Chapter 193: The studio's profit model
Jiangning, four o'clock in the afternoon.
Chen Ba was in a tea room with good decoration and met the person recommended to him by a headhunter.
Huang Qing, a very common name.
However, the name does not represent a person's talents, and the name also has an excellent meaning and is catchy to pronounce.
"Hello, Mr. Chen!"
"Hello!"
After shaking hands with each other, the tea master in cheongsam also made a pot of tea for the two of them, and then left the tea room.
Chen Ba has never liked to be polite, and he doesn't like to talk around, so he asked bluntly: "Has Mr. Huang been in contact with the game industry before?" ”
"Nope!"
Huang Qing shook his head and said: "Internet new media has done it, but this is the first time I have been in contact with the game industry. ”
No experience is a trifle.
Chen Ba entrusted headhunters to help find managerial talents, not professional game developers, so it is not unacceptable that he has not been exposed to the game industry.
As long as there are real materials, it will do.
Tianba Studio has developed to the scale it is today, and even made a 3A game, which is no longer a small workshop and a small team.
In this case, based on the needs of the next stage of business development, the studio needs a "big manager" role.
Originally, Chen Ba was left to Yang Dong for the position of the chief manager, and Brother Dong had been with him for so long, both in terms of qualifications and contributions.
But Yang Dong himself said that he is just an ordinary program ape, and it is okay to let him be in charge of game operation and maintenance, and let him manage a large game studio or game company, which may be difficult to do.
Horses of courses!
Brother Dong is obviously not very proficient in company management and has little interest in this aspect, and Chen Ba needs to be personally involved in the development of the game, so the studio needs a logistics manager.
So, starting in August, Chen Ba issued a CEO recruitment notice.
But the people who came to apply for the job either did not meet his wishes, or they were ambitious and talented, and none of them could meet the requirements.
There was no way, Chen Ba could only let the headhunting company go out and expand the scope of recruitment to the whole country, and it was no longer limited to the game industry, so he found Huang Qing.
Huang Qing is a post-80s generation and is 44 years old this year.
His last job, which is also interesting to say, was actually the general manager of an MCN Internet celebrity agency.
That's right!
This guy's previous business was actually through short videos and live broadcast platforms, signing contracts and cultivating Internet celebrities from all walks of life.
He did a pretty good job, according to Chen Ba's inquiry, the MCN company he stayed in before had many well-known signed big Internet celebrities and big anchors.
These are all Internet celebrities that he discovered and then cultivated, and they can be regarded as one of his work achievements!
"Why do you want to change jobs?"
"The influencer economy is not long in coming, and in my opinion, sooner or later the industry will face a major blow." Huang Qing shook his head.
Although his company is thriving, and there are even rumors that it is about to go public, he has always been very sensible.
This kind of Internet celebrity economy has been eaten for nearly ten years, and the bubble is about to reach its peak, and if you don't withdraw from it, I'm afraid that it will fall with the company.
"That's it......"
Chen Ba doesn't know much about this kind of Internet celebrity economy, so he doesn't know if Huang Qing's judgment is right.
But it doesn't matter.
There are thousands of reasons to change jobs, but the core is nothing more than four words - not enough money!
So asking about this is just a matter of routine. As long as his answer is not for a dream or a love, the other answers are actually the same.
"How much do you know about Tianba Studio?"
"I've been there before!"
Huang Qing dared to apply for CEO, he must have done his homework, and analyzed and analyzed Chen Ba for the current situation and business blueprint of Tianba Studio.
This man is capable.
Although he hasn't had much contact with the game industry, his vision is really good, mobile games are brilliant now, and terminal games are not so prosperous.
Huang Qing also made the same judgment as Chen Ba: Although Duanyou is lonely, Duanyou is not dead!
What does this mean?
Probably speaking, the terminal game market continues to be sluggish, and the most phenomenal terminal game in the past fifteen years is still "PlayerUnknown's Battlegrounds" many years ago.
But this market is still very large, and if there is another phenomenal terminal game, especially online games, it will inevitably make the entire market recover.
Although it can't go back to the most glorious period of Duanyou, it can at least prove to those who sing the decline of Duanyou that the emaciated camel is bigger than the horse!
"Oh? Do you think that there is still hope for terminal games to return to the top and return to the golden period in the future? ”
"That's right!"
Huang Qing said his understanding.
