Chapter 50 Acquisition of Volvo
Surrounded by mountains and rivers, the bright hall is open.
A cemetery, standing in the middle of the green hills, surrounded by a row of 10,000-year-old youths.
On the two-meter-high stele, "the tomb of the late father Lu Gongwenrong" is engraved.
The bottom row of boys is engraved with "filial son Lu Zhenghua, filial daughter-in-law Zhang Lin, filial grandson Lu Cheng", which is a very conventional tombstone.
It's just that there is an extra column at the end of the column "filial brother Lu Zhenye".
"Brother, brother has come to see you!"
Lu Zhenye, who was dressed in a suit and leather shoes, knelt on the ground with a thud, ignoring the mud and dust, and knocked his head three times.
Immediately, he took everyone from the Lu family and bowed to incense.
After a set of procedures, in front of Grandpa's cemetery, everyone dispersed, leaving Lu Zhenye alone, sitting cross-legged on the ground, and having a long talk with his brother.
"Alas, it's another year. Brother, I feel more and more lately that I am starting to get older, and my hair is all gray. You see here, it's actually all dyed. ”
"This year, your grandson was admitted to college, and my granddaughter was also admitted to high school, both of which are very good. Wait a few more years, and when they are old, I'll see if I can make a pair. ”
"Time, it really waits for no one. Legend sold 210,000 units last year, exceeding 200,000 for the first time, ranking 8th in China. ”
"But what do you say? I touched a wall, a huge wall, and it was blocking my way. Cars are still too expensive, or rather, the income of our people is too low, and how many people who can afford to buy cars can afford domestic cars? ”
"The economic situation is not good this year, it is not good to see it with the naked eye, and the cars are not easy to sell. I thought that I would have to sell 250,000 units without 300,000 units, but now it seems that it is difficult! ”
……
Lu Zhenye sat on the ground, leaning against Lu Wenrong's tomb and talking to himself.
He opened a bottle of wine, not Moutai or Wuliangye, just a bottle of Erguotou, poured a sip and drank it, as if he was drinking with his brother.
"Brother, I have an idea, it's quite bold. It's not ordinary boldness, if you say it, not to mention that my family will be frightened, or everyone in the world who knows how to do it will be scared to death. ”
Lu Zhenye drank the two pots in one gulp, and his old face quickly turned red, "I really don't know if I should do it?" If we succeed, we'll turn over and stand up. If it fails, I'll just come here and build a small building and sweep your grave every day. ”
"it!"
"Brother, you ...... everything"
Swish!
Lu Zhenye raised his head suddenly, his face stiff.
When he saw that the person who spoke was Lu Cheng, his brother's only grandson, his stiff face quickly softened.
"Chengcheng, you also want to talk to grandpa for a while?" Lu Zhenye's kind smile was full of doting.
Back then, after learning that Lu Wenrong had a grandson, his first thought was to let his two daughters-in-law give birth to a daughter as soon as possible.
The eldest daughter-in-law was not angry, and she didn't move after giving birth to a son.
was a little daughter-in-law, who gave birth to a daughter in the first child, and he was very happy at that time.
Doll dear!
This has to be a doll pro!
"Second master, I want to talk to you for a while!" Lu Cheng followed his example, leaning his back against his grandfather's cemetery and sitting on the ground with his buttocks.
"Oh?"
"That's fine! Say, what do you want to talk about with the second master? ”
Lu Zhenye smiled happily, like an ordinary retired old man.
"Second master, you want to buy Volvo!" Lu Cheng went straight to the point and didn't bring a little muddy water.
"Huh?"
Lu Zhenye was stunned.
This tycoon, who has been in the business world for decades, looked at him with round eyes and stunned, and his vicissitudes of life were full of doubts and shock.
Who?
Who got it out?
The acquisition of Volvo was an idea hidden in his heart and never mentioned it to anyone.
Even his own sons and grandsons never mentioned half a sentence.
Even just now, when he sat in front of Lu Wenrong's tomb, he only vaguely mentioned an idea, and did not say directly what he wanted to do.
How did Lu Cheng know?
In an instant, Lu Zhenye searched his intestines and scraped his stomach, but he didn't find his flaws.
"Chengcheng, do you know what kind of company Volvo is? In 1999, Ford spent $6.4 billion to buy Volvo. You said that the second master wants to buy Volvo? How much money can the second master come up with? ”
"You know, Volvo's global revenue last year was as high as $10.9 billion. The second master's legendary group is only 12 billion when it is fully calculated, which is still RMB. ”
"This back and forth, ...... missing"
Lu Zhenye stretched out two fingers and compared a number - "Seven times!" ”
Legend Automobile, just a domestic private automobile factory established less than ten years ago, has developed very fast in recent years, but it has sold 200,000 units a year, with an annual revenue of 12 billion, ranking 8th in China.
But what about Volvo?
It's been 80 years since it was founded!
Half a century ago, sales exceeded 1 million units.
Not to mention, Ford wholly acquired Volvo nine years ago, but spent as much as $6.4 billion.
6.4 billion, dollars!
With the current capital of the Legend Group, it is absolutely impossible to make up so much money even if it smashes the pot and sells iron, cuts the kidneys and bleeds.
One is a low-cost car brand that has just been established, and the other is a luxury car brand that has been established for nearly 100 years.
Popularity, price, technology, brand, assets, revenue...... In either respect, the two companies are not at the same level at all.
"Under normal circumstances, it is indeed impossible for the second master to acquire Volvo, this is not a snake swallowing an elephant, but a snake swallowing a whale!"
"But ......"
Lu Cheng picked up his mobile phone and searched for an old news under the slow 2G network - "In March 2008, Ford sold Jaguar Land Rover for $2.3 billion!" ”
Lu Zhenye's eyes widened, like an eagle falcon, staring at him.
"Ford spent $4 billion on Jaguar and $1.2 billion on Land Rover, adding up to $5.2 billion. However, after so many years, the total price for which Ford sold Jaguar Land Rover was only $2.3 billion. ”
Lu Cheng put away his mobile phone, with an ageless smile on his green face, "This means that Ford's financial situation is very bad, and they are very short of money." At the same time, it also represents these brands, which are not profitable at all under Ford's banner and have been in a state of loss. ”
"It's not a matter of buying high and selling low, but if you continue to hold it in your hands, you will always lose blood and lose money."
"They would love to sell Volvo like they sold Jaguar Land Rover this year!"
Silence!
Lu Zhenye was silent for a long time.
Every word that this 18-year-old boy said poked into his heart and hit his heart.
The legendary acquisition of Volvo seems to be a grasshopper shaking a tree, and it is a snake swallowing an elephant.
But if Tata can buy Jaguar Land Rover, why can't My Legend buy Volvo?
It was when he saw Jaguar Land Rover's move that he locked his eyes on Volvo.
However, the risks are still too great.
For the Legend Group, even if Volvo is discounted in half, and then a fraction, it will only sell you 3 billion US dollars, which is absolutely impossible to make up an astronomical amount.
Lu Zhenye's idea is very strong, but until today, he has not thought of how to solve the huge financial problem.
"It's one thing for them to want to sell, it's another thing if I want to take it or not."
"You're thinking too simply!"
Lu Zhenye was noncommittal and did not admit his thoughts.
(When I woke up at noon, I was shocked to see that I had an extra grandmaster and a reward of 700 oceans.) When I looked at it again in the evening, I was stunned by the extra 500 oceans of rewards. Both readers are digital accounts, thank you so much!! )