Chapter 177: Spicy War
Don't Leave School: Pinball has five zones, which add up to millions of players.
Although not everyone is very active with these millions of players, some people may only play online every once in a while, or even forget about the game after playing it once......
But no matter how you count it, there must be more than 100,000 or 200,000 active players in a district.
Some of the more popular districts, such as the third district where the empress's [cherry cake sauce] is located, or the fifth district where the three kingdoms of Wei, Shu and Wu are dominant, have almost 300,000 active players.
With so many player resources in hand, it is undoubtedly a very simple matter for the Earth Emperor, who holds the power of these regional servers, to generate income.
Take it from the people, use it for the people!
Bringing in various advertisers, advertising in the area, and then sharing the so-called advertising fees among players in the area is just one of the means of generating revenue.
"Is there anything more abstract?"
Chen Ba couldn't believe that advertising in the game was already very abstract, but there was a more abstract business as a result?
"Of course there are ......"
Yang Dong explained: "You must know that there are so many players in a district, if there is really a soil emperor who mobilizes them, the power he exerts is undoubtedly terrifying. ”
"That's true."
Chen Ba thought about it and found that this was indeed a very powerful force.
After all, the number of people is here, so many people, even if they go to be a water army, one person can say a word to the black one.
But it still needs to be regulated.
Players in these regional servers, under the leadership of the emperor of their respective regional servers, don't look at the advertising to pick up wool, don't go down the wrong road, and develop a gray industry.
Internet trolls and swiping orders belong to the gray industry, and they really can't be indulged and ignored.
"It must be regulated!"
"I'm staring at it, and I've also emphasized to these game partners what can be done and what can't be done......"
Yang Dong said with a smile: "Everyone has the same goal, that is, I hope that the game "Don't Leave After School" will become more and more popular, and there will be more and more players in various districts. ”
Since they have a common goal, they will not easily do things that damage the reputation of the game and make some small profits.
If there is such a person, Yang Dong will not watch it, it should be dealt with, it should be reported, and any evil will eventually be brought to justice.
For now.
With the sponsorship of various advertisers, all regional servers are quite nourishing, and players have also tasted the sweetness.
Joke!
Play the game "Don't Leave After School", you can get a certain number of points by swiping an advertisement, and when the points reach a certain amount, you can redeem various prizes, and even cash, who is not happy?
Advertisers are also quite happy.
Because advertising in the game "Don't Leave After School", it is really useful, and players get a share of the advertising fee, and they don't have much prejudice against advertising, and even have a certain favor.
This leads to the fact that when they want to shop, they will subconsciously prefer the products in the advertisement, and they should support the father of the gold owner.
For example, a snack brand ran an ad in District 5, and at first it just wanted to give it a try, but it didn't have much hope.
And it turned out to be!
After the advertisement, the sales of their e-commerce platform immediately soared, and many customers left messages expressing their support for the "gold owner", hoping that the gold owner would sponsor more of the five districts.
"Why do you support District 5?"
"Our players in the three districts have also contributed so much sales, why don't you take a look at our three districts?"
"Dig into the wall, huh? If you have the ability to open a cross-server, let's see if you are hard in the third district, or we are strong in the fifth district! ”
"Come on, whoever wins will take the initiative to withdraw from the competition......"
The comment area of the spicy snacks was occupied by the influx of players in the third and fifth districts of "Don't Leave After School", and the two sides fought in order to retain advertisers.
It's really a fight!
This incident was also written into the history books by the neutral historian of the community, calling it the "Spicy War".
In the spring of '25, the Spicy Strip War began.
In order to avenge the revenge of digging the foot of the wall, the three kings of Wei, Shu and Wu worked together to attack the Cherry Country with 100,000 troops, but they were beaten to the ground by the Cherry Empress and signed the "Spicy Strip Entente" that lost power and humiliated the country, announced that they would withdraw from the competition and cede the spicy strip advertisers to the three districts.
"Don't fight, don't fight, you're all my wings!"
