Chapter 110: Price Reduction Fights
Mercedes-Benz's Gaius Norman scolded, obviously angry at Ma Tian's bundle.
According to normal logic, Ma Tianming No. 2 was sold for 1.46 million, and there must be no consumers who pay for it. After all, Tianming No. 2 is neither forced nor has much reputation, choosing between the old luxury car Mercedes-Benz and Tianming No. 2, fools know to choose Mercedes-Benz.
But now it's different, buy Tianming No. 2 and get the opportunity to buy Tianzihao, as long as the rich have a woman, they will definitely choose Tianming No. 2.
Especially the rich people who buy cars and pick up girls, the money worshippers will definitely try their best to ask if Tianrun No. 1 Tianzi No. 1 is in your hands? Can you give it to me, baby?
BMW's Ruch Graham comforted the angry Gaius Norman at this time: "Gaius, this has not been tested by the market, don't panic!" ”
Having said that, Ruch Graham is gloating in his heart that he has made your Mercedes more expensive than our BMW, and this time there will be retribution.
The press conference ended in a hustle and bustle, and soon the news of "Selling Tianming No. 2 and Sending the Opportunity to Buy Tianrun I. Tianzihao" appeared on the hot search. Ma Tian entered the automobile market across the border after cosmetics, and opened the barriers of high-end cars with the help of Tianzihao.
The stocks of international luxury car companies are falling due to this, and the owners of 4S stores have also rushed to Xiangshi.
There have always been only some luxury car brands, and they, the owners of 4S stores, will take the initiative to order cars in person, and now they have come to Xiangshi for the unknown Tianming No. 2.
Tianyu Xinghai's temporary car booking area is also crowded with 4S store owners.
This group of 4S shop owners said that they came to see Tianming No. 2, but their attention was focused on how to send the purchase qualification of Tianzihao.
When I learned that as long as the owner of Tianming No. 2 was purchased, it would be registered in the background to the Tianyu Xinghai database, and it would be possible to buy it at the official flagship store in Xiang City with his identity.
They no longer hesitate and book a car one after another! Even if Ma Tian continues to stipulate that the full amount of the order will not hesitate!
Because of the stable bundling of the Tianzi number, I really don't have to worry about the car not being sold.
Those rich people may not care about the car, only care about the additional Tianzi number purchase qualifications.
Soon, the order data for the week was released.
The market guide price of Tianming No. 2 is 1.46 million, and more than 3,000 vehicles have been ordered out at the ex-factory price of 1.314 million, and the order volume alone has reached 3.942 billion, and the single-week order data has directly climbed to the first place in the domestic luxury car order list!
Whether it is BBA or luxury car brands such as Porsche and Maserati, they can't help but chuckle when they see this data.
This is too fierce to tie up with a heavenly number, right, just place such a big order regardless of whether the car is good or bad?
……
At the Jinling Zhuque 4S store, Xu Wenjian, the owner of the store, stood at the door of the store rubbing his hands like flies waiting for his customers to come to the door, because the Tianming No. 2 car in the store was already in place.
After a while, I saw a red Ferrari coming from a distance, and the roar of the huge engine announced the dignity of the owner's identity.
Ferrari came to a slow halt in front of the store, and a shiny car door opened, revealing a girl wearing sunglasses in a black cropped leather jacket with large red waves and a delicate face.
"Sister Qiao, are you here?" Xu Wenjian hurriedly stepped forward to say hello.
"Hmm!" The woman who was called Sister Qiao just hummed and asked, "How many cars are there in Tianming No. 2?" ”
"There are 5 for now!" Xu Wenjian replied cautiously, for fear that this number would be less and make Sister Qiao unhappy.
"Give it all to me, take me to register the identity of the owner of Tianyu Xinghai!" Sister Qiao said in a cold voice, wearing a black jacket, but it made the staff next to her feel the golden light that only local tyrants have.
Soon, Xu Wenjian registered Sister Qiao.
Seeing the smile on the corner of Sister Qiao's mouth, he also asked intimately: "Sister Qiao, do you want my store to send someone to deliver these cars to your house?" ”
"No need, I'll send a servant to drive it back!" Sister Qiao politely refused, looking at her purchase qualifications for the 5 Tianzi numbers on the official website of Tianyu Xinghai, the corners of her mouth couldn't help but rise, and she directly booked a plane ticket to Xiang City tonight.
Similarly, such a thing happened in many 4S stores across the country, and many wealthy people who couldn't buy Tianzi have reversed their routes to buy Tianming No. 2 cars.
Mercedes-Benz Gaius Norman was furious when he saw the data handed over by his assistant in the office, and broke open and scolded Ma Tian.
