At the beginning, these merchants told the shopkeeper that they would give them the goods on credit for free, and if they sold them, they would make a profit, and they would not be able to sell them, and they would not have to pay a penny.

These shopkeepers expressed their doubts at first glance, this kind of good thing of pie in the world is a trap.

Li Wei thought about it, so he gathered the goods and used his brains to make up a small composition together, beautifying the deeds of Zhu Yuanzhang who went to his house to rob and making up a story, especially the part where Zhu Yuanzhang pointed to the soap that had just come out of the pot and gave the name, and he had to use shock, what surprise, surprise, surprise, and so on.

Then let the merchants tell these stories to the shopkeepers of the store, and repeatedly promised that they would not charge a penny, and the combination of multiple measures finally had an effect, and various stores began to try to put Li Wei's soap and soap on the shelves.

And after that, Li Wei also had a flash of inspiration and customized clothes for the merchants, with the words "Minghuang Chamber of Commerce" written on them, and more than a dozen people ran around in uniform and looked like a cow.

At the same time as Li Weifeng was expanding in a hurry, Zhu Yuanzhang also arranged for people to start making and selling soap. In addition, he also specially asked someone to try the effect of alcohol and glycerin, but he didn't expect the effect to be surprisingly good, which made him feel pleasantly surprised.

Although they got the secret recipe, it took two or three days for the craftsmen to research and make the finished product, after all, they didn't understand the principle, and they didn't know the details of the process, so they had to try to take their time.

After successfully "developing" the soap, Zhu Yuanzhang arranged for a big eunuch to be in charge of this matter.

Wu Qi was ecstatic when he received this errand, although he had never used the soap, but many nobles in the palace had used it, it was a good thing, and the imperial store did not only sell this kind of thing, but managed the store for the royal family, it was a fat difference, and it was very oily and watery.

Although at the feet of the Son of Heaven, Zhu Yuanzhang is a ruthless person, they don't dare to mess around, but occasionally pick a little corner, that is also a common thing.

After the craftsmen made the soap, Wu Qi took office with this new product.

On the street outside Xi'anmen, an imperial store stands here, the store is much larger than the surrounding ones, and it is at the crossroads, and the location is excellent.

Huangdian is surrounded by powerful people, and it is the most prosperous area.

When Wu Qi arrived here, he arranged for someone to put the soap on the shelves and put it in the most conspicuous position, as for the price, of course, the royal product could not be set low, and he arrogantly set a high price of 300 Wen.

Li Wei always paid attention to the movements of the imperial store, and immediately sent someone to investigate after Wu Qi put the soap on the shelf.

After a while, a little merchant who was only seventeen or eighteen years old came back to report the news.

"How much do they price?" Li Wei asked eagerly.

"The owner, they price three hundred yuan a piece, how much do you think we will set?"

Although things are sold in various shops, Li Wei has agreed with each shop that the pricing power is still in his own hands, including the right to engage in activities and promotions.

Hearing that the shopkeeper of this imperial store is so stupid, a new product came up and set such a high price, and I didn't see any promotional signs at the door of the store, and I was immediately overjoyed.

"Okay, if he sets 300 Wen, then we will also set 300 Wen."

"Huh? Owner, this is not good. ”

The little merchant thinks that the Huangdian store is a big bully, and it is understandable to set such a high price, but we don't even have a store, and we can sell it at such a high price?

"Don't worry, I haven't finished speaking, I've taken the brands for you before, write the original price of 300 Wen on it, and then write the discount promotion in large font, 260 Wen each, 499 for two."

The little merchant's eyes lit up and he praised: "It's still the owner's cleverness!" ”

Li Wei smiled: "Go ahead, notify everyone to write like this, and don't call me the owner, call me the boss!" ”

"Good boss!"

As for the soap, Li Wei first set a price of 28 Wen, although the price is higher than those pancreatic medicinal soaps and the like, but the soap has a strong decontamination ability, a large block and good quality, and it is worth this price.

Small signs are also hung on the soap, and the soap and soap brands have their own advertising slogans, such as "Rub it, rub it, the oil stains are clean and no residue", "Water out of the hibiscus, bright yellow to remove stains", "Mom no longer has to worry about my dirty clothes".

There is also soap's "He said that incense is the real fragrance" and "Washing is healthier"......

Copy it if you can, and make it up yourself if you can't think of it.

Under the signs of various interesting and smooth advertising words and promotional offers with large fonts, Li Wei's goods in various stores quickly attracted the attention of customers, especially those who had used Li Wei's soap before, and recognized at a glance that this was the kind of soap they had used before.

Some people who are not too wealthy, who knew before but were reluctant to use soap, also tried to buy a piece of soap when they saw the cheaper soap next to them.

With Li Wei's various means, soap and soap, which are better used than soap, quickly spread in the capital and gradually became a daily necessity.

On the first day, 300 pieces of soap were sold, and about 100 pieces of soap were sold, which was about the same as when the stall was set up before.

When Li Wei got the report, he sighed in disappointment, after surviving for so many days, it is not as good as making more money from setting up a stall in the past, and he has to give a cut to the store, plus the wages of so many people, there is a little hard-earned money left at the end of the day.

However, his hard work was not in vain, and the next day the sales of soap began to grow to 500 yuan, but the soap grew slowly, selling only a few dozen more yuan.

After that, the sales of soap grew rapidly and explosively, exceeding 1,000 pieces in a few days, and it has not stopped growing.

Just selling soap makes more than a dozen dollars every day, plus the soap sells more than when he set up a stall, and now his daily net profit is more than 30 yuan, which finally exceeds the money he made when he set up a stall before, and it is still growing.

Of course, there have been some problems in the past few days, such as some stores sold the goods and did not pay for them, and wanted to continue to pay on credit, Li Wei did not directly cut off their goods, but asked them to pay 30% of the payment first, and for the stores that are still unwilling to settle the payment happily, they will gradually increase the payment ratio every day, until they must settle in cash, otherwise they will not give the goods.

When Li Wei's business gradually became hot, the business of the imperial store, which was surrounded by the goods he shopped, was not improving, and there were occasional people buying it at the beginning, but as everyone found that there were soaps in the surrounding shops, and soaps that the imperial store did not have, and it was cheaper and of better quality, no one came to the imperial store to buy it after that.

Of course, more people were directly intercepted by the surrounding shops, and they couldn't get to the emperor store at all.

Wu Qi didn't take it seriously at first, he just thought it was a new product on the shelves, and it hadn't spread yet, and it would get better slowly in the future.

But after many days, he saw that the business was still not improving, and finally noticed that something was wrong, and hurriedly asked the shopkeeper what was going on.

The guy stayed in the store all day, and he was very familiar with the surroundings, so of course he knew the situation, so he told the truth.

After learning of the situation, Wu Qi was directly dumbfounded......