When has this spicy noodle factory ever seen such a scene? In the past, when I went to advertise on other platforms, it was like a grandson, and the money was spent but it didn't have an effect, and I couldn't say anything bad.
As a result, advertising in the game "Don't Leave After School" not only became a sweet spot for competition between various districts, but even caused a cross-regional war?
In ancient times, there were Zhou Youwang Fenghuo Opera princes, just for the Pomeranians to laugh, and now there are three districts and five districts to fight, just for the Bojin Lord to laugh!
What a sin!
The advertising effect is so good, even unexpectedly good, that this spicy noodle factory immediately decided to place advertisements in all five districts in the future, not favoring one district.
They also think it's a good deal.
After all, before only advertising in the five districts, the sales have increased so significantly, this time the advertising directly covers the five districts, so the sales must not take off?
The battle between the third and fifth districts for the competition for spicy strip advertisers has not only become a hot topic in the community, but also appeared on the "sand sculpture news list".
This is out of the circle!
After the news of "Spicy Wars" was broadcast, the game "Don't Leave After School" became popular immediately, and countless players dropped their jaws in shock, feeling that there is such a magical game in this world.
As a result, in just two or three days, players who happened to be bored at home during the holiday poured into this game, and the number of active players in various regional servers ushered in a skyrocket.
Major businesses have also taken notice of the game.
Originally, at the beginning, these companies despised and disliked advertising in a game, thinking that it was of little significance, and the advertising effect was not strong.
But after the baptism of the news event of "Spicy Wars", these companies were stunned to find that it seemed that advertising in this game was really a good idea?
Looking at the spicy noodle factory, it took off at once because of this shareholder wind, and its sales increased several times!
It is precisely because of the precedent of this spicy noodle factory that more and more companies that intend to advertise have all noticed the "non-mainstream" game "Don't Leave After School".
There are more ads in the game!
Ever watched a football game?
The entire area of the football field is surrounded by billboards, and the field is surrounded by advertisements, and the players play football around the billboards.
This is the case with Don't Leave School right now, with various advertising slogans appearing around the venue for each game.
The game lobby page will also rotate a variety of video ads, focusing on a pervasive ......
If it were another game, such a dense and frequent advertising placement would have been scolded as a dog by players long ago, after all, this has affected the normal game experience.
But in the game "Don't Leave School", players not only have no opinion, but even have a sense of gratitude to these advertisers.
Nonsense!
People give money, and the advertising fee is indeed distributed to the players, if you feel annoyed, then don't play, let me see all the advertisements.
"How much money did you get paid?"
Chen Ba is a little curious, it stands to reason that although the advertising fee is often hundreds of thousands, there are so many players in a district, and the average score is not much, right?
"It depends......"
"It's true that a single ad doesn't cost much, but the more advertisers there are, the more advertising money is allocated to players."
Yang Dong took the three districts as an example and carefully calculated an account for Chen Ba.
There are currently more than 40 advertising sponsors in Zone 3 and about 300,000 active players.
These 300,000 players, according to the frequency of online and the average online time, the advertising fees received are high and low. The more can be divided into thousands of pieces, and the less can be divided into dozens of pieces.
"That's pretty good."
Chen Ba finally understands why players are happy to accept this kind of in-game advertising.
Play two handfuls online every day, and you can get a cigarette, or a pack of rice, and a month's electricity bill in a week......
And the price paid is nothing more than enduring the harassment of various advertisements in the daily game experience.
But the problem is that these ads are not pop-up hooligan ads, except for some impact on the look and feel of the game, in fact, you can play how you want to play, and it doesn't have much impact.
"After the Spring Festival holiday, I plan to update a pure mode switch in the game."
Yang Dong said: "After turning on the pure mode, the player will not see any form of game placement ads, and the game experience will not be affected in the slightest. ”
"After turning off the pure mode, the relevant ads will appear, and at the same time, you will join the district service welfare plan by default, and enjoy various benefits and advertising fee sharing provided by advertisers in the district."