Because it is also a hybrid car of about 1.45 million, their Mercedes-Benz S400 series has been hit the most!
After all, you can buy Tianming No. 2 with 10,000 yuan, why buy them Mercedes-Benz?
Now Tianming No. 2 is about to become the standard configuration of a rich woman! Among the rich women, there is rarely a competition who has the latest Chanel, Lv bags or something, but how many bottles do you have?
"We can't go on like this, and if we continue like this, our Mercedes-Benz S400 will become complete scrap metal!" Gaius Norman calmed down and thought.
"Let's reduce the price and reduce the Mercedes-Benz S400 to 1.3 million!" Gaius Norman said.
Fleet Blanco, the marketing director at the bottom, timidly reminded: "President, if the price is reduced like this, will the owners who bought it before protest?" ”
Gaius Norman naturally thought of this, and he helplessly supported his forehead with his right hand: "If there is a protest from the car owners, make up the difference for them, but this is only limited to the Chinese market, after all, there is no Tianming No. 2 activity abroad!" ”
"Yes, President!"
So Mercedes-Benz S400 began to reduce the price, from the market price of 1.45 million to 1.3 million, and said that owners who have purchased this model within 3 months can contact the nearest 4S store or apply on the official website to make up for the difference.
When the car owners saw this news, they quickly thought of the cause and effect, and couldn't help but talk about it on the automobile forum:
[Niu Bi, Ma Tian boss has reduced the price of Mercedes-Benz S400! ] 】
[Well done, who let them sell Mercedes so expensive? ] The price is not very reasonable, and this time I can only say that I am asking for it! 】
[Although I can't afford it, I feel that it is unreasonable to sell it for 1.3 million now, and with that configuration, many domestic 200,000 cars are beating it. 】
[Agree, selling 1.3 million Mercedes-Benz is still a big profit, that is, those rich people who are not bad for money will buy it.] 】
……
Wang Chuanfu, who was not very interested in Ma Tian, saw the news of Mercedes-Benz's price reduction, and couldn't help but admire Ma Tian, because Ma Tian did what he wanted to do.
As the leader of domestic new energy vehicles, he has long been unhappy with those new energy vehicles that are so expensive for domestic sales, they are just a pile of garbage, and they are sold so expensive.
Not to mention Ma Tianming's No. 2, the Qin series that he is about to launch can also turn them into scum in seconds.
However, the market is there, and his Qin series will not dare to sell more than 1 million even if its performance is good, because he does not have a Tianzi name, and he is not as rich as Ma Tian to allow failure many times.
Biyadi must expand the market step by step, and then compete with foreign brands in the field of high-end new energy market!
Gaius Norman endured humiliation and lowered the price of the Mercedes-Benz S400, thinking that things might get better, but Ma Tian's next operation was so angry that he slapped the table directly.
"Tianming No. 2 will reduce the price from today to 1.32 million! 》
Ma Tian also began to officially announce the price reduction on the official website of Tianyu Xinghai, and like Mercedes-Benz, car owners who have purchased in the last three months can apply to the recently purchased 4S store or the official website of Tianyu Xinghai to make up for the difference.
"Bastards deceive people too much, deceive people too much! Fools, mongrels! (German expletive)" Gaius Norman was angry in his office, swearing frantically in German.
He just managed to explain to the headquarters the reason for the decline in sales in Haohuaguo, and why the price was reduced, this bastard Ma Tian gave him this again, and he was going crazy.
Marketing Director Fleet Blanco didn't dare to say anything below, for fear of provoking the angry Gaius Norman.
After 15 minutes, Gaius Norman quieted down, as if he was talking to himself, and seemed to be saying to Fleet Blanco: "Ask me to Tianyu Xinghai, why did they do this?" ”
Gaius Norman, as a businessman, couldn't understand Tianyu Xinghai's approach, and lowered the price to pressure them to Mercedes, it seems that it can't increase the sales of Tianming No. 2 for them, even if it increases sales a little, it is not worth mentioning for the loss of price reduction, so why does Ma Tian hurt others and himself like this?
In the face of Mercedes-Benz's questioning, of course, Ma Tian didn't care, and the goods he sold did not need to be regulated by the Price Supervision Bureau, and I could sell as much as I liked.
However, on the bright side, you must not do this, and you must take into account the impact.
Therefore, Tianyu Xinghai's reply to Mercedes-Benz is: "According to market demand, reasonable price control!" ”
Poof-
Seeing Tianyu Xinghai's reply, Gaius Norman had the urge to vomit blood, and Nima's reasonable regulation just followed the price reduction after our price reduction, and it was just a little higher?
Gaius Norman was so angry that he gritted his teeth, but there was nothing he could do.
