Chapter 17 We need to create our own opportunities

The atmosphere in the meeting room in the evening is different from that in the morning.

After the first broadcast, the first day was to find the broadcast problem, which was an extremely important job of the creative team, and they discussed it for a long time, carefully and carefully.

It's like three murderers who are about to murder the audience, and they want to grasp all the dynamics, and they can't analyze how many times the audience went to the toilet and how long they pooped from the ratings chart.

When they can't find a problem, they will stop, in fact, for them, the current results of the TV series are very good, as long as there are no too high ideals, just shoot normally later.

Li Suyan said that she felt a sense of satisfaction in her heart, and said with a smile: "It's hard work for the two of you, and it all depends on the efforts of the two of you to be able to shoot such a good work." ”

Luo Changming also looked relaxed and said with a smile: "It was Li Tang who wrote a good script, and Miss Su Yan is even more discerning and talented." ”

Li Tang quickly kept up with the rhythm of commercial blowing, and he couldn't make people feel that the credit was all his own, and it was also necessary to praise his partners, he said modestly: "The main thing is that Su Yan is well prepared, and Director Luo shoots well." ”

The three of them said something that they didn't know if it was true or not, and everyone had a smile on their faces.

They praised each other for a while, and Li Suyan picked up the analysis chart on the table: "Since there are no other problems, let's end today's meeting, let's shoot according to the original plan." ”

Well?

And that's the end of it? When did the meeting start, wasn't it just an analysis? Next, we should come up with a new publicity plan and take advantage of the victory!

That's what you're going to do and stop doing something?

Li Soyan and Luo Changming don't have too many ideas, they are satisfied with the status quo and want to maintain it, which is normal.

He can understand, but understanding is understanding, he can't allow this to happen, he has always had a hard work attitude towards things, and he is the best child in the orphanage.

He studied hard, and no matter what grade he was in, he would get a scholarship whenever he could.

He has a clear goal in life, and he believes that hard work is the tone of the first half of life.

Otherwise, how to control the rest of his life, what life will become, it is out of control, he doesn't like this kind of life, he wants his life to go according to his plan from beginning to end.

When it's time to work hard, how can you be at peace with what happens.

At present, the ratings are good, and the premiere results are also good, and waiting for the results to grow naturally is indeed an option.

But for him, it's not the final choice.

TV stations are not constant, now people will always think that there can be no better entertainment than watching TV, but Li Tang knows that the remaining golden age of TV stations is not a few years, every year is precious for him, and he must become famous as soon as possible, so that he has a big voice in the future, and he can decide for himself what he wants to shoot, he doesn't want to be swept up by the torrent of the times to shoot bad movies.

Otherwise, he's tired like a dog these days, what the hell is he trying to do?

We must not be satisfied with the status quo, this wind must not rise!

After Li Tang came down from the ratings today, he spent the whole day thinking about the propaganda method behind him, how could he dismiss the meeting now.

He looked at the two people who were about to get up, and he couldn't care about being low-key and humble, so he hurriedly said: "Producer Su Yan, Director Luo, we can't just go on step by step, what do we still have to do about the ratings, the ratings that are good can also become a good situation"

Li Suyan was already packing up her things and was about to leave, so she looked at him strangely: "What else do you need to do?" ”

"Propaganda."

"Don't worry about this, I have already applied for variety show publicity and interviews with the actors behind me." What does Lee So-yeon think Lee Tang is worried about? It turned out that these were the things that she thought about in the afternoon, as long as she made a little achievement, these publicity could come to her.

"Not only that, we also have to have more publicity methods, and we can also do our own publicity and edit the trailer."

"Trailer? We've done our early publicity. Luo Changming took over, he was responsible for the trailer, and the responsibility of the trailer was to warm up in advance to let the audience know the TV series to be followed, which was done before the TV series was broadcast.

"It's not just the overall trailer, but the trailer of each episode, we can have a preview of the next episode between fifteen and thirty seconds after each episode, and warm up the excitement of the next episode in advance."

"The trailer of each episode shows the conflicts and hot spots of the next episode, and the audience's curiosity about the next episode should be maximized, not just let the audience guess, but also arouse the audience's desire to watch it."

"Let them think during the day, think at night, and want to know the development of the plot all the time."

"Let those who have watched the trailer start discussing when they meet, so that the audience will have more topics to discuss, and the whole heart will follow the direction of Yoon Eun-hee's fate together, and there will be ups and downs."

