The negotiation plan between He and the advertiser is very simple, that is, the ladder advertising fee, which is tied to the ratings.

It's not so neat, it's skeptical about a new show advertiser, and who as the organizer knows how good this is.

Therefore, if he collects less advertising fees, he can't make it himself, but if he collects too much advertising fees, advertisers will definitely shake their heads and not cooperate.

Why does a new show receive the same advertising fee as "Supergirl"? This is what advertisers think.

He has to compromise, you think the advertising fee is expensive, I think the advertising fee is cheap, then let's bundle the ratings, if the ratings are low, we will be cheaper, and if the ratings are high, then you don't want to be too expensive.

After Guo Zhaosheng returned to the company, he discussed with the group's executives about He's advertising plan and asked people to confirm the authenticity.

As a result, the marketing department got the result that this was true, Zhejiang TV really wanted to hold such a program with Changsha Xingyao, and the old advertisers of Zhejiang TV were notified.

"Ah, it turns out that Director He really wants to give me free warmth?" Guo Zhaosheng felt a lot more relieved.

"Mr. Guo, in fact, this is not cheap at all, if it is really a program of Zhejiang TV, the ratings will definitely meet the charging standard, and the highest charging standard is possible."

"It doesn't matter, as long as Director He didn't lie to me, and he gave me the lowest discount, this thing can be done. He is right, it is time for us to establish a brand, and there is no future for a small brand. In the past, because the TV advertising fee was too expensive, I was reluctant to pay for it, for fear that the effect would not be achieved after the money was spent. Now Director He uses this method to make people see the effect and then give money, I think he is very real. Okay, since you want to advertise, the company will study it, which product to hit, how to fight? Give a plan out. ”

Guo Zhaosheng is a man with brains, and it is not that he was deceived by Wu Lai because he was not smart, but because Wu Lai used his feelings for the second middle school to deceive him. A man is a teenager until he dies, who has no feelings and dreams, so when Wu Lai told him that he could help him realize his feelings, he lost his rationality.

But where is different, although he has a flowery mouth, one set after another, but what people do is never ambiguous, the most important thing is formality, just let the word formal convince him Guo Zhaosheng.

……

He Fang took the advertising contract from Guo Zhaosheng, and then flew directly to Guangzhou.

The next negotiations are not very difficult, after all, there is a contract from Zhejiang Taiwan as a guarantee, at least no one will think they are liars.

And the program format of "The Voice" also convinces advertisers, but it is doubtful whether it can fight with "Fast Girl", but the advertising fee bundled ratings proposed by He Fang also dispelled many of their doubts.

However, for the main title sponsor, He Fang's request is to pay a guaranteed advertising fee of 15 million, which means that the ratings are less than 0.5%, then the first ten episodes of "The Voice" only need 15 million to get it all. This is worth it for the title sponsor, after all, more than a dozen weekends in the prime time of a satellite TV is only this guaranteed advertising fee? JDB donated 100 million in 08 years.

There is no free saying for the main title sponsor, after all, he needs to collect a sum of money from the main title sponsor to start the production of the program.

I stayed in Guangzhou for three days, things were discussed, and the food was finished.

Next, He Fang and Zhang Qian tacitly went to Dongguan, the next door to Shenzhen, Dongguan in 09 has not been there, He Fang has heard of it in his previous life but has never experienced it, so ...... He was just curious......

Shenzhen's OPPO and VIVO, as well as Gionee, BBK, Coolpad, Huawei, ZTE and other mobile phone manufacturers are their opponents in Shenzhen to negotiate, which is as a secondary title sponsor to attract investment.

In the end, I stayed in Shenzhen for four days and reached an agreement with OPPO that their family is willing to guarantee the minimum advertising fee, and others want to pay directly according to the ratings.

In addition to the second-level advertising title, He Fang originally wanted to find a beauty brand in Shenzhen, but Zhejiang TV told them that L'Oreal Shanghai was willing to name it.

In that case, it's easy to do.

One first-level title sponsor and two second-level title sponsors have been implemented. As for the third-level advertisers, they have signed with the Victory Group now, and they don't want to do too much.

However, those advertisements that can be given to newspaper speakers, pianos, and guitar brand shots in an episode of the program also need to be pulled, and these small advertisements are ready for Zhang Qian to talk about.

He Fang took Zhang Qian to walk around like this, so he could follow and learn, and when he learned almost, he should stand alone.

As for the growth period? I'm sorry no, but being able to let him go around in a circle is the best period for learning growth.

"Zhang Qian, the next advertisement of "The Voice" invites you to continue to run, which is the products we delineated before. As for me, I have to go to Hangzhou and talk to the program team about the direction of the next production. With that in mind, I'm going to BJ, and the later stages of Far Cry are the next critical periods. What about you, after running the advertisers, I will go back to Changsha, and the publicity and distribution department will hurry up to do things, and our "Far Cry" publicity is intensifying. ”

"Okay, don't worry, now I have sorted out the direction of work, and the cooperation negotiation has also figured out the routine. Rest assured, I will definitely do well. Zhang Qian was also grinding his fists, and during this time, he followed He Fang's ass like a student, and frantically learned He Fang's skills.

He has long wanted to show his strength, after all, who wants to be a little brother all the time.

The key is that even if he wants to be a little brother, he doesn't allow it, and tells him every day that he wants to grow up quickly and stand alone as soon as possible.

"Okay, I'll go to Hangzhou, you go to Shanghai. Go to the airport now, I heard that there are a few Guan-style ...... at Bao'an Airport."

"Hey......

The man's business is tacitly understood. When this thing feels the 'regular' and 'standardized' service, there is no man who is not nostalgic, and those informal and non-standard roadside picnics will not be able to enter the eyes of the law.

It's really ...... I understand what is called emperor-like enjoyment, who will serve you as an emperor in this life? Now you can enjoy the service of the emperor for only 688, 888, or 988, who can stand the temptation.

Don't be greedy, don't have an accident, don't make a fuss that everyone knows......

Where did he go to Hangzhou, Marco drove the program team's car to pick up the plane, he is very excited now, he didn't expect this to happen so quickly.

"Director He, it's hard, all the way from north to south, and I finished talking about the TV station and the title sponsor so quickly." Brother Ma held He Fang's hand and smiled.

"What do I have to work hard, you two are talented and hard, there are a lot of trivial things in the production of the program, and you are busy without stopping. By the way, is the mentor now confirmed? The two chatted as they walked from the exit to the parking lot.

"The preliminary negotiation has been completed, according to the list you provided, and now the ones that are being talked about are: Haring, Na Ying, Wang Feng, and Jay Chou. They will come to Hangzhou this Friday, and they will sign a contract together at that time. ”

"Okay, you can confirm this matter with Zhejiang Taiwan, I won't be involved......"

(Dear veterans, during the new book, the author has all kinds of requests: there are monthly passes, there are recommended votes, and there are collections, comments, and rewards...... What is needed most is to catch up! Thank you! ）