Another week passed, looking at the cliff-like Mercedes-Benz sales, Gaius Norman couldn't sit still, and when the Mercedes-Benz headquarters called again to inquire, he explained the situation to the headquarters.
A group of people at the headquarters were also stunned, and it was the first time they had encountered such a bad competitor for decades.
"Gaius Norman, tell me what you think, you must be more familiar with the situation in Huaguo than we are." Director Francisco Hancock asked.
Gaius Norman took a deep breath and still said his speculation: "I speculate that Ma Tian may be unhappy to see that our luxury cars are sold at such an expensive price, and deliberately suppress our prices!" ”
"But we are not the only luxury car on the market, why didn't he suppress Rolls-Royce and Porsche?" Francisco Hancock asked, puzzled.
"Because only our Mercedes-Benz S400 is also a hybrid new energy vehicle and currently sells the most expensive, right?" Gaius Norman replied a little unconfidently this time, he had the impression that he had not offended Ma Tian.
Could it be that he scolded him in the office and he knew about it?
Francisco Hancock was silent for a moment before he continued: "Do you have any coping with it now?" ”
Gaius Norman: "I can't think of any other way, because I don't know the intentions of Tianyu Xinghai. Now either continue to reduce the price, or the sales will be cut in half, there is no other way! ”
"Then continue to reduce the price, and see if Ma Tian will follow the price reduction this time!"
……
As a result, the Mercedes-Benz S400 hybrid car has been reduced in price again, from 1.3 million to 1.2 million, less than 1 week after the last price reduction.
Mercedes-Benz has two consecutive abnormal price cuts, even people in the industry can obviously feel that something is wrong.
The vast number of netizens on the Internet also began to dig deeper, and the most mentioned one was Ma Tianming No. 2.
[In other words, will Tianming No. 2 also drop to about 1.2 million this time? ] 】
[I think there is a high probability that there will be, a big guy like Pingtou Brother Ma Tian must not know how to write it. 】
[Sandpiper and clam compete, fisherman profits, see how much Mercedes-Benz can see the lowest price (dog head)]
……
At that time, Ruch Graham, who attended the Ma Tian press conference with Gaius Norman, also watched the show with relish, but fortunately their BMW only sold 660,000 yuan, and they did not match Ma Tian.
If there is no Mercedes-Benz in front, it is estimated that the first bird is their BMW.
As for Mercedes-Benz, will it drop to 660,000? Ruch Graham felt that he would not, because he was also an opponent and knew too well the arrogance of those people in Mercedes.
It is said that it is BBA, but in fact, Mercedes-Benz looks down on BMW, and BMW looks down on Audi.
Therefore, if the price of Mercedes-Benz drops to the same low as BMW, it will be more uncomfortable than killing their Mercedes-Benz people.
Ma Tian also lived up to the expectations of those netizens, and continued to reduce the price of Tianming No. 2 to 1.22 million.
Gaius Norman was exceptionally silent this time, looking at the official announcement of the price reduction released by Tianyu Xinghai, and did not speak for a long time.
But those who knew him well knew that the more silent Gaius Norman was, the more he was on the verge of rage.
The ocean-going call of the director of the headquarters, Francisco Hancock, continued to call, and he was stunned when he heard that Ma Tianming No. 2 had reduced the price again.
"What the hell does Ma Tian want to do? Is it to provoke us Mercedes? Francisco Hancock said angrily.
Gaius Norman did not speak, apparently acquiescing to this view.
Even if he is unlucky, he ran into Ma Tian, as the person in charge of Mercedes-Benz in China, he must be responsible, even if it is not his fault. Because those shareholders only look at the results, not whether it is caused by Ma Tian.
"Give me a boost back to 1.3 million, see if he can follow?" Gaius Norman was obviously angry, and he had to test Ma Tian's intentions thoroughly at the risk of loss.
He is still holding a bit of luck, thinking that Ma Tianming Automobile may be coincidentally going to reduce the price.
But he was doomed to be disappointed, and Ma Tianming Automobile followed suit and rose back to 1.32 million.
Netizens are completely boiling, this is Tianyu Xinghai and Mercedes-Benz nakedly declaring war, the two companies are full of gunpowder.
[Hahaha, Ma Tian is worthy of being a flat-headed brother, and he wants to work with Mercedes-Benz to the end! ] 】
[Mercedes-Benz said that he was very aggrieved, why did he keep an eye on it, hehehehe]
……
666, other car companies also said that they have long knowledge, it turns out that cars can still play like this, Ma Tian is worthy of being an industry disruptor, but fortunately, it is only in the field of new energy vehicles, and most of their companies have not invested in this field.
(End of chapter)