He took out a mobile phone, Chen Ba glanced at it, this is the latest Apple 17.
"When this mobile phone was released, there was a gimmicky selling point, which can also be said to be a means of publicity, that is, comparable to game consoles!"
"It's not ...... close?"
Chen Ba shook his head and expressed disdain for this statement.
In the first two years, some mobile phone manufacturers claimed that they could play triple-A masterpieces smoothly on mobile phones.
But the tricks in that can only be said to be understood, and you can only play one or two games "specially customized" by mobile phone manufacturers.
Even so.
Playing this kind of triple-A game on the mobile phone, there will also be situations such as the phone being hot and the frame rate being unstable, which is far from the experience of the game console!
"It's not that far."
Huang Qing put away his phone and said with a smile: "At present, it is definitely inferior to the game console, but what about the future?" With the update and iteration speed of mobile phones, it is unrealistic to match or even surpass the performance of PCs, but what if it reaches a certain level? ”
"At that time, I think Duanyou should be able to return to the top!"
"That's a mobile game...... right?"
"It doesn't matter! It can be a mobile game or a mobile game! ”
Huang Qing waved his hand: "If 3A games enter the mobile terminal on a large scale, do you still need to distinguish between terminal games and mobile games?" At that time, the terminal game is a mobile game, and the mobile game is the terminal game! ”
"That's why you're bullish on the PC game market and interested in Tianba Studios?" Chen Ba said curiously.
"Yes!"
Huang Qing feels that with the gradual improvement of the performance of mobile devices, the tastes and preferences of players will gradually change.
For example, the rise of complex mobile games such as King Pesticide and Stimulating Battlefield has directly caused a series of mentally handicapped and brutal mobile games to lose the market.
So in the future, with the gradual improvement of performance, the games that can be played on the mobile terminal are getting larger and larger, and even touching the 3A threshold, then the king of the domestic stand-alone field like Tianba Studio will have the opportunity to shine.
"You're welcome to join us!"
When he heard this, Chen Ba didn't want to ask any more questions, so he decisively stretched out his hand and welcomed Huang Qing to join Tianba Studio.
There is nothing to say about the treatment.
Fixed annual salary + performance bonus + studio dividend shares, this is a set of standard processes.
Perhaps the only point of disagreement was that Chen Ba made a request to Huang Qing that made him almost suspect that he had misheard.
"You heard it right."
Chen Ba emphasized again: "I don't want you to deliberately squeeze or induce players to spend in order to seek higher performance dividends. ”
"On the contrary, under the premise that the studio guarantees profits, if the money is made enough, it should give back to the players."
"IMHO, that's not the way a businessman should think!"
"I didn't say I was a businessman."
Chen Ba said proudly: "I have always considered myself a pure game person, and the games I make are to make everyone happy, not to increase stress and anxiety for everyone." ”
"How? Can you accept this point of view? If you can't accept it, then I advise you not to come to Tianba Studio! ”
"Why not?"
Huang Qing smiled: "Mr. Chen, don't take me for a fool!" Since I've investigated Tianba Studio, of course I know your profit model. ”
Chen Ba's words, I'm afraid that another person will really be scared away.
After all, when a buddy comes to be a CEO, what he runs for is the performance dividend and annual salary, of which the dividend is greater than the annual salary.
Don't let ordinary players be squeezed, and even give back to ordinary players? Isn't my performance bonus gone?
But Huang Qing is not an ordinary person.
He has investigated Tianba Studio, and inquired about the profit model of Tianba Studio through various channels, so he naturally knows that Chen Ba's words are actually deceiving him.
Be kind to the average player?
That's right!
Tianba Studio is really good to players, and they are even in a state of rottenness, krypton gold or something, love krypton or not.
But Tianba Studio can become one of the most profitable companies in the domestic game industry, second only to big factories such as pigs and geese, is the money falling from the sky?
Of course not!
In Huang Qing's view, Tianba Studio chose a very smart profit model, giving up ordinary players and turning to make money from the company.
What did players pay for the games "Starry Sky Emperor", "Divine Grace Continent", "Love Staff", "Speed Hurricane" and "Don't Leave After School: Pinballs"?
Except for buying games, I didn't pay a penny!
Even among these games, there are several that have been converted to free-to-play, which means that players don't even have to pay for the game.
But these games are among the best domestic games to make money.
