"Director He, how do you go to sea like some small-scale movies or TV series?" Fu Ruoqing asked where.

"I don't think it's a problem, but the size of the film or TV series is not about the size of the production, but about the quality and whether it meets the tastes of international audiences. As long as it is not a big special effect, not a big scene, and no international stars, there is no difference between a movie with an investment of 100 million and a movie with an investment of 10 million in the eyes of international audiences.

The difference is in who is better made and whose type is more preferred. Therefore, small and medium-sized movies or TV series pay more attention to the quality and creativity of the work than large-scale movies or TV series. Because, apart from the quality and creativity, you can be a little competitive, and nothing else is competitive. That's it, you haven't worked these two things? ”

He Fang's answer made the audience nod frequently, and what he said was indeed right.

Medium and low-production film and television works can only win by quality and creativity, otherwise what will they compete for?

It's a pity that many domestic low-cost film and television works are often shoddy representatives, and many people don't understand that they know that there are not many that can compete with big productions, and they don't do a good job of the quality and creativity that are most likely to be small and broad, and finally make a mess, and then lose all their money.

"So if the creativity and quality are perfect, and the type is also more popular in the world, how can we find a channel to go overseas?" Fu Ruoqing continued to ask.

"That's a good question, I believe there are many small companies or producers with ideas who have made some low-to-medium and low-cost film and television works, reliable quality, and popular genres, but they just don't have a way to go out.

In fact, this is because the producers of small and medium-sized productions have complicated the problem, and there are many channels to get out. First of all, in China, you can cooperate with large companies before the project is established, or cooperate with large companies after the finished product is made, this is a way.

The second is to participate in some film festivals in the trading market, the cost of going abroad is not expensive, run a few more film festivals with good trading markets, I believe you can find some suitable trading parties.

On the third way, we Tuanhuo Culture and Huying Group will officially establish an international service consulting center in October to integrate domestic and foreign publicity, production, performing arts cooperation and other businesses, and then provide consulting services for domestic and foreign counterparts. Rest assured, the service fee is very low, and it will not be a bad money at both ends.

The fourth way is to go to Hong Kong or Hollywood to make a movie, these places are relatively simple to go international than the mainland, of course, you have to have resources, and if you don't have the resources, it is useless to do this alone. ”

As soon as He Fang finished answering, Fu Ruoqing took the lead in applauding.

"Colleagues, Director He Fang's words are all dry goods, I believe you have all heard it. If you still want to know something, you can raise your hand to ask a question or write a note for the staff to hand it over and I will help you ask, there is still time. Fu Ruoqing said with a smile.

"Where is the director, what should we do if we encounter a foreign distributor who does not accept our films with no problem in quality and genre?" Fu Ruoqing continued to ask.

He Fang spread his hands: "Why don't you take it?" There may be many reasons, but I believe that one of the most direct reasons is that there is no market for Chinese films in their country, and no one wants to go to the cinema to watch Chinese movies.

A market like this needs to be cultivated slowly, and I think we can start with action movies or martial arts movies. Because Hong Kong's action movies and martial arts films were popular all over the world, many people still watch such films.

Some small and medium-sized film and television production companies should carry forward Hong Kong's action and martial arts films, which is a powerful weapon for film and television works to go overseas.

In addition to choosing the right type, there is also a requirement that the cooperation can not be so high, and the sharing system can be carried out to give some profits to the other party. After all, you are testing the waters with a movie that may not have much market in them, so it is normal for the other party to take the lion's share of the profits.

The biggest reason I just said is that in addition to the lack of market for Chinese films in some countries, another reason may be due to political or cultural reasons. This is a big problem, and there are some things that I can't give specific advice. ”

He Fang nodded after answering this question, meaning that the answer was finished.

The audience applauded again, which was really grateful to He Fang for giving a dry answer.

"Who is the director, what if you face the kind of country where there is no market for Chinese films? Like India, for example. Fu Ruoqing asked.

"......" He Fang looked at Fu Ruoqing with a shocked face, Fu Ruoqing was stunned, did he say the wrong thing?

"Mr. Fu, there are some things that cannot be done by manpower, and I can't answer you if you give an example of India. Because this country doesn't say that Chinese film and television works can't get in, even Hollywood's can't get in.

And, because of history, India is so good at everything to us that we can't get into. Of course, in addition to India, we still have opportunities in South Asian countries such as Sri Lanka, Bangladesh, and Pakistan.

That is to slowly cultivate the market, as for how to cultivate the market, this belongs to the technical category, I will not expand on it one by one. "It's impossible for him to say it all thoroughly.

It is impossible for him to say 'use free, low-cost or pirated copies' to cultivate the habit of users first, and then spend a lot of money to promote Chinese movies and stars, and finally test the waters on a small scale to publicize them...... Doesn't this way tell everyone what they will do?

"Okay, here's a question. This colleague wanted to ask the director: 'How can you be sure that a certain type of film will be suitable for the market in the next year or two?' Well, that's supposed to be a producer asking. Director He, please answer this question. ”

He Fang just finished taking a sip of water, put down the cup, and touched his pocket unnaturally with his hand, he wanted to smoke.

"In fact, no one can accurately predict what type of movies audiences will like to watch in the next year or two, and the market is changing. Therefore, many times, we can only use the curve period of a certain type of film to make a basic judgment.

For example, like youth films, its market is actually very strong. However, when we also want to make this kind of film, we must understand how many classics there are in the youth genre? How many more are in the pipeline? When our movies are made, how many will be released on the market?

