The news about the film awards caused a big reaction around the world, but at the same time, it also gave the film awards a good advertisement, which made many films ready to apply for the film awards.

After all, this kind of award by tens of thousands of judges makes all the contestants think that this is a very reasonable and fair way, so they want to try it.

What price will he pay? Their price is to sign an agreement to cede part of the network copyright and foreign film distribution rights, and they will return it to them as long as the award is over.

So this price is still acceptable to them, and it's not impossible.

So, after figuring out the detailed rules, some filmmakers contacted the official customer service staff of the film awards, and then according to the step-by-step requirements, they uploaded the film to Tuan Tuan Video and registered.

After the registration is completed, after a certain number of judges and audience support, the top 10 winners of each award will be automatically nominated.

After the nominations are received, all the data is cleared, and the judges will vote for the nominated films in the last month, plus the audience votes and box office coefficients, etc., to finally arrive at the final award.

Of course, everything is not public, and the data will only be made public after the nomination has been obtained. The same is true for awards, and only after the award is awarded will the data be made public, so that the public can check whether it is fair.

The specific voting rules are described in detail on the website, that is, the coefficient model, which has long been confirmed.

The popularity of this film award slowly subsided after half a month, and it was slowly attracted by the 5th Beijing View Festival (BJ International Film Festival).

was so messed up by He Fang, everyone suddenly felt that the Beijing Film Festival was not fragrant, and it was still the old award model of the nine-person jury system, which was not democratic and open and transparent at all.

This means that who wins the award can be controlled by the organizing committee and the nine judges, and public relations can also be operated behind the scenes.

What's the point of a film award like this?

The key is that the current Beijing Film Festival also wants to be promoted to an international A-class film festival, and this time Luc Besson was also invited to serve as the chairman of the jury of the Beijing Film Festival, and Marco Müller served as the film festival consultant.

It's a pity that even if the Beijing Film Festival made such a big effort, it didn't make the international influence of the Beijing Film Festival much improved later, for a very simple reason:

In terms of the gold content of the awards, not to mention compared with Cannes, Venice, and Berlin, they are not comparable to the two major international A-category Tokyo International Film Festival and Shanghai International Film Festival in Asia.

Since the trophy of the Beijing Film Festival is not good, later the Beijing Film Festival engaged in the film market, and wanted to learn the Toronto Film Festival model and engage in film transactions.

But in fact, the world's largest film market is Cannes, followed by Toronto, Berlin, Venice, ...... Wait, even in Asia, there are Busan films that do better than the film market of the Beijing Film Festival.

Therefore, it is really difficult for the Northern Film Festival to come up with it.

What's the difficulty? It's difficult to play in other rules at the Beijing Film Festival, you definitely can't play it.

Just like automobile manufacturing, no matter how powerful China's automobile manufacturing is, it cannot bypass the control of the massive automobile patents of the United States, Germany and Japan, and it is only to help others work.

Only by changing the track, for example, China has begun to engage in new energy vehicles, then as soon as the track changes, others will not have a large number of patents to restrict profits and production freedom.

The same is true for the development of the Beijing Film Festival, all the rules are set by others, how can it be compared with the three major European film festivals? How to beat the two film festivals in Asia?

The three major European film festivals can give awards to political films, do you dare to make the Beijing Film Festival? The three major film festivals can give awards to erotic films, do you dare to make the Beijing Film Festival? Don't you dare, then what else do you say about the gold content of the trophy?

Why can't the Shanghai International Film Festival get up? Don't you just dare to give awards to political films and erotic films, don't say that you don't dare to give awards or screenings, so what else is the gold content of the trophy?

This is the Northern Film Festival, you are a weak child yourself, and as a result, you have to wear shackles to compare with the three giants in Europe without any restraints, isn't this self-inflicted?

So when He Fang also received an invitation from the Organizing Committee of the Beijing Film Festival a year ago, he could be given the status of chairman of the judges. But He Fang refused, because it was not beneficial to lend his reputation to the Northern Film Festival.

Not to mention the Northern Film Festival, Cannes, Venice, and Berlin have invited him, but he has refused.

On April 16th, the Beijing Film Festival opened in Beijing, and many international celebrities were invited to come this time, not only the judges, but also various forums.

The Beijing Film Festival looks very lively, and the final awards are also very international, and the winners are basically international films, and only Leung Jiahui of "Outwitting Tiger Mountain" won the Best Supporting Actor Award for Chinese films. Of course, there is also a Chinese-French co-production "Wolf Totem" that also won two awards.

But as soon as the Beijing Film Festival finished awarding the awards, basically the judges, directors, photographers and actors who came to China to participate in the Beijing Film Festival all went to Changsha, and they all came to learn from the crew of "Pacific Rim 2".

