Chapter 16 Ratings
One and twenty p.m.
MBC Television Stage 8.
There are still ten minutes before the start of work, and everyone is absent-mindedly waiting, waiting not for the start of the project, but for the ratings that have not yet arrived.
Under the expectations of everyone, Li Suyan, who had been waiting in the statistics department, came back, and the black three-centimeter short heel small leather shoes stepped on with a "bang", and it could be heard from the sound that she was walking in a hurry.
As soon as she entered the studio, not to mention the staff, even the actors couldn't help but look at her, and she took a deep breath, raised the report in her hand and said: "The highest rating is 17.3%, hard work everyone!" ”
Li Tang instantly felt a burst of relief when he heard this, this was much better than the worst result he expected, but he was immediately a little disappointed, which was also much worse than his best expectation.
Is that all? This is the golden age of TV shows, you don't have a rating of more than ten percent, and you are embarrassed to say hello when you go out!
Is this a TV series that is not promoted and is not popular? This market-tested TV series also has to be taken step by step.
But the studio was silent for a moment, and immediately there was a burst of cheers and applause! Great, this is not a great result.
But for their production team, which is almost a pure newcomer, it can be said that it is amazing, it is absolutely impossible to be cut in half, and everyone's long-term work has been preserved.
Li Suyan put down her raised hand, took the report and applauded twice, with a happy smile on her face, and then greeted the two companions in a lot of discussions: "Director Luo, screenwriter Li, please come with me." ”
She took her two companions into the director's lounge, her face with dark circles was full of red light, handed them the ratings information, and said as calmly as possible: "The average rating of the time-sharing is 13.88%, and the highest rating of the time-sharing is 17.3%. ”
Then she finally couldn't help but get excited, without the reserve in front of the working group and the uneasiness of the previous days, and said joyfully: "We succeeded! ”
This is almost her best expectation, she expects the highest ratings of this TV series to be 20%, she is a producer for the first time, she thinks about the usual ratings, and if she is not cut in half, it will be a big success, and this has just started, so she can't be happy!
Li Tang looked at her dark circles that hadn't gone down after two days of rest, and was a little speechless, your request is also a little ...... It's too low! And that's it! That's an acceptable start at best, right?
Luo Changming put down the ratings report and sighed with relief: "Great, I didn't work hard in vain, I can finally sleep peacefully tonight." ”
Li So-yeon agreed again and again, looking like she was related, just looking at her expression, she felt like she had just experienced some great horror incident.
Li Tang ignored these two people, and directly picked up the ratings report and looked at it, the statistics department of MBC TV station is indeed very professional, not only has all kinds of data, but also has various charts, as well as charts according to the time-sharing ratings.
At the beginning of the broadcast of Blue Life and Death Love, the ratings were a mess, only 8.6%, which can only be said to be that the last TV series was really bad, and there was no audience base left at all.
In the first ten minutes after the broadcast, the ratings fluctuated a lot, beating violently before 9%, that is, it did not reach 9%, it should be a boring audience that changed the channel at will and related to the peaceful plot in front, some stayed to see the situation, and some habitually continued to change randomly.
Then the warm picture in the back begins, and the ratings begin to stabilize, slowly increasing to close to 11%, and then until the end of the first episode, the time-sharing ratings curve has been slowly upward.
After reaching a new high of 15.6% at the end of the first episode, only the second episode dropped slightly after the start to around 13%.
With a traffic accident in the second episode, Professor Yin knew that the daughter he had raised for 14 years was actually different from his own blood type.
The appearance of the car accident and identity also ushered in the first small climax of the show, and the ratings also reached the highest 17.3%.
Maybe the two episodes were broadcast for too long, and many people didn't have so much time to stay on TV and have to do other things, and the ratings dropped a little bit, and finally closed at 16.8%.
If Li Tang didn't know how successful this drama was in his previous life, judging from the data alone, this TV series would indeed be a small success, at least the momentum was very good, leaving all the boring viewers who changed the channel around, these people are very likely to follow the drama and can become a stable source of ratings.
He wants more than that, there are no smartphones in this world, which is good news and bad news.
The good news is that without smartphones, today's audience will not be scattered and will honestly sit in front of the TV and watch TV.
The bad news is that the propaganda methods that Li Tang was exposed to in his previous life were all promoted by smartphones, and there are ways that do not require too much cost.
The Internet is the mastermind of the murder of TV, and mobile phones and computers are accomplices, which is true, but it did not murder TV dramas, TV dramas are seen by more people in another form, and small productions and newcomers also have more channels to test the waters.
Having said that, TV series are not in prime time, and it is really a problem that there is no audience base and stickiness yet!
Li Suyan and Luo Changming were happy for a while, sighed for a while, didn't hear Li Tang's voice, and saw him pondering there, they couldn't help but ask strangely: "Screenwriter Li Tang, aren't you happy?" ”
The highest ratings of the last TV series are not as high as the ratings they have now on, which is definitely a great joy.
The two of them felt that under this kind of achievement, the creative team should be happy, but Li Tang didn't have much joy on his face, which was a bit strange.
Sometimes it's annoying to know too much, and if you don't know the original ratings of this show, you will definitely be very happy.
However, he also looked at the occasion and smiled very cooperatively: "Happy, but also a little emotional." ”
Entering society and coming to the workplace also requires facial expressions, and it is necessary to synchronize with everyone, which is called reading the air.
Li Suyan nodded, she and Li Tang had not only talked about the ratings once or twice, she knew that Li Tang was very optimistic about this TV series, but she didn't usually show it, and sighed: "I understand your feelings." ”
"However, we have been very successful, and there are already viewers who have called the TV station to give feedback." Li Suyan said with a smile again.
The chubby clerk who is responsible for answering the audience's feedback calls knows who Lee So-yeon's father is, and it's not a secret, who is in the position or who still has to listen to whom without exact movements.
After she ran to a few places, she learned that Lee Su-yeon was in the Statistics Department, and when she arrived at the Statistics Department, she reflected the audience's appreciation to Lee So-yeon.
"Well, now that the results have come out, we have to work harder and reach 20% of the ratings as soon as possible." Luo Changming looked at his watch, it was already more than a few minutes to start work in the afternoon, and after seeing the report, his enthusiasm for work was higher.
"Then let's get out, this is just the beginning." After Lee So-yeon got the report, the crew who came for the first time exuded joy.
The task is accomplished, and she now has to go to her father for some good, and better publicity.
Before she went over, she had to find a place to eat, and she worked overtime to make reports with people she knew in the statistics department, forgetting that she was hungry and hadn't eaten lunch yet.
Li Tang also followed the two out of the conference room, but he thought about what kind of publicity and retention skills TV workers had for TV dramas in the past.