Chapter 51: Guiding Lu Zhenye

Lu Cheng stretched out his hand, "Give me a bite too." ”

Lu Zhenye hesitated for a few seconds, then pulled out a bottle from the box with a smile, "Open it yourself!" ”

53 degrees of spirits, one sip, the throat is like a fire, hot and hot, almost smoking.

"Can't drink it, can you?"

Lu Zhenye took the bottle, and when he opened his mouth, he poured it violently, as if he was drinking water.

"The building of a brand requires decades or even hundreds of years of long accumulation, massive technology, and massive achievements to stack."

"Second master, you can't wait that long. However, domestic consumers attach great importance to brands, especially imported brands. ”

"The sales of legendary cars have reached a bottleneck, but the domestic car market is booming, and sooner or later it will become the world's largest car market."

"Sooner rather than later, it's time for the legendary car to transform."

Lu Cheng spoke eloquently and expounded his views.

The legendary acquisition of Volvo was hailed as one of the most classic cases in the history of the business world, and has even been included in many business school textbooks.

At that time, it seemed that Lu Zhenye's shot was simply reckless to the extreme, and he was completely dead and lifeless, and he fell into the fire pit.

Volvo, which even people can't afford to support a century-old Ford, and your small factory that has not been established for a few years, how can you support the Nordic princess?

Not to mention the huge amount of money needed to buy Volvo, even if you can afford it, you can't afford it!

Ordinary people smashed pots and sold iron, scraped together five or six hundred thousand, bought a Mercedes-Benz BMW, and even bought a second-hand Porsche.

And then what?

The face is there, and it will be glorious when you go out.

And then what?

Can you afford it?

How much is a year of maintenance, how much is insurance, and how much is the fuel cost for 100 kilometers? Just bump into it and repair it, it's not a loss that ordinary people can bear.

However, Lu Zhenye did it!

Risking the world's condemnation and the pressure of the world, he bought Volvo.

It is this acquisition that has made the entire legendary car a gorgeous transformation, completely turned over, and leapt into a top domestic car company, and even an internationally renowned manufacturer.

"They don't sell"

Lu Zhenye put down the wine bottle and stared at the ground with a dull gaze, "I asked Ford's executives in private, and every time I said, 'I'm sorry, Volvo doesn't sell'." ”

"Besides, what about the money? Where does the money come from? Even if the other party is willing to sell, how much money do I have to prepare? 3 billion, or $5 billion? Maybe higher! ”

He sighed, deep, helpless.

No matter how high his status in the country is, how many people are starry to the moon.

However, in the world, in front of those century-old giants, what is a mere Lu Zhenye?

This is not only a bold and crazy idea, but also a treacherous road full of thorns.

Lu Zhenye is well aware of the huge pressure he will face once he publicly announces the idea of acquiring Volvo.

Perhaps, when the time comes, even his biological sons and grandsons will turn against him.

"Do your best, obey the destiny of heaven!"

Lu Cheng said lightly, "It's really not good, I'll borrow you when the time comes." ”

"Lend me?"

"Hahahaha......" Lu Zhenye laughed, "Boy, how much money can you have?" Tell the second master to listen! ”

"Currently, there are 12 million!"

"10 million was invested in U.S. stocks, and 2 million was invested in Tianhai to buy a house."

After Lu Cheng finished speaking, the old man who was over sixty years old was completely shocked.

"You—You have 12 million? Where did you get the money? ”

12 million, for a super-rich man like him on the Forbes list, he can't even count as a hair on Jiuniu.

However, for a teenager who is only 18 years old, it is definitely a huge amount of money.

What's more, Lu Cheng's family background, Lu Zhenye couldn't be clearer.

It is still possible for his father to give him 1 million practice hands, but it is absolutely impossible to give him 10 million practice hands.

"My dad gave me 1 million to start a business, and then I used it to speculate in stocks, and I earned 1 million, which became 2 million. After my parents found out, the two of them added another 3 million to me. ”

"Then, I took 5 million to speculate in stocks, and I earned 7 million, and it became 12 million in total."

Lu Cheng said frankly.

There was no need for him to hide anything from this old man.

Playing tricks and tricks is just a shame.

"You ......"

After listening, Lu Zhenye was even more shocked.

He slapped his shoulder, almost knocking Lu Cheng's bones apart, "Good boy, you are lucky, you are young, and you have earned 8 million in the stock market alone." ”

"What luck? That's called strength, my dad speculated in stocks, and he lost millions! Lu Cheng is very filial and thinks about his father.

"Hahahaha...... Okay, good, you have the strength. ”

"Alright, get up, it's time to go home and eat. As for your money, when the time comes, if the second master is really short of money, he will ask you to borrow it! ”

Lu Zhenye got up, patted the dust, and strode forward.

After the worship ended, the Lu family in Linzhou began to disperse.

Lu Zhenye naturally needless to say, the day is full of opportunities, the business is busy, and it is not easy to take a day out to come over.

The eldest son, Lu Tianhua, as the vice chairman of the legendary group, is responsible for the daily business of the car factory, and he also can't get out of his body, so he left in a hurry after lunch.

The eldest daughter-in-law, Zhou Min, is the owner of Tianhua Records, one of the three major records, and a top lady in the social circle, who goes in and out of high-class banquets and charity auctions all day long, and also left early.

The second son, Lu Jianhua, was an executive in a securities company in Shenzhou, and he didn't have time to eat lunch and went to catch a plane.

A large family of seven, soon there were three people left.

The eldest grandson Lu Kang, granddaughter Lu Ting, and Lu Ting's mother Wen Hui.

"Hah-"

Lu Kang yawned.

He crossed Erlang's legs and sat on the sofa like an uncle and beckoned, "Chengcheng, go get me a bottle of Coke, ask for a canned Pepsi, ice." ”

"Shame on the pen, don't you have your own hands? Do you have to ask my brother to get it for you? ”

Lu Ting kicked his Erlang's leg open, and opened his mouth to greet him cordially.

"Who are you talking to? I'm your brother, your cousin! Who is he? When did you become your brother? Lu Kang picked up something and wanted to fight.

But as soon as he raised his hand, his grandfather's face appeared in his mind, and he was immediately stunned.

I really want to beat this sister who never shouts "brother", and when I turn around, my grandfather will let him have no good fruit to eat.

"Slightly...... Who are you? I don't know you! I'm just an older brother! ”

Lu Ting was like an octopus, wrapped around Lu Cheng's body, her little head was on her shoulder, and she grimaced at her cousin, "Yes, brother?" ”

"Burn the pen!"

Lu Kang scolded, too lazy to take care of this pair, the "brother and sister" who have been glued together since childhood.

He picked up the remote control and turned on the huge plasma TV.

On the huge screen, Tianhai Satellite TV's talent variety show - Super Diva is being played.

(Three more, three more, continue to add more tomorrow)