How much of this overlaps with our campus youth? How many are memories of pure youth, how many are mainly love, and how many are mainly friendship and career? There is also a very important indicator, that is, when there are more and more films in a genre, the audience will demand more and more quality of newly released films.

So, is the film you are about to make surpass most of the previous youth films? What's the difference? Wait, these are the indicators we need to refer to, and when you straighten out all these indicators, you will find out whether your new project can be filmed or not.

Like the most versatile film types on the market at present, action movies and comedy films, these two types of films are basically needed every year, action movies can go international, and comedy films will have to focus all their energy on China.

After all, it is difficult for comedy to be internationalized, and it is very difficult for comedy to be internationalized in any country. Of course, it's not that there aren't, but there are a lot of international comedy films. I'm just saying that comedy in general is very difficult to internationalize, and when you play comedy, you will understand, and I won't talk about the specific approach of each genre today. ”

After He Fang finished speaking, the audience burst into warm applause.

"Okay, here's a new question, and the question is...... How do you make a film appeal to a global audience? Heh, this question...... Director He, you answer. Fu Ruoqing originally wanted to say that this question was very general, but he didn't say it, after all, he was just a host, and he couldn't laugh at the questioner.

"This question...... I want to think about it, because I'm going to tell you succinctly, you have to be president. He Fang pondered for a moment, and then raised the microphone: "Do two things, the first point is that your story must be understood by the global audience, whether he is an Oriental or a Westerner, or a person from the third world in Asia, Africa and Latin America."

If the audience can't understand a movie, the audience won't love it. So, how to make the global audience understand, this is the first point to consider, don't underestimate this, often some viewers will never watch your movie again because they didn't understand it.

The second point is how to tell the story wonderfully, which is general, mainly referring to two aspects, one is the wonderful plot, and the other is emotional resonance.

This is a test of the director's level, the level of the play, and whether the overall production is excellent. The audience can understand it, and the story is wonderful, which can basically attract a global audience.

By the way, if you happen to shoot the genre they like to watch, that's even more divisive. ”

He Fang's answer was no nonsense, precise and capable, and the audience liked it very much.

It's not like other people who answer questions and ramble on and on, and then don't get to the point.

"Okay, the question is like this: who is the director, you are cooperating with Hollywood, but you are advocating competition with Hollywood in China, how do you clarify the relationship between the two? Hey, this question is very acute, and the director challenge is coming. Fu Ruoqing teased.

He Fang made a bitter expression and tilted his head.

"I can hear it, the question is ironicing me. That's nothing, though. Let me give you the most inappropriate example, like Samsung and Apple, they are both cooperative and competitive, which is paradoxical, but it is reasonable.

Because of the different positions, from the standpoint that I want to expand the global market, I need to work with Hollywood, and they need to work with me, so this is a partnership. From the standpoint of Tuanhuo culture, if our works want to enter the international market, we must face competition with Hollywood works, so we are in competition at this time.

In fact, this is the benign competition relationship under the rules of the market, and the so-called marketization is to let everyone compete benignly, and then achieve better works under mutual competition, and there is a developing market. ”

Bang Bang Bang ...... Fu Ruoqing took the lead in applauding, really admiring He Fang's answer.

"I thought your answer to this question would be very difficult, but I didn't expect your answer to be so high, reasonable and convincing, I believe that no one will ever question this way of cooperation and competition in the future, right?"

After Fu Ruoqing finished asking, he looked at the note in his hand again: "This is a question...... Director He Fang, you have been emphasizing internationalization and win-win cooperation with other countries, but it is rumored that you are asking for restrictions on the cooperation between Korean artists and film and television works with China, how do you explain it...... Ahem, is there such a thing? I haven't heard of it, and I haven't heard it from my peers......"

He Fang also laughed: "This is a ridiculous rumor, we are now very happy with South Korea, every year Korean films and TV series are screened in China, and every year there is also a equal number of Chinese films and TV series broadcast in South Korea." If it's really restrictive, then you won't see those Korean movies and TV dramas. ”

Of course, he would not admit such a thing, and this is something that will cause public opinion between the two countries to become hostile, how can he admit it?

Fu Ruoqing also pretended to wipe his sweat: "To be honest, I have never been a star, and I don't know how much pressure a star has." However, at this moment, I felt that there were many bright and dark traps thrown somewhere.

It is conceivable how cautious Director He is usually in order to avoid these traps, it's really hard to be a star, but fortunately I'm not. Let me ask Director He another question personally, Director He, do celebrities like you usually not appear in public? So where do you usually go to have fun? ”

He Fang smiled, "It's not that serious, I'm fine, after all, I'm just a director, and there aren't many people who can recognize me." And I'm thick-skinned, so I'll still go to buy cigarettes, eat, and go to the toilet myself. ”

"Haha......"

He Fang's little ridicule caused the scene to laugh.

……

The on-site exchange continued, but the discussion on the Internet had already begun.

Because this forum is broadcast live on Toutiao and Watermelon Video, netizens can see He's speeches and exchanges through the Internet.

"Nima's, if I had already erupted, all kinds of false accusations and sarcasm, who would stand this?" Some netizens commented.

"Can't stand it? Think about me, what did I say when I was splashed with dirty water? Transsexuality, abortion, incest, it all survived, and I was only 18 years old at the time. ”

"Pay you back, think about the soldiers, wasn't it like this back then......"

"Get out, Lao Tzu just discriminated against you, what's the matter?"

……

(End of chapter)