"Let everyone who has seen the plot discuss spontaneously, and everyone can become a propaganda channel."

"If we can, reach the national discussion, we can create a miracle in the time period of the morning drama and become a hit drama. This can not only increase the stickiness of the audience, but also can be a secondary promotion without spending money.

Li Tang told the two of them about his plan, which was after reading and packing up the charts in the morning, he silently thought about how TV workers did propaganda when there were no smartphones and fast publicity channels before.

Trailers were originally available in the film industry, and they were also used in TV series promotions, but there was no trailer added at the end of each episode, and the advantage he had over was that he knew better than anyone how to conflict with each episode of the trailer, which would be more appealing, he was not innovative, and in his case, this was a proven and proven method.

And the way of previewing each episode was used before Li Tang crossed over, and this method was tenacious and easy to use.

"Our TV series is broadcast at 9 o'clock in the morning, not in prime time, and hard work may not be rewarded, so many people watch it."

Luo Changming was a little puzzled, now he thinks this result is very good, as long as he shoots step by step, he will definitely be able to reach the ratings at the beginning of the second word before the finale, which is also a good qualification, and then said: "And this is the first time we have cooperated, you two are also newcomers, the first time to learn more is important, the next filming will definitely be better." ”

Li Tang doesn't agree with this statement very much.

"I know we're in the morning show now, but that doesn't mean there will be only so many viewers, after all, the audience is alive, not robots."

"You can get up at nine o'clock to watch TV, and if it's good enough, it will also make housewives automatically move out of the time at nine o'clock, watch TV during this time period, and change the time for housework, we still have a lot of potential audiences, we have to dig them out, and we must dig them out, so as to be worthy of the hard work."

Speaking of this, Li Tang paused, the expression on his face became serious, but his voice was very soft, "We can do our best in the TV series Blue Life and Death, why wait until the next TV series?" Who can guarantee that the next one will be good, this industry is not certain, it is unknown, is the next one not good enough, do we have to wait for the next one? ”

"We should not be satisfied with the status quo, but should be more proactive, from the beginning of entering this industry, we must do what we can do our best, our TV series will be broadcast at nine o'clock, then we must find a way to let the audience sit in front of the TV at nine o'clock to watch the TV series we broadcast!"

"Time waits for no one, a positive and enterprising life will make people have no regrets in life!"

Li Suyan is very emotional now, and she doesn't know why after listening to Li Tang's words, she feels that she has momentum again.

Yes, why are we waiting.

Why not take the initiative to create opportunities.

A good start, after hard work, can create a better ending.

Instead of waiting for a miracle to happen, you shouldn't just be satisfied with the present.

"Bang."

Li Suyan slapped the information in her hand on the table and looked at Li Tang with a firm gaze.

Luo Changming was startled by the sudden sound on the other side.

Li Suyan had dark circles under her eyes and said with a serious face: "I support this idea, the publicity provided by the station is from the station, and we can also create opportunities to promote the next episode ourselves." ”

"Well, it can't be worse anyway." Luo Changming looked at the two people in front of him who were burning, his whole body seemed to be glowing, it was too dazzling, and he felt that he was ignited a little bit by the two of them, this inexplicable thing.

Li Tang heard the statement of the two, and a smile appeared on his face, the partner still had to believe it.

"The first two episodes have already aired, and there is no way to add them, and the trailer for the fourth episode, I have already written it, and it will be edited and placed after the third episode."

Li Tang opened the notebook he brought, and the trailer looked simple, and it was not something that could be cut casually.

The fit of the picture, the change of rhythm, the stuck point of the music, the language of the shot, and the method of narration are all very important, and you have to let people know what you want to express in just about 20 seconds.

"When did you prepare this?" Luo Changming looked at the notebook on the table and cursed 'workaholic' in his heart.

Flipping through the book, I saw the scribbled and altered picture structure and description, expressing the main line of the fourth episode, Jun-hee's engagement back to China, his encounter with Yoon Eun-hye, etc., and it seems that he didn't say it, scratching his shoes, it's really attractive, this is completely the feeling of the finished product, just follow the editing, this kid won't have directorial thinking.

Being young is a pervert.

Li Suyan took the book and looked at it: "I watched the editor cut it out, and in the twenty seconds added to the end of the film, I will go and react with the leader." ”

Leading this pass, Li Tang and Luo Changming have never been worried.