppose it, but even support it.

The more ads there are, the more active players are. In districts with no or few advertisements, players will not only be angry, but they will even scold themselves for the iron waste of the soil emperor in this district, and they can't even talk to an advertiser.

I like a quote from other gamers in the Tianba community: Huh?

Is that how you play the game?

Aren't the brothers here to play games? How did it become a paid ad? What's the matter, you all have masochistic tendencies, huh?

"That's right!"

Yang Dong couldn't help but say: "What everyone hates is never the advertising itself, but the advertising money can't reach their own hands." ”

Take TV stations, for example.

TV stations broadcast advertisements, and the advertising fees are earned by the TV station, and even have to pay a TV broadband fee every month, normal people will hate advertising.

But what if a TV station broadcasts an advertisement, and the advertising fee is evenly distributed to the audience according to the number of viewers/times?

"Then I have to watch the commercial!"

I don't know when, Wang Kun, who finally adjusted the microphone, said with a smile in the voice channel: "I directly announced that advertisements are 10,000 times better than TV series and variety shows." ”

"That's right, that's the reason."

Yang Dong continued: "Placing ads in the game, everyone has a share in the advertising fee, so why oppose it? Isn't this generating income for everyone! ”

Chen Ba: "......"

He chose to delegate power to the players and let them toss around, initially in order to save an operating expense.

After all, an online game must have a special person responsible for operation and maintenance, anyway, there is the existence of the right marbles, and it is okay to give the power to the players.

It's just that he never dreamed that these players would play so much after getting the server operation permissions and qualifications......

Product placement?

This kind of thing that should be shouted and beaten by everyone, but because everyone has a share in the advertising fee, it suddenly becomes kind and cute.

Ahh

Chen Ba thought of a question, that is, will the advertising fee really be distributed to all players? What if someone is greedy and withholds a part?

"Rebellion!"

Yang Dong said indifferently: "The players are not blind, the benefits can be seen and touched, if the benefits become lower one day, then wait to be pushed off the throne." ”

What's more, Tianba Studio can also use a veto power, and when this situation is discovered, it will launch the "Heavenly Punishment" as soon as possible.

So this problem is the best to solve, after all, you can rebel in the game, if you want to eat alone, first ask the hundreds of thousands of players in the region if they agree!

(End of chapter)