Of course, learning is only the name, and the essence is where you want to talk about cooperation.

As a result, there is such a strange phenomenon, these people have held another film future technology development forum in Lake Film and Television City, mainly discussing the future technology of films, as well as the technology that is being developed in Lake Film and Television City.

He Fang welcomed everyone if there is a new film can also participate in the Annual Film Awards, and if there are no new films, they can also participate as judges, and now the Annual Film Awards are in urgent need of judges,

He Fang introduced the jury rules of the film awards, mainly how much benefit can be gained by becoming a judge and how much benefit the judge can get after the film he voted for is awarded.

Therefore, the filmmakers who came basically became the judges of the annual film awards, which is not inappropriate, and it does not take up too much time, it is just a matter of watching a movie on the Internet to score and vote.

Which filmmaker doesn't watch movies every day? It's their daily routine, so there's no turning down on watching movies. Watch a movie, vote for a score, and you will get money, why not?

Especially in countries where commercial films are not developed, their filmmakers' incomes are not very high. If there is an annual film award, the judges' income can basically support their love for movies.

"He, you're in a great mode, would you like to expand it? I'm willing to help you take the lead. "Privately, Marco Müller was talking to whom.

"Mr. Muller, I really need someone who will lead and manage the judges, and it would be nice if you could join. However, we are very strict with this leader. On the one hand, he welcomed it, but on the other hand, he made demands.

"How strict is it?" Marco Müller asked.

"We have a judge management clause, as the leader, we have to set up a judge management committee, and every year we have to evaluate which judges can succeed and which judges have lost their qualifications.

In particular, we ask the judges not to have inappropriate words or deeds that harm other countries, other races, other religions, and other cultures, and not to have serious negative incidents themselves. Of course, each judge has his or her own political, religious and cultural stance, but we can't let the stance of these people be put into the jury.

So how to define whether the judges did not break the rules, and whether they immediately came to vote for the film rating, has become the task of the committee composed of the leaders of the judges. The leader must convince all the judges, and he must be able to uphold impartiality, strictly investigate the usual misconduct in the award process, and strictly check the qualifications of the judges.

Of course, since the judges are so strict, the leader's own requirements cannot be relaxed. The leader cannot have an improper stance in the judging of the film awards, which needs to be done by the leader. ”

He explained.

Marco Müller nodded, but he also had questions.

"He, you know, the movie is emotional, the judges are emotional, we can't be all rational. And some excellent movies are themselves political, if you want to vote for this kind of movie, this is a political position, and it can't be avoided. How can this situation be resolved? ”

Faced with Marco Muller's question, He Fang nodded approvingly.

"Mr. Müller, you have a point. So we have already screened films when we signed up, and we can't have a very clear political or religious stance.

For example, if a well-made Islamic film is very anti-Christ, in this case, the judges who believe in Christ will definitely give a difference score, those who believe in Islam will definitely give a high score, and those who do not believe in both sides will give a high score based on the quality of the film itself.

Maybe the result is that the film is going to win an award, then we have to give the film an award according to the rules, but in fact, giving an award to this kind of film will hurt countless people around the world who believe in Christ.

Therefore, our rule is that such films are not allowed to enter the awards. This is also the job to be done as the leader of the judges, to eliminate such registered films. In the same way, you can have a position in your mind, but you can't show it in your behavior. It is even said that the judges have a tendency, but they must conform to the basic principles.

For example, if a film meets the requirements, it promotes homosexuality, but not excessively. As a judge, you may be an anti-homophobia, you can not give this movie a high score, but the cinematography, costumes, music, and director of this movie are all very good, as a judge, you can abstain from scoring without scoring, but you can't maliciously give a low score.

You can't deny the excellence of this movie just because you have the same position, this is what I said about the inappropriate behavior of the judges, this is an unprofessional approach, and this is what the leader of the judges has to stop or communicate.

We don't expect all judges to be rational like machines, but we do ask them to be as fair and impartial as possible. Where's explanation made Marco Müller nod frequently.

"He, I think your statement is correct, if there is a chance, I am willing to help you be the leader, I like this kind of 'regardless of language, region, ideology' way of awarding." Marco Müller is fighting for the position.

Who knows what he thinks, in addition to monetary income, in fact, Marco Mill is one of the representatives of a certain ideology in the West. However, he has had a lot of experience with China, and he knows Chinese culture very well.

As for Marco Muller, he doesn't refuse, as long as he follows the rules, he is actually quite suitable.

"Okay, we'll look into it carefully, and I look forward to cooperating with you."

Happy Mid-Autumn Festival!!

Double monthly pass at the end of the month, all the old iron votes for the month!

(End of chapter)