Especially "Divine Grace Continent", which provides tens of millions of cash flow to Tianba Studio every month, it is simply a lot of money.
The Star Emperor earns money from graphics card dealers, Extreme Speed makes money from car companies, and Pinball makes money from advertisers......
"Love Staff", the only one with relatively weak earning power, also secretly cut off the income of many matchmakers and matchmaking companies.
Not making money? Are you kidding!
To paraphrase the comment of a player in the Tianba community, Brother Ba just can't look down on the three melons and two dates in the pockets of the poor brothers, and only earns the tickets of the rich brothers' business guys.
Huang Qing knows this.
So he knows that Chen Ba's statement is bluffing, Tianba Studio is indeed very good to players, but it doesn't mean that it can't engage in performance dividends.
If you don't make money from players, then find a way to earn money from other channels! On the enterprise side, Tianba Studio is a well-known "cheating krypton" game.
"So you know so well?"
Chen Ba smiled, he didn't expect Huang Qing to know so much about Tianba Studio, and even inquired about their profit model and business situation clearly.
That's fine!
With such a CEO who understands the industry and the situation of the studio, he can rest assured that he can unload some of the burden.
But then again......
Huang Qing's age, placed in Tianba Studio with an average age of 28+, is indeed a bit too abrupt, so that everyone doesn't know what to call him.
Call Mr. Huang, it's too raw.
There are only a few people in the studio, and they are all acquaintances, and they always feel a little cold and rejecting people when they call their positions.
Shouting Brother Huang?
At this age, shouting brother, Yang Dong and the others shout it, forget it, Xiao Lu can call uncle.
"You can shout anything."
Huang Qing, who had just been brought back to the studio by Chen Ba, did not have the old-fashioned posture that a middle-aged person should have, but said to everyone very humorously: "You call me brother, doesn't that make me young!" ”
"Okay, okay, I'll call you Brother Qing in the future!"
Xiao Lu is the most social cow, seeing that this new CEO has no fight, he immediately pinched his throat and shouted Brother Qing, nauseously vomiting to Chen Ba.
"Can you stop being so disgusting?"
Chen Ba said with disgust: "Be serious, just call Brother Huang, if there is an outsider visiting or calling Mr. Huang directly." ”
"Okay, Brother Ba!"
“……”
What should I do if my fists are hard and I want to hit someone?
It is the first time to be called such an intimate name, if it is a delicate girl, then Chen Ba will most likely be very happy.
It's a pity that this is Xiao Lu, the tone and posture of shouting Brother Ba, Brother Dong, and Brother Qing with his voice are really a little disgusting, and I can't wait to kick him.
Huang Qing went to work on his first day today.
The office is not there yet, after all, I didn't expect the recruitment to go so smoothly before, so the office has not been renovated yet.
Huang Qing didn't mind either.
If you don't have an office, you can just huddle with everyone, just have a computer and a desk to work.
In his words, the conditions of our Tianba studio are limited, and an independent office is the most suitable for Brother Ba, and the others can make do with it.
"There's nothing wrong with that."
Seeing that he had entered the working state so quickly, Chen Ba was very happy, so he arranged the first task for him:
Build momentum for the Tianba engine!
As mentioned earlier, after the release of "Global Evolution", Tianba Studio will consider developing the Tianba engine platform for the majority of game producers.
Now, the time is ripe.
After Chen Ba's tuning, the Tianba engine version 1.0 was officially launched, which has certain AI game production capabilities, as well as AI drawing and retouching capabilities.
Anyone can take advantage of the engine to make "stunning" games.
If it involves commercial use, and if the game is on a certain platform and ready to be released, then you have to pay a license fee.
No way, industry practice.
After all, the Tianba engine is a thing of Tianba Studio, and if you use this thing to make a game and make a profit from it, you will definitely have to pay a protection fee to Brother Ba.
Of course!
In order to expand its fame and attract more developers to use the engine, there must be discounts in the early stage, and if the game is willing to put the Nobug platform on the shelves, it can even be licensed for free.
"Is it possible to pay for it backwards?"
Xiao Lu Qi thought whimsically: "For example, using our engine to make a game, but the game has an unknown bug? ”
Chen Ba's face turned dark, and his eyes were extremely unkind when he looked at Xiao Lu.
This son must not be kept!
The Templar engine is so perfect, how could this happen?
(End of chapter)