He Fang walked up to the stage and nodded to the applause of the audience.

"Dear Director Cai, leaders, colleagues, guests, media friends, good afternoon. It is a great honor to stand here today to discuss the future of China's film and television industry with all of you and participate in this grand event of the film and television industry.

I am a director first and a businessman in the film and television industry second. From these two perspectives, this is how I see the situation of the global film and television industry.

"I'll tell you a simple number. Globally, each person watches 3 hours of TV a day, 2.1 movies per person per year, and 4.7-5.8 movies per year in developed countries such as the United States and Europe. As of 2011, less than one-third of the world's 7 billion people had access to 2.1 movies a year and three hours of television a day.

Among them, the market with a population of 4 billion has not been developed, and the only mature market is the market with a population of less than one billion in developed countries such as the United States and Europe, the growing market of about 3 billion people in Asia, and the market with a population of about 3 billion people to be developed or not grown.

In terms of output value, the total global film box office in 2013 was about 36 billion US dollars, covering less than 3 billion people. In 2013, the global TV drama industry exceeded 100 billion US dollars, covering about two-thirds of the world's 7 billion people.

The $36 billion box office of video movies and the output value of $100 billion of TV dramas actually only absolutely meet the screen needs of one billion people, meet the basic needs of another three billion people, and there is no basic guarantee for the film and television needs of three billion people.

This is the current basic situation of the international film and television industry, so what will be the future development trend of the international film and television industry?

I'm not talking about the traditional box office growth of movies, nor the growth of traditional TV production, I'm just talking about one thing.

As of 2013, there were about 3 billion smartphone users in the world, and these 3 billion smartphone users spent about 4 hours a day on hand. Of these 4 hours, about two hours are spent watching a movie or TV series.

According to the forecasts of smartphone and tablet experts, the annual increase in smartphones and tablets will continue to grow at a double-digit rate. Therefore, in the next ten years, or even twenty years, the film and television entertainment time that mobile users will grow every day will reach 18.8 billion hours, and how much film and TV content will be needed to fill it?

So, leaders, peers, think about the broad prospects of the future, the market is big enough, and the time is long enough. If someone falls behind in this wave of future growth, does not make money, does not develop well, or even does not accumulate wealth for your children and grandchildren, it can only be your problem, definitely not the problem of the industry. ”

When He Fang said this, everyone in the audience was excited and applauded excitedly.

Because the data he said is far from the data analyzed by others, and the data of He Fang is very general and not comprehensive.

But it is inspiring enough, and there are two meanings, one is the traditional film and television market, a mature market with only 1 billion people in the world, a development market with a population of 3 billion, and an untapped market with a population of 3 billion. Think about it, how much room is still for growth in this traditional market.

Second, in addition to the traditional market, the real new track is the mobile entertainment market, which is the real big market and the fastest growing market.

The two data alone are enough to excite film and television peers, and there is a sense of the future that has a lot to do and a lot to do.

"Where is this, just a few words can explain the scene and trends, and the beautiful blueprint for the future can be explained, these two mouths can really speak." Cai Ju teased with his side.

"Yes, yes, otherwise everyone is looking forward to his speech, his vision and thinking are different."

"The most important thing is that the new track he gave is very obvious. On the mobile network track, it depends on whether some people can understand it, and if they can't catch it, they can really only blame themselves. ”

……

After the warm applause from the audience stopped, He Fang continued his speech.

"With such a big market and such a good future, how can we seize the opportunity and develop ourselves? I'll just say two words: quality. That's right, it is an excellent film and television work, and win with quality.

As long as it is a high-quality work, there is always a chance to be sought after by a global audience. Take our neighbor South Korea as an example, in order to catch the attention of global audiences, they desperately make a fuss about the quality of film and television, so their films and television have formed a certain reputation among global audiences, and Hallyu has also become a hot term for a while.

In the same island country, they have found another way, worked deeply on animation works, and persisted for a long time. The animation works of the island country are popular all over the world, and even we Chinese have been influenced by the animation of the island country since birth, which young man has not watched a few island country anime? Haven't read a few island manga? ”

When He Fang said this, the audience nodded and talked in a whisper, and He Fang also took advantage of this to take a sip of water.

"In the traditional film and television market, Europe and the United States made the first pot of gold, and they made a lot of money, which also produced Hollywood and European art films, and thus controlled the rules of world film and television.

The next mobile Internet entertainment industry is the last wave of the development of the film and television industry, if we do not grasp it, it will always lag behind others. Therefore, paying close attention to quality is our basic strategy to build a Chinese film and television drama brand.

There are many people who envy the film and television works of Tuanhuo culture that can go abroad and earn US dollars and create foreign exchange. That's because Tuanhuo Culture pays close attention to the quality of film and television works at the beginning of making film and television works, which makes international audiences recognize our works and like our works.

In addition to quality, the second trick we want to open up the international market is 'enrichment', yes, a rich product line. Why are Hollywood movies popular all over the world? Because their film and television works are rich and diverse, they can give the audience different film and television experiences and perceptions.

So, don't just focus on sci-fi, action and other international blockbuster genres, other genres can also become our signature.

In addition to quality and abundance, I think there is a third aspect that we need to dig deeper, and that is boldness and creativity. Why is audacity and creativity linked? Because someone has an idea, but he always feels that it is unrealistic to realize his idea, because there are many technology and investment constraints. So, some people's creativity can't be brought into play.

But what I want to say is that Cameron had the idea of "Avatar", and then boldly spent nearly ten years to realize it, which led to the epoch-making work "Avatar". In 2009, because I had the idea for "Pacific Rim", I also had the audacity to create the conditions to realize it without conditions, so I had my first blockbuster "Pacific Rim".

