Chapter 497: The Importance of Branding

After inspecting the Electronic Industrial Park, Mushanhe will naturally not forget and continue to inspect the Phoenix Industrial Park next to it. As Phoenix Industrial's industrial park in the Special Economic Zone, both the area of the park and the number of employees are now larger than the industrial park.

At present, these two industrial parks have become the most famous of the many industrial parks in the Special Economic Zone. Every time the park recruits new people, it will attract a large number of young people to apply. Often, a position will usher in several young people to compete.

The reason is simple: young people who are familiar with the factories in the industrial parks of the Special Economic Zone know that if they can enter the factories in these two industrial parks, the salary will be much higher than that of the same position in other factories.

It's just that in many cases, when new recruits in industrial parks, skilled workers are often preferred. There are not many opportunities to recruit a large number of new employees at one time. Because of this, Sanshen Group has been protested by other companies.

The reason for the protests of these companies is that the skilled workers they have worked so hard to train have finally been recruited by the Sanshen Group. For such a protest, the Sanshen Group simply ignored it. After all, it's the employee's own choice!

When the SAR learned about it, it also said directly: "If you implement the same employment standards as Shanshen Group, then how can your employees leave?" If you want to retain talent, you naturally need to put a little more thought, don't you? ”

These business owners were also speechless in the face of the reply given by the government officials, but this reply made them powerless to refute. Although they have contacted the Sanshen Group, they hope to work together to compress the employment standards in the mainland.

But the reply given by the Shanshen Group was also very simple: "Employees should get the corresponding salary as much as they contribute." Compared with Xiangcheng's employment standards, the salary of mainland employees has been much lower.

By your standards, what's the difference between this and pressing? To be a business, you really need to pay attention to revenue and reduce costs. But our chairman has always warned that we should not find a way to reduce costs from employee salaries. ”

Such a reply has made many foreign-funded enterprises that have come to the SEZ to invest and build factories extremely speechless. But they must admit that the salary given by the Shanshen Group is indeed less than double that of Xiangcheng.

And this kind of price advantage still allows some labor-intensive enterprises to have a lot of investment advantages. Some companies also have to improve their salaries in order to retain personnel. These changes are undoubtedly welcome to be made by the government.

Everyone knows that these young people from all over the world do not hesitate to leave their hometowns to come to the Special Economic Zone, isn't the purpose of making money? If you work hard for a year and end up earning little money, who wants to come over time?

What is most admired by the SAR is the plan to build an industrial city proposed by Mushanhe. Although this industrial city will also accept businesses from outside the industrial zone in the future. But this is the first company that is willing to build a residential complex for its employees.

In the case of other companies that come to the zone to invest in real estate, they often want to build houses that sell for a high price in order to make huge profits. However, the approach of Shanshen Group will undoubtedly attract and retain more talents for the Special Economic Zone.

When visiting the luggage factory, looking at the more and more novel bags, Mu Shanhe also asked: "At present, how are our bags sold abroad?" Foreign customers, what is the evaluation and feedback of our bags? ”

"Chairman, compared with the early days, our bags are still dominant. Especially in the trolley case, we occupy a relatively large share of the mid-to-high-end market. However, piracy has been repeatedly banned in some places. ”

"This is normal! Although we have patents, it is still profitable to prevent some companies or individuals from pirating our styles and ideas. If they want to pursue it, they can declare bankruptcy at any time. ”

Seeing that Mu Shanhe could understand, the leaders of the luggage factory also breathed a sigh of relief. According to the situation, Mu Shanhe also assigned tasks to Heqiong around him, increased advertising investment overseas, and indeed the brand awareness of Phoenix bags.

Compared with the luggage factory, the sports shoes and clothing under Phoenix Industrial, as well as several mid-to-high-end clothing brands, are currently developing well. Many of these clothes are sold in the group's supermarkets.

In Xiangcheng alone, there are also many specialty stores. The corresponding advertising and marketing also cost a lot of money in a year. Compared with the money for advertising, Mu Shanhe feels that brand image and influence are what a company needs to pay attention to.

When inspecting the shoe and clothing factory, Mu Shanhe also said in a timely manner: "Cheng Yan, if I remember correctly, this year should be the Olympic year, right?" ”

"Yes, Chairman."

"I found a time to contact an authority and talk about sponsorship. The conditions don't have to be too harsh, even if the sponsorship cost is a little higher. As long as we have a good relationship, at least in the future, no one in China will be able to compete with us. ”

"Okay, Chairman!"

"For example, athletes' clothing, including their appearance attire, etc., can be discussed. This kind of thing can not only improve the image of our athletes, but also enhance our brand awareness abroad. ”

"Understood!"

Sponsorship of large-scale events is also something that many well-known sportswear brands do. Even taking the opportunity of this inspection, Mu Shanhe is considering whether to buy a football and basketball club.

For example, the future Premier League, and the basketball team of Eagle Sauce. Even if the investment may not be small, but if it can be acquired now, Mushanhe believes that the future return will be quite good. He immediately asked He Qiong to record this incident.

It is even possible to dispatch relevant personnel to investigate and understand the acquisition. At present, the sports brands under Phoenix Industry are more well-known in China and Asia, but they are not very well-known abroad for the time being.

If it can go out of Asia, Mushanhe believes that the income of footwear and clothing companies should be not small. The most important thing is to start the brand of these subsidiaries, and Phoenix Industrial will also have the opportunity to become a group company in the future.

At present, these subsidiaries have not been integrated for the time being. After integration, it can become a group company. In this way, the valuation and brand value of Shanshen Group are believed to be greatly improved.

Taking the opportunity of this inspection, Mushanhe undoubtedly pointed out the development trends and requirements of the two industrial parks to the management of its two industrial parks in recent years. The next thing to do is to improve it according to the layout he planned.

Before leaving the Special Administrative Region, Mu Shanhe did not forget to contact the local government privately. Knowing that Mu Shanhe doesn't like to socialize and be high-profile, the leaders naturally understand. Even though the SEZs are currently developing rapidly, they still need more excellent foreign investment.

As the most well-known foreign brand in China, the Special Economic Zone also needs Shanshen Group to settle more investment projects in the Special Economic Zone. But for Mushanhe, the investment project to settle there undoubtedly also needs to be carefully considered.

For such an answer, the leaders of the meeting did not feel that there was any problem. But they all know that if they don't get a better relationship, I'm afraid that the investment they can get in the later stage will very likely not be as good as other provinces.

At present, Shanshen Group has not only built an industrial park in the Special Economic Zone, but also built an industrial park in Shanghai. Even, there is news from the outside world that Shanshen Group is very likely to build an industrial park in Bac Giang.

If this is true, it means that the SAR needs to compete with other provinces for the investment projects of the Shanshen Group. And apart from these two provinces, who dares to guarantee that the other brother provinces will not find a way to join the competition in private?

(End of chapter)