"That's good, I really have to make a mode switch option."
Wang Kun agreed.
Some players may not be short of money, nor can they look down on these small profits, and just want to experience the purest game content.
In that case, he can turn on pure mode and think of Don't Leave School as a casual game to pass the time.
When you turn off Pure Mode, you're enrolled in the Game Benefits Program.
From this time on, playing games may be harassed by various advertisements, but the good thing is that you can make money playing games.
Yes, you can earn money by playing games!
The unique mechanics of Don't Leave After School, as well as the influx of advertisers from all walks of life, decided that playing this game would indeed make money.
At least after turning off the pure mode, there is no such thing as "wasting internet fees" when playing this game, because the internet fees are ironclad and you will not lose money.
However, overhearing the conversation between the two for so long, Wang Kun also had a doubt.
That is, if the game becomes a free-to-play game, or if the number of players playing the game increases, and hundreds of thousands or even millions of people pour into a district, and there are still so many advertisers, then wouldn't the amount of money each player get less?
"There will be less, but ......"
"No matter how little it is, there is a minimum. You have to understand a truth, that is, advertising for 100,000 people and advertising for 1 million people, advertising is not the same price! ”
Chen Ba explained to his good friends: "The number of players in the district server has increased, and it seems that there are more people who share the cake, but in fact, the cake has also become bigger. ”
There are only 100,000 or 200,000 people in a district, and no matter how much advertising fees are collected, it is impossible to receive more than 1 million.
But if a district has 1 million active players, the advertising fee can rise to more than 1 million!
It's easy to understand.
Each ad has its own exposure cost. Including going to the TV station to place an advertisement, the quotation is also determined based on the comprehensive ratings of each TV station.
With this exposure cost, no matter whether the number of players in "Don't Leave After School" increases or decreases in the future, the advertising fee allocated to each player will not change much.
"I see!"
After Wang Kun learned this, he breathed a sigh of relief and said: "I'm still thinking about it, if this game becomes popular and there are too many new players, the interests of those old players before will be damaged." ”
"Haha, it won't."
"It's fair to say that the more players you have, the better the game. After all, the larger the base, the more advertisers will be favored, and advertising costs will hit new highs. ”
Speaking of this, Yang Dong seemed to feel a little pity.
The core of why "Don't Go After School: Pinballs" can form such a model lies in the marbles that represent authority.
Because of the existence of that marble, the player becomes the master and controller of the game, and the game developer loses the dominance and becomes the regulator.
This happens because the player is in control of the game's future destiny.
And other games, because of the lack of such conditions, naturally do not have this possibility.
Even if Chen Ba improvised, and made a prop similar to "Heirloom Marbles" in other games, there is a high probability that the same scene will not be reproduced.
Don't ask why.
Q: In the game "Don't Leave After School", the concept of "everyone can be king" has long been deeply rooted in the hearts of the people, and the meaning of that marble has long been more than a simple game prop or game permission.
In other words.
Even if the Tianba Studio has eliminated the permission problem caused by the game BUG, the marbles in the game do not have administrator privileges.
But players will still fight for that supreme position......
The reason is simple.
The game environment and atmosphere have been formed, and at this time, it doesn't matter if there is that marble or not.
Playing a game is not so much about the mechanics and gameplay as it is about playing an atmosphere and a sense of substitution.
Games with a strong sense of substitution, such as some games with touching plots or even touching people's hearts, even if there is no main quest, players will follow their inner thoughts and promote the plot to continue to develop.
For example, a game creates a villain who is disgusting and disgusting.
The main quest does not require the player to kill him, but because the plot is shaped in place and the player's emotions are also substituted into the game, then this villain will definitely die.
Players don't mind taking out this annoying guy when they're running missions, even if they don't have a reward and no quests.
"Don't Go After School" has formed this sense of substitution and atmosphere.
With this thing, even if you suddenly lose the permission marble, conflicts and fights will still break out between players and between regional servers.
After all, this is the mainstream way to play, and everyone is used to it!
(End of chapter)