Film special effects technology, 3D technology, etc. are all new film technologies developed by bold film directors in order to realize their creativity, and if you dare not think about it and dare not do it, then it is impossible to have a creative idea that attracts the eyes of the world. ”

As soon as He Fang's words fell, there was warm applause from the audience, because the filmmakers in the audience had been moved by He Fang's second wave of chicken blood.

The first wave is to tell everyone that the future is very good, and everyone will fucking rush with me.

The second wave is to tell everyone, you are a little more fucking bold, a little bigger, what are you going to make if you don't have the guts?

"Why does Wall Street control the world's financial markets? Because their capital tycoons do not only want to be rich alone, but get rich together with a group of Wall Street people, so that they form a huge financial body, which makes others unable to defeat them.

Similarly, why is Hollywood the world's largest film and television production base? Because they have more than one giant film and television company, when they form a film and television empire led by several major film and television companies and with countless excellent film and television companies as the backbone, no one in the world can beat them.

So, I'm sure you understand what I'm trying to say. Maintaining a good development environment in the domestic industry is the foundation for us to go international. Only one company in China will never become a film and television power, and only when there are dozens of companies like Tuanhuo Culture in China, and hundreds of moderately competitive companies like Lionsgate in the United States, that is when China's film and television industry will really rise.

If anyone dares to undermine the development trend of the domestic film and television industry for their own personal interests, then I hope that all film and television colleagues will stand up and resolutely crack down on such selfish behavior.

Finally, I want to say that the current development of China's film and television behavior has reached a critical period, and how to go and do it next is a matter worth pondering for our group. I would like to conclude my statement and thank you. ”

After He Fang finished speaking, he bowed to the audience, and then thunderous applause rang out from the audience.

He Fang's speech is divided into three parts: First, the international market is very large, and the future is very bright. Second, if you want to enter the international market, you must use quality, rich product lines, creativity, and courage to win. Third, if you want to achieve international victory, you need the strength of the team and the strength of the industry, so no one is allowed to destroy the ecology and development of the industry, and everyone must have an overall view.

These are all conspiracies, and they will be confronted with Hollywood in the international arena in the future.

He Fang said very clearly before, at this time, it is a narrow road to meet the brave wins, and when it should be rigid, there is no way out for attachment.

The host Fu Ruo invited He Fang to sit on the sofa chair in the center of the stage next to him, and then waited for everyone's applause to fall, and the formal interactive exchange began.

"Director He Fang, the speech just now is very wonderful and shocking, he analyzed the current international situation of the film and television industry clearly in a few words, and said the future development direction of the film and television industry in a few simple words, which makes us have a very clear understanding of the current and future after listening. How did you manage to make such a simple summary and judgment about the future? ”

This is Fu Ruoqing's question, in short, what is the basis.

"Let's not talk about summarizing, a lot of data can be used for our reference. Let me give you the simplest analogy, if the world's 7 billion people watch 4.7 movies a year and watch TV for 3 hours or more a day, like the West, then the global box office scale and TV series output value will exceed $100 billion and $500 billion respectively.

So, there's at least three to five times more space left, if not more. He Fang explained.

"But this is only ideal data, in fact, to achieve such ideal data unless the world reaches the level of developed countries like Europe and the United States, this cannot happen, because the world's resources cannot support 7 billion people to live at the level of developed countries." Fu Ruoqing's rhetorical question was very sharp.

His question made the leaders in the audience frown, how can there be such a host, who is specially designed to raise the bar with the guests, right?

However, He Fang was not panicked at all, but responded with a smile.

"You're not wrong at all, it's all theoretical data. However, it only needs to double the increment, and it can also create another Hollywood. With the current market of 1.4 billion people in China, 600 million people in Southeast Asia, and 1.5 billion people in South Asia, I believe no one will doubt the doubling of the increase, right?

Judging whether the market of a region will grow mainly depends on the population, policies and economic development trends of the region, which is a good judgment. The market with a population of one billion in Europe and the United States can feed one Hollywood, and the market with a population of more than three billion in Asia cannot be said to have developed to the level of developed countries in Europe and the United States. ”

He Fang's words made Fu Ruoqing nod very approvingly, and then he turned his head to look at the audience.

"Colleagues, I have questioned for you, and it is clear that Where's answer persuaded me to question, and I also think that the future of the film and television industry will still have a lot of room for development in the traditional field."

The audience applauded.

"Director He, just now you also talked about the development of the mobile Internet film and television industry outside the traditional field, how did you make this judgment?" Fu Ruoqing continued to ask.

"Because of the data, because of the general trend, because of the change in people's habits. The data refers to the sales of smartphones and tablets, which have made more people accustomed to socializing, informing, learning, entertainment and spending on mobile phones and tablets.

This is a general trend, no one can stop it, now everyone may not have much feeling, in a few years, if anyone can leave the phone for three days and not go crazy, then I really admire him.

When people's use of mobile phones becomes a habit, then in addition to real work and offline social interaction, people will hold their hands and keep scrolling messages most of the time.

At this time, there will be more and more needs from people on the mobile network, so it will become a great demand to meet everyone's needs to watch movies and television dramas on their mobile phones, which is absolutely irreversible.

In this era of data, general trends and accustomed mobile Internet entertainment, in fact, we are on the same starting line as Hollywood. Because they don't have the rules of the track and the absolute monopoly of resources, this is also an opportunity for us to overtake them in the form of corners. ”

Fu Ruoqing immediately took the lead in applauding